• Culinary science and hospitality research
• /
• v.21 no.5
• /
• pp.72-87
• /
• 2015

The purpose of this study is to investigate how environmental attitudes of top managers of hotel business affect on environmental commitment of hotel employees and identify of the mediator effects of line supervisor and peer group during implementing green management process using Sobel z test. Data analysis is conducted by SPSS 18.0. The findings and implications can be summarized as follows. First, environmental attitudes of top managers has significantly positive effect on environmental attitude of line supervisors and peer group. Second, environmental attitude of line supervisors and peer group, in turns, has significantly positive effect on value or normative commitment on green management of hotel employments. Third, there is positive mediating effect of environmental attitude of line supervisors and peer group between environmental attitudes of top managers and value or normative commitment of hotel employees. Hence we can conclude that implementing of green management intention of top managers to hotel employs in work place needs strong support of line supervisors and peer group.

• The Journal of the Korea Contents Association
• /
• v.12 no.10
• /
• pp.480-488
• /
• 2012

The purpose of this study was to research the relationships among psychological capital, job attitude, and service climate of employees in hotel corporations. Psychological capital has been demonstrated to be important for performance at both individual and group levels of analyses. In addition psychological capital has been shown to provide additive value to more established measures of employee's positive job attitudes. To accomplish this study, it was determined that the analysis derived from a hypothesis and literature reviews and data collected from 295 employees in hotel corporations. The results of empirical analysis showed as follows. First, Psychological capital has a significant effect on job satisfaction. Second, Psychological capital has a significant effect on organizational commitment. Third, Service climate was also found to have moderating effect upon the relationship between psychological capital and job satisfaction. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of Digital Convergence
• /
• v.12 no.5
• /
• pp.191-201
• /
• 2014

The purpose of this research is to verify the importance of the relationship between the competency of the project manager of a consulting recipient company that can significantly influence the consulting achievement, the ethical attitude of the consultant, and the consulting project achievement. The results of this research are summarized as follows. The results of this study verified that the competency of the project manager from the consulting recipient company contributed to the ethical attitude of the consultant, the ethical attitude of the consultant positively affected the consulting achievement, and the support of the CEO of the consulting recipient company helped regulate the relationship between the competency of the project manager and the consulting achievement.

• Journal of The Korean Association For Science Education
• /
• v.24 no.2
• /
• pp.399-407
• /
• 2004

The purposes of the study were to examine students' attitudes toward science and to investigate the relationship between attitudes toward and achievement in science. In order to achieve the purposes, the data collected from the National Assessment of Educational Achievement in 2001 were analyzed in this study. Approximately 1% of students within the entire population of the Grades 6, 9, 10 were randomly selected for the National Assessment of Educational Achievement in 2001. Students at all grade levels had slightly positive attitudes toward science. Positive attitudes toward science were higher at elementary level. Male students had more positive attitudes than female students and the difference in attitudes between male and female students was statistically significant. Also, there were significant differences in students' attitudes toward science among regions including Seoul, metropolitan city, small city and town. In addition, achievement in science was significantly and positively related to attitudes toward science, that is, the higher the students achieved, the more positive their attitudes toward science.

• Culinary science and hospitality research
• /
• v.19 no.3
• /
• pp.57-72
• /
• 2013

This study carried out an empirical analysis on the long-term effects of a marketing communication strategy used as a means of promotion(advertisement, free gift) of Christmas cake despite its high costs. Such verification results were considered to provide as important core elements for successful management in the bakery industry. By utilizing SPSS and AMOS, exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were conducted for the validity of the measurement items, and Structural Equation Model(SEM) was performed to verify the hypothesis. The analysis result is as follows. First, advertisement attribute(${\beta}$=0.269, t=4.512, p,<0.001) and free gift attitude(${\beta}$=0.293, t=5.043, p<0.001) had a positive influence on trust. Second, trust had a positive influence on purchase intention(${\beta}$=0.513, t=8.677, p<0.001). Third, advertisement attribute(${\beta}$=0.104, t=1.966, p,<0.05) and free gift attitude(${\beta}$=0.204, t=3.817, p<0.001) had a positive influence on purchase intention. Lastly, advertisement attitude appeared different by advertisement types(actors and animation), and ads with an actor were evaluated high than animation ads. Also, gift attitude appeared different by gift types(speaker doll/character hat and turtleneck muffler), and a turtleneck muffler was evaluated high than a speaker doll or a character hat.

• Journal of the Korean association of regional geographers
• /
• v.4 no.2
• /
• pp.95-117
• /
• 1998

The purpose of this research lies in possible effects of a tourist development, that is, studying inhabitants' attitude who live in sight-seeing place toward economic, social, cultural and ecological influences. The research was performed by questionaires through a spot survey from 1997, 7. 1 to 7. 1. The analysis about the result is as follows: First, the Inhabitants gave the positive responses on the economic effect of sightseeing but didn't answer affirmatively to its social consequences-education, criminal rate of teenagers live the place, on the matters of cultural influence they showed both positive attitude and future orientated and they took great interest in that the tourist development could pollute their environment. Second, the Inhabitants put the income increase on the first place among every aspect and the need of holding exhibitions about history and culture of that region giving a positive image to visitor, making severer restrictions on people dump refuse at the region, tourist development and investment for the local area following position in order.

• The Journal of the Korea Contents Association
• /
• v.20 no.9
• /
• pp.332-343
• /
• 2020

As a study on the purchase intention of digital music, the research applied the Extended Model of Goal-directed Behavior(EMGB) with the perceived value and empirically evaluated the impact of variables such as attitude, subjective norms, positive and negative anticipated emotions, perceived behavioral control and desire on the purchase intention. The study was conducted using a survey data collected from valid questionnaires of 342 copies aimed at Chinese mobile music application users and employed the structure equation model. The findings indicate that attitude, negative anticipated emotions, perceived behavioral control towards digital music purchasing and the frequency of past behavior positively influenced users' desire for digital music purchasing. Another result has been confirmed that perceived value, which was an added variable, showed a significant impact on attitude. Along with the frequency of past behavior and desire, perceived value also exerted positive influence on purchase intention.

• Journal of the Korean Chemical Society
• /
• v.54 no.5
• /
• pp.633-642
• /
• 2010

In this study, science teachers' perception and attitude toward nanotechnology are examined through questionnaires gathered from 134 secondary science teachers. As a result, the study shows that science teachers have high perceptiveness. However, they do not understand specific information on nanotechnology correctly. Science teachers have positive attitudes toward nanotechnology and they have perceived risks of nanotechnology as well as benefits of nanotechnology. Science teachers show positive attitudes toward the application of nanotechnology, whereas they show negative attitudes toward personal information chip and nano-taste enhancer. Science teachers are exposed to nanotechnology via various sources such as TV and internet, whereas teachers rarely get information on nanotechnology-related concepts in textbooks and teaching resources. Science teachers have perceived many textbooks do not introduce enough nanotechnology-related concepts. Many teachers try to explain the nanotechnology when textbooks include nanotechnology-related concepts, whereas quite a few of teachers do not introduce the nanotechnology-related concepts in class.

• Journal of the Korea Convergence Society
• /
• v.8 no.10
• /
• pp.125-134
• /
• 2017

The purpose of the study was investigated the convergence relationship between knowledge, attitude and confidence to cardiopulmonary resuscitation(CPR) in dental hygienists. To measure knowledge, attitude and confidence in CPR a structured questionnaire survey was carried out by 234 dental hygienists in Jeonbok area. from January to June, 2017. Date were analysis using SPSS 21.0 by ANOVA and Pearson's correlation coefficients. There was positive correlation between CPR knowledge and attitude by way of education, Knowledge and confidence(r=.25, r=.40, r=.19). Dental hygienist had low level of knowledge and confidence toward CPR. It is important to educate basuc life support(BLS) provider program to the dental hygienist.

• Korea Petroleum Association Journal
• /
• s.292
• /
• pp.32-35
• /
• 2014

한국로버트보쉬 디젤사업부가 지난 2008년부터 실시해 온 승용차 이용 실태 및 디젤 소비자 인식 조사는 2014년에 4회째 조사되었다. 디젤 엔진의 '친환경성'에 대한 인식 변화는 크지 않으나, '연비 효율성'에 대한 인식이 강화되면서 디젤에 대한 긍정적 인식 및 태도의 변화가 크게 나타난 것으로 판단된다. 이전 조사 결과의 특징 중의 하나는 '디젤' 자체에 대한 소비자의 긍정적 태도 개선 정도가 크게 나타났으며, 특히 '구입 의향이 증가'하는 등 실질적 소비 태도로 연결될 수 있는 index의 개선은 의미 있는 변화로 보여 고무적인 현상이다. 아울러, 재미 있는 결과는 '클린디젤 용어에 대한 인지도, 클린디젤 자동차 호감도, 클린 디젤 자동차 구입의향'에 대한 결과다. 이 항목들에 대해 '08년 11월부터 '12년 1월까지 증가하는 경향을 보였으나, '14년 2월 조사에서 다시 감소하는 경향이 나타난 것인데 이는 '디젤'이란 용어에 대한 긍정적인 인식이 크게 증가하여, 클린디젤이란 용어 자체의 의미가 무색해진 것으로 클린디젤이란 용어보다는 디젤 그 자체로 깨끗하고 친환경적인 연료로 인식된다고 할 수 있겠다. 2014년 조사는 2008년 이래 4회 차 조사로 한국갤럽조사연구소를 통해 진행 되었으며, 지난 2월 14일부터 3월 15일까지 전국 6대 도시(서울, 인천, 부산, 대구, 대전, 광주)에 거주하고 있는 만 20세 이상, 59세 이하의 남녀 자가 운전자 1,007명을 대상으로 지역별/성별/연령별 할당 추출법(Purposive Quota Sampling)과 개별면접 조사 방법(Face-to-Face Interview)으로 진행되었고, 95% 의 신뢰수준에 +/- 3% 오차범위를 가지고 있다.