• Title/Summary/Keyword: 기업의 사회적책임

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Development of Content for Gender-Sensitive Work-Life Balance Organizational Culture Education : Focusing on Small and Medium-Sized Enterprises in Jeonnam Area (성인지적 일·생활균형 조직문화 교육 콘텐츠 개발 : 전남지역의 중소기업을 중심으로)

  • Lee, Yu Ri
    • Journal of Family Resource Management and Policy Review
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    • v.27 no.4
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    • pp.49-62
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    • 2023
  • In order to create an organizational culture that prevents women's career breaks and promotes economic activities, this study aimed at developing educational content for workplace culture improvement for both male and female workers working at small and medium-sized enterprises in Jeollanam-do. The core content composition and content design specifically consider the characteristics of Jeollanam-do based on an advisory meeting of the field experts and researchers to ensure the on-site utilization of the content and the validity and consistency of the teaching content. The educational content is divided into three areas: understanding, effectiveness, and the implementation of a gender-sensitive work-life balance organizational culture. The aim of the content is for all employees to understand the meaning of work-life balance and to improve the organizational culture of their company from the perspective of individuals, families, companies, and society. In particular, the intention was to personally identify and implement measures to improve a gender-equal work-life balance, not only at work, but also with regard to domestic labor and leisure time. Furthermore, the content is presented from a gender-sensitive perspective that encompasses diversity, systems, and programs targeting women, men, single people, married people, young people, the elderly, and people with disabilities - all these groups are explained as examples. The content emphasizes that we should all actively participate in improving the organizational culture of our companies. In addition, the Women's New Work Center should seek ways to increase the motivation for the voluntary participation by companies and strengthen the expertise of instructors in work-life balance education.

Do American Consumers Perceive Corporate Social Responsibility Actions and Exhibit Loyalty Intentions Differently according to the Reputation of Fast Food Restaurants? (패스트푸드 기업의 인지도가 기업의 사회적 책임 활동에 대한 미국 소비자의 인식과 구매충성도에 미치는 영향)

  • Lee, Kiwon;Lee, Youngmi
    • Korean Journal of Community Nutrition
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    • v.26 no.3
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    • pp.177-187
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    • 2021
  • Objectives: This study investigated the different perceptions of customers toward traditional and non-traditional fast-food restaurants regarding restaurant healthfulness, corporate reputation, and the impact of corporate reputation on loyalty intentions through corporate social responsibility (CSR) motive. Methods: An online survey was conducted on U.S. residents who were aware of fast food restaurants' CSR activities. Participants selected one fast food restaurant participating in CSR activities, coded as either traditional (n = 117) or non-traditional (n = 48), and answered questions about the selected restaurant's healthfulness, reputation, CSR motives, and loyalty intentions. The participants' perceptions of healthfulness and corporate reputation of the two types of fast-food restaurants were compared. A mediation path of corporate reputation - CSR motive - loyalty intention was analyzed. Results: Non-traditional fast-food restaurants (5.02 ± 1.26) were perceived to be more healthful than traditional ones (3.93 ± 1.72). The participants perceived that compared to traditional fast-food restaurants, non-traditional ones had a better overall corporate reputation (P = 0.037), were more concerned about their customers (P = 0.029), better workplaces (P = 0.007), more environmentally and socially responsible (P < 0.001), and offered higher quality products and services (P = 0.042). Significant positive correlations were shown between restaurant healthfulness and corporate reputation (P < 0.001 for all reputation items). The suggested mediation path was supported with 95% CIs excluding zero, implying that when fast-food restaurants had a better reputation overall, were customer oriented, good employers, strong companies with a good product and service quality, social and environmental responsibility, the participants were more likely to perceive their CSR activities to be sincere and were hence loyal to that restaurant. Conclusions: Overall, participants were more favorable towards non-traditional fast-food restaurants which had a healthier image and better reputation than traditional ones. Therefore, fast food restaurants need to consider offering healthy food and enhance their image, which would maximize the return on their investment in CSR.

An Exploratory Study on the Business Model for Career and Academic Counseling in Non-Urban High Schools (비도시권 고등학교 학생을 위한 진로교육 비즈니스 모형에 관한 탐색적 연구)

  • Park, Seong-Taek;Cho, Min-Woo;Kim, Tae-Ung
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.47-58
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    • 2017
  • Career and academic Counseling is often viewed as the catalyst for frequent and consistent interaction with students, but it is more than simply advising students about which majors, universities or jobs to consider. Ongoing, personal contact of career and academic counselors with students is an essential component in long-term career-related efficacy. But statistics show that high schools in non-urban or rural areas face significant issues different from those schools in metropolitan or suburban contexts, failing to maintain the significant number of teachers enough for effective career and academic counseling. This article proposes an alternative model of career and academic counseling, provided by MBA(Master of Business Administration) alumni based social enterprise in Seoul. This service explores the skills, knowledge and capabilities which MBA alumni gained from their jobs and MBA programs within the context of a career-competency framework. This paper concludes with the social and educational aspect of this shared responsibility strategy that may enhance student motivation and persistence in non-urban high schools.

The Importance of Employee's Perceptions When Conducting a Company's CSR Strategy : The Concept of 'Authenticity' (조직의 CSR 전략 이행과정에서 직원 인식 중요성 : '진정성' 개념을 바탕으로)

  • Jung, Ji-Young;Kim, Sang-Joon
    • Korean small business review
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    • v.43 no.4
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    • pp.27-57
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    • 2021
  • How does authenticity influence the process that conducts a company's CSR Strategy? Authenticity, an internal/external alignment condition that an employee feels in relation to an organization, means the decision on how true and beneficial to employees through their experiences, such as thoughts and emotions. Also, it can be understood as a process of meaning formation between the organization's strategy to conduct CSR and the perception of employees conducting CSR. To prove the relation between authenticity and CSR clearly, we used various techniques like Text Mining, Topic Modeling and Semantic network analysis about O corporation's 657 review data, from 2015 to 2021. As a result of the analysis, we find out the special issues and types. The analysis shows that the issue concerning the 'external image' is the biggest characteristic of authenticity perception in other conditions. Furthermore, the types of authenticity perception evaluations are largely divided into acceptance and rejection, in detail, five categories. This study indicates that organizations should consider both external and internal conditions when establishing CSR strategies. In addition, it is necessary to be an interactive circular relationship between the organization and employee, collecting and reflecting employee's perceptions. Finally, this study proposes ways to overcome problems related to interaction.

A psychological approach to the safety problems in Korean society (한국사회에서 안전에 관한 심리학 연구의 과제)

  • Doug-Woong Hahn
    • Korean Journal of Culture and Social Issue
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    • v.9 no.spc
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    • pp.35-55
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    • 2003
  • The purpose of this study is to review the previous studies on the safety problems in Korea and to propose a psychological total safety system model. The model consisted of four agents; the government as the safety management agent, the suppliers of safety goods and services, consumer of safety goods and services, and civil movement institutions for safety. It was emphasized that the culture specific social representations of safety and accident have emerged in the course of rapid industrialization process in Korea during last 30 years. We delineated the social representations of the Korean people on safety and accident according to the model. A psychological analysis of drinking and driving behavior was performed as an application of the model. It was emphasized that safety psychologists have to develope and to apply the knowledge and the information from human engineering psychology and applied social psychology on safety and accidents.

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Effect Analysis and Effective Responsive Measures of ISO 26000 Global Standard Establishment and Its Implementation in Korea (ISO 26000(사회적 책임) 국제표준제정과 이행이 우리 산업에 미치는 영향과 효율적 대응방안 -국내 기업에 대한 ISO 26000의 영향력 분석을 중심으로-)

  • Kim, Hyung-Wook
    • Journal of Korean Society for Quality Management
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    • v.38 no.2
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    • pp.236-247
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    • 2010
  • This study was preformed to analyze the effect of ISO 26000(Global Standard on Social Responsibility(SR)) establishment and implementation on Korean Industries, and to take proper responsive measures as the results. ISO 26000 Global Standard was begun to prepare the establishment from 2003, and now being ended to be implemented as the effective SR Global Standard. If the ISO 26000 is published, almost countries must prepare the suitable process to implement its contents. But, many organizations involving the government and the enterprises in Korea have not the complete informations and knowledges about the ISO 26000 Global Standard and the implementation processes. This is serious problem. So, this study was aimed and performed to cope with this problem. In this study, the effect analysis of the establishment ISO 26000 Global Standard on Korean Economy and the industries will be performed, and the effective measures to prepare for its implementation will be taken. Especially the measures of the individual company to this situation will be discussed.

Topic and Source Diversity of the Front Page in the New York Times, Chicago Tribune and the Los Angeles Times from 1950 to 2000 (20세기 하반기의 미 신문 1면 보도에 대한 다양성 분석: 뉴스 토픽과 정보원의 분포를 중심으로)

  • Shim, Hoon
    • Korean journal of communication and information
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    • v.30
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    • pp.175-201
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    • 2005
  • This study investigates the diversity of news topic and source of the New York Times, Chicago Tribune, and the Los Angeles Times in the second half of the twentieth century. In probing the conventional traits of the contemporary press, the researcher traced the changing patterns and trends of news values in terms of news-gathering routine in order to evaluate the journalistic role conception in terms of social responsibility theory. Findings indicated that the American press as a neutral transmitter has been consistently violated by source and topic bias without any significant changes during the last five decades. The data, however, revealed the evident shift of the contemporary press from the heavy reliance of official source to the business/economic source. In addition, news topics such as business, health, and education have replaced the conventional popular topics such as crime and accidents. By contrast, it was revealed that the unconventional topics such as poverty, labor and minority still fail to receive the large attention from the target papers.

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The Effect of Corporate Social Responsibility on Corporate Trust and Purchase Intention (기업의 사회적 책임 속성이 기업 신뢰와 구매 의도에 미치는 영향)

  • Nam, Hyun-Dong;Nam, Taewoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.3
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    • pp.243-253
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    • 2020
  • As economic profits and social influences of firms grow with economic development and their organizational expansion, consumers increasingly require firms to have their social responsibility. Because social responsibility strongly influences corporate reliability, consumers' intention to purchase, customer loyalty to the products and the recognition of an ethical firm have gained attention as a concept of strategical importance. The prosperity of society should be proceeded for the sustainable development of a firm and the necessity of social responsibility should be emphasized to achieve virtuous circle structure that promotes growth. Additionally, the social responsibility should be proceeded to form trust on a firm. It is very important to change the recognition of consumers to purchase products and increase the profit of a company. This study aims to analyze how social responsibility properties of firms (economic, ethical, discretionary, and legal aspects as low-level factors of social responsibility which Carroll (1979) defined) affect corporate reliability and purchase intention. The analysis found that consumers trust in firms are positively influenced by ethical responsibility (0.391), economic responsibility (0.293), legal responsibility (0.251), and discretionary responsibility (0.248). The relationship between sub-factor of social responsibility and purchase intention is not significantly influenced by other explanatory variables. Corporate trust exerts a direct influence on purchase Intention (0.456). The social responsibility of a firm didn't influence a direct purchase intention. It was found that it brought positive effect on the purchase intention in the course of forming trust. This study suggests that firms should make efforts to understand the relationship between corporate trust and purchase intention along with the characteristics of social responsibility that consumers recognize and improve management strategies for mutual complementary interests.

Development and Validation of CSR Measurement Tool of Tourism and Hotel Companies: Focusing on Vietnamese companies (관광 및 호텔 기업의 사회적 책임활동 측정 도구개발 및 타당화: 베트남 기업을 중심으로)

  • Cho, Minje;Oh, Ji-Young
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.163-178
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    • 2021
  • Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

The Impact of Individual and Organizational Network Characteristics on Organizational Competitiveness: Two-mode Network Analysis and MR-QAP (개인 및 조직 네트워크 특성이 조직경쟁력에 미치는 영향: 이원 네트워크 분석과 MR-QAP 방법론 활용을 중심으로)

  • Boyoung Jung
    • Knowledge Management Research
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    • v.24 no.4
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    • pp.177-193
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    • 2023
  • This study explores the role of organizational culture, job characteristics, and work values and orientation in shaping the competitiveness of a multinational company (MNC) based in Korea. The purpose of the study was to examine the impact of these variables on the competitiveness attributes of the organizational culture profile through MR-QAP analysis. Data were collected from 161 employees in 15 different teams at a Korean automotive company headquartered in Seoul. The results of the study revealed the impact of network characteristics associated with competitive organizational culture on competitiveness. 'found to have a negative effect on competitiveness. Among the organizational culture profiles, social responsibility, supportiveness, innovation, and performance orientation have a significant positive effect on competitive organizational culture, while emphasis on rewards and stability have no significant effect. These findings provide practical implications for understanding the complex dynamics of organizational culture and promoting strategic approaches to enhance organizational competitiveness.