• 한국벤처창업학회:학술대회논문집
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• 2008.11a
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• pp.257-282
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• 2008

RFID (Radio Frequency Identification) is regarded as a core technology of ubiquitous computing. Although it has some technical limitations such as technological standardization of RFID tags as well as economical limitations, many companies around the world have already accepted RFID to improve their management efficiency. In this regard, this study is to meet with results that the adoption of RFID technology willbring opportunities that companies' operational process are improved and customer satisfaction is highly strengthened. This research focuses on providing more understanding for building RFID marketing strategy to suppliers who want to sell their RFID products to customers through analyzing purchasing process. The findings are as follows; First, the study shows that buying center members usually take product reliability and precision of technical specification in the case of new-task buying situation while they put their first purchasing priority on prices in the straight rebuy. Second, the finding presents that in new-task buying situation and the straight rebuy purchasing personnel get information about new products through product performance test, organizational engineers, opinions from other companies' purchasing personnel, and checking out samples. Third, this research demonstrates when it comes to purchasing risk in their first purchasing, the persons who are in charge of material purchasing are inclined to be aware of the risk most in technical problems, followed by financial problems and time delay problems in order. And in addition to those risks are mentioned above, once-again-purchasers take the risk like an opportunity loss for better products into consideration. Fourth, the study shows that the role of concerning departments makes no difference in each purchasing stage. Accordingly marketers need to beef up the differentiated strategy to persuade their customers. Fifth, the findings of this study demonstrate that purchasing decision making is much influenced by the final users. So suppliers are supposed to perform the most active marketing strategy at the first stage of purchasing through various resources. Finally, the study presents that the suppliers who will have had close relationships with their customers need to give consistent information to them so that their customers can have lower motive in purchasing products from competitors.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.233-244
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• 2006

The purpose of this study is to examine the effects of situational involvement on impulse buying of clothing products in cable TV home shopping. Data were obtained from 235 women aged between 20 and 50 living in Seoul metropolitan area who have bought apparel products on impulse through cable TV. The data were analyzed using factor analysis, cluster analysis, MANOVA, and Chi-square analysis. By factor analysis, two factors of situational involvement factors were identified: Emotional Involvement and Cognitive Involvement. Based on situational involvement, consumers were classified into four groups; High Involvement, Low Involvement, Cognitive Involvement, and Emotional Involvement groups. These groups showed different decision making styles. The situational involvement groups were also different in terms of demographic characteristics, purchase behaviors, types of impulse purchase products, and responses to marketing stimuli. The findings of this study provide useful information for retails of Cable TV home shopping. Retailers may need to make useful marketing efforts for each types of situational involvement.

• Journal of the Korean Home Economics Association
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• v.48 no.8
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• pp.99-111
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• 2010

The purpose of this study was to identify the factors, which influence impulsive buying at duty-free shops. This involved an investigation into the effects of demographic characteristics, the types of purchased items, and the situational and emotional factors affecting impulsive purchasing behaviour in consumers, who had bought items from duty free shops in the past three years. The findings are as follows. Firstly, while beverage and cosmetic items were found to encourage impulse buying, in general demographic variables and type of product had only a slight influence. Secondly, the situational factors of price benefits, overseas luxury branding, and ease of access in the duty free shopping area all had a definite positive influence. Thirdly, with regard to emotional factors, positive emotion was found to have strong augmenting effect on impulsive purchasing. The findings can be used in the development of educational materials to prevent impulsive purchasing and promote sensible consumer behaviour.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.13-24
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• 2006

The college students selected by random sampling were classified into four groups by their body cathexis and clothing attitude to investigate differences in the consumer's Impulse-Buying in a negative consumer situation. Consumer cluster were classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: G1 had high impulse. After Impulse-buying in a negative consumer situation they had negative attitude. G2 tends to do Impulse-buying a lot in a negative consumer situation. G3 had low impulse. After impulse-buying in a negative consumer situation they had both positive and negative attitude. After impulse-buying, G4 had negative and they tend to do a pure impulse buying in a negative consumer situation. As a result, the buying-impulse could cause the impulse-buying.

• Proceedings of the Safety Management and Science Conference
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• 2006.11a
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• pp.531-536
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• 2006

최근의 물류환경은 유통시장의 개방과 세계시장의 단일화로 국제적인 경쟁환경에 노출되어 글로벌화와 정보화 경쟁이 가속화되고 있으며 국내적으로는 대형 유통업체의 공격적인 마케팅 전개로 중소유통업체의 생존권을 위협하고 있다. 또한 물류부문의 아웃소싱화 추세가 증가하고 있으며 대형소매점 위주의 유통구조재편과 편의점들간의 규모의 경쟁 추구에 따른 지역상권 장악이 가속화되어 중소물류업체들의 경쟁력이 급속히 하락하고 있는 추세이다. 특히 대형할인점 위주의 대형 유통업체가 상당부분의 지역상권을 장악해가고 있지만 중소유통업체들은 여전히 구매력과 판매력이 미흡한 상황이며 유통 물류체계 또한 대기업 위주의 편향적인 구조로 되어 있어 상대적으로 영세하고 정보화가 취약한 중소물류업체들의 공도물류사업을 통한 가격경쟁력 강화 등의 필요성이 제기되고 있으며, 합리적인 유통 물류시스템구축이 필요한 실정이다. 그리고 전국 유통 물류시설의 기능들이 상호 연계되지 못하여 상호 중복되고 본래의 기능을 발휘하지 못하는 등 유통 물류시스템의 정보화, 체계화가 미흡한 상황에서 중소유통 물류공동화의 대안으로서 공동도매물류센터가 필요하며 이를 통해 유통 물류시설간의 전국 네트워크화를 실시하고 공동구매, 공동판매 및 조직화 등을 통해 시너지효과가 발휘될 수 있는 중소물류산업에 대한 활성화 방안의 모색이 절실히 요구되고 있다.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.208-220
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• 2010

This study investigates the influence of the attractive dining space on customers' restaurant evaluation, using an experiment research method. It also examines whether the perceived risks in purchasing and the affect intensity moderate the effect of the attractive dining space on the restaurant evaluation. Service quality and purchasing intention are set up as a dependant variable in oilier to figure out the effect of the dining space. The summary of the research result is as follows. First, an attractive dining space induces more positive evaluation of service quality and increases purchasing intention. Second, an attractive dining space has more significant influence on the service quality and the purchasing intention of customers in the purchasing situation of high level of perceived risk than in the purchasing situation of low level of perceived risk. Third, it is shown that personal variable such as affect intensity moderates the effect of an attractive dining space on the service quality perception and the purchasing intention.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7025-7039
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• 2014

Focal companies (hereafter called buyers) adopt outsourcing practices from a supply chain management strategy to be competitive. Buyers face the bridge transfer after outsourcing contracts, and the monitoring practices would be the only control mechanism left to prevent losing control over the suppliers. This study suggests the set of monitoring practices (i.e., capability, activity and outcome monitoring) as the independent variables to enhance the buyer-supplier collaboration and supplier's performance. In addition the buyer's efforts of monitoring are assumed to influence the buyer's shop floor productivity mediated by the supplier's performance and buyer-supplier collaboration. The results showed that the monitoring practices are meaningful antecedents to the supplier's performance and buyer-supplier collaboration, which fully mediates between the monitoring practices and buyer's shop floor productivity. The mediating role of the buyer-supplier collaboration between activity monitoring and shop floor productive has been rejected, because the negative effect of activity monitoring on buyer-supplier collaboration conflicts with the positive impact of buyer-supplier collaboration on shop floor productive. The theoretical contribution and managerial implications with limitations have been discussed.

• Knowledge Management Research
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• v.23 no.4
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• pp.275-294
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• 2022

In recent years, with the continuous integrative development of e-commerce and social media, social commerce, as a trust-centered social transaction mode, has become an important performance form of e-commerce. The good experience of online community and abundant user-generated content (UGC) attract more and more users and businesses to participate in the community contribution. In this context, the cost of accessing information is continuously decreasing, which not only makes the purchase process more concise and efficient, but also greatly increases the possibility of consumers' impulsive consumption. However, there are very few empirical studies on the internal influencing mechanism of consumers' impulsive consumption based on the characteristics of UGC for social commerce. In view of this, based on S-O-R model, this study constructs a model of consumers' impulsive consumption in the context of social commerce from the characteristics of UGC, with perceived risk as the mediating variable and tie strength as the moderating variable. The results show that content authenticity, content usefulness, and content valence of UGC have significant negative impacts on consumers' risk perception in the process of purchase decision-making, and consumers' perceived risk has a significant negative impact on consumers' impulsive consumption. Meanwhile, the tie strength between UGC producer and UGC receiver plays a moderating role between content usefulness and perceived risk, as well as between perceived risk and impulsive consumption. Finally, combined with the above findings, this study provides effective suggestions for relevant participants in social commerce in terms of business management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.3 no.4
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• pp.89-116
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• 2008

RFID (Radio Frequency Identification) is regarded as a core technology of ubiquitous computing. Although it has some technical limitations such as technological standardization of RFID tags as well as economical limitations, many companies around the world have already accepted RFID to improve their management efficiency. In this regard, this study is to meet with results that the adoption of RFID technology willbring opportunities that companies' operational process are improved and customer satisfaction is highly strengthened. This research focuses on providing more understanding for building RFID marketing strategy to suppliers who want to sell their RFID products to customers through analyzing purchasing process. The findings are as follows; First, the study shows that buying center members usually take product reliability and precision of technical specification in the case of new-task buying situation while they put their first purchasing priority on prices in the straight rebuy. Second, the finding presents that in new-task buying situation and the straight rebuy purchasing personnel get information about new products through product performance test, organizational engineers, opinions from other companies' purchasing personnel, and checking out samples. Third, this research demonstrates when it comes to purchasing risk in their first purchasing, the persons who are in charge of material purchasing are inclined to be aware of the risk most in technical problems, followed by financial problems and time delay problems in order. And in addition to those risks are mentioned above, once-again-purchasers take the risk like an opportunity loss for better products into consideration. Fourth, the study shows that the role of concerning departments makes no difference in each purchasing stage. Accordingly marketers need to beef up the differentiated strategy to persuade their customers Fifth, the findings of this study demonstrate that purchasing decision making is much influenced by the final users. So suppliers are supposed to perform the most active marketing strategy at the first stage of purchasing through various resources. Finally, the study presents that the suppliers who will have had close relationships with their customers need to give consistent information to them so that their customers can have lower motive in purchasing products from competitors.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.127-133
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• 2002

본 연구는 두 가지 선물상황(생일, 크리스마스)과 선물수용자(가족, 친구)에서 성별에 따라 선물 속성지각에 차이가 있는지를 밝히고자 하였다. 질문지를 이용하여 미국 남녀 비자 97명을 대상으로 자료수집 하였으며, 자료분석을 위해 MANOVA(Multivariate Analysis of Variable)를 실행하였다. 분석결과, 가족과 친구를 위한 생일선물상황에서 성에 따라 쾌락적 속성(독특한, 유행하는, 재미있는)의 중요성 지각에 차이를 보여 여성이 남성보다 선물의 쾌락적 속성을 더 중요하게 지각하였다. 또한 가족과 친구를 위한 크리스마스 선물상황에서도 성별에 따라 쾌락적 속성에 차이를 보여 여성이 남성보다 가족을 위한 선물로써 독특한, 유행하는 속성을 더 중요하게 지각하고, 친구를 위한 선물은 독특한, 재미있는 속성이 더 중요하게 지각되었다. 그러나 실용적 속성(내구성있는, 실용적인, 비싸지 않은)에서는 두 가지 상황의 가족과 친구를 위한 선물지각에 대해 성별에 따라 유의한 차이를 보이지 않았다. 따라서 본 연구결과. 소비자들은 선물구매상황에서 일반제품과 달리 쾌락적 가치를 더욱 중요하게 인식하고 있으며, 성별에 따라 선물 상황과 수용자에 대한 선물의 쾌락적 속성지각에 차이를 나타냄으로써 성별에 따른 차별화된 선물상품개발 및 이미지 포지셔닝 전략을 통해 효과적 마케팅 관리가 이루어져야 할 것이다.