• Journal of Digital Convergence
• /
• v.14 no.2
• /
• pp.131-140
• /
• 2016

Logistics service is a prerequisite for efficient market economy and to support the purchase and consumption by promoting smooth transport goods between economic actors. Especially, logistics activities of the company are the source of essential business activities and competitiveness, which is responsible for the production and distribution of products and services to be delivered to consumers. Domestic logistics companies have to resolve challenges such as petty status and low productivity, inefficiencies in the logistics industry system, limit the growth of third party logistics market according to the growth as 2PL central logistics companies, and absence of global leader in logistics enterprises. This study examines the definition and development of third party logistics and analyzes the domestic third-party logistics market conditions. Based on the former analysis, this paper presented separately the activated measures of domestic third-party logistics by corporate side, the supply side, and the government's policy support.

• Journal of Information Technology Applications and Management
• /
• v.24 no.2
• /
• pp.25-37
• /
• 2017

The aim of this study is to analyze the effect of the growing activities of large purchasing enterprises on the trust of small and medium size contractors, which is mediated by 'purchase accompany activity'. This subject study includes the first and second contractor companies in Korea. The results of this study are as follow. First, the knowledge and cost price sharing activities of major purchase vendor with cooperative company had a positive effect on the trust of cooperative company, however this was not so with the information sharing activities in that case. Second, the trust of contractors on large purchasing enterprises was positively influenced by sharing activities with purchasing activities of major company. Third, the knowledge and cost price sharing activities of purchasing enterprise with contractors on the sharing activities were mediated by the trust of contracting company on the large purchase enterprise. According to this study, the mediated effect of trust relationship can influence a contracting company. Whereas preceding studies of sharing activities were conducted about unidirectional instruct of large purchase enterprises to small and medium size contracting companies, this study was conducted on bidirectional effects, which included knowledge, cost price, information sharing activities between contracting companies and large purchasing enterprises. Conclusively, this study showed the possibility of spreading cognitive and change about mutual benefits strategy between small and medium size contracting company and large purchasing enterprise.

• Journal of Korea Society of Industrial Information Systems
• /
• v.24 no.4
• /
• pp.37-52
• /
• 2019

This study examines the effects of supplier dependence on supply chain relationships, communication practices, and relationship performance in manufacturing-part companies. The structural equation modeling technique with AMOS 23.0 was used to test hypotheses using data collected in the research model. The results show that supplier dependence positively affects supply chain relationships and communication practices. In addition, the results confirm the effect of supply chain relationships and communication practices on relationship performance. It is also demonstrated that supply chain relationships and communication practices through supplier dependence play a key role in improving relationship performance for supply chain management. Furthermore, it contributes to the practice of supply chain management as well as to efficiency through collaborative activities of supplier-buyer in the supply chain processes.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.9 no.6
• /
• pp.171-181
• /
• 2014

CSV(Creating Shared Value) model was proposed by Porter and Kramer (2011) to address relationship between businesses and society. Namely, it means that CSV deals with business value and social problem solving simultaneously. In this paper, the notion of CSV was applied to the food enterprise, and the cases of CSV with farming area were discovered. Especially, this paper proposed the framework for analyzing CSV activity based on the three-level of CSV suggested by Porter and Kramer (2011) and strategic options for vertical coordination proposed by Peterson et al. (2001). As a result of case analysis applying the proposed framework in this study, three types of CSV activity were discovered: Local food type, downstream support type, and joint corporate establish type. Local food type creates CSV based on momentary purchase or specification contract as strategic options for vertical coordination. Downstream support type creates CSV mainly based on relation-based alliance as a strategic option for vertical coordination. Lastly, joint corporate establish type creates CSV based on equity-based alliance as a strategic option for vertical coordination. This paper contributed to the CSV literatures for discovering cases of CSV with farming area and categorizing discovered cases applying proposed framework.

• Journal of Korean Home Economics Education Association
• /
• v.25 no.2
• /
• pp.65-78
• /
• 2013

The following experiment was designed to test the students' involvement in the interactive activities and objectives of the relevant chapters in the newly revised curriculum of 2007. The experiment was carried out with the purpose of understanding the level of participation of the Grade 9 students who have successfully completed the Grade 8 "Choice of Food and Diet" and "Table Manners and Dining Etiquette" courses with classified materials such as tables/diagrams/pictures, reading, and activity resources from Technology Home Economics textbooks. The chapters "Choice of Food and Diet" and "Food Preparation and Etiquette" generally emphasize the practical and experiential part of domestic life through using various activity resources; while the tables/diagrams/pictures and reading materials do not provide the students with first-hand experience, they support the students' learning by explaining the basic knowledge required for doing the activities and solving various problems. Within the main training courses, the objectives which the students achieved the highest marks were(in a descending order) "Table Manners and Dining Etiquette" (3.24), "Checking Nutrition Labels, Food Expiration Date, Country of Origin When Buying Food" (3.18), Additionally "Making Food" and "Planning a Healthy, Balanced Diet" hardly met the goals, the result of which shows clear relations to the well achieved objectives from the list of in-class activities that students directly participated in. Therefore, in order to increase the students' interest in the Food and Diet section of Technology Home Economics textbooks, it is recommended to encourage the students to actively engage in the class activities by developing various learning resources and teacher education/pedagogical materials, rather than following the conventional lecture-based teaching methods.

• Journal of the Korean Society of Food Science and Nutrition
• /
• v.37 no.12
• /
• pp.1667-1673
• /
• 2008

This study was conducted to investigate the purchase behavior of environment-friendly agricultural products (EFATs) and to provide necessary information for planning and executing effective marketing strategies for producers and distributors. The subjects of this study were 306 housewives in the Seoul area over the age of 20. The result of this study showed that once a month topped with 38.9% in the frequency of purchase, vegetables were the highest with 83.3% in the percentage of purchase and the place of purchase most frequented by consumers discount stores (45.8%), but purchases from farmers were the lowest with 3.6%. TV/radio topped the list of information resource with 3.42, followed by family/relatives/friends (3.33) and newspaper/ magazine (3.31). Those surveyed listed sanitary condition/freshness (4.43), safety (4.20), nutrition (4.05), and taste (3.99) as major evaluative criteria for choosing organic food, in order of importance. Finally, consumers seem to be satisfied with the nutrition (3.75), safety (3.71), and freshness (3.70) of the products and they were dissatisfied with the price of the products.

• Journal of Distribution Research
• /
• v.16 no.1
• /
• pp.117-140
• /
• 2011

The sales promotion strategy can be classified into two categories: cost-down and value-added promotions. Although many studies have been performed on sales promotion in the past, little attention has been given on cost-down promotion, and in particular on its strategy. Also there has been a renewed interest on value-added promotion strategy as means of attracting more customers and delivering value by providing a greater benefit. This study examines the effect of value-added promotion on the evaluation of promotional products. The topic is important because the value-added promotions are not always perceived as a benefit by consumers and they depend on the situational factors. We postulate three hypotheses on the basis of related literature. We conduct two studies: one employing experiment (study 1) and the other, quasi-experiment (study 2) to investigate the effect of two situational factors, namely the promotional package type and retailer uncertainty on the valuation of promotional products. Study 1 employs 2 promotional package types (bundled with freebie type vs. one-plus-one type) by 3 evaluation targets (overall package, a focal product and freebie) in experimental design. Also it is found that consumers devaluate the promotional product when the level of retailer uncertainty is high (t=-4.70, p=.000) as shown in Table 2. As depicted in Figure 2, the interaction effect of retailer uncertainty and package types on the evaluation of promotional product as a whole does not appear to be significant. However, when the level of retailer uncertainty is high, the focal product suffers from lower valuation if it is included in a bundle with freebie type package. The purpose of Study 2 is to cross-check the results of Study 1. The results of Study 2 also show that the consumers devaluate the promotional products as a whole when the level of retailer uncertainty is high. Furthermore, Study2 examines the consumers' willingness to purchase. The willingness to purchase of 2 different consumer groups divided by their reservation prices before and after exposure to a promotional stimuli shows no significant differences(t=1.911, p=.057). The results suggest that the consumers' reservation prices before the exposure to the promotion can be a reference prices of their's. But after the promotional events, the promotional price would become their reference prices. Furthermore, when the level of retailer uncertainty is high, consumers devaluate the promotional product as a whole. Because the promotional offerings activate the persuasion knowledge of consumers and make them incorporate negative inference about the firm's motives into their valuation and consequently, consumers tend to hesitate to purchase.

• Journal of Digital Convergence
• /
• v.10 no.10
• /
• pp.457-463
• /
• 2012

Social network game (SNG) literally is a game based on the relationship between social network or Relationships with people is an important element in the game you need to make full use of them is that you can smooth progress. The form of a social network game activities in the social network game applications by linking corporate products and can be induced to purchase marketing and advertising through in-game social network game on the company's Web site or by connecting the mall and shop are also available. In this study, SNG business models, Case For game development, social commerce based on the new proposed future revenue model linking scheme is proposed.

• The Journal of the Korea Contents Association
• /
• v.2 no.1
• /
• pp.113-119
• /
• 2002

E-Biz. system must provide convenient and easy interface, efficient functions, and provides information and contents satisfying customers. To do this, many kinds of studies are being advanced actively about E-Biz. system using intelligent agent technology and efficient E-Biz. strategy. Also E-Biz. system score a lot of information and contents to get a efficient business activities and relationships between a company arid customers. To effectively adopt individual customer's preference and actively adapt change of business situation, we may consider individual user characteristics and emotion. This paper suggests E-Biz. system using intelligent agent technology based on user characteristics and emotion. This system can provide convenient user interface and improve customer royalty. In the results, it is found that proposed system is more efficient than existing systems about customer's preference.

• Proceedings of the KAIS Fall Conference
• /
• 2012.05a
• /
• pp.381-384
• /
• 2012

사회의 근본적인 경제 구조가 농경사회에서 산업사회를 거쳐 정보사회로 전환되면서 인터넷 사용자와 인터넷에서의 마케팅 및 커뮤니케이션이 기하급수적으로 증가하고 있는 추세이다. 인터넷 매체의 빠른 확산과 인터넷 매체만이 갖는 특징 때문에 기존의 커뮤니케이션 환경과 양식, 기업의 활동양식, 나아가서는 개인의 라이프스타일이 크게 변모하고 있다. 통신과 네트워크 기술, 디지털 및 멀티미디어 기술의 발달에 힘입어 기존의 일방적이고 수동적인 정보전달 방식은 쌍방향적이고 능동적인 정보전달방식으로 바뀌어 가고 있다. 즉, 커뮤니케이션 주체간의 시간과 거리 공간의 벽이 없어지는가 하면 소비자의 정보수집, 구매, 의사 전달과 같은 행동양식도 크게 탈바꿈하고 있는 것이다. 뿐만 아니라 Interactive한 통신 기능을 기반으로 한 인터넷 광고는 마케팅이나 광고 캠페인에 대한 기업의 전통적 접근방식을 크게 변화시키고 있다. 본 연구에서는 이러한 정보화 시대의 인터넷 이용자들의 일반특성과 인터넷 사용 경향을 살펴보고 조직내에서 이뤄지는 인트라넷에서 실시되고 있는 배너광고(Banner Advertising)와 팝업창을 중심으로한 광고활용이 사내구성원의 효율적인 커뮤니케이션을 구축할 수 있는 방안을 모색하기 위한 개념적 모형을 제시하고자 한다.