• Journal of the Korea Society of Computer and Information
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• v.27 no.8
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• pp.233-240
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• 2022

In this paper, we propose a marketing strategy for traditional markets that lays the foundation for regional economic development by developing traditional markets as regionally specialized tourism resources. This study conducted a survey of local residents and tourists, who are market users, and conducted a factor analysis to establish a market brand strategy using SPSS 25 and a reliability analysis to verify internal consistency. In addition, correlation analysis was performed to verify the significance to confirm the relevance. The analysis results of Anyang Central Market brand tourism products for traditional market marketing strategies are as follows. First, it is necessary to establish a brand identity that activates brand elements and brand criteria and brand positioning. Second, it is required to improve brand awareness, which can elicit brand awareness and brand information and brand memory. Third, it is necessary to improve the brand image that can increase brand association and brand loyalty. Fourth, it is necessary to make efforts to improve brand equity, which can improve brand value, brand concern, and brand life. By developing and proposing marketing policies for traditional markets by utilizing market brand strategies, it can be expected to revitalize traditional markets and local economies as specialized local tourism resources.

• Korean Journal of Culture and Social Issue
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• v.11 no.3
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• pp.41-66
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• 2005

The goal of this study was to investigate factors influencing North Korea defectors's psychological alienation by comparing South Koreans and North Korean defectors in the sense of values, lifestyles, attribution styles and stereotypes. To pursue this goal, a questionnaire was distributed to 143 South Koreans and 99 North Korean defectors, According to results, in comparison with South Koreans, North Korean defectors placed more values on 'nation' than 'individual or family', on the 'support of parents' than 'a great success', In the lifestyles, the North Korean defectors than South Koreans put higher significance in 'traditional familism', 'traditional collectivism', 'social consciousness', and 'traditional hierarchy'. As for stereotypes, South Korean people considered the North Korean defectors defiant, critical, egoistic, and competitive people. Also, South Koreans perceived North Korean defectors as more negatively than North Korean defectors did themselves. In case of alienation, North Korean defectors reported that their workplace was the most common place where they were alienated. As a result of investigating factors investigating the North Korean defectors' alienation, it showed that 'affluent life' in their values, 'cultural openness' in the lifestyles, and 'inside attribution' in the attribution styles were critical. Finally, it discussed limitations of the present study and the research required in the future.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.117-124
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• 2015

As the acceptance of statistical analysis has been increased because of Big Data, the needs for an advanced second generation of statistical analysis method like Structural Equation Model are also increasing. This study suggests how R-Program, as open software, can be utilized when Partial Least Square Model, one of the SEMs, is applied to statistical analysis. R is a free software as a part of GNU projects as well as a powerful and useful tool for statistical analysis including Big Data. The study utilized R and SmartPLS, a representative statistical package of PLS-SEM, and analyzed internal consistency reliability, convergent validity, and discriminant validity of the measurement model. The study also analyzed path coefficients and moderator effects of the structural model and compared the results, respectively. The results indicated that R showed the same results with SmartPLS on the measurement model and the structural model. Therefore, the study confirmed that R could be a powerful tool that is alternative to a commercial statistical package in the future.

• Korean Journal of Social Welfare
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• v.67 no.3
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• pp.151-180
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• 2015

This study aimed to develop a scale to measure physical health behaviors among social work clients using general services. The scale items were constructed based on literature review and FGI of social workers. Exploratory factor analysis and confirmative factor analysis affirmed the factor structure of Physical Health Behavior Scale with two sub-scales: Health Promotion Behavior Scale and Health Hindrance Behavior Scale. Promotion Scale had 7 factors and Hindrance Scale had 5 factors. Both sub-scales showed acceptable ranged goodness-of-fit for the model, and internal consistency test proved that the scale was reliable. The analyses of discriminant validity, convergent validity, and concurrent validity resulted significant validation. Based on those results, the developed Physical Health Behavior Scale were proved well-constructed, reliable and valid. The Scale will be utilized for both clients in general to check their own health related behaviors and social workers to adopt as a tool for assessment in order to perform an evidence based practice.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.425-436
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• 2012

This research aims to investigate the life-style and types of leisure experienced among airline flight attendants during temporary stays abroad. In this study 2 hypotheses based on literature reviews were employed. Questionnaires were also developed based on data collected from previous studies. Subjects of the study were focused on flight attendants in Legacy Airlines. Factor analysis and reliability coefficients were used to examine the internal consistency among variables. Seven dimensions of leisure, which are cultural experience, pursuit of success, social orientation, humanity, pursuit of fashion, shopping preferences and health-orientation were identified from factor analysis. Three dimensions of leisure, which include type of rest, type of sports, and activity of tourists, were identified from factor analysis accordingly. Lifestyle factors were extracted from a result of cluster analysis, cluster 1- Passive lifestyle, Active lifestyle community type 2, and Cluster 3 analyzed Self-satisfied lifestyle types. Airline cabin crew workers involved in the life style analysis can make good use of leisure time.

• Journal of Gifted/Talented Education
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• v.18 no.3
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• pp.371-400
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• 2008

The purposes of this study were to develop and validate Korean MHBT for identification of giftedness. MHBT in this study consists of KFT-HB and MHBT-5. MHBT-S was composed of 1) space presentation and thinking ability, space perception,. physics/technic tasks 2) affective domain; creativity, achievement motivation, desire of knowledge, social competence questionnaire 3) performance attitude questionnaire 4) interest questionnaire. The subject were 489 middle school students (1 or 2grade) in the education centers for gifted youth and general classes. Except a few subscales, internal consistent reliability was considered good. Korean MHBT discriminated well gifted students from general students in KFT-HB and some subtests of MHBT-5. As results, Korean MHBT in this study was expected to be a reliable and valid instrument for identification of korean gifted students.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.11 no.1
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• pp.91-99
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• 2000

Objectives：Present study developed the computerized ADHD Diagnostic System(ADS) in order to diagnose ADHD and evaluate treatment effect of it, and conducted a standardization study for ADS. Methods：The normative group was composed of 847 children and adolescents between the age of 5 and 15(boy 429, girl 418) living in the areas of Seoul, Kyunggi-do, and Kangwon-do. 30 ADHD children with age ranged 7 to 9 years were participated present study to evaluate the validity of ADS. To establish the norms for diagnosing ADHD, the means and standard deviations of normative group were used to calculate T-scores for each age group. Results：The reliability coefficient of ADS(Cronbach's ${\alpha}$) was .85. There were significant differences in the measures of ADS except commission error between the normal and the ADHD groups. Three factors were extracted through factor analysis of ADS, which were labelled 'inattention', 'slow information processing' and 'impulsivity'. Discriminant analysis showed that ADS significantly discriminate the normal and the ADHD groups. Percentage of correct classification by ADS variables was 96.7%. Conclusion：These results put together strongly support the reliability and validity of ADS as a diagnostic instrument for ADHD.

• 재활복지
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• v.22 no.4
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• pp.43-58
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• 2018

Swallowing disorders that can affect nutrient intakes and quality of life are commonly shown among the elderly as well as patients with neurogenic disorder. This study verifies the reliability and validity of the Swallowing Disturbance Questionnaire (SDQ), a subjective swallowing disability assessment tool, modified for Koreans' eating habit and cultural sentiment, against 105 stroke patients, in order to help identify early swallowing problems of the elderly. Reliability of internal consistency in the Korean version of SDQ is .601, test-retest reliability is .97, and concurrent validity is .956. Based on 8 points of cut-off score, 46.8% of sensitivity and 81.6% of specificity. Comparing the results of video fluoroscopic study (VFSS), an objective swallowing disorder test with those of Korean version of SDQ, negative predictive value (NPV) and positive predictive value (PPV) was shown as 81% and 53%. The Korean version of SDQ is expected to be a useful testing tool to discriminate swallowing disorders in stroke patients. It has great clinical significance in that swallowing difficulties shown by subjects can be sorted out to request a diagnostic assessment before clinical evaluation by a rehabilitation therapist or ruling out unnecessary exposure to additional tests by accurately identifying stroke patients without swallowing problems.

• Journal of Science Education
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• v.42 no.3
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• pp.308-321
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• 2018

The purpose of the study is to develop a questionnaire that examines unskeptical attitudes in scientific inquiry context. The questionnaire items were developed through literature research, expert review, and statistical analyses for validity and the differences in scores were identified by gender and tracks. A total of 363 high school students participated in the study. To explore the validity evidence of items, the Rasch analysis and the reliability of internal consistency were performed, and the two-way ANOVA was performed to compare the scores of the unskeptical attitudes between gender and academic track. Self-reporting and Likert-scaling 23 items were developed to measure unskeptical attitudes in scientific inquiry context. The items were developed in the sub-domain of scientific inquiry: 'questioning and hypothesis generating,' 'experiment designing,' and 'explaining and interpreting.' Second, the validity and reliability of the unskeptical were identified in a rigorous method. The validity of items were identified by multi-dimensional partial score model analysis through the Rasch model, and all 23 items were found to be fit to model. Various reliability evidences were also found to be appropriate. It was found that there were no significant differences of unskeptical attitude score between the gender and academic track except one comparison. The developed questionnaire could be used to check an unskeptical attitude in the course of scientific inquiry and to compare the effects of scientific inquiry classes.

• Sim-seong Yeon-gu
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• v.28 no.2
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• pp.139-153
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• 2013

Psychological typology in analytic psychology is used not only for ascertaining the attitude or function of the conscious ego, but also as one blueprint for the individuation process. We all know the need to emphasize an awareness of the deployment and development of the superior function, the secondary function, the third function and the inferior function for the individuation process. This study has the goal of refining our awareness of this deployment and development of typological functions. The questionnaires of the Myers-Briggs Type Inventory and the Gray Wheelwrights Jungian Type Survey use the method of a forced-choice questionnaire, on the assumption of a bi-polarity hypothesis. But the questionnaire of the Singer-Loomis Type Deployment Inventory uses the Likert scale. It is able to show the deployment of the superior function, the secondary function, the third function and the inferior function visibly. It allows us to test the subject at stated periods for his/her development or change of psychological typology. The Singer-Loomis Type Deployment Inventory is a statistically superior method for showing Jung's psychological typology relative to both the Myers-Briggs Type Inventory and the Gray Wheelwrights Jungian Type Survey. I have studied how the original authors of The Singer-Loomis Type Deployment Inventory understood Jung's psychological typology. I produced the reliability and the item-discrimination power of the Korean Version of the Singer-Loomis Type Deployment Inventory. On the basis of this study, I produced the revised Korean version 1 of Singer-Loomis Type Deployment Inventory.