• Title/Summary/Keyword: 긍정적인 태도

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Factors Influencing Photo Sharing Intention on Instagram based on Uses and Gratification Theory (이용과 충족이론에 기반한 인스타그램의 사진공유 의도에 영향을 미치는 요인)

  • Jeon, Joong-Won;Jung, Chul-Ho
    • Management & Information Systems Review
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    • v.39 no.1
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    • pp.1-13
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    • 2020
  • The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

Effects of Perceptual Curiosity on Attitude towards Different Cultures and Intention to Recommend Products from Different Cultures: Focusing on Halal Products (지각적 호기심이 이문화에 대한 태도 및 이문화 제품의 추천의도에 미치는 영향 : 할랄제품을 중심으로)

  • Ju, Seon-Hee
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.137-144
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    • 2020
  • As foreign tourists visiting Korea increase and Koreans traveling overseas become more frequent, a study on the level of domestic consumers' acceptance of different cultures and the perception towards products from different cultures is needed. In this study, a perceptual curiosity, which is an individual personality, was divided into Diverse perceptual curiosity and Specific perceptual curiosity, and effects of perceptual curiosity on an attitude towards different cultures and an intention to recommend products from different cultures were examined. To prove validity of measurement items and reliability of data, SPSS and LISREL were used and to prove a hypothesis, a structural equation model was used. The study results showed that the Diverse perceptual curiosity, which is Hypothesis 1, had a positive effect on the attitude towards different cultures while the Specific perceptual curiosity, which is Hypothesis 2, did not have a significant effect on the attitude towards different cultures. In addition, it was shown that the attitude towards different cultures, which is Hypothesis 3, had a significant positive effect on the intention to recommend the products from different cultures.

The Effect of Maker Education on Elementary School Students' Scientific Attitude and Energy Literacy (메이커 교육을 활용한 에너지 교육이 초등학생의 과학적 태도와 에너지 소양에 미치는 영향)

  • Jung, Kyoungjae;Bae, Jinho
    • Journal of Korean Elementary Science Education
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    • v.40 no.4
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    • pp.510-519
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    • 2021
  • This study investigated the effect of maker education on the scientific attitude and energy literacy of elementary school students. The subjects of this study were 23 6th grade students, 13 male students and 10 female students, in a B Metropolitan city elementary school. Students' scientific attitude and energy literacy was observed before and after the introduction of maker education into energy education class. The results of this study were as follows. First, energy education using maker education had a positive effect on elementary school students' scientific attitude; there was a significant improvement in curiosity, openness, critical thinking, cooperation, spontaneity, persistence, and creativity. Second, maker education had a positive effect on the energy literacy of elementary school students. There was a significant improvement in all components of energy literacy.

Research on Factors Affecting the Effects of Reading Replies (댓글 읽기 효과에 영향을 미치는 요인에 관한 연구)

  • Lee, Jae-Shin;Lee, Min-Young
    • Korean journal of communication and information
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    • v.42
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    • pp.249-279
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    • 2008
  • This study tried to examine the effect of reading replies on the changes of attitudes towards the subject of online news articles. For that purpose, an experiment was conducted in which participants were asked to read an article and the replies attached. Attitudes were measured before and after reading replies. Another interest of this research was to examine factors affecting the attitude change after reading replies. It was found that while credibility of replies and efficacy belief of the news subject had negative impacts on the attitudes, individuals' information seeking characteristics gave positive impacts on the attitudes after reading replies. This study concludes with discussion and implications of the findings.

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The Survey of Dental Hygiene Student's Consciousness about the Disabled (치위생과 학생들의 장애인에 대한 인식도에 관한 조사연구)

  • Kwag, Jung-Suk;Kim, Yoon-Jung;Woo, Seung-Hee
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.241-247
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    • 2009
  • The purpose of this study was to investigate consciousness about the disabled on dental hygiene students and search for course of dental hygiene education as oral health care with the disabled. The subjects in this study were 538 dental hygiene students from three college in Jeonnam province. For statistical analyses of collected data, the descriptive analyses and chi-square were adopted. The obtained results were as follows. Seniors showed positive attitude about the disabled and dental service of the disabled(p<0.05). The common types of contact the disabled were physical Cerebral palsy and inner disabled were rarely. The problems are difficulty in communication, short of clinical experience in dental service of the disabled, noncooperation of the disabled, short of knowledge in dental service of the disabled. To dental service of the disabled, demand as necessity of education was 87.5%, theory and practice at the same time was 68.0% in pattern of education. Finally, 49.5% of respondents observed special dental clinic to utilization pattern of dental service of the disabled.

The Community Attachment and Attitudes toward Baekdudaegan Tourism Development: An Application of Covariance Structural Analysis (백두대간 관광개발이 지역애착과 관광태도에 미치는 효과 분석: 공변량구조모형의 적용)

  • Joo, Sung-Hyun;Park, Sang-Jun;Han, Sang-Yoel
    • Journal of Korean Society of Forest Science
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    • v.96 no.6
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    • pp.625-632
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    • 2007
  • The purpose of this study was to analyze the conceptional structure of residents' perception among tourism development impacts (economic benefits, social and environmental impact), community attachment and attitudes towards the effects of Baekdudaegan tourism development. This paper was adopted LISREL (linear structural relationships) approach, covariance structural equation model, to provided some insights on tourism development. Data of 356 were collected from Youngu and Mungyeong cities surrounding Baekdudaegan in Gyeongsangbuk-do. The results indicate that perceived economic benefits are rather greater impacts on attitudes than perceived social and environmental ones directly and indirectly. Also, perceived social impacts influence community attachment, however, perceived economic benefits and environmental impacts do not influence community attachment directly. Finally results reveal that the attitudes for supporting tourism development were found positively influenced by the identity of community attachment. Differently social exchange theory, the results suggested that residents' attitudes towards Baekdudaegan tourism development perceived positive strongly even a non related tourism resident.

Changes in Early Childhood Pre-service Teachers' Perceptions of the Disabilities, Attitudes toward Inclusive Education, and Teacher Efficacy through Capstone Design-based Disability Teaching Materials Production Classes (캡스톤 디자인 기반 장애교재교구 제작을 통한 예비보육교사의 장애 인식, 통합교육에 대한 태도 및 교사효능감의 변화)

  • Park, Mi-Kyung
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.793-805
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    • 2021
  • The purpose of this study was to identify changes and differences in perceptions of disabilities, attitudes toward inclusive education, and teacher efficacy in Early childhood pre-service teachers through capstone design-based disability teaching material production classes. The study participants were 50 third-year child care majoring students (25 experimental group, 25 comparison group) who participated in capstone design class for one semester in 2020 at 3-year K university. Looking at the results of the study, the experimental group, which produced teaching materials for the disabilities, showed significant changes in disability awareness, attitude toward inclusive education, and teacher efficacy than the comparative group. there was a positive change in the perception of disability due to an increase in the overall understanding and knowledge of the disabilities. It is judged that these positive changes in the perception of people with disabilities gave positive changes to the attitude toward inclusive education and teachers' efficacy. This positive change of early childhood pre-service teachers will serve as an opportunity to improve the quality of teaching behavior and various roles of teachers when interacting with children with disabilities in the inclusive education field.

The Effects of Positive Cognitive Bias on Attitude toward Success(Failure) and Entrepreneurial Intention (긍정적 인지편향이 창업시도 성공과 실패에 대한 태도와 창업의도에 미치는 영향)

  • Ha, Hwan Ho;Byun, Chung Gyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.4
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    • pp.145-153
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    • 2014
  • This study examined the linkage between positive cognitive bias and entrepreneurial intention. Self-enhancement, unrealistic optimism, and illusion of control have been collectively referred as positive cognitive bias. We examined the effects of positive cognitive bias on attitudes toward success and failure. And we also examined the effect of attitudes toward success and failure on entrepreneurial intension. This study investigated these relationships using 240 high school students. The result of analysis indicated that the self-enhancement bias and unrealistic optimism bias had positive effects on attitude toward failure, but it had not any effect on attitude toward success. The illusion of control bias has positive effects on attitude toward success, but it had not any effect on attitude toward failure. The attitudes toward success and failure had positive effect on entrepreneurial intension. Then results of this study suggests that the cognitive biases showed a role of antecedents of attitudes toward success and failure. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

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Impacts of Parenting Attitudes Perceived by Multicultural Family Adolescents on School Life Adaptation : Based on Meditation Effect of Self-esteem and Depression (다문화청소년이 지각한 부모의 양육태도가 학교생활적응에 미치는 영향: 자아존중감과 우울의 매개효과를 중심으로)

  • Park, Hyun Joo;Yang, Yeung Ja
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.418-428
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    • 2020
  • This study aims to identify the impacts of parenting attitude, self-esteem and depression on school life adaptation in multicultural family adolescents focusing on the mediating effects of self-esteem and depression. To achieve this purpose, the seventh year of the 2016 Multicultural Youth Panel Survey(MAPS) data was used and among all respondents 1,236 multicultural adolescents under 16 years old whose mothers are foreign were collected. Our study findings are as follows: First, supervision and self-esteem had a positive effect, and neglect and depression had a negative effect on school life adaptation. Second, supervision and neglect had a partial influence on school life adaptation through the mediation of self-esteem and depression. Based on these findings, some practical implications was presented to enhance the adaptability of multicultural familiy adolescents to school life adaptation.

The Influence of Mobile Service Delivery Characteristics on Perceived Interactivity and Attitude towards Mobile Service (모바일 서비스 전달 특성에 따른 상호작용성 지각이 고객 태도에 미치는 영향)

  • Lee, Yoonjae;Lee, Jeonghoon
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.402-411
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    • 2013
  • Mobile contents market is growing with the rapid adoption of smart-phones. Online access via mobile compared to PC-based online access, has distinctive service delivery characteristics which are ubiquitous connectivity and contextual offer. In addition, this study includes characteristics which are relatively disadvantageous for mobile services compared to PC-based services. These are response time and supporting non-verbal informations. This study investigates the influence of service delivery characteristics to perceived interactivity and mobile service attitude. The results show that mobile services' ubiquitous connectivity and contextual offer showed a positive relationship with the perceived interactivity of the mobile service. And the response time also showed a positive relationship with the perceived interactivity, but non-verbal information didn't. When the trade-off is met between response time and nonverbal information, mobile service developer should choose response time since it has positive effect on perceived interactivity and attitude.