• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.48-58
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• 2021

For securing technology and business competences of companies that is the engine of domestic industrial growth, government-supported policy programs for the creation of commercialization results in various forms such as 『Technology Transaction Market Vitalization』 and 『Technology Finance-based R&D Commercialization Support』 have been carried out since 2014. So far, various studies on technology valuation theories and evaluation variables have been formalized by experts from various fields, and have been utilized in the field of technology commercialization. However, Their practicality has been questioned due to the existing constraint that valuation results are assessed lower than the expectation in the evaluation sector. Even considering that the evaluation results may differ depending on factors such as the corporate situation and investment environment, it is necessary to establish a reference infrastructure to secure the objectivity and reliability of the technology valuation results. In this study, we investigate the evaluation infrastructure built by each institution and examine whether the latest artificial neural networks and deep learning technologies are applicable for performing predictive simulation of technology values based on principal variables, and predicting sales estimates and qualitative evaluation scores in order to embed onto the technology valuation system.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.356-367
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• 2021

This study is a study on how much organizational leadership influences customer orientation so that it can secure and maintain a continuous competitive advantage in the rapidly changing environment of corporate management and public organizations. it was approached through theoretical consideration of pygmalion leadership. The purpose of this study is as follows. First, a conceptual definition of the three research variables of pygmalion leadership and its constituent atmosphere, feedback, and output is given. Second, the casual relationship between the conceptually defined three research variables of pygmalion leadership and self-efficacy and organizational commitment was verified. Third, the casual relationship was verified on the extent to which pygmalion leadership influences customer orientation through self-efficacy and organizational commitment, which are parameters. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study. It was intended to present an implication. In addition, the significance of direct causal relationships between the research variables of pygmalion leadership, mediating variables, and dependent variables, which constitute the verified research models was verified, and the results of hypothesis testing were presented, and the academic and practical implications of the results of this study were presented.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.444-456
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• 2021

Economic abundance and the development of medical technology led to an aging society with an average life expectancy of 100 years, but retiring from the labor market at the age of 65 has become more difficult. This study aims to identify the influence of entrepreneurship, social support, and entrepreneurship mentoring as an effective support method to increase the entrepreneurial intention in order to enhance the entrepreneurial intention as an adult's second career development. In this study, data were collected using questionnaires from 340 adults, but only 319 were selected because 21 were judged to be inappropriate. For statistical analysis, SPSS 18.0 was used, and reliability test, factor analysis, and multiple regression analysis were used for hypothesis testing. The research results are as follows. First, as a result of examining the effects of adult entrepreneurship factors on entrepreneurship, it was found that among entrepreneurship, innovation and initiative had a significant positive (+) effect on entrepreneurship. Second, as a result of examining the effect of social support on entrepreneurial intention, it was found that family support had a significant negative (-) effect on entrepreneurial intention. Third, as a result of examining the effect of entrepreneurship mentoring on entrepreneurial intentions, it was found that role models and mentors had a positive (+) effect on entrepreneurial intentions. Fourth, as for the mediating effect of entrepreneurial efficacy, there were significant mediating effects of innovativeness → entrepreneurial efficacy → entrepreneurial intention, role model → entrepreneurial efficacy → entrepreneurial intention, mentor → entrepreneurial efficacy → entrepreneurial intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.268-278
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• 2021

Technologies that are leading the fourth industrial revolution, such as the Internet of Things (IoT), big data, artificial intelligence (AI), and cyber-physical systems (CPS) are developing and generalizing. The demand to improve productivity, economy, safety, etc., is spreading in various industrial fields by applying these technologies. Digital twins are attracting attention as an important technology trend to meet demands and is one of the top 10 tasks of the Korean version of the New Deal. In this study, papers, magazines, reports, and other literature were searched using Google. In order to investigate the contribution or role of geospatial information in the digital twin application, the definition of a digital twin, we investigated technology trends of domestic and foreign companies; the components of digital twins required in manufacturing, plants, and smart cities; and the core techniques for driving a digital twin. In addition, the contributing contents of geospatial information were summarized by searching for a sentence or word linked between geospatial-related keywords (i.e., Geospatial Information, Geospatial data, Location, Map, and Geodata and Digital Twin). As a result of the survey, Geospatial information is not only providing a role as a medium connecting objects, things, people, processes, data, and products, but also providing reliable decision-making support, linkage fusion, location information provision, and frameworks. It was found that it can contribute to maximizing the value of utilization of digital twins.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.533-551
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• 2021

The purpose of this study was to analyze the influence of participative leadership on the job commitment of employees and to investigate the mediating effect of psychological empowerment and the moderating effect of issue leadership. A survey was conducted on employees working in various industries and analyzed using PROCESS macro (Hayes, 2013). The reliability and validity of measurement tools were reviewed through a preliminary survey, and the timing of measurement of independent variable and dependent variable was separated to overcome the common method bias. The results of the study are as follows. First, it has been confirmed that participative leadership has a positive influence on employee's job commitment. Second, participative leadership strengthened the psychological empowerment of employees, and through it, the indirect effect of improving the employee's job commitment was confirmed. Third, the moderating effect of issue leadership was confirmed in the relationship between participative leadership and psychological empowerment. Fourth, the moderated mediating effect was confirmed that the effect of participative leadership on job commitment through psychological empowerment is reinforced by issue leadership. This study contributes to the expansion of existing leadership research by empirically identifying the mechanism between participative leadership and employee's job commitment. Implications regarding the results of the study, limitations of the study, and future study tasks were discussed.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.3
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• pp.346-354
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• 2021

Since 2015, Blockchain has experienced rapid development throughout the world, institutions including Central Banks, Government Departments, Commercial Banks, IT Giants are all accelerating their exploration on Blockchain, and investment on Blockchain related R&D departments and start-up companies also shows explosive growth. This paper studies the impact of blockchain technology on banks' conventional trade settlement methods and describes blockchain technology in term of its concepts, advantages, and disadvantages. It also studies the application processes of blockchain technology combined with conventional trade settlement methods (remittance, collection, and L/C), and analyzes the positive and negative impacts of blockchain technology on the conventional trade settlement methods. In addition, this paper lists the blockchain application cases, analyzes the technology development status and existing problems, and puts forward suggestions and measures for the development of blockchain finance in China based on the case analysis and impact research.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.169-184
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• 2022

The purpose of this study is to give a help organizations facing various crises establish effective crisis preparedness plans by confirming the effect of an organization's crisis management system on crisis preparedness, and by confirming the multiple mediating effects of crisis monitoring and learning from failure. The survey for the empirical study was conducted targeting 121 executives, directors, mangers and mid-level employees of the MBA program of the P National University. Confirmatory factor analysis, reliability analysis, and regression analysis were performed using SPSS 25 and Amos 25, and mediating effect analysis was performed using the boot-strapping technique using process macro. As a result of the study, it was found that the crisis management system had a positive (+) effect on crisis preparedness, and learning from failure and crisis monitoring multi-mediate between the crisis management system and crisis preparedness. Through the research results, it was confirmed that there was a significant effect of learning from failure and crisis monitoring that had an effect on crisis preparedness. As an implication, a crisis preparedness plan suitable for the organizational situation was presented, and the limitations of the study and future research directions were presented.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.291-308
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• 2022

The purpose of this study is to suggest an effective marketing method for product advertising. With regards to this, 148 copies of survey data were collected from consumers, and the hypothesis of this study was verified using SPSS 25.0. The results revealed that (1) Human Brand attractiveness had a positive effect on Human Brand attachment among the products of low involvement. (2) The uniqueness and the intimacy of Human Brand had a positive effect on Human Brand attachment among the products of high involvement. Through this study, the effect of reliability, expertise, attractiveness, uniqueness, and intimacy among human brand characteristics on human brand attachment, human brand attitude, and product purchase intention was confirmed, and it was also possible to confirm the difference in influence on human brand characteristics and purchase intention according to the product characteristics involved. This study has expanded the research scope of Human Brand, which has been studied mainly by entertainers and entrepreneurs, to sports stars and through empirical analysis, it has tried to identify influencing factors to improve purchasing intent based on high and low-contention characteristics of advertising products.

• Journal of Korea Port Economic Association
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• v.37 no.4
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• pp.71-87
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• 2021

This study aims to reveal how a port affects the living conditions of its neighborhood area with a case study of Pusan New Port and to suggest several implications to port policy. PLS-SEM reflective measurement model satisfies the criteria on reliability and validity, and also structural model meets the criteria in terms of R2, path coefficients' significance and predictive relevance(Q2). The results of PLS-SEM support the hypotheses of this study: The expansion of Pusan New Port contributes to the improvement of living conditions of Gangseo-gu(nearby area) through its significant and sequential effects on the employment and population increase of Gangseo-gu. The originality of this study can be found in enunciating that a port plays a role as a driving force of the betterment of living conditions of its nearby Gu-level area. In terms of policy, central and local governments and port related companies should cooperate with each other to reinforce the acceptability of port policy through the improvement of the living conditions of port neighborhood area. To evaluate comprehensively the influence of a port on its neighborhood area, a further study needs to identify how a port affects the quality of life of the area or what kinds of socio-economic effects a port has on the area.