• Management & Information Systems Review
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• v.34 no.1
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• pp.163-178
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• 2015

This study purported to test the independent impacts of positive and negative attributes of disconfirmation on satisfaction and loyalty of university students. The study utilized the nation-wide survey data previously collected from 1,400 students distributed across 32 universities in Korea. Using SPSS 22.0, the study adopted a 'Simple Regression Analysis' in order to calculate the causal coefficients among positive and negative attributes of confirmation, satisfaction, and loyalty. The study results showed that while positive disconfirmation had a positive impact(${\beta}=.188$) on satisfaction, but not on loyalty, negative disconfirmation had negative impacts on satisfaction(${\beta}=-.326$) and loyalty(${\beta}=-.105$). Based on the study results this study suggests that universities should implement differential strategies to increase students' satisfaction and loyalty. The results also showed that negative disconfirmation had 2~7 times greater impacts on satisfaction and loyalty than the impacts positive confirmation had. Supporting the 'asymmetric relations' of positive and negative disconfirmation, the study suggests that universities should pay special attention to students' complaints.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.469-477
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• 2016

The purpose of this study was to analyze The Relationships of Expectancy-Disconfirmation and Satisfaction, Loyalty of Students Majoring in Art & Physical Education. In order to achieve this purpose, a total of 187 students were selected as study participants from 7 regions in nationally using the convenience sampling method. The instrument for data collection was a questionnaire. The followings are the results: First, positive disconfirmation partially affected education performance. Second, negative disconfirmation partially affects faculty, staff, and education performance. Third, staff and education performance in positive disconfirmation affect loyalty. Fourth, education performance in negative disconfirmation affects loyalty.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.119-132
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• 2016

This study examined the concept and usage moderated mediating model in structural equation modeling. The theoretical model and hypothesis were developed based on the Location-Based application's Expectancy disconfirmation, Location-Based application's satisfaction, Location-Based application's continuous usage intention, service trust. The statistical results of the two model were compared: one was free model(positive/negative) and the other was the Moderated Mediating Model(positive/negative). A structure equation model analysis was carried out to test the research model. Further studies are necessary to Ssupport the research hypotheses.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.475-481
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• 2008

본 연구는 어떤 사건에 대한 예측 정확성 여부와 기억을 회상할 때의 정서 상태가 후견지명 편향 (hindsight bias)에 미치는 영향을 알아보고자 하였다. 이에 valence 축에 따라 긍정적 정서와 부정적 정서를 일으키는 두 가지 음악을 제시하고 두 조건에 대하여 기억에 대한 과잉 확신이 얼마나 달라지는가를 분석하였다. 예측 정확성 여부에 대해서는 실험 결과 데이터 중 예측 일치 조건과 불일치 조건으로 나누어 후견지명 편향에 끼치는 영향과 정서와의 상호작용이 있는가를 분석하였다. 사람들은 예측과 반대되는 결과를 접했을 때 결과에 anchoring하여 기억을 회상하려는 편향이 더욱 커졌으며 부정적인 정서보다 긍정적 정서 상태일 때 후견지명 편향이 더욱 커졌음을 밝혔다. 특히 예측과 상이한 결과 피드백을 받고 긍정적 정서 상태일 때 가장 많은 왜곡 현상을 보였으며, 예측 불일치/ 부정적 정서 조건, 예측 일치/ 긍정적 정서 조건, 예측 일치/ 부정적 정서 조건 순으로 후견지명 편향을 보였다. 이 결과는 정서 상태보다 어떤 사건에 대한 예측 정확성 여부가 후견지명 편향에 더 큰 영향을 준다는 것을 시사한다. 본 연구의 실험실 상황을 통하여 자기와 관련이 없는 중립적 과제를 통해서도 후견지명 편향이 나타남을 알 수 있었다. 특히 그 동안 거의 이루어지지 않았던 정서와 후견지명 편향의 관계를 밝히고, 기존의 예측 정확성에 따른 편향을 설명하는 모델간 논쟁이 많았으나 실험 결과가 motivational model을 지지함을 밝혔음에 의의가 있다.

• Korean journal of communication and information
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• v.39
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• pp.102-139
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• 2007

This research studied how political online discussion participation and experiencing opinion disagreement during the discussion affect on civic attitudes(interpersonal trust and reciprocity) and civic participation through pretest-posttest control group experimental treatment. For results, first of all, online political discussion positively affects on civic attitude of participants, but it's effect was partial. Next, experiencing opinion disagreement can help to have rather improving civic attitude than reducing civic attitude. Finally, civic attitude consists of interpersonal trust and reciprocity acquired from online discussion also partially and positively affects on civic participation which is more affected by reciprocity than interpersonal trust. Regard to these effect of online discussion, civic attitude can be extended by participating political communication(discussion), and participating communicative associations lead to encourage civic attitude of them and function to reinforce social integration and social ties.

• Korean Journal of Health Psychology
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• v.15 no.3
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• pp.483-498
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• 2010

This study is to examine the effects of emotion regulation strategies in facial expressions and emotional experiences, based on the facial expressions of groups, using antecedent- and response- focused regulation. 50 female undergraduate students were instructed to use different emotion regulation strategies during the viewing of a disgust inducing film. While watching, their facial expressions and emotional experiences were measured. As a result, participants showed the highest frequency of action units related to disgust in the EG(expression group), and they reported in the following order of DG(expressive dissonance group), CG(cognitive reappraisal group), and SG(expressive suppression group). Also, the upper region of the face reflected real emotions. In this region, the frequency of action units related to disgust were lower in the CG than in the EG or DG. The results of the PANAS indicated the largest decrease of positive emotions reported in the DG, but an increase of positive emotions reported in the CG. This study suggests that cognitive reappraisal to an event is a more functional emotion regulation strategy compared to other strategies related to facial expression and emotional experience that affect emotion regulation strategies.

• Journal of Korean Society of Forest Science
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• v.95 no.3
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• pp.291-298
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• 2006

This study analyzes how expectations, perceived performance and expectation-disdonfirmation of the recreation-forest visitors affect their satisfaction and revisit using path analysis. These results which would maximize visitors' satisfaction and revisit will enhance recreational forest management. As the results, factors of expectation-disconfirmation positively effected visit satisfaction are experience-facilities, natural resources, access and valley factors. In addition, natural resources factor effects positively their selection-satisfaction. Also, visit-satisfaction and selection-satisfaction effect positively to their revisit intention. This result show seeking the visitors' satisfaction through recreation-forest manager try to expectation-disconfirmation of experience-facilities, natural resources, access and valley factors exchange to positive expectation-disconfirmation.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.237-245
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• 2010

Korea Communications Commission (KCC) has been providing the pilot service of URC(Ubiquitous Robot Companion), which is a network-based personal robot, to 1000 Korean households since 2006 to define potential users' needs and adoption behaviors. Personal innovativeness might play a critical role in adoption of URC services by users because much sophisticated and convergence technologies are incorporated into URC services. Also, defining not only perceived beliefs about URC services but also expected beliefs about them are very crucial to reduce disconfirmation between users' perception and expectation of URC services. From this point of view, this paper aimed to examine robot users' adoption behavior by considering constructs such as personal innovativeness, usefulness (perceived usefulness - expected usefulness, P-E), user attitude, and intention to use. The findings reveal that personal innovativeness is negatively related to usefulness (P-E) whereas usefulness (P-E) influences significantly and positively on user attitude. It is also shown that usefulness (P-E) and user attitude have strong positive effects on intention to use.

• Science of Emotion and Sensibility
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• v.17 no.3
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• pp.107-116
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• 2014

In the current study, it is suggested that when two emotions are presented through cross-modality, such as auditory and visual, incongruence will influence arousal, recognition, and recall of subjects. The first hypothesis is that incongruent cross-modality does not only increase arousal more than the congruent, but it also increases recall and recognition more than congruent. The second hypothesis is that arousal modulates recall and recognition of subjects. To demonstrate the two hypotheses, our experiment's conditions were manipulated to be congruent and incongruent by presenting positive or negative emotions, visually and acoustically. For dependent variables, we measured recall rate and recognition rates. and arousal was measured by PAD (pleasure-arousal-dominance) scales. After eight days, only recognition was measured repeatedly online. As a result, our behavioral experiment showed that there was a significant difference between arousal before watching a movie clip and after (p<.001), but no difference between the congruent condition and incongruent condition. Also, there was no significant difference between recognition performance in the congruent condition and incongruent condition, but there was a main effect of the clips' emotions. Interestingly after analyzing recognition rates separately depending on clips' emotions, there was a significant difference between congruent and incongruent conditions in the only negative clip (p= .044), not in the positive clip. In a detailed result, recognition in the incongruent condition is more than in the congruent condition. Furthermore, in the case of recall performance, there was a significant interaction between the clips' emotions shown in the clips and congruent conditions (p=.039). Through these results, the effect of incongruence with negative emotion was demonstrated, but an incongruent effect by arousal could not be demonstrated. In conclusion, in our study, we tried to determine the impact of one method to convey a story dramatically and have an effect on memory. These effects are influenced by the subjects' perceived emotions (valence and arousal).

• 한국어정보학회:학술대회논문집
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• 2016.10a
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• pp.195-200
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• 2016

본 연구는 MUSE 감성 코퍼스를 활용하여 문장의 극성과 키워드의 극성이 얼마만큼 일치하고 일치하지 않은지를 분석함으로써 특히 문장의 극성과 키워드의 극성이 불일치하는 유형에 대한 연구의 필요성을 역설하고자 한다. 본 연구를 위하여 DICORA에서 구축한 MUSE 감성주석코퍼스 가운데 IT 리뷰글 도메인으로부터 긍정 1,257문장, 부정 1,935문장을, 맛집 리뷰글 도메인으로부터는 긍정 2,418문장, 부정 432문장을 추출하였다. UNITEX를 이용하여 LGG를 구축한 후 이를 위의 코퍼스에 적용하여 나타난 양상을 살펴본 결과, 긍 부정 문장에서 반대 극성의 키워드가 실현된 경우는 두 도메인에서 약 4~16%의 비율로 나타났으며, 단일 키워드가 아닌 구나 문장 차원으로 극성이 표현된 경우는 두 도메인에서 약 25~40%의 비교적 높은 비율로 나타났음을 확인하였다. 이를 통해 키워드의 극성에 의존하기 보다는 문장과 키워드의 극성이 일치하지 않는 경우들, 가령 문장 전체의 극성을 전환시키는 극성전환장치(PSD)가 실현된 유형이나 문장 내 극성 어휘가 존재하지 않지만 구 또는 문장 차원의 극성이 표현되는 유형들에 대한 유의미한 연구가 수행되어야 비로소 신뢰할만한 오피니언 자동 분류 시스템의 구현이 가능하다는 것을 알 수 있다.