• Management & Information Systems Review
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• v.36 no.5
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• pp.99-120
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• 2017

Recent studies shows that international entrepreneurship orientation is recognized as a very important tool for improving corporate performance in international business activities. However, these relationships show various research results. Therefore, it can be a very interesting research topic to examine whether these relationships are linear or non-linear when selected as a target in developing country like China. The purpose of this study is to examine whether the effects of international entrepreneurship orientation on the export performance is non-liner type in China's manufacturing firms. And investigated the moderating role of degree of internationalization and market dynamism relative to the relationship between the international entrepreneurial-orientation and the export performance. A total of 478 questionnaires were used for the hypothesis test. The results of this study are summarized as follows: First, there is a J-shaped. relationship between international entrepreneurship orientation and export performance. Second, degree of Internationalization strengthened the reverse J-shaped relationship between international entrepreneurship orientation and export performance. Finally, degree of internationalization and market dynamics show that J-shaped relationship between international entrepreneurial orientation and export performance is strengthened. The results of the study's theoretical contribution and the managerial contribution is as followed. As a theoretical contribution, it is confirmed that international entrepreneurial orientation (J-shaped) and export performance form a non-linear relationship, and it is possible to make an empirical contribution that can newly approach the relationship between international entrepreneurial orientation and export performance. The managerial contribution suggests that China's exporting companies have a higher degree of Internationalization in their international business activities and that the higher the dynamics of the overseas markets, the more advanced the international entrepreneurial behavior should be required to improve the export performance.

• International Commerce and Information Review
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• v.15 no.3
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• pp.3-24
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• 2013

This study has examined the relationship between entrepreneurial orientation(EO), dynamic capability(DC) and export performance of international new ventures(INVs). Also, the moderating effect of external environment factors(the hostility at domestic markets and the industrial dynamics) were analysed. Empirical analysis was performed on 101 INVs. It was conducted using the PLS(Partial Least Square). The result of empirical analysis showed that there is a positive relationship between EO, DC and export performance. The result of moderating effect showed that two external environment factors have positive moderating effect on the relationship between EO and DC. However, there was not moderating effect of external environment factors on the relationship between DC and export performance.

• Korean small business review
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• v.43 no.3
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• pp.91-117
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• 2021

The purpose of this study is to study the effect of internatioanl entrepreneurial orientation of small and medium-sized Chinese manufacturing companies on export performance. A total of 183 corporate data were used for empirical analysis for Chinese manufacturing export companies. In summary, first, international entrepreneurial orientation was shown to have a significant positive effect on export performance, second, international etrprenurial orientation was shown to have a significant positive effect on absorption capacity, and third, the stronger environmental dynamics and network capacity, the stronger international business orientation and export ability. The implications of this study are summarized as follows. It suggests that the more innovative, enterprising and risk-taking Chinese SMEs are, the better their export performance and the better their ability to absorb foreign knowledge. It also suggests that small business managers must continue to strengthen their network capabilities to improve export performance through international entrepreneurial orientation, and this relationship is further strengthened in a dynamic environment. It also suggests that the impact of firm's absorption capacity on export performance will weaken over time.

• Journal of Distribution Research
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• v.10 no.3
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• pp.37-58
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• 2005

This study develops and tests a model of benevolence of an importer towards a foreign exporter. The model posits that an importer's benevolence increases business performance of the relationship. The model also posits that the importer's allocentrism, international orientation, and nationalism affect the relationship between benevolence and performance. The survey results with a sample of importers support most of the hypotheses, except for the moderating effect of nationalism Managerial implications are discussed.

• Knowledge Management Research
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• v.24 no.2
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• pp.49-63
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• 2023

Existing knowledge regarding the antecedents of the entrepreneurial orientation (EO) of firms is somewhat limited given the emphasis on its performance implications. To address this research gap, this study aims to explore the drivers of entrepreneurial orientation using the resource-based view (RBV) and contingency perspective. To test our hypotheses, this study uses 225 survey data collected from Korean exporters. Results show that the level of entrepreneurial orientation varies depending on organizational characteristics such as firm size and internationalization of the firm. Our findings also support the tenet of the contingency perspective by showing the influences of environmental characteristics such as technological turbulence and market uncertainty on the entrepreneurial orientation of firms. Our empirical research provides academic and practical implications for the field of entrepreneurship.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.40-62
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• 2010

Because of rapid changes in business environment and fierce competition, firms are facing a more competitive environment and a more serious global competition. Many of the previous literatures have indicated that a business which increases its market orientation will improve its market performance. Numerous authors have argued the interdepartmental dynamics as prior factor to market orientation, and relationship commitment are an essential part of successful long-term relationships. Based on previous literatures, this study proposes the structure about interdepartmental dynamics, market orientation, relationship commitment and performance. The purpose of this paper is to find the impact of market orientation and relationship commitment on customer performance. In addition, this suggests interdepartmental dynamics as prior factor to market orientation. Results indicate that interdepartmental connections can reduce interdepartmental conflict, and lower conflict is a key factor of market orientation. Furthermore, this paper finds evidences that support the mediating effects of the relationship commitment between market orientation and customer performance.

• The Journal of the Convergence on Culture Technology
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• v.4 no.3
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• pp.127-132
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• 2018

This study set out to examine message orientation in advertising expression through the content analysis of apartment sales advertisements in Busan. For this purpose, the study analyzed newspaper ads about apartment sales in the Busan area in terms of advertising appeal methods and message types. Advertising appeal methods(rational and emotional appeal) and message orientation(environmental, emotional, investment, and functional orientation) were categorized according to brands(nationwide and local brands). The findings show that most of apartment sales ads in Busan used a rational appeal method. While nationwide brands used rational and emotional appeal in similar percentage, local brands used a lot of rational appeal. Of the types of advertising message orientation, investment and emotional orientation recorded the highest percentage. Messages of investment orientation to show economic profit or premium were used most, being followed by messages of emotional orientation to show pride and happiness. These findings were interpreted to display differences in strategies for advertising expressions among brands. The findings are expected to offer useful practical implications for message strategies for apartment sales ads.

• Korea Trade Review
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• v.46 no.3
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• pp.227-245
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• 2021

This study aims to examine how entrepreneurs' international entrepreneurial orientation and digital orientation affect business networks, innovative product development, and internationalization performance in a digital environment. For this purpose, data were collected from the CEOs of 192 domestic start-up venture companies. The causal relationship between the variables was analyzed through confirmatory factor analysis and structural model analysis using AMOS(18.0 version) for the collected data. It was confirmed that international entrepreneurial orientation and digital orientation have a positive effect on business networks. And the business network was found to have a positive effect on innovative product development and internationalization performance

• Korea Trade Review
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• v.47 no.1
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• pp.79-97
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• 2022

This study aims to analyze the effects of the characteristics of startups and the role of accelerators on internationalization performance. To achieve this purpose, we collected data from the management of 180 startups promoting overseas expansion. As a result of empirical analysis, it was confirmed that among the characteristics of startups, innovativeness, learning orientation, and global orientation had a significant effect on internationalization performance. In addition, it was confirmed that the role of the accelerator has a positive effect on the internationalization performance.

• Culinary science and hospitality research
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• v.18 no.1
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• pp.168-181
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• 2012

The purpose of this study is to examine the influences of the tourists' action orientation on satisfaction with a festival and post intention of action of the tourists who attended a festival. The survey were conducted to analyze the tourists' action orientation, aiming at the tourists who attended 2011 Korea Food Festival, and 213 samples were collected The result of this empirical test indicated that the tourists' action orientation had influence on satisfaction with the festival and post intention of action. And among the tourists' action orientation factors, 'self-extension' had more influence on satisfaction with the festival and post intention of action. In addition, satisfaction with the festival and post intention of action were found to be positively correlated. Finally, theoretical and practical implications of this study were suggested in order to build a series of festival maketing strategies for tourist satisfaction.