• Journal of Korean Society of Transportation
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• v.28 no.3
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• pp.109-117
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• 2010

The purpose of advanced traffic information system(ATIS) is to help drivers save time and energy in getting to their destinations by providing traffic information through variable message sign(VMS), internet, traffic broadcasting and mobile phones. ATIS does not just provide drivers with benefits in terms of time and energy, but it provides them with psychological benefit as well, i.e., the drivers can relieve their anxiety by getting provided with traffic information. In this study, the efficiency of traffic information system is evaluated and degree of satisfaction of drivers with the system is analyzed by building satisfaction models of various media of traffic information. Each medium has different factors for satisfaction and each factor has different degree of influence, but in general, the efficiency of traffic information in helping drivers choose routes and in providing drivers with peace of mind is considered to have the highest influence on satisfaction of drivers with the system.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.190-201
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• 2021

The variable message sign (VMS) is equipment to improve the efficiency of traffic flow and safety of travel by providing real-time information to road users on traffic, road, weather situation, and traffic control due to construction. The information messages of the letter-based VMS taking up most of the VMS on the general national highways consist of section, travel time in sections, and road control situation. This study devised an improvement plan centered on road users, not road managers-centered existing message-based VMS through an analysis of road users' preference targeting the letter-based VMS operated in the general national highways in the Seoul Metropolitan Area. By presenting the measure for system improvement through which information on unexpected situations that road users prefer the most can be quickly and efficiently provided, this study aims to improve the efficiency of road user-centered VMS traffic information.

• Journal of Korean Society of Transportation
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• v.27 no.4
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• pp.127-135
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• 2009

Most traffic information that drivers receive while driving are stored in their short-term memory and disappear within a few seconds. Contemporary modeling approaches using a dummy variable can't fully explain this phenomenon. As such, this study proposes to use utility functions of real-time in-vehicle traffic safety information (IVTSI), analyzing its safety impacts based on empirical data from an on-site driving experiment at signalized intersection approach with a limited visibility. For this, a driving stability evaluation model is developed based on driver's driving speed choice, applying an ordered probit model. To estimate the specified utility functions, the model simultaneously accounts for various factors, such as traffic operation, geometry, road environment, and driver's characteristics. The results show three significant facts. First, a normal density function (exponential function) is appropriate to explain the utility of IVTSI proposed under study over time. Second, the IVTSI remains in driver's short-term memory for up to nearly 22 second after provision, decreasing over time. Three, IVTSI provision appears more important than the geometry factor but less than the traffic operation factor.

• Proceedings of the KOR-KST Conference
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• 1995.12a
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• pp.111-124
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• 1995

첨단 교통 체계(Intelligent Transport Systems)의 중요한 요소인 첨단 교통 관리 체계(Advanced Traffic Management Systems)의 성공 여부는 교통정보를 어떻게 제공하고 통제하는데 의존하다. 즉, 정보 제공 방식과 이데 대한 운전자의 반응을 정확하게 파악하고 예측하여야 ITS를 성공적으로 구축할 수 있다. 이 논문에서는 동적 차량 길잡이 장치의 효용성을 평가하기 위한 확률적 통행배정모형을 개발하는 것이다. 개발된 통행배정모형은 운전자의 동적행태조정(Dynamic Behavioural Adjustment)을 명백하게 확솔 과정(Stochastic Process)으로 표현하여 기존의 모형에 비해 통해자들의 행태를 더욱 실제적으로 반영한다. 특히, 각 통행자들에게 K개의 최소경로시간을 제공해줌으로 인하여 통행자의 노선선택에 대한 선택폭을 증가시켜준다. 통행경로의 선택폭의 증가는 쟁점으로 대두되는 문제(교통항제소에서는 차량 길잡이 보유 운전자에게 체계최적(System Optimum)와 이용자최적(User Equilibrium)중 어떠한 원칙하에 교통정보를 제공하여야 하는가에 대한 해결 방안이다. 왜냐하면 만약 교통급제소에서 운전자에게 통행정보를 체계 최상을 하기 위해 정보를 제공하고자 하면, 길잡이 장착 운전자는 더 이상 제공된 정보를 따르지 않고 자기 스스로의 경에 의해 이용자 최상을 달성하고자 할 것이다. 이 논문의 목적은 이러한 복잡한 통행자의 경로선택행위를 반영하는 확률적 평형 통행 배정 모형을 여러가지 통계기법을 도입하여 개발하는 것이다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.8 no.3
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• pp.11-19
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• 2009

At present, an intelligent transport system (ITS) is being actively introduced as an alternative plan to solve various transport problems, and a traffic information provision service, a field of ITS, is being provided to users through diverse media. However, the evaluation of how useful the traffic information provided to the road users is limited to a simple questionnaire, and the systematic evaluation about what factors affect the usefulness of traffic information has not been realized. Therefore, it is impossible to calculate user convenience occurring due to traffic information, This paper aimed to develop an index to evaluate user satisfaction levels with traffic information and develop a user satisfaction level model. A result of establishing a user satisfaction level model by executing a questionnaire survey for the analysis object of variable message sign (VMS), a representative information provision medium, showed that 'desire satisfaction', 'trust', 'understanding', and 'efficiency' have an effect. Of them, the 'understanding' showed the highest level, so it was seen that, in case of VMS, how easily the character, figure, expression, etc. provided in the information was understood by users has the biggest effect on the satisfaction level of the information. The next levels of effects on the satisfaction was in the order of 'user trust', 'efficiency', and 'desire satisfaction'.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.2 no.1 s.2
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• pp.101-108
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• 2003

When drivers encounter multiple available routes, they may evaluate the utility of each route. Two important factors in the evaluation are travel time and travel cost. Without hewing the current travel time of each route, drivers' decisions are not necessarily optimum. It is called 'transparency issue' that drivers are blinded to choose the optimum route among the others because of the limited travel time information. As a result of this, competing route travel times tend to fluctuate. This case study to utilize the data of Namsan traffic information system confirms that this travel time fluctuation can be lessened as real time traffic information is provided.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.43-51
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• 2022

The purpose of this study is to provide basic information necessary for the establishment of mobile service marketing strategies, educational service development, and engineering education for Generation Z by analyzing the utilitization of various applications by Gen Z. To this end, 177 essays on mobile service usage experience were collected, major topics were analyzed using topic modeling, and these were visualized through word cloud analysis. As a result of the study, the main topics were related to 'transportation' such as movement and public transportation, 'personal management' such as schedule management, financial management, food management, 'transaction' such as checkout, meeting, purchase, 'leisure' such as eating out, travel, study, culture. Additionally, words such as time, thought, people, life, bus, information, confirmation, payment, KakaoTalk, and so on were found to have a high of frequency of use. Also, there was found to be a difference between topics by college. This study is meaningful in that it collected essays, which are unstructured data, and analyzed them through topic modeling.

• Journal of Korean Society of Transportation
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• v.32 no.1
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• pp.39-49
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• 2014

The continuing growth of transportation and communication has resulted in the spread of transportation information interlocked with the Internet. General users are actively seeking web-based transportation information and are trying to apply it into their lives. Now the implementation of user-centered transportation information services are becoming the essential activity for pertinent companies or public institutions. In this paper the author tried to measure the quality of web sites featuring transportation information using the robust measurement tool called WebQual. In addition, the author investigated the relationship between the components of WebQual (usability, information quality, and interactivity) and satisfaction/intention to revisit. According to the results, WebQual had the effectiveness of confirming the service quality for the web sites of transportation information. Also the components of WebQual had positive influences on satisfaction and intention to revisit.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2007.02a
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• pp.56-59
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• 2007

TPEG 메시지들은 바이트 기반 스트림 형태로 제작되고, 서비스 제공자의 데이터베이스에서부터 최종 사용자의 장비까지 교통 및 여행정보(TTI)관련 응용서비스 정보를 전달하기 위해 사용된다. 본 논문에서는 도로 교통정보에 대한 구간 및 지역별로 인터넷상에서 서비스 중인 지역 ITS정보에 대한 패킷을 분석하여 그 정보를 휴대용 단말기 상에서 구현하고자, TPEG 표준안 중 CTT 정보와 호환성을 갖도록 인코더를 제작하였고, 수신된 TPEG 메시지에 대한 디코더를 구현하였다. TPEG 디코더가 내장된 단말기 상에서 지역별 혼잡정보와, 구간별 소통정보 등을 지도정보와 매칭되어 실시간으로 표현되도록 구현하여, 현재 인터넷상에서 서비스 되고 있는 ITS 정보와 그 기능을 비교, 검토함으로서 네비게이션 단말기, PMP, PDA 등 휴대용 단말기에서 TPEG 기반 ITS 정보 제공서비스의 효용성을 입증하였다.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.18 no.1
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• pp.56-73
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• 2019

Probe-based systems have been gaining popularity in advanced traveler information systems. However, the high possibility of providing inaccurate travel-time information due to the inherent time-lag phenomenon is still an important issue to be resolved. To mitigate the time-lag problem, different prediction techniques have been applied, but the techniques are generally regarded as less effective for travel times with high variability. For this reason, current 5-min aggregated data have been commonly used for real-time travel-time provision on highways with high travel-time fluctuation. However, the 5-min aggregation interval itself can further increase the time-lags in the real-time travel-time information equivalent to 5 minutes. In this study, a new scheme that uses both individual probe and 5-min aggregated travel times is suggested to provide reliable real-time travel-time information. The scheme utilizes individual probe data under congested conditions and 5-min aggregated data under uncongested conditions, respectively. As a result of an evaluation with field data, the proposed scheme showed the best performance, with a maximum reduction in travel-time error of 18%.