• Korea Trade Review
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• v.48 no.4
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• pp.1-21
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• 2023

This study investigates the effect of internationalization speed and scope on the performance in Korean SMEs. Through empirical regression analysis, the following results were identified. both the time-based speed of internationalization and the scope of internationalization by a geographical perspective have significant positive impacts on international performance. This implies that the earlier and wider in global market expansion, the more positive the effect on performance. It was also confirmed that the scope has a significantly greater effect on international performance than speed, which suggests that the geographical national scope is more meaningful for international performance than the initial foreign market entry speed. In addition, the characteristics of the CEO's international experience strengthened the positive relationship between internationalization speed and performance. In conclusion, it means that the internationalization speed and the scope after foreign market entry should be managed in a balanced way to enhance the level of SMEs internationalization.

• Asia Marketing Journal
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• v.1 no.2
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• pp.116-140
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• 1999

기업의 국제화와 해외시장에서의 마케팅 활동의 진행을 설명하는 점진적 모델은 국제마케팅 전략 변화의 기초가 되는 국제시장에서의 몰입수준의 변화가 증분적으로 진화한다고 보고 있다. 그러나 이 모델은 자체적으로도 여러 문제점을 안고 있으며 최근 정보기술의 발달에 의한 인터넷환경에서 과거의 점진적 모델이 그대로 적용가능한가에 대해서는 재고할 필요가 있다. 새로운 인터넷 환경하에서는 과거의 영향요인들은 이제 더 이상 제약 내지 위협 요인으로서 작용하지 않게 된다. 자원이 적은 기업도 국제화를 빠른 시간에 진전시킬 수 있으며 시장 선택, 시장 확장, 진입 시기 및 방식에 있어서 인터넷을 중요한 수단으로 이용하여 국제화의 몰입수준을 높일 수 있다. 정보가 중요한 상황에서는 자원보유의 유무보다도 정보를 이용해 자원을 동원할 수 있고 이를 국제마케팅에 적극 활용하는 것이 기업의 국제화의 성패를 결정하는 요인이 될 것이다.

• Environmental and Resource Economics Review
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• v.16 no.2
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• pp.213-237
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• 2007

Discussions on regionalization of the world crude oil markets have provided important implications for the establishment of national energy policies. In particular, due to arbitrage trading, if these markets are regionalized, Korea who imports approximately 80% of the annual oil consumption from a single region may be faced with a crucial problem. Therefore, in this study, we analyzed regionalization of the world crude oil markets using causality analysis as well as cointegration method to consider temporal relationship and time lags. To analyze regionalization, we chose Dubai price for the Middle East market, Brent for the European, WTI for the U.S., and Tapis for the East Asian. For the case that long-run equilibrium existed between market prices, we used vector error correction model to analyze causal relationship, and for the case that equilibrium did not exist, we used Hsiao (1981)'s framework that can consider asymmetric time lags in the model for causality analysis. By the results of cointegration analysis, there did not exist long-run equilibrium among Dubai price and the other prices. However, we found the causal relationship among Dubai price and the other prices with one to four weeks time lags. Therefore, in effect, we could conclude that the world crude oil markets are unified supporting Adelman (1984)'s hypothesis.

• International Area Studies Review
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• v.13 no.2
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• pp.712-739
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• 2009

This study organized various perspectives on the scope of arts management in terms of business management based on bibliographical speculations and statistical data. Management of arts such as performance art involves organizational management, human resources management, marketing and financial management. However arts management needs a new perspective in terms of access to specific academic area of arts while it can be approached in a derivative perspective of management theories. For arts include professional areas that need aesthetic perspective and interpretation of aesthetic history. As art market were opened where active international exchanges have been made over the past ten years, a new strategic approach in management is needed for major international arts markets such as the U.S.A., Europe and China. Such international arts markets involve international auctions markets, international Biennale, international art fair and overseas advance of galleries. First, we need strategic approaches such as nurturing star artists. Second, large-scale exhibition planning of artistic works from world-famous museums or art museums should be developed.

• Journal of Korea Fair Competition Federation
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• no.123
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• pp.2-12
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• 2005

기업결합에서의 경쟁제한성을 판단하는데 있어 지리적 시장의 범위를 획정하는 것은 매우 어려운 문제이다. 지리적 관련시장을 세계시장으로 획정하는 경우 국제시장의 정치, 경제적 복잡성을 무시하는 결과가 될 뿐 아니라 반경쟁적 행위를 허용하게 되는 위험이 있음도 부정할 수 없다. 그러나 오늘날 국제화가 진전되고, 특히 IT기술 등의 발전에 힘입어 지리적 관련시장이 확대되는 추세에 있는 점은 부인하지 못할 것이다. 독일의 경우 지리적 시장범위가 독일국내를 벗어날 수 있는 근거규정을 아예 입법화한 것도 이러한 추세를 반영한 결과의 하나가 아닌가 생각된다. 세계시장이 인정되기 위해서는 어떤 요소가 충족되어야 하는가에 대한 국내외의 사례분석이 필요하다고 본다.

• International Area Studies Review
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• v.21 no.1
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• pp.247-279
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• 2017

Korean firms are faced with the necessity of creating new markets in 21st century. Korean economy has witnessed the accelerated growth rate of trade volume during the period from the latter part of 20th century to the early part of 21st century. In recent times, Korean export volumes have been stagnated. For the second take off, Korea has to create a new ASEAN BOP market. In order to penetrate into the ASEAN BOP Market, it is necessary for exporting firms to have a partnership with ASEAN countries via ODA. In particular, Public-Private Partnership(PPP) might be seen as an effective tool to access the BOP market in ASEAN region. The international development cooperation based on PPP will establish the humanitarian values as well as economic values through the combined effort of government and business enterprises. This study suggests four kinds of business model to have a mutual cooperation between Korean firms and ASEAN markets.

• International Area Studies Review
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• v.20 no.4
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• pp.57-72
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• 2016

This Paper investigates the role of wealth distributions and Financial institutions of an economy on within-industry firm heterogeneity in productivity. If there is no Financial imperfection so that entrepreneurs are not constrained in borrowing all of them make the same, productivity-enhancing investment. International Trade industry average productivity also increases the avoidance of capital and international capital movements developing countries linked by lead industry cuts in global investing. International Trade of goods, on the other hand, amplifies this impact of capital mobility when capital structures the countries.

• International Area Studies Review
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• v.14 no.3
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• pp.35-60
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• 2010

In this paper, we develop a dynamic structural model based on a dynamic supergame and measure market power for the Dallas-Forth Worth fluid milk market in the U.S. In particular, we compare the conduct parameter estimates from a static model with that from the dynamic model and illustrate bias in the market-power measure in a static model. And we also analyze the cyclical behavior of firm conduct. We find that the conduct parameter in a static model underestimates true market power if firms' behaviors are posited by a dynamic oligopoly game. We also verify that firm conduct in the Dallas-Forth Worth fluid milk market is countercyclical against demand shocks and expected future cost shocks. Our results indicate that the firms' conduct in the Dallas-Forth Worth fluid milk market is consistent with what dynamic oligopoly models predict. This implies that the firms consider not only the contemporary reactions of the other firms' but also future market competition. Therefore, the measurement of market power requires the specification of fully dynamic pricing relationship.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.40-62
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• 2010

Because of rapid changes in business environment and fierce competition, firms are facing a more competitive environment and a more serious global competition. Many of the previous literatures have indicated that a business which increases its market orientation will improve its market performance. Numerous authors have argued the interdepartmental dynamics as prior factor to market orientation, and relationship commitment are an essential part of successful long-term relationships. Based on previous literatures, this study proposes the structure about interdepartmental dynamics, market orientation, relationship commitment and performance. The purpose of this paper is to find the impact of market orientation and relationship commitment on customer performance. In addition, this suggests interdepartmental dynamics as prior factor to market orientation. Results indicate that interdepartmental connections can reduce interdepartmental conflict, and lower conflict is a key factor of market orientation. Furthermore, this paper finds evidences that support the mediating effects of the relationship commitment between market orientation and customer performance.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.322-331
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• 2014

The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.