• Title/Summary/Keyword: 국제 비교연구

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The Effects of Perceived Inward Internationalization on Global Brand Attitude (내향적 국제화 인식정도가 글로벌 브랜드 태도에 미치는 영향에 관한 연구)

  • Lee, Han-Suk
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.322-331
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    • 2014
  • The objective of this study is to examine the effect of regional globalization and its impact to globalized company. As emerging markets evolve from the periphery to the core of marketing practice, we will need to figure out their unique characteristics. Emerging markets are distinctly different from mature markets. Because of market heterogeneity it is important to segment customer and find out their characteristics for the companies. In this research we explores how inward internationalization, susceptibility to global consumer culture affect consumer's brand attitude and adoption of global brand. This study examines various strategic issues in the context of China. The result suggest that inward internationalization is an antecedent factor of susceptibility to global consumer culture and also influence to brand attitude and brand adoption positively. Several implications for Korean content providing companies and marketing strategies are discussed.

Categorical Financial Analyses on the Level of Corporate Cash Reserves for the Korean Chaebol Firms in the Post-Era of the Global Financial Crisis (국제금융위기 이후 한국 재벌기업들의 현금유보 수준에 대한 계층별 재무적 특성요인 분석)

  • Kim, Hanjoon
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.729-739
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    • 2016
  • The primary objective of implementing the study was to further investigate any pronounced financial components affecting the level of cash retention for the Korean chaebol firms. The research was framed to test for two hypotheses on the cash savings with utilizing the chaebol firms during the post-era of the global financial turmoil (from 2009 to 2013). In the first hypothesis test, any significant explanatory variables relative to the cash holdings, were identified in each corresponding category of the conditional quantile regression (CQR) model, while multilogistic regression analysis was performed to discriminate relevant financial factors in each pair of classes consisting of the chaebol firms. Concerning the results, liquidity, agency costs, and cash conversion cycle were found to be statistically significant in the majority of classified categories in the former test and liquidy, firm size, and dividend yield, also showed discriminating powers in each pair of categorical for the firms in the latter test.

Comparison among standards in furniture (교가구류의 인체치수 규격 국제비교분석)

  • Kim, Jeong-A;Park, Jae-Hui;Gong, Seok-Man;Kim, Jin-Ho;Lee, Dong-Ju
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2009.11a
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    • pp.193-197
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    • 2009
  • 가구 분야에서는 인간공학적 원리를 가구 설계에 적용하려는 노력들이 계속되고 있으며, ISO TC159 에 맞추어 각국의 규격들도 변경하고 있다. 우리나라의 KS 규격은 1960년대 후반부터 제정되어 몇 차례 개정되어 사용되고 있다. 그러나 KS 규격은 '국민 인체 크기의 변화'와 '시장과 소비자 요구의 변화'를 제대로 반영하지 못하고 있다. 이에 본 연구에서는 여러 국제규격의 비교 분석을 통하여, 국민 인체 크기의 변화를 쉽게 반영할 수 있는 KS 가구 규격체계를 제시하고자 하였다.

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An Empirical Study on the Export Competitiveness of Korean Automobiles in the Local Chinese Market (한국 자동차의 대중국 수출경쟁력에 관한 연구 - RCA, CAC, ESI 지수 비교를 중심으로)

  • Kim, Tae-Heon
    • International Area Studies Review
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    • v.13 no.3
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    • pp.583-611
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    • 2009
  • This study aims at analysing the export competitiveness of the six largest countries which have the highest market share in world automobile market, namely Japan, USA, China, Germany, South Korea and France for the last seven years between 2000 and 2006 in Chinese automobile market by using revealed comparative advantage index(RCA), comparative advantage index by country (CAC) and exporting similarity index(ESI). On analysis of the RCA index, it showed that the export competitiveness of Korean automobile in the world market was high following Japan and Germany, but it ranked the lowest competitiveness among the six trade competitors in Chinese automobile market. In other side, it is also made sure that the formidable competitors of Korean automobile export in global market are Germany and Japan. Therefore, South Korea needs to raise its ability to adjust to improvement of the international competitiveness in exports through close cooperation between government and automobile export enterprise and consistent monitoring about Chinese automobile industry and market.

A study on content curriculum mapping of Korea in the OECD education 2030 project: Focused on mathematics (OECD Education 2030 교육과정 내용 맵핑 본검사 참여 연구 : 수학과를 중심으로)

  • Cho, Seongmin;Lee, Mee-Kyeong
    • The Mathematical Education
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    • v.58 no.4
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    • pp.507-518
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    • 2019
  • The OECD launched the Education 2030 project to develop a learning framework and to conduct the international comparative study on curriculum. As a part of the OECD international curriculum analysis, Korea Institute for Curriculum and Evaluation(KICE) conducted a main study of Curriculum Content Mapping (hereafter, CCM) in the 7 learning areas/subject areas such as national languages, mathematics, humanities/social sciences, natural science, physical education/health, arts, and technologies. The CCM study aimed to identify how the competencies on CCM framework were reflected in the Korea curriculum. For this purpose, KICE identified the competencies on CCM framework, revised the coding framework, and undertook the mapping process. In this study, we gathered the CCM data as an evidence of how competencies on CCM framework were embedded in the 2015 revised mathematics curriculum. For this purpose, experts in mathematics education undertook the mapping process, we summarized the results of CCM main study in mathematics. As the results, numeracy, critical thinking, problem solving, anticipation, action, reflection were perfectly embedded in the 2015 revised mathematics curriculum. the competencies on CCM framework were embedded in the 2015 revised mathematics curriculum, and but literacy, physical/health literacy, trust, learning to learn, reconciling tension and dilemmas, literacy for sustainable development, financial literacy, and entrepreneurship/enterprising were not clearly related to mathematics curriculum. The mapping results should help the Korea Ministry of Education and KICE for preparing the future curriculum revision and development.