• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.133-139
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• 2019

This study investigated what type of destination image on Facebook increases positive attitude towards the destination and desire to travel. More specifically, we hypothesized that Facebook user's public self-consciousness will moderate the advertising effect, so we tested the difference in attitude towards the destination and willingness to visit and recommend based on the type of destination image (presence/absence of a tourist in the image) and user's public self-consciousness (high/low). As a result, when a tourist was present in the photo, positive attitude toward destination was higher than when absent. In addition, the high public self-consciousness group showed greater attitude toward destination and higher willingness to visit and recommend than low public self-consciousness group when a tourist was present in the image. However, the low public self-consciousness group showed no difference depending on the presence of a tourist. This research not only is academically significant as it experimentally tested advertising effect depending on type of destination image and Facebook user's public self-consciousness, but also holds practical significance as it suggests advertisement method to consider consumer's predisposition.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.8
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• pp.1015-1021
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• 2020

Mobile news users want news articles without advertising, meanwhile the news providers require advertisement displays in several types to attain advertising revenue. In this paper, we classified the types of advertisements on mobile news articles into fixed article type which is fixed on some areas of articles, fixed screen type which is fixed on mobile screens, and a combination type of them. In addition, we proposed a smart solution based on overlapping method which effectively organize advertisements to not distract the readers. The proposed method is similar to fixed article type and overlapping technique of advertisements on news article's photo or virtual area. The performance evaluation result shows that the proposed method provides more spaces for news articles effectively than the existing methods. Although only some areas of advertisements may be blocked according to the number or size of advertisements, the effect is not critical.

• Archives of design research
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• v.16 no.4
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• pp.47-58
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• 2003

Introduction of rich media is influencing strategy, planning, and design field of internet advertising. Although past studios had suggested that using rich media in internet advertising is effective in building higher brand recognition, there has been little research on specific design factors of rich media advertising. Therefore, the purpose of this study is to analyze the effectiveness of design factors for brand recognition. The result of this study suggests that illustrated image was more effective than photo images for higher brand recognition. Also, sound with narration resulted in higher brand recognition than in the case of only sound.

• The Journal of the Korea Contents Association
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• v.12 no.10
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• pp.93-105
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• 2012

Science and technology are deeply based on the invention of photography. The images that were made through machines and scientific process were not just delicate images. Photography was used wherever accurate record and realistic description were needed, such as public culture, art, advertisement, science research and so on, so it became an important part of anthropologic culture. However, the history of photography in the present photography education mainly deal with photographic tendency of famous photographers, the change of art paradigm by time period, social changes through big wars, thus there is a lack of diverse perspective in the history of photography, such as technological perspective. In this study, the history of photography was examined through science and technology, and analyzed how photography was affected and changed by the stage of important technological accomplishment. From this point of view, It will be helpful to understand modern photography, and meaningful to be a good reference. Furthermore, by understanding that photography relies on technology, the people who majored in photography will realize how important studying photographic technology and theories is.

• Journal of the Korea Convergence Society
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• v.10 no.11
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• pp.411-417
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• 2019

The Korea Convergence Society. The main purpose of this study is to analyze and categorize Art Infusion, and to examine the effects of consumers' advertising on attitude and memory information. As a result, first, there were no statistical differences according to the type of recall according to the way of using famous paintings. However, the product diagnosis and advertisement diagnosticity according to the way of using the famous paintings showed positive evaluation in the reinterpreted famous paintings. Second, in the case of recalls according to the frequency of exposure to famous paintings, the exposure of famous painting advertisements was higher than that of the highly exposed painting advertisements. Third, when comparing the interaction effect on the recall of advertisements, the high-exposure advertisements reinterpreted by the camera showed the highest recall. The results of this study are expected to contribute to strategic measures that can positively change consumer memory and attitudes according to the way of using famous paintings.

• 프린팅코리아
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• v.13 no.2
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• pp.74-75
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• 2014

지난 1월 8일 개최된 2014년 인쇄인 신년인사회에서 탤런트 임예진 씨가 인쇄홍보대사로 위촉됐다. 행사장에서 임예진 씨는 "저는 인쇄인의 가족, 언제든 필요할 때면 불러 주고, 항상 반갑게 맞아주길 바랍니다"라고 소감을 밝혔다. 인쇄홍보대사가 된 임예진 씨는 첫 공식 일정으로 지난 1월 16일 대한인쇄문화협회를 방문해 인쇄홍보대사 위촉 기념 순금 메달을 전달받고, 인쇄문화회관을 둘러봤으며, 인쇄홍보대사 광고홍보용 사진촬영을 진행했다.

• The Journal of Korean Association of Computer Education
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• v.8 no.4
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• pp.57-69
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• 2005

In this study we try to design and develop a mixed model of project-based learning with internet. In order to support the developed model, we separately developed a web-based tool, called Project Learning BBS. The classroom teaching for advertisement-photo production with the model has been carried out during May-July in 2002 and March-July in 2003 respectively with 40 students each. The overall activities of group collaborative work done during the teaching periods have been formatively evaluated with classroom observation, interviews and students' portfolios that were related to the processes of photo planning, video shooting and editing. It has also investigated how the students involved the web-based group discussion activities. In short, data analysis indicated that the participants accepted the proposed project-based learning model for their learning events in a positive way in order to increase the utilization of CMC.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.283-302
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• 2001

The purpose of this study was to examine the current situation about the internet usage and advertisement attitude, to investigate the relationship between consumer characteristics and internet advertising effect, and to identify the moderating effect of consumer characteristics on the relationship between advertising types and advertising effects. For the study, a sample of 152 apparel consumers participated in this survey research. The survey of design with a questionnaire was employed. Questionnaire was developed with the html language and data collection was done at Korea though the internet on October 2000. For data analysis, descriptive statistics (i.e., frequency, percent), ANOVA with duncan tests were used. First, the major place of using internet was found as home, company, school, PC room in order and the average time of using internet was found as three times weekly. The major purpose of using internet were information search, e-mail, PC communication and program-download. The experience of internet fashion advertising was high. Second, consumer characteristics(age, job) had significant effects on attitude to the product. 20 years-old age group and specialist group were found to influence on the higher attitude toward product. Third, main effects of consumer characteristics(age, job) were found to be significant. The correlation and interaction effects of consumer characteristics and internet advertisement types were not significant.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.904-906
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• 2016

In this paper, advertising and public relations services to provide kincet to implement a control system using face recognition and media. Traditionally, this unilateral system for delivering advertisements to consumers, is currently directed interactive ads. In other words, interactive advertising service that offers bi-directional communication. In the proposed system, the kincet using face recognition, to recognize faces with eyes, mouth, jaws and eyebrows. Presently used kinect version is the face of instability in the recognition and accurately is difficult to separate the three parts of the jaw, eyes, eyebrows only leverage. the classification has an easy immoyangProvide control services by separating the media, Hwanam-myeon, laughing. Also, consumers understand the expression of the control of the media and using picture for advertising to consumers through the transfer on both had indelibly imprinted by advertising.Effective are expected to appear.

• Journal of the Korea Society of Computer and Information
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• v.11 no.5 s.43
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• pp.337-343
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• 2006

The number of digital camera users is increasing rapidly and countless number of photos floats about on the internet especially through wide-spreading Cyworld and blogs. Though portraits cover a large percentage of those photos, because of the property rights, near entirety or such photos are unavailable for use by web-page producers, advertising companies, web-designers, and so on, who need a variety of portraits with differing expressions and characteristics. This study offers a search engine that incorporates image characteristics based on natural language index, which can provide a fast and reliable search result. It will create an opportunity for the digital photographers to mure easily sell their pictures and simultaneously provide the would-be users of the photos a better and easier way to find the pictures they are looking for. Once the search engine is realized, it will become possible to use not only the nouns as keywords and categories but also verbs in search of portraits revealing feelings, expressions, dressings, and other characteristics.