• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.989-1018
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• 2017

본 연구에서는 내 외부 환경, 혁신활동이 기업성과에 어떠한 영향을 미치는지를 파악하기 위해 탐색적 요인분석(Exploratory Factor Analysis), 군집분석(Cluster Analysis), 구조방정식모형(Structural Equation Modeling)을 이용하여 실증분석을 실시하였다. 탐색적 요인분석을 통해 7개의 요인이 추출하였으며, 추출된 요인을 기반으로 군집분석을 시도하였더니 총 4개의 군집(n=1,022)이 형성되었다. 군집 4개의 대해 구조방정식 모형을 활용하여 실증분석을 한 결과, 기술 경쟁 환경에 민감하며, 혁신적인 성향을 가진 군집1은 자체기술개발만이 기업성과에 긍정적 영향을 미치는 것으로 나타났다. 시장 환경에 민감하며, 내향적인 성향을 가진 군집2는 자체기술개발과 공동연구를 통해서만 기업성과에 긍정적 영향을 미치는 것으로 나타났다. 경쟁적인 환경에 민감하며, 혁신적이고 정부/관련기관과의 협력적 성향을 가진 군집3은 공동연구 그리고 매개변수인 정부지원프로그램 활용을 통해 기업성과에 긍정적 영향을 미치는 것으로 나타났으며, 기술도입은 기업성과에 부정적 영향을 미치는 것으로 나타났다. 개방적이고 외부협력적 성향이 강한 군집4는 자체기술개발과 매개변수인 네트워크 활용 및 정부지원프로그램 활용이 기업성과에 긍정적 영향을 미치는 것으로 나타났다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.219-231
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• 2015

Open innovation is known to have a significant impact on the performance of enterprise innovation. The role of open innovation is more critical due to small scale and limitation on the available resources for the venture company. This study focused on the relationship among Entrepreneurship(ENT), Innovation Capability(IC), and External Cooperation(EC), which affect Technological Innovation Performance(TIP) to maximize TIP. Empirical study was proceeded to analyze the relationships among ENT, IC, EC, and TIP for venture companies in Busan. ENT was verified to have a positive impact on IC, EC, and TIP. IC was done on EC and TIP. EC was done on TIP. Each of IC and EC showed positive mediating role in the relationship between ENT and TIP. Finally, IC and EC together performed positive mediating role in the relationship between ENT and TIC.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.61-69
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• 2024

This Paper is Empirical Analysis of the Relationship between Authentic Leadership and Organizational Citizenship Behavior. It's important for enhancing corporate performance to facilitate positive interactions between leaders and members, and to cultivate a positive psychology for achieving common goals. Members with high positive psychological capital have confidence in performing their tasks, expect successful outcomes, and when problems arise, they adjust their course and persevere. This complex state of adjusting or transcending one's psychology is referred to as positive psychological capital (Luthans & Youssef, 2007). Recognizing this, the study identifies positive psychological capital as a crucial factor in enhancing corporate performance and competitiveness, and chooses it as a mediator in the research.

• Knowledge Management Research
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• v.24 no.4
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• pp.87-102
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• 2023

Awe is recognized as an emotion linked to enhancing openness to new experiences and broadening one's cognitive perspective through the acquisition of new knowledge. This research aimed to investigate awe's impact on consumer behavior in advertising, using a 2 (emotion: awe/control) × 2 (product type: innovative/non-innovative) experimental design with 118 undergraduate students in Seoul, Korea. Findings revealed that awe-inducing advertising significantly increases product preference and positive technology readiness, particularly for innovative products compared to non-innovative ones or when awe is not elicited. The analysis of moderated mediation showed that positive technology readiness plays a mediating role in the relationship between awe induction and product preference. Notably, in the case of innovative products, awe-inducing advertising heightens positive technology readiness, subsequently increasing consumer preference for these products. These results reinforce existing literature on awe's positive effects, demonstrating its role in augmenting consumers' favorable attitudes toward innovative products. The study offers valuable insights for marketing strategies of companies promoting innovative products or services, highlighting the effectiveness of awe-inducing emotional appeals in shaping consumer attitudes towards innovation.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.67-78
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• 2013

The purpose of this research is to draw family restaurant's strategic operation plan by seeking factors in diverse angles that can affect consumer's evaluation on the service of family restaurant that executes SST(Self Service Technology). For this purpose the research investigated the relationship among technology readiness, customer participation, service quality, customer satisfaction and service repurchase intention. As a result, First optimism and innovation in technology readiness positively affected service quality. Second, emotional participation and physical participation in customer participation positively affected service quality, but informational participation did not positively affect service quality. Third, service quality positively affected customer satisfaction, and customer satisfaction positively affected service repurchase intention. Therefore, this research confirmed marketing effectiveness of technology readiness and customer participation and proved the possibility of service quality, customer satisfaction and service repurchase intention as antecedent variables.

• Journal of the Korean Applied Science and Technology
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• v.40 no.3
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• pp.560-569
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• 2023

This study is a descriptive research study conducted to identify the grit, positive emotions, teamwork, and clinical practice satisfaction of nursing college students, and to identify factors that affect clinical practice satisfaction. The participants of the study were fourth grade nursing students from two universities located in U city and G city. The SPSS 21.0 program was used to analyze the data into descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and multiple regression. As a result of the study, there was a positive correlation between grit, positive emotion, and teamwork in clinical practice satisfaction. Teamwork had a positive correlation with grit and positive emotions, and positive emotions had a positive correlation with grit. Factors affecting clinical practice satisfaction were teamwork and positive emotions, and explanatory power was 43.6%. Therefore, it is necessary to develop educational programs and find ways to improve teamwork and positive emotions as a strategy to improve the satisfaction of nursing college students in clinical practice.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.397-418
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• 2008

This research investigated differences of perception ratio and processes of memory reconstruction. To examine the differences in perception for positive or negative events related to individual subjective well-level, 199 participants were asked to report the perceived ratio of positive versus negative events for the provided event list. Also, recall differences of positive versus negative events were examined in relation to individual differences in happiness. Results partially supported the hypothesis that happy people perceive more positive stimulus in a given situation than less happy people. Happy people also showed more positive percentage in recalled events than actual ratio while unhappy people reported less positive recall percentage than actual ratio. These findings indicate existence of cognitive process that enhances positive or negative memory related to subjective well-being. Significant correlation between perceived ratio and recalled ratio further supports this proposition. Finally, theoretical implications of the present research and suggestions for future research were discussed.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.240-255
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• 2021

The kindergarten teachers play a role in closely babysitting infants, teachers' high empathy helps respect infants' emotions and opinions, and leads to positive relationships, ultimately improving their job satisfaction and confidence, but lack specific research results. As a result, this study sought to find out how the empathy of kindergarten teachers affects job stress through positive psychological capital, and to find ways to increase positive psychological capital and empathy. To achieve this, the research method identified the causal relationship of each variable based on the results of the survey of 212 kindergarten teachers in Seoul and Gyeonggi Province. According to the study, first, among the empathy abilities of kindergarten teachers, emotional empathy has a positive impact on all factors of positive psychological capital. Second, cognitive empathy among empathy abilities has a positive impact on all factors of positive psychological capital. Third, looking at the overall positive psychological capital of kindergarten teachers and the effects of job stress showed that it negatively affects self-efficacy and resilience.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.416-423
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• 2021

Drawing upon research in affect and social identity theory, this study examines when and how an individual's trait positive affect (TPA) exerts a significant effect on the person's organizational citizenship behavior directed toward individuals (OCBI). A moderated mediation model was tested by using the data of 293 employees nested in 66 work groups. Results demonstrate that the indirect effect of TPA on OCBI mediated by group identification (GI) is significantly positive only when perceived group positive affect (PGPA) is low, highlighting the substituting role of PGPA in the relationship between TPA and GI. The significant conditional indirect effects at the low level of PGPA suggest that TPA functions as significant, affective resources for enhancing GI and consequently increasing OCBI of the focal member when PGPA is low. By contrast, TPA's role in enhancing GI becomes redundant when PGPA is high. The current analysis reveals potential complementary functions of TPA and PGPA in explaining subsequent identity cognition and individual behavior.

• The Journal of Society for e-Business Studies
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• v.16 no.4
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• pp.155-172
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• 2011

The purpose of this study is to examine factors affecting an individual's acceptance of mobile banking, which is a typical example of smartphone based self-service. We derive three personal traits(positive technology readiness, negative technology readiness and individual's expertise) as antecedent variables that affect intention to use mobile banking from previous studies, and adopt a technology readiness and acceptance model(TRAM) to investigate factors that determine an individual's intention to use mobile banking. TRAM, which integrates technology readiness index(TRI) into the technology acceptance model (TAM) in the context of consumer adoption of e-service systems, is adopted to examine personal traits influencing on the factors forming the attitude of mobile banking. The new findings of this study are as follows. First, individual's expertise and positive technology readiness(ptr) have significant effect on both perceived usefulness and perceived easy of use. However, negative technology readiness(ntr) has significant effect on only perceived easy of use.