Journal of Convergence for Information Technology (융합정보논문지)

Convergence Society for SMB (중소기업융합학회)
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A Study on the Effects of Intrinsic Motivation, Extrinsic Motivation and Pre-knowledge of Office Workers on the Hybrid Start-up Intention

직장인의 내재적 동기, 외재적 동기와 사전지식이 Hybrid 창업의도에 미치는 영향 연구

  • Yun, Kyung-Ho (Department of Knowledge Service and Consulting, Hansung University) ;
  • You, Yen-Yoo (Division of Smart Management Engineering, Hansung University) ;
  • Park, In-Chae (Division of Smart Management Engineering, Hansung University) ;
  • Park, Hyun-Sung (Graduate School of Knowledge Service and Consulting, Hansung University)
  • 윤경호 (한성대학교 지식서비스&컨설팅학과) ;
  • 유연우 (한성대학교 스마트경영공학부) ;
  • 박인채 (한성대학교 스마트경영공학부) ;
  • 박현성 (한성대학교 지식서비스&컨설팅대학원)
  • Received : 2021.03.27
  • Accepted : 2021.06.20
  • Published : 2021.06.28
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Abstract

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

본 연구는 목표지향적 행동모델(MGB)를 통해 직장인들의 hybrid 창업의도(직장을 유지하면서 창업을 하려는 의도)에 대하여 직장인의 hybrid 창업 관련 자기결정성 동기(내재적 동기, 외재적 동기), 사전지식 등의 영향을 파악하였다. 2020년 6월 13일부터 7월 3일까지 직장인을 대상으로 판단추출법에 의해 수집된 126개의 유효한 표본에 대하여 통계프로그램 SmartPLS 3.0이라는 PLS-SEM을 사용하였으며, 측정모델 평가(내적 일관성 신뢰도, 집중 및 판별타당도)와 구조모델 평가(다중공선성, 결정계수, 효과크기, 예측적 접합성 등)로 실증적 분석을 하였다. 직장인들의 hybrid 창업목표 실현에 대한 내재적 동기만 hybrid 창업태도와 주관적 규범에 유의한 정의 영향을 주었으며, hybrid 창업 관련 사전지식이 hybrid 창업열망과 창업의도에 유의한 정의 영향을 주는 것으로 나타났다. 고용이 불안정한 직장인들의 hybrid 창업을 유도하기 위해 직장인들에게 내재적 동기를 고취시키고 hybrid 창업 관련 지식을 제공하는 제도와 프로그램이 필요하므로 향후 연구에서는 hybrid 창업을 활성화할 수 있는 정부의 제도와 컨설팅 지원에 대한 분석이 필요하다.

Keywords

Acknowledgement

This research was financially supported by Hansung University in 2020

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