• Title/Summary/Keyword: 기업비즈니스

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A Future Study Agenda Applying Service Research Framework (서비스 연구 프레임워크 관점에서의 향후 연구과제)

  • Lee, JeungSun;Ahn, Jinho;Kim, Hyunsoo
    • Journal of Service Research and Studies
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    • v.7 no.1
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    • pp.83-96
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    • 2017
  • The importance of service science is emphasized in the modern economy, and the value and necessity of service research still increasing. Since the service research framework was proposed, it has been studied from various perspectives and incorporated into one framework--service research. The direction of service research has been established and a new baseline of research has been established. However, the modern economic and social environment could be described as a new era, the Fourth Industrial Revolution has changed drastically. More and more systematic research on services has become necessary. Therefore, this study analyzed the field of service research in the existing framework. The study suggested how service research could broaden the horizon of service research by studying the 'what'. To do this, we analyzed recent service research trends by themes. We also identified the shortcomings of previous studies about service, and suggested directions and research themes for future research. Based on this study we developed a general approach to the creation of new models from the viewpoint of service science. The authors were also able to develop a general approach to areas such as service innovation, service inference, service solution, and service design leverage. In addition, it is necessary to extend service research and business model to the utilization of service technology. This approach could contribute to forming the basis of future service development, and to utilize social media to create new value of innovative company. The results of this study could contribute to deepening and expanding service research.

Technological Convergence Trend through Patent Network Analysis: Focusing on Patent Data in Korea, U.S., Europe, and Japan (특허 네트워크 분석을 통한 융합 기술 트렌드 분석: 한국.미국.유럽.일본의 특허데이터를 중심으로)

  • Baek, Hyun Mi;Kim, Myung Seuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.11-19
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    • 2013
  • Many companies are developing a numerous number of new products and business models for their sustainable growth. First, their unique technological capability needs to be obtained to develop new products and services. However, as the applicable period of a technology into its industrialization becomes shorter and shorter, the necessity of technological convergence is increasing. Therefore, this study aims to look at the patent status in Korea for the last ten years to analyze in which direction technological convergence had advanced and further compare the patent status in Korea with that in U.S., Europe, and Japan. In addition, this study looks at the impact of converged patent technology on the sales in relevant industries. To this end, this study collected 5,000 patents applied from 2000 to 2009 for the last ten years in Korea, U.S., and Europe every year and conducted network analysis by using UCINET, social network analysis program. In this study, we drew our research findings as follows: First, we could find that technological convergence increased over time and what technology was in the center of fusion. Second, our correlation analysis found that as we had more technological convergence, it was more related to the sales in relevant industries.

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The Development of the Performance Measurement Model for B2B e-Marketplace Using BSC (균형성과표를 이용한 B2B 전자시장 성과평가 모형 구축)

  • An, Ji-Eun;Han, In-Goo;Suh, Bo-Mil
    • Information Systems Review
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    • v.8 no.1
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    • pp.63-80
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    • 2006
  • This paper suggests a normative performance measurement model for B2B e-marketplace. The model is for the neutral and systematic sourcing B2B e-marketplace. It is based on BSC that is very powerful and sound tool among all the available performance measurement systems. In addition, we used AHP to make the model more structured and to draw weights of performance measures from experts. We derived main features and factors affecting performance of e-business companies and especially of B2B e-marketplaces based on literature. In order to make the model usefulness, we co-worked with some experts who are engaged in real Korean B2B e-marketplaces. They included venture capitalists, top managers of B2B e-marketplaces, and consultants. By their assistances, we could find important evaluating factors and define the hierarchical structure. After defining the hierarchical structure, the expert group decided weights of performance indicators through the designed questionnaires. The weight for each measure was calculated using geometric mean of the questionnaire response. We made the case studies of two real Korean B2B e-marketplaces to apply the suggested model with some adjustments. The results of the case studies were so satisfactory that the suggested performance measurement model for B2B e-marketplace is useful and applicable to the real world.

Analyzing the weblog data of a shopping mall using process mining (프로세스 마이닝을 이용한 쇼핑몰 웹로그 데이터 분석)

  • Kim, Chae-Young;Yong, Hye-Ryeon;Hwang, Hyun-Seok
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.11
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    • pp.777-787
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    • 2020
  • With the development of the Internet and the spread of mobile devices, the online market is growing rapidly. As the number of customers using online shopping malls explodes, research is being conducted on the analysis of usage behavior from customer data, personalized product recommendations, and service development. Thus, this paper seeks to analyze the overall process of online shopping malls through process mining, and to identify the factors that influence users' purchases. The data used are from a large online shopping mall, and R was the analysis tool. The results show that customer activity was most prominent in categories with event elements, such as unconventional discounts and monthly giveaway events. On the other hand, searches, logins, and campaign activity were found to be less relevant than their importance. Those are very important, because they can provide clues to a customer's information and needs. Therefore, it is necessary to refine the recommendations from related search words, and to manage activity, such as coupons provided when customers log in. In addition to the previous discussion, this paper proposes various business strategies to enhance the competitiveness of online shopping malls and to increase profits.

Performance Metrics for EJB Applications (EJB 어플리게이션의 성능 메트릭)

  • 나학청;김수동
    • Journal of KIISE:Software and Applications
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    • v.29 no.12
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    • pp.907-925
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    • 2002
  • Due to the emersion of J2EE(Java 2, Enterprise Edition), many enterprises inside and outside of the country have been developing the enterprise applications appropriate to the J2EE model. With the help of the component model of Enterprise Java Beans(EJH) which is the J2EE core technology, we can develop the distributed object applications quite simple. EJB application can be implemented by using the component-oriented object transaction middleware and the most applications utilize the distributed transaction. EJB developers can concentrate on the business logic because the EJB server covers the middleware service. Due to these characteristics, EJB technology became popular and then the study for EJB based application has been done quite actively However, the research of metrics for measuring the performance during run-time of the EJB applications has not been done enough. Tn this paper, we explore the workflow for the EJB application service on the run-time and classify the internal operation into several elements. We propose the metrics for evaluating the performance up to the bean level by using the classified elements. First, we analyze the lifecycle according to the bean types which comes from the EJB application on the run-time as to extract each factor used in performance measurement. We also find factors related to a performance and allocate the Performance factors to the metrics as the bean types. We also consider the characteristics like the bean's activation and message passing which happens during bean message call and then analyze the relations of the beans participating in the workflow of the application to make the workflow performance measurement possible. And we devise means to bring performance enhancement of the EJB application using the propose.

The Effect of Planned Behavior of University Student who Participates in Education for Starting Agricultural Business on Entrepreneurship and Will to Start the Business (창업농교육 참여대학생의 계획적행동이 기업가정신과 창업의지에 미치는 영향)

  • Lee, So-Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.1
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    • pp.145-155
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    • 2018
  • The matter of cultivating entrepreneurship and will to start a business of university students majoring in agriculture and life sciences and college students majoring in agriculture as a future leader in the sector is a very important object of study. However, the discussion on entrepreneurship, establishment of a business and venture based on creative technology and innovative management have been scarcely had, because traditionally the majority of agricultural business has been a small-sized and simple business run by a small farmer. Education for starting an agricultural business in agriculture industry has been ignored even in the developed countries. ICT and AI(artificial intelligence)-based smart agriculture in the 4th Industrial Revolution Age is emerging as a new growth potential of our agriculture industry. Thus, the interest in farmers to start a business and venture agriculture is growing in the agriculture industry. Accordingly, the study draws the influence factors regarding the effect of the planned behavior of the university students who take part in the education course for starting an agricultural business and an agricultural venture business on entrepreneurship and will to start the business and conducts the empirical analysis. The businessmen who newly join the agriculture industry should perform the technical innovation and the creative business activities to be able to compete in the agriculture industry.

The Study on the Elaboration of Technology Valuation Model and the Adequacy of Volatility based on Real Options (실물옵션 기반 기술가치 평가모델 정교화와 변동성 유효구간에 관한 연구)

  • Sung, Tae-Eung;Lee, Jongtaik;Kim, Byunghoon;Jun, Seung-Pyo;Park, Hyun-Woo
    • Journal of Korea Technology Innovation Society
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    • v.20 no.3
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    • pp.732-753
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    • 2017
  • Recently, when evaluating the technology values in the fields of biotechnology, pharmaceuticals and medicine, we have needed more to estimate those values in consideration of the period and cost for the commercialization to be put into in future. The existing discounted cash flow (DCF) method has limitations in that it can not consider consecutive investment or does not reflect the probabilistic property of commercialized input cost of technology-applied products. However, since the value of technology and investment should be considered as opportunity value and the information of decision-making for resource allocation should be taken into account, it is regarded desirable to apply the concept of real options, and in order to reflect the characteristics of business model for the target technology into the concept of volatility in terms of stock price which we usually apply to in evaluation of a firm's value, we need to consider 'the continuity of stock price (relatively minor change)' and 'positive condition'. Thus, as discussed in a lot of literature, it is necessary to investigate the relationship among volatility, underlying asset values, and cost of commercialization in the Black-Scholes model for estimating the technology value based on real options. This study is expected to provide more elaborated real options model, by mathematically deriving whether the ratio of the present value of the underlying asset to the present value of the commercialization cost, which reflects the uncertainty in the option pricing model (OPM), is divided into the "no action taken" (NAT) area under certain threshold conditions or not, and also presenting the estimation logic for option values according to the observation variables (or input values).

Economic analysis of Solar PV panel recycling project (폐태양광 재활용 사업의 경제성 분석 및 정책적 시사점)

  • Mo, Jung Youn;Kim, Min Ji
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.585-591
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    • 2020
  • In accordance with the government's expansion of solar power generation, the installation of solar panels is expected to expand in Korea. On the other hand, policy discussions on the establishment of a domestic post-management system for waste from photovoltaic power are insufficient. This study estimated the benefit-cost of solar PV Panel recycling and derived the implications for the photovoltaic waste policies in Korea. Overall, the profitability of the recycling project is very low when the project execution period is 10 years. On the other hand, the economic efficiency of the project can be sufficiently high when the duration of the solar panel recycling project is extended to 20 years. In the short term, it is challenging to expect voluntary companies to enter this recycling business because of low economic efficiency. Therefore, it is necessary to prepare various policies to improve the economic efficiency of the recycling business. In conclusion, the following policy implications for PV panel recycling activation are proposed: i) legislation for the recycling of waste solar photovoltaic panel, ii) designation of Association for Solar Panel waste monitoring, and iii) expansion of R & D and the development of various business models related to solar recycling.

Ecosystem Configuration and its Structure of Cultural Contents -Focused on Busan International Motor Show- (전시회 구성 콘텐츠가 재방문 및 추천의사에 미치는 영향 -부산 국제모터쇼를 중심으로-)

  • Min, Jin-Hong;Ha, Kyu-Soo
    • The Journal of the Korea Contents Association
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    • v.10 no.10
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    • pp.197-208
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    • 2010
  • The cultural contents are a field that originally has a cycle ranged from producers of various contents and distribution consumption. The various object elements composing of an ecosystem of cultural contents in this cycle, and the search of harmonious relations between these objects is becoming an important issue. The ecological approach on the cultural contents field is not being tried authentically until now, in spite of the expansion of interest and usefulness from its application at present, so there is no detailed discussion on the inside of an ecosystem and itsaction such as confirmation of object elements composing of the ecosystem, interaction principles between objects and object development, principles of co-evolution, etc. achieving common development of all objects composing of the ecosystem. Therefore, the present research aims to confirm object elements composing of the ecosystem of cultural contents through an ecosystem model that has been researched in several fields of the ecosystem and social science, and to seek interaction between objects and each object as well as a development direction of a total ecosystem.

An Information Sharing Platform for Eurasia Transportation Logistics Network from Korean perspective (유라시아 교통물류 네트워크 기반 구축을 위한 한국적 시각에서의 정보공유 플랫폼 도입방안)

  • Shin, Seungjin;Roh, Hong-Seung;Hur, Sung-Ho
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.17 no.5
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    • pp.100-116
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    • 2018
  • Recently, with the US protection trade trend, South Korea 's exports to the US have shrunk and the need to pioneer emerging markets in Eurasia has increased. Due to the bankruptcy of Hanjin Shipping, a large Korean national shipping company, the necessity of securing transportation that can replace the Asian - European shipping route has emerged. Moreover, as the international trade and logistics environment is rapidly changing due to the spread of electronic commerce, it is time to prepare for the environment where IT technology is applied to international logistics activities. Therefore, this study was carried out to establish information strategy of Eurasia logistics information sharing platform from Korean perspective through comparison of logistics information level of Eurasian countries. This study aims at standardization direction for supporting logistics activities between Eurasian countries, providing customs clearance and logistics services without interruption, providing information for expanding business of trade companies, and building information linkage infrastructure for expanding cooperation between logistics companies across countries. Through this study, it is expected that logistics activities through information sharing among countries will be actively carried out.