• Proceedings of the Safety Management and Science Conference
• /
• 2012.04a
• /
• pp.535-545
• /
• 2012

국내의 많은 기업들은 품질경영시스템인 ISO 9000 시리즈와 식스시그마 등 기업의 품질 및 제품에 대한 품질을 높이기 위해 품질관리, 품질경영에 많은 시간과 비용을 들여왔다. 하지만 품질인증제도와는 달리 제품의 신뢰성에 관한 경영시스템인증을 받으려고 하는 기업은 거의 없는 실정이다. 부품 소재나 제품의 신뢰성을 확보하기 위한 방안으로써 신뢰성경영시스템에 대한 인증은 필수적이라 할 수 있다. 신뢰성 관련 기법들을 표준화하고, 효율적인 경영시스템을 도입하여 운영하고, 여기에 세계적으로 통용되는 기술체계를 도입하여 기업의 신뢰성경영시스템을 발전시킨다면 우리산업이 당면한 수출 경쟁력 확보 등의 현안문제 해결에도 도움이 될 수 있다. 본 연구에서는 신뢰성 경영시스템 인증제도 수립에 있어 국제 표준인 신뢰성경영시스템 IEC 60300에 대해 소개하고, 신뢰성 경영시스템 평가방법을 활용한 MIR기법과 AHP기법을 분석 비교하고, 개선방향을 제시하고자 한다.

• The Journal of the Korea Contents Association
• /
• v.9 no.8
• /
• pp.412-422
• /
• 2009

With the development of the Internet, online community has been made possible to buy a product in hotel industry. It is expanded gradually the customers buy various banquet services as well as guest rooms or restaurant use. From the 1950s, research has been conducted on trust and various study is achieved in connection with in social psychology or industry marketing. But there is much to be desired on research on trust in on/off-line company and customer's repurchase intention. Verifying the study model and hypothesis established through proceeding research, we would like to know that whether trust in on-line basis can be connected with the trust that already formed about the hotel in off-line basis. Furthermore, how on-line and off-line trust made in hotel industry can affects to customer's repurchase intention. The trust between on-line basis and off-line basis in hotel industry is mutually related. The trust based on off-line hotel company also affects to customer's repurchase intention. But, on-line trust in hotel industry is not related to the customer's repurchase intention.

• Proceedings of the KAIS Fall Conference
• /
• 2008.05a
• /
• pp.361-364
• /
• 2008

A aim of this study is to show that trust formed among actors in clusters effects on the innovation for firms. This paper finds that trust is not enough formed. firms feel trust in relationship between firms and universities and between firms and research institutes. However, trust not to be formed in relationship between firm and public agencies and between firms and other firms. By mean of the finding, the various network types which can facilitate trust must be made by policy support.

• The Journal of the Korea Contents Association
• /
• v.21 no.11
• /
• pp.294-306
• /
• 2021

In the era of brand economy, companies fulfill their social responsibilities to enhance consumers' brand trust, thereby enhancing brand loyalty. On the other hand, the current Covid-19 epidemic has accelerated the pace of digital transformation of enterprises and has also made consumers pay more attention to the online reputation of enterprises. Based on the Chinese consumer market, this paper studies the corporate social responsibility, Internet word-of-mouth, brand trust, and brand loyalty of electronic product companies. To verify the impact of corporate social responsibility on brand loyalty through Internet word-of-mouth and brand trust, this paper issued a questionnaire survey to Chinese consumers. A total of 469 questionnaires were used for empirical analysis, and SPSS21.0 was used to analyze the collected data. The results are summarized as follows: (1) CSR has a positive impact on brand trust. (2) CSR has a positive impact on brand loyalty. (3) Brand trust has a positive impact on brand loyalty. (4) Brand trust and e-WOM play an intermediary role in CSR and brand loyalty.

• The Journal of Society for e-Business Studies
• /
• v.8 no.4
• /
• pp.17-32
• /
• 2003

A organization confront new information systems and technologies , they often force to make very expensive decisions on the basis of little information about the product's benefits and potential acceptance within the organization. This paper identifies trust and governance factors influencing the implementation of business-to-business electronic commerce systems. The result support between information technology governance and governance in value chain and business-to-business electronic commerce systems implementation, but there is no evidence that trust enabled implementing business-to-business electronic commerce systems.

• 한국벤처창업학회:학술대회논문집
• /
• 2019.04a
• /
• pp.171-173
• /
• 2019

본 연구의 목적은 조직구조와 조직문화, 윤리의식의 특성을 분석하고 조직갈등과 상사신뢰, 조직효과에 영향을 미치는 요인을 건설기업의 조직원을 대상으로 규명하고자 한다. 지금까지의 기업은 조직효과를 높이기 위하여 주로 조직구조나 조직문화를 중심으로 연구와 평가를 해왔다. 특히 윤리의식이 많은 이슈가 되고 있는 현대사회에서 기업은 윤리경영으로 얻은 신뢰를 통해 경쟁력을 높여 지속경영을 가능케 하고자 노력하고 있다. 이에 기업조직의 윤리의식이 조직갈등과 상사신뢰, 조직효과에 정(+)의 영향을 미치는 것을 확인하여 이를 바탕으로 국내 건설기업의 조직효과성 제고를 위한 실질적인 방안들을 모색 할 수 있다.

• Journal of the Korean Geographical Society
• /
• v.48 no.5
• /
• pp.667-685
• /
• 2013

This paper provides an empirical analysis of the effects of trust determinants on firm performance in the buyer-supplier relationships by considering warehousing firms in Busan, South Korea. We employed AVAS transformation regressions to address the limitations of linear regressions and found nonlinear relationships between firm performance and trust determinants. Specifically, "longterm and repeated interactions," "geographical proximity," and "cultures and norms of firms and formal institutions" had positive linear relationships with firm performance, and "information sharing and reciprocity" induced an increasing pattern in firm performance. Finally, "interdependence and asset specificity" and "uncertainty removal" led to a decreasing pattern in firm performance. These results suggest that the relationship between trust and firm performance is contingent on the trust determinants that are important source of trust in buyer-supplier relationships and the influence of trust determinants on firm performance varied according to their levels.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.1
• /
• pp.217-222
• /
• 2021

Recently, trust in online transactions and corporate trust are most important at the corporate level as social overhead capital in commercial transactions using digital devices such as online, mobile, and SNS platforms. Therefore, this study used data from the Korea Consumer Agency's consumer policy indicators to identify the impact of digital consumption trust and corporate responsibility trust on the satisfaction of information and communication products and services. According to the analysis, trust in digital consumption conditions and responsibility of companies have a positive impact on satisfaction of information and communication devices and satisfaction of information and communication services. In addition, it was found that trust in corporate responsibility has a greater impact on satisfaction of information and communication devices and satisfaction of information and communication services than trust in digital consumption conditions. Theoretical and practical implications for these findings and suggestions for future research were presented.

• The Journal of the Korea Contents Association
• /
• v.16 no.6
• /
• pp.94-102
• /
• 2016

The purpose of this study was to investigate the effect of corporate association of sports equipment companies on brand trust, and brand loyalty. The subjects were college student and 400 data were collected and 385 of them were chosen as for final data analysis. Data analysis were conducted using frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis and structural equation modeling with SPSS 22.0 and AMOS 22.0. Based on the above study method and procedures, the results of the study are summarized as follows: First, corporate ability association and corporate social responsibility association had a positive effect on brand trust. Second, brand trust had a positive effect on brand loyalty.

• 한국벤처창업학회:학술대회논문집
• /
• 2020.11a
• /
• pp.185-190
• /
• 2020

2000년대 이후 기업의 경제적 이익을 위한 본연의 성과를 성취하기 위해서는 영리적 이익추구 이외에도 기업 내외부의 관여된 활동 범주 내에서 투자자, 소비자, 시민단체 그리고 노동조합등에 사회적책임(Corporate Social Responsibility:CSR)의 중요성이 점차 커져가고 있다. 이 중 사회적책임과 조직 내 구성원들의 조직유효성의 영향에 대한 다양한 선행논문이 있었으나, 지역으로 세분화하여 분석한 연구가 상대적으로 미비하였다. 이에 따라 강원도를 한정한 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향을 분석하여 강원도 소재 기업들의 사회적책임에 대한 기반적 자료로써 활용될 것으로 여겨진다. 이를 확인하기 위해 본 연구는 강원도 소재 기업에 종사하는 구성원들을 대상으로 자료를 수집하여 총 186부의 표본을 활용하였다. 검증결과 사회적책임이 조직신뢰, 조직몰입이 긍정적인 영향을 미치나 조직시민행동에 부분적으로 채택되었으며, 조직신뢰는 조직시민행동에 긍정적 영향을 미치고 조직몰입은 조직시민행동에 부분적으로 영향을 미치는 것으로 연구되었다. 본 연구는 선행논문에서 밝힌 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향에 대해서 지역을 한정해서 연구했으며, 분석결과 강원도 지역 내 사회적경제기업들이 다수 포진되어 있으며, 공동체성이 높기 때문에 사회적책임이 조직 유효성과 조직시민행동에 영향을 미치는 것으로 나타났다.