• Journal of Digital Convergence
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• v.12 no.10
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• pp.135-144
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• 2014

This study examined whether there is difference in consumers' product attitude according to the type of buying behavior values and the type of price discount among their lifestyle. First, the factors of values comprising consumers' buying behavior were derived as frugal buying, impulse buying, quality buying, and principle buying. Cluster analysis showed that the types of buying behavior value included high quality impulse buying, reasonable buying and practical buying. Second, it was found that there were differences in product attitude according to the type of consumers' buying behavior values. Third, interaction effect was found between the type of price discount and consumers' product attitude according to the type of buying behavior values. Fourth, among the factors of value comprising consumers' buying behavior, frugal buying factor has an effect on the product attitude with price discount of 50% and quality buying and impulse buying factors have an effect on the product attitude with bundle price discount (1+1). The above mentioned result of study suggests that when a company establishes a strategy of price discount, it should consider sales promotion strategy taking account of consumers' buying behavior values and type of product price discount.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.89-100
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• 2011

The purpose of this paper is to see whether a corporate's social activity has any influence on purchase intention and corporate image, and how it affects consumers' feelings with that correlation. This study empirically proves that the influence of purchase intention and corporate image can be different according to the corporate's social activities. The study suggested for a crucial marketing direction on a practical affairs level, along with a need of corporate social activities. Corporate social activities affects to build a positive corporate image, product image and purchase intention. When companies need to improve the corporate's image enhance, corporate social activities will be bring social and economic benefits and to be a very useful activity other than the corporate's communications activities. Therefore, corporate needs to pursue a more systematic and strategic social activities under a perception that a corporate social activities.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.2
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• pp.369-375
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• 2016

Most companies are willing to spend money on security systems such as DRM, Mail filtering, DLP, USB blocking, etc., for data leakage prevention. However, in many cases, it is difficult that legal team take action for data case because usually the company recognized that after the employee had left. Therefore perceiving one's resignation before the action and building up adequate response process are very important. Throughout analyzing DRM log which records every single file's changes related with user's behavior, the company can predict one's resignation and prevent data leakage before those happen. This study suggests how to prevent for the damage from leaked confidential information throughout building the DRM monitoring process which can predict employee's resignation.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.30 no.5
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• pp.957-966
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• 2020

According to the recent statistics of the National Industrial Security Center, about 80% of the confidential leak are caused by former and current employees in the case of domestic confidential leak accidents. Most of the information leak incidents by these insiders are due to poor security management system and information leak detection technology. Blocking confidential leak of insiders is a very important issue in the corporate security sector, but many previous researches have focused on responding to intrusions by external threats rather than by insider threats. Therefore, in this research, we design an internal information leak scenario to effectively and efficiently detect various abnormalities occurring in the enterprise, analyze the key indicators of the leak symptoms derived from the scenarios by using data analytics and propose a model that accurately detects leak activities.

• Informatization Policy
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• v.30 no.1
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• pp.3-22
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• 2023

This review article summarizes the issues around platform business with government regulation. We illustrated types and characteristics of platform business. We examined the current policy tools and government activities for regulating platform business in a digital economy. Policy tools of government regulation for platform business are not suitable or fit at times. We suggest an approach to look at the fit of platform business types and regulation policy tools. We also offer a policy recommendation to define situations whether to focus on minimizing conflicts among stakeholder or invite them to participate in anticipatory decision making process for new technology market.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.1-14
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• 2016

사회적기업의 브랜드를 추구하는 패션 소비층은 개인적인 가치 기준을 바탕으로 합리적인 소비생활을 하며 브랜드 이미지를 중시하고 자신만의 감도를 찾는 공통된 특징을 가지고 있다. 이러한 추세에 따라 패션 사회적 브랜드는 새로운 각도에서 소비자들을 이해하며 환경변화에 능동적으로 대응할 필요성이 요구되고 있다. 이에 본 연구에서는 패션 사회적 브랜드-소비자 관계의 세부적 요인이 브랜드 자산 구성요소들에 미치는 구조적 관계에 대해 규명하며, 연구결과를 기준으로 패션사회적 브랜드가 소비자의 구매행동을 예측하여 보다 효율적인 브랜드 전략을 진행하는데 있어 시사점을 제공하고자 한다. 이를 위해 2015년 4월 1일부터 30일까지 ${\bigcirc}{\bigcirc}$ 패션 사회적 브랜드 상품구매경험자를 800명을 대상으로 설문을 실시하였으며, SPSS 20.0, AMOS 20.0을 사용하여, 빈도분석, 신뢰도 분석, 요인분석 및 경로분석을 실시하였다. 이상을 바탕으로 도출된 연구결과는 다음과 같다. 첫째, 브랜드-소비자 관계의 행위적 몰입, 인지적 믿음은 브랜드 인지도에 유의한 영향을 미쳤으나, 감성적 유대는 브랜드 인지도에 영향을 미치지 않았다. 둘째, 브랜드-소비자 관계의 행위적 몰입, 감성적 유대, 인지적 믿음은 브랜드 이미지에 유의한 영향을 미쳤다. 셋째, 패션 사회적 브랜드 이미지는 브랜드 태도 및 브랜드 충성도에 유의한 영향을 미쳤다. 넷째, 패션 사회적 브랜드의 지각된 품질은 브랜드 이미지, 브랜드 태도, 브랜드 충성도에 유의한 영향을 미쳤다. 다섯째, 패션 사회적 브랜드 태도는 브랜드 충성도에 유의한 영향을 미쳤다.

• Journal of Digital Convergence
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• v.9 no.3
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• pp.117-131
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• 2011

This study aims to examine the impact of Self-leadership(behavior- focused strategies, natural reward and constructive thought pattern to Technology Innovation. Hypotheses were tested by surveying 306 employees at Gumi Industrial Complex. The findings are as follows : First, two factors of Self-leadership had a significant positive effect on the product innovation except constructive thought pattern strategies. Second, two factors of Self-leadership had a significant positive effect on the process innovation except constructive thought pattern strategies.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.24-32
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• 2021

Recently, ransomware attacks have been infected through various channels such as e-mail, phishing, and device hacking, and the extent of the damage is increasing rapidly. However, existing known malware (static/dynamic) analysis engines are very difficult to detect/block against novel ransomware that has evolved like Advanced Persistent Threat (APT) attacks. This work proposes a method for modeling ransomware malicious behavior based on graph databases and detecting novel multi-complex malicious behavior for ransomware. Studies confirm that pattern detection of ransomware is possible in novel graph database environments that differ from existing relational databases. Furthermore, we prove that the associative analysis technique of graph theory is significantly efficient for ransomware analysis performance.

• Journal of the Korea Society of Computer and Information
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• v.28 no.11
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• pp.89-101
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• 2023

In order to prevent damages caused by cyber-attacks on nations, businesses, and other entities, anomaly detection techniques for early detection of attackers have been consistently researched. Real-time reduction and false positive reduction are essential to promptly prevent external or internal intrusion attacks. In this study, we hypothesized that the type and frequency of attack events would influence the improvement of anomaly detection true positive rates and reduction of false positive rates. To validate this hypothesis, we utilized the 2015 login log dataset from the Los Alamos National Laboratory. Applying the preprocessed data to representative anomaly detection algorithms, we confirmed that using characteristics that simultaneously consider the type and frequency of attack events is highly effective in reducing false positives and execution time for anomaly detection.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.2
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• pp.33-57
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• 2010

This study aims at researching whether business founders' psychological characteristics, behavioral characteristics, and career characteristics have influence upon corporate performance and whether business founders' career characteristics and start-up education experience have influence upon corporate performance targeting business founders of start-up business-incubated companies. As a result of this study, business founders' psychological characteristics(achievement desire, risk-endurance propensity) were indicated to have significant influence upon corporate performance. On the other hand, business founders' behavioral characteristics were indicated to have no influence upon corporate performance. Also, it is seen to have clarified that business founders' career characteristics, past practical-affairs experience during start-up education business, and job-life experience are important factors of having significant influence upon corporate performance. These findings are expected to give many implications even to preliminary business founders as well as establishment in supportive direction and effective development of start-up business-incubated companies. Accordingly, the implication is seen to have been suggested that the services, which the business incubator supports the living-in companies, need to be planned and offered by considering business founders' characteristics of start-up business.