• Journal of Digital Convergence
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• v.9 no.6
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• pp.369-378
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• 2011

Recently, following increased concern about green, people think that the pollution problems are cause of firm's product activities. So, firm's burden increased to protect nature and save energy during produce the goods. To keep the regulation and use the strategy methods, need to new Green IT Governance Framework(GITGF). FGI(Focus Group Interview) was used to carry out the research that is not mature. In this paper, we proposed the framework that is composed of green IT domain, business purpose, IT purpose and management process. GITFG is useful method to govern the corporate activities in the green IT Governance perspective.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.85-95
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• 2012

Under the effectuation of law for $CO_2$ reduction and Green growth, it was surveyed in this study that how the Large company and the Small-medium company as well as the General company and the Green company prepare and proceed the Green management. For this purpose, in order to see the present situation, the perception and influence to the Green management was surveyed and analyzed. The result was that there were big differences in many items between the compared companies which are different from scale and character. On the basis of this analysis, It was suggested what and how the companies and the government have to do in order to improve the perception of Green management and make a new business chances.

• Journal of the Korea society of information convergence
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• v.1 no.1
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• pp.55-59
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• 2008

The purpose of this research is to find out about recent marketing environment pertaining to green marketing and corporations' countermeasures in the future. Among other changes in business environment, green marketing has brought big changes in corporations' business strategy. Unlike past business where environment was considered non-relevant to corporate business, green marketing became one of essential and indispensable strategies in modem corporate stratey. Therefore, this research will find out about change in marketing environment and the background of green marketing as well as forecast attitudes of corporations and their future in order to satisfy consumers with various desires who are flooded by information.

• 농업기술회보
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• v.41 no.2 s.486
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• pp.16-17
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• 2004

• The Magazine of the IEIE
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• v.35 no.11
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• pp.43-55
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• 2008

• Journal of Digital Convergence
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• v.20 no.5
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• pp.93-98
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• 2022

This research emphasized that the importance of green marketing activities elements such as green product, green price, green place, and green promotion. Moreover, it focused on verifying the effects of these four elements on purchase intention through environmental involvement. To verify this, an empirical analysis was conducted on Chinese consumers who have experienced or are considering purchasing a new energy vehicle. The research results are as follows. First, all four elements of green marketing activities improve environmental involvement. Second, environmental involvement was found to increase the level of purchase intention. Third, environmental involvement has a partial mediating effects in the relationship between the four elements of green marketing activities and purchase intention. Finally, the limitations of this study and future research directions were discussed.

• Management & Information Systems Review
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• v.28 no.1
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• pp.99-124
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• 2009

This study has observed the influence of green advertisemen on the attitude of consumers in relation to its message effect. The analysis has been conducted in the perpective of awareness-emotion -behavior targeting housewives based on the message structure of the advertisement(conclusion omission type/ conclusion offer type). Results of the analysis are as follows : 1) Green advertisement was more effective for the attitude toward advertisement and products than non-green advertisement and in the case of high involvement the conclusion omission message was more effective than the conclusion offer message. 2) Green advertisement was more effective also for the emotion side than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message. 3) Green advertisement was found more effective for purchasing activities than non-green advertisement and the conclusion omission message was found more effective than the conclusion offer message in the case of high involvement. 4) In case of the conclusion offer type structure of green advertisement the awareness side influenced purchasing activities and in case of the conclusion omission type structure of green advertisement the emotion side influenced purchasing activities. Besides that in case of the conclusion offer type structure of non-green advertisement both the awareness and emotion sides were found to influence purchasing activities. No difference was found in the conclusion omission type structure of non-green advertisement.

• 산림경영
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• s.99
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• pp.6-8
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• 1994

• Proceedings of the Korean Family Resource Management Association Conference
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• 2009.11a
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• pp.91-106
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• 2009

• Journal of Korea Port Economic Association
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• v.27 no.4
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• pp.253-270
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• 2011

The problem of global warming faced a big turning point due to the adoption of "Kyoto protocol"in 1997. Therefore, by enacting "Act on Advancement of Integration and Streamlining of Distribution Business"and "green logistics partnership council"to reduce $CO_2$ emission, fulfillment of distribution work is comprehensively and effectively supported by Japan. In particular, the green management certification system, which promotes green management based on the independent and planned environmental measures of transportation service of harbor employers, warehouse operators, and trucking employers of logistics sector, is promoted. As such, the Japanese government is actively promoting the eco-friendly green logistics policy to reduce $CO_2$ emission in terms of the prevention of global warming by building the comprehensive and efficient logistics system. Therefore, this thesis studied the status of the green logistics policy of Japan where the eco-friendly logistics system is being built ahead of Korea and as a result, it presented the implications on the green logistics strategy which is eco-friendly and can be developed continuously, the development of eco-friendly green logistics industry, the introduction of green logistics certification system, Departmental roles and responsibility of administrative agencies.