• Journal of Digital Convergence
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• v.14 no.10
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• pp.119-128
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• 2016

This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.99-106
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• 2009

The purpose of this study is to analyze character of animation, , on the basis of Greimas' semiotic theory. Animation consists of activities between characters shown in narrative. The characters' activities show their value system and meaning. Hierarchical value system is created in the process that unrevealed, latent value is generated and character's thought and activity enlarge their meanings by creating various relationships with other character. Form this viewpoint, the study tried to analyze systematic characteristic shown in animation character and meaning structure shown in correlation through Greimas' model actant and semiotic square model.

• Korean journal of communication and information
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• v.76
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• pp.7-30
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• 2016

The purpose of this study is to review and criticize the articles that analyzed Frozen by using the semiotic method of Greimas. The study also aims to apply the semiotic method of Greimas correctly to find the deep structure of the narrative of Frozen. The results of the narrative analysis based on the actantial model and the semiotic square show that Frozen is not Elsa's heroic narrative but Anna's one. Because Elsa and Anna are the opposing elements in this narrative, the success of Anna is the failure of Elsa. Frozen does not convey the subversive message about the gender roles by representing an independent and active woman who resists the patriarchal discourse. Instead, Frozen reproduces the conformist ideology by saying that love is the most valuable thing and that everyone should accept the role given to him/her by the community.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.481-486
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• 2015

This study aimed to analyze how a variety of relations created by the actions of characters shown in SBS Wednesday and Thursday dramas are communicated by using Greimas' actantial model. This study analyzed the sparsity structure that the subject have in relations between the subject, and a desire structure that the subject have will appear if we look into the interactive and binding relation between the subject and the object in the process of solving those problems. In the relations between the subject and originator, the role of originator in the dramas was limited when his or her character is established as a poor character weaker than the subject and the one to be protected, whereas he or she was more authoritative than the subject in the structure that originator shares a role as an antagonist. Objectors shown in three works gave help to the solution of incident after all by turning coat as another cooperators of the subject and the object, showing a tendency to reach maturity rather than being unhappy.

• Journal of Internet Computing and Services
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• v.22 no.1
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• pp.51-63
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• 2021

Identifying characters who appear in a story and analyzing their relationships is essential to understanding the story. This paper aims to identify the two actants (or character roles) as Helper and Opponent in Greimas's Actantial model by identifying Subject (i.e., protagonist) and analyzing the emotional interactions between the Subject and the two actants (Helper/Opponent). Our proposed method consists of three steps. First, we identify objects (i.e., characters) appearing in the text story. Next, we extract relational information through the interaction of the characters, and then classify emotions in the text expressed as relational information. Finally, we represent the flow of emotional relations among characters as a directed graph. The node with the highest degree is considered as the Subject because it includes the most relational information. The node that sends the most positive/negative emotions to the Subject is considered as the Helper/Oppenent, respectively. Our research contributes to the computer-based narrative understanding by providing a computational method that automatically extracts the three key character roles (Subject, Helper, and Opponent) from the text story.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.72-80
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• 2008

The movie and game are on the center of entertainment industry. The OSMU(One Source Multi Use) method of two media is the most conspicuous in sharing stories. Particularly, the storytelling of a game emphasizes a harmonization between the elements that can be used for a game on narrative point of view(the traditional plot like novel, film and etc.) and the elements reflecting the interactivity, the characteristic of a game. In the gaming made with a film and filming made with a game, the main element of successful storytelling is the story value. In this paper, we describe through the case analysis of the gaming made with a film and filing made with a game in three aspects based on hero's journey steps of Joseph Campbell and $Gr\acute{e}mas's$ actant model theory, which they are the story event, the type and relation of characters, and the complication type between the characters. we, consequently, believe that the compatible storytelling between two media (film and game) and the setting way of characters could be made with the successful diversification in OSMU.