• The Korean Journal of Community Living Science
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• v.20 no.1
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• pp.123-134
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• 2009

The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

• 월간 기계설비
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• no.12 s.221
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• pp.39-43
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• 2008

기획재정부는 최근 중소건설업계의 경영환경 악화에 따른 경영애로를 완화하고 불합리한 제도를 개선하기 위해 국가 계약관련 회계예규를 개정하고 지난 11월 1일부터 시행에 들어갔다. 개정된 회계예규는 원자재 가격급등시 계약금액의 10% 범위 내에서 선금을 추가지급하게 해 이 돈을 자재확보 용도로 우선 사용할 수 있게 했다. 또한 원자재 가격급등으로 인한 계약금액의 조정을 원활하게 하기 위한 기준도 신설했다. 물가변동이 5% 이상물품구매는 10% 이상 상승하는 등 원자재 가격급등시에는 계약일로부터 90일 이내라도 계약금액을 조정할 수 있도록 했다. 현행 원자재 가격급등으로 인한 계약금액 조정은 일반적으로 계약일로부터 90일이 경과하고 물가변동이 3% 증감한 경우 기능하게 돼 있다. 대한설비건설협회는 자재가 급등으로 설비건설업계기 어려움에 처하자 자재가격 급등에 따른 계약금액을 변동시켜 줄 수 있도록 관련법 개정을 요청한 바 있다. 이에 따라 기획재정부기 회계예규 개정에 대한설비건설협회의 의견을 수용, 반영한 것이다. 개정된 회계예규는 또 종합건설업과 전문건설업간 겸업제한 폐지 및 실적인정에 따른 영업기간 인성 규정을 마련, 새로 등록한 업종으로 공공공사 입찰에 참여할 수 있게 해 종합 전문건설업간 상호 진출에 기여토록 했다. 지역중소업체 입찰참여가 쉽도록 1천억원 이상 대형공사(턴키 등) 에서 공동수급체 구성원수를 10 인 이내로 확대하기로 했다. 또한 300억원 미만의 적격심사낙찰제 대상공사 입찰시에 기업의 경영상태 평가는 원칙적으로 1년 이내 기업신용평가등급으로 평가하기로 했다. 이밖에 공동수급체 대표자 또는 수급인이 선금을 수령하고도 정당한 이유없이 공동수급체 구성원 또는 하수급인에게 배분하지 않는 사례를 막기 위해 계약담당공무원이 선금 배분여부를 확인하도록 하고 선금 사용 용도도 명시적으로 규정했다.

• The Korean Journal of Community Living Science
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• v.26 no.1
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• pp.145-154
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• 2015

This study examines the effects of evaluation criteria for natural cosmetics on purchase and word-of-mouth intentions according to the LOHAS class. A survey was conducted from Feb. 2 to 17, 2013 and a total of 410 responses were analyzed using SPSS 18.0. The results of this study are described below. First, evaluation criteria for natural cosmetics had four dimensions - practical, aesthetic, promotional, and social criteria. Second, for the upper LOHAS class, all four dimensions of evaluation criteria for natural cosmetics were important relative to the middle and lower classes. Third, for the upper and middle LOHAS classes, purchase intentions were influenced by practical criteria. However, evaluation criteria had no effect for the lower LOHAS class. Fourth, the upper LOHAS class considered practical criteria, the middle LOHAS class considered practical and social criteria, and the lower LOHAS class considered aesthetic criteria, As a result, word-of-mouth intentions were influenced by evaluation criteria for natural cosmetics.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.274-277
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• 1999

자동차 오디오는 차량의 상품성에 큰 영향을 미치고 있다. 고급 차량일수륵 또한 젊은 층일수록 차량 구매시 선택의 기준이 되기도 한다 그러나 자동차 오디오는 크게 두가지 면에서 가정용 오디오와 차이가 있다. 첫번째는 청취공간이 매우 헙소하다는 것이고 둘째로는 주행시 차량소음이 차 실내로 유입되어 오디오 음질에 영향을 미친다. 차 실내는 즘은 공간 음향폭성으로 인한 음향 dip 현상이 발생하며 이는 오디오 음질의 왜곡을 가져오므로 이를 개선하기 위해서는 라우드스피커 최적배치 뿐 아니라 주행소음에 대한 시험 및 분석을 하여 오디오 음질에 영향을 주는 주파수 밴드를 파악하여야 한다 본 논문에서는 오디오 음에 차량소음이 섞인 경우에 대하여 차량의 라우드스피커 위치는 변경하지 않고 라우드스피커의 주파수 밴드별 출력을 디지털필터를 이용하여 수정하는 방법으로 음질 개선을 제안하였다. 디지털 필터의 보정치는 차량 주행소음 특성과 차 실내 음향특성을 고려하였다. 차량소음을 섞은 주파수 옥타브 밴드 분석법을 이용한 객관적인 분석과 감성적 분석법인 NCB곡선으로 차량소음을 분식하여 디지털 필터 보정치를 구하는데 사용하였다. 제안한 9가지 디지털 필터를 이용하여 차량소음과 음악을 합성하였고 이중에서 좋은 음질에 대한 판정을 하기 위해 Scheffe가 제안한 7점 주관 평가법을 사용하여 64명이 내린 주관평가를 수행하였다.

• Annual Conference on Human and Language Technology
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• 2014.10a
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• pp.122-126
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• 2014

감성은 콘텐츠 구매과정에서 결정적인 요소로 작용하며, 영화 콘텐츠의 탐색/소비 과정에서도 콘텐츠 소비의 새로운 기준이다. 그러므로 본 연구에서는 콘텐츠의 내용과 감성을 반영하기 위한 감성분류체계를 제안하였다. 제안한 감성분류체계를 기반으로 사용자의 취향과 감성에 기반하여 콘텐츠를 분류/추천하여 개인화된 편성을 제공하는 것을 "감성 큐레이션"이라 정의하고, 이를 위한 감성기반 큐레이션 방법론을 기술하고 실험을 통해 추천 효과를 입증하였다. 큐레이션은 기존의 개인화 추천과 달리 고객 취향뿐만이 아닌, 신선함, 다양성을 제공할 수 있어야 하며, 상용 큐레이션 서비스에서는 실제 시청으로 연결되는 비율이 중요하다. 본 연구에서는 큐레이션 성능 평가를 위해 성향인지도, 신선도, 다양성에 기반한 만족도 설문조사 방법과 함께, 콘텐츠의 전체 시청률 대비 큐레이션을 통해 추천되어 증가된 시청률의 확대 비율인 Lift score 라는 새로운 평가 방법을 제안하여 그 효용성을 증명하였다.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.3
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• pp.416-425
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• 1995

The purposes of this study were to identify buyers' need criteria on product/vendor selection criteria of apparel buyers in department store and to investigate the relatonships among buyers' need criteria, information search behavior, types of buying task and influential factors on buying behavior of buyers(individual characteristics, organizational characteristics, and customer perception characteristics). A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 159 apparel buyers of 11 department stores in Seoul. The results of empirical studies were summarized as follows. 1. The need criteria of buyers on product/vendor selection criteria were classified into five types : vendor characteristics; quality characteristics; price characteristics; brand characteristics; product characteristics and the need criteria differed significantly by influencing factors on buying behavior of buyers. 2. There were no relationships between information types and amounts of information search but information types differed significantly by need criteria and individual characteristics 3. Types of buying task were significantly different according to need criteria of buyers and organizational characteristics. 4. Buying policy of department store was significantly different according to organizational characteristics.

• Journal of Korea Game Society
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• v.9 no.6
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• pp.11-20
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• 2009

When an online game is considered as a commercial product, now an online game should arouse the consumer's purchase desires as a service item. Most of all, the contents of an online game are important, but, on the other hand, beyond the online game services, it is also important to improve the accessibility of online games, which are developed through the specific testing processes. That is, it is necessary to develop comprehensive and systematic game testing processes considering even the aspects of the usability of the online games on the basis of the qualitative and measureable game tests. Therefore, this study is intended to suggest the proper scopes of the online game testing processes in a view that an online game is a commercial product.

• Korean Journal of Human Ecology
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• v.18 no.4
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• pp.923-932
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• 2009

This study aims to present a marketing strategy in the infant wear market with regard to consumer segments by analyzing benefits infant clothing purchases. For this study the consumer's evaluation criteria, usage of information source and characteristics of purchase behavior were analyzed by clustered consumers' groups. The results of the study are as follows: 1) Four factors were revealed as the result of the factor analysis on the benefits in infant clothing purchases. The factors were labeled fashionability, brand value, individuality, and practicality. 2) The result of the cluster analysis showed that it was most appropriate to categorize consumers into four groups based on the benefits of infant clothing purchases. 3) There were a significant difference in evaluation criteria, usage of information source, and characteristics of purchase behavior in terms of buying plan, retail store, purchase frequency, amount money spent, named brand purchase, and vicarious satisfaction among the groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.16 no.3 s.43
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• pp.271-284
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• 1992

The purpose of this study is to clarify the change of important clothing evaluative criteria according to the clothing buying process and to bulid the flow chart of clothing buying process and clothing evaluative criteria. The study is carried out in two ways, they are, literature study and empirical survey. The results are as following; 1. the change of the important clothing evaluative criteria according to the clothing buying process is found out. 2. The clothing buying process is that problem recognition -1 decision of clothing wearing situation $\rightarrow$ search and evaluation of genaral Clothing information $\rightarrow$ decision of price limit $\rightarrow$ (search and evaluation of brand information 1 narrowing of brand range) $\rightarrow$ search and evaluation of store information $\rightarrow$ decision of store $\rightarrow$ search and evaluation of clothings in the store $\rightarrow$ narrowing of determinant clothing range $\rightarrow$ trial, trial evaluation and decision $\rightarrow$ buy-ing (or reject) $\rightarrow$ result evaluation. 3. The flow chart is built by the clothing buying process and the clothing evaluative criteria

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1500-1509
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• 2007

The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.