• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.39-54
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• 2006

Marketing managers hope to maximize the success rate of new products by satisfying various needs of consumers. For this, an analysis called 'conjoint analysis' has been frequently applied in the process of new product development. This study was performed to compare the predictability of diverse conjoint analyses in choice of general hospitals. The comparison was performed among four models of traditional conjoint analysis and choice-based conjoint analysis. Results show that the hybrid conjoint analysis, which combined the traditional conjoint analysis and the choice-based conjoint model showed the highest predictive accuracy. Still two models show similar estimates of utility.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10a
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• pp.118-120
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• 2003

현재 웹의 패러다임은 정적인 웹 페이지들의 모임에서부터 기업이 비즈니스를 더 신속하고 효율적으로 수행할 수 있게 하는 웹 서비스라는 동적인 웹으로 변화하고 있다. 이를 위하여 XML을 기반으로 하는 SOAP WSDL, UDDI, WSFL, XLANG, BPML. WSCL, WSCI 및 BPEL4WS 등과 같은 다양한 표준들과 더 불어 시맨틱 웹과 온톨로지를 기반으로 하는 컴퓨터에 의해서 자동으로 이해될 수 있는 방법으로 웹 서비스를 언급하는 UPML. WSMF 및 DAML-S와 같은 연구들이 최근에 대두되고 있다. 우리는 이 논문에서 시맨틱 웹을 기반으로 하는 지능형 웹 서비스를 가능하게 하기 위하여 새로운 시맨틱 웹 서비스 마크업 언어를 설계하기 위한 전략들을 제시한다. 이를 위하여 먼저 지능형 웹 서비스를 위한 서비스 마크업 언어의 요구사항들을 분석하고, 기존 웹 서비스를 위한 표준들과 연구들을 비교하고 분석한다. 그리고 효과적인 지능형 웹 서비스를 위한 새로운 마크업 언어의 설계를 위한 방법론을 제시한다. 이 논문의 연구결과들은 시맨틱 웹을 기반으로 하는 지능형 웹 서비스를 위한 마크업 언어의 필요성 및 기존 노력들의 문제점들을 지적함으로써 보다 개선된 웹 서비스를 위한 근간으로 사용될 수 있다. 뿐만 아니라 기존 연구들이 추후 보완해나가야 할 사항들을 언급함으로써 보다 향상된 지능형 웹 서비스의 실현을 가능하게 한다.

• Information Systems Review
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• v.5 no.2
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• pp.53-69
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• 2003

This paper tried to find how the characteristics of purchasing items would have influence on the relational e-procurement. The characteristics of purchasing items include the importance and the complexity of purchasing items. In order to define these characteristics, this paper reviewed various literatures about purchasing strategies. The empirical analysis through the multi-nominal logistic regression shows that the importance of items has influence on relational e-procurement, while the complexity of purchasing process has little influence. And also, the relational e-procurement through EDI as a long term buying relationship is being converted toward the exchange through purchasing sites.

• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.65-82
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• 2020

Start-ups often use crowdfunding platforms such as Wadiz to get financing from corporate investors and general public. These platforms include functions to increase participant activity through the number of comments, interest and online word-of-mouth. This study aims to elucidate how these functions related to a participant activity exhibit mediating effects on a success of crowdfunding and an achievement rate of targeted investment amount. To this end, the individual variables such as progress period, target amount, venture company, experience of attracting investment, possession of intellectual property rights, a career of the representative and an award experience of the representative were classified into the project characteristics, the company characteristics and the representative characteristics through not only previous studies but also interviews with investment professionals and platform operators. Afterwards, this study went through an empirical verification process using a structural equation model that has both crowdfunding performance and participant activity, which is the independent and mediating factors of three perspectives, as well as the dependent variables. In other words, this study analyzes how the characteristics of three perspectives affect the participant activity and how the participant activity had the mediating effects on the crowdfunding performance. In addition, it derives how the analysis results mentioned above vary according to business types (internet services, culture/art, manufacturing/distribution) and investment styles (stock type and bond type). It is expected that this study will help not only in deriving the factors affecting the performance of an investment type crowdfunding but also in preparing the measures to increase a participant activity.

• The Journal of Bigdata
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• v.3 no.2
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• pp.79-85
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• 2018

As the utilization of chatbots grows and the AI market grows, many companies are interested. And everybody is spurring growth by offering chatbot build services so that they can create chatbots. This makes chatbots easier to service on the messenger platform, which is changing the existing application market. In this paper, we present a methodology for designing and implementing existing DB-based applications as instant messenger platform-based applications, and summarize what to consider in actual implementation to provide an optimal system structure. According to this methodology, we design and implement a chatbot that serves as an teaching advisor who provides information to the students in the curriculum. The implemented application objectively visualizes the user's desired information from the user's point of view and delivers it through the interactive interface quickly and intuitively. By implementing these services and real service, it is predicted that DB-based information providing applications will be implemented as chatbots and will be changed to bi-directional communication through an interactive interface. it is predicted that DB-based information providing applications will be implemented as chatbots and will be changed to bi-directional communication through an interactive interface. Enterprise legacy application will take chatbot technology as one of important digital transformation initiative.

• Journal of the korean Society of Automotive Engineers
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• v.27 no.6
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• pp.30-33
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• 2005

10년 후, 미래의 자동차는 더 이상 단순한 운송수단이 아닌 우리의 삶을 윤택하고 더욱 풍요롭게 만들어주는 일상의 공간(업무 휴식 정보)으로 진화 발전할 것이다. 이러한 자동차 패러다임 변화의 중심에는 지능형자동차 기술이 자리하고 있다. 지능형자동차 기술은 자동차산업뿐만 아니라 사회 경제 전반에 미치는 파급효과가 매우 크기 때문에 국가 경쟁력 강화를 위한 차원에서도 큰 가치를 지니고 있다. 또한 미래형자동차는 안전성 편의성 향상이라는 소비자들의 다양한 요구와 시장의 확대를 희망하는 기업의 요구가 잘 맞물려 있기 때문에 향후 기술개발에 대한 예산 확충 및 지원 확대가 절실히 필요하다. 지난 1990년대부터 지능형자동차 개발에 적극적으로 참여한 일본, 미국, 유럽 등 자동차선진국은 최근 각종 신기술을 개발해 시장에 내놓고 있다. 자동차 10대 강국 중하나인 한국은 21세기 세계 자동차시장 선점과 오는 2010년 세계 3위의 기술 강국으로 도약한다는 야심찬 계획을 세우고, 지난 2003년에 미래형자동차를 국가 '차세대 성장동력산업'으로 선정하였다. 이에 따라 국가연구개발사업인 '미래형자동차사업'을 출범시켰으며, 국내 자동차업계는 물론 대학 및 연구소 등과 연계하여 '지능형자동차' 등 3분야의 관련 핵심기술 개발에 박차를 가하고 있다. '지능형자동차 기술개발'이라는 비전과 목표를 달성하기 위해서는 IT기술과 자동차와의 융합기술 개발이 그 무엇보다 중요하다. 우리나라가 세계에 IT강국으로서 명성을 널리 자랑하고 있다는 점에서 지능형 자동차의 미래는 밝다고 할 수 있지만, 관련 분야의 인적자원 네트워크 구축이 보다 탄탄하게 다져지지 않는다면 이는 그저 '빛 좋은 개살구'에 지나지 않을 것이다. 끝으로 국내에서 진행되는 ITS 관련 프로젝트와 지능형자동차 개발 연구과제의 유기적 연계와 효율적 추진, 지능형 자동차 시험 평가방법 표준화, 국제 기술 표준화 및 안전규제에 적극 대응, 지능형자동차 신규제품 및 서비스의 도입을 위한 제도개선 및 정비 등에, 정부와 산 학 연이 지혜를 모아 중점 실행계획을 수립하고 행동으로 옮길 때 우리의 지능형 자동차 미래는 밝을 것이다.

• Journal of Korea Technology Innovation Society
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• v.15 no.1
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• pp.1-27
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• 2012

Under the open innovation paradigm, it is needed to establish an appropriate strategic planning tool which can take both internal and external resources and capabilities into account. In response, this paper suggests the open roadmap to systematically and usefully implement open innovation. The open roadmap deals with both inbound and outbound open innovation activities. Moreover, in the inbound and outbound open innovation, six types of the open roadmap are proposed in terms of sources of innovation. The proposed open roadmap is applied to a case of open innovation in the P&G corporation for examining its usefulness and validation. It is expected that the open roadmap provides fruitful information when open innovation is done.

• Industry Promotion Research
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• v.5 no.3
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• pp.81-88
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• 2020

This study aims to emphasize the importance of organizational culture through case studies on the activation of Atomy corporate culture, which is a key factor in corporate sustain-ability. A company is a purely Korean network marketing company that is advantageous to consumers, and further enhances the sustainable growth system by realizing the value of A company that realizes customer's success beyond customers' with better quality and more reasonable prices. In particular, A company has the following three characteristics of organizational culture to realize its founding philosophy, motto, management goals and management policy. First, it is a culture of Observing Principles. Second, it is a culture of glowing together. Third, it is a sharing culture. In addition, A company established and practiced, a unique thinking and organizational culture characteristic of work, to realize growth and development of a top-notch company beyond a global Korean network marketing company. On the other hand, A company is realizing the re-establishment and implementation of the human resource management system that strategically reflects the value of industry according to the changes and characteristics of the times. In other words, the most important factor for revitalizing the organizational culture is the aspect of changes in the personnel system. We are further improving our sustain-ability management system through system innovation to provide continuous value to our partners, members, and consumers along with a strategic HR system differentiated from existing network marketing companies.

• Journal of Technology Innovation
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• v.26 no.2
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• pp.95-128
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• 2018

Since mid and late 2000s, the smartphones has been widely diffused and Korea ranked first in global smartphone market in 2011 thanks to its rapid adoption of Android operating system, technology capability accumulated in featurephone development, vertical integration on smartphone production and premium positioning. However, Korea fell behind because of the rise of another latecomer, China, in four years (2015) after it recorded the top position globally. How did the leadership change occurred in the smartphone industry so rapidly? In order to answer the question, we investigated three favorable windows of opportunity for the rise of China, which are technological, demand, and institutional, and the strategic responses of Chinese firms as well as the rigidity and complacency with the past success of Korean firms. Our findings contribute to the extension of 'catch-up cycle' theory as well as provide in-depth insights for strategies and policies settings to overcome the recent rise of China in information and communication technology sector for Korea.

• Archives of design research
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• v.20
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• pp.243-250
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• 1997

In these day, design process has not only visual and industrial departments but also there is an important part which is marketing. Elements of design process are not in accordance with the product and the circumstance of a company but a fundamental role of process is conformed. Moreover, design process is applied in accordance with the character of product and company. In this study, it is based on the concept of home appliances and also can be used in practical work so that there is four stages which are suggested to use for design process. These are planning & visual expression, idea development & expression, presentation & decision and check & control. As a way of development for the management in the design process, firstly, it has to be expressed the identity and the originality of a product, goods and a design strategy. Secondly, product directors should participate in the whole activities of a company, the planning of sales and the process of a design. Thirdly, designers should develop a new communication way so that the manager can be understand easily for a presentation. Finally. it should be systematized to improve the efficiency of design process by introducing various technical management.