• The Journal of the Korea Contents Association
• /
• v.8 no.12
• /
• pp.168-175
• /
• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Smart Media Journal
• /
• v.6 no.4
• /
• pp.101-109
• /
• 2017

Traditional cultural resources in the region have unique cultural characteristics and are highly likely to be differentiated content resources. Therefore, when local cultural resources are developed as content, they can be given a role as a brand symbolizing the region together with economic value creation. In this paper, we propose a method to utilize traditional cultural resources in Jeonnam region as content material and to strengthen the connection with 'Namdo Renaissance' project contents in Jeonnam province. We propose seven regions as a region with content relevance for inter-regional collaboration through resource elements and analysis of Jeonnam cities and counties. We suggest "Story SarangBang" so that we can uncover and systematize stories with symbolic character by region. The developed story resources are developed as experiential contents through realistic media production technology and virtual reality platform and expanded to tourism contents and expanded to the window effect of contents. Also, by expanding cooperation governance between regions, it is possible to enhance opportunities for development of joint contents and enhance utilization as tourist contents, thereby contributing to regional economic development and related industries development.

• The Journal of the Korea Contents Association
• /
• v.7 no.10
• /
• pp.283-292
• /
• 2007

Recent studies on business performance in the operation of travel agency services note the importance of non-financial factors, in addition to financial factors. They also indicate that in order to enhance the business performance in travel agency services, it is necessary to emphasize the most competitive key factors based on the understanding of the circumstances with which those services are faced. The analyses of business performance in travel services and of related research Papers have showed that the major factors influencing the operation of travel agency services include the relationship with tourism-related companies the introduction of e-commerce and knowledge-based management, the services of employed workers, and brand awareness and advertising. The present study attempts to propose an approach to the efficient operation of travel agency services by reviewing and analyzing the different studies regarding these factors. To do so, this study employs the existing study reports and publications related to the operation of travel services, focusing mainly on literature review. The paper is composed of four chapters: The first is an introductory chapter; Chapter 2 provides the theoretical background; in Chapter 3 an analysis of the previous studies is attempted; and Chapter 4 presents the results of analysis and other considerable suggestions.

• Journal of the Economic Geographical Society of Korea
• /
• v.10 no.2
• /
• pp.116-136
• /
• 2007

Recently, local government has adopted the film location as the strategies for regional development and has established local film commissions for facilitating the film location. The film locations in Gyeongbuk have been grown gradually since Taejo Wang Geon, TV series was filmed in KBS on-location set of Mungyeong, and the government of Gyeongbuk established the Geeongbuk film commission in 2006. However, the film locations in Gyeongbuk are confined to filming some products in Gyeongbuk, and there's few film-related firms in Gyeongbuk. Furthermore, the film industries in Gyeongbuk is consumption-led and the capability of film-related firms is still weak. Therefore, Gyoengbuk film commission should play the wide roles, making the film-friendly institutions, creating local atmosphere of collaboration, fostering film-induced tourism, and maturing local film culture, as well as the general roles of film commission, offering the film location services, database services and networking.

• Archives of design research
• /
• v.19 no.1 s.63
• /
• pp.235-242
• /
• 2006

Korea which has not only beautiful scenery but long history in the world deserves to be a pride to all the koreans. It has prospered flourishing culture through the long history and preserved a lot of cultural properties all around the nation. Traditional and cultural properties should be preserved and developed induding those disappeared in the past. The economical competitiveness in provincial area is descending compared with that of international market places. The alternatives to save and promote provincial economy should be proposed and developed. The researches and studies which are active to make the traditional, cultural properties into sightseeing resources will contribute to save the provincial economy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.8 no.1
• /
• pp.69-78
• /
• 2013

Settled lifestyle as important to health and healing to medical tourism and wellness tourism in the 21st century has emerged as the best promising service industry. Jeju Island has a variety of local resources, and the directions was considered to spa industry promotion application it. Jeju Island has a variety of local resources which can be used for spa industry promotion. Jeju Island's beautiful natural environment, mineral resources, water resources, biological resources, agricultural products, traditional folk remedies available in Jeju's spa treatments. Using the local resources of Jeju, 'Jeju specialized spa treatments' can develop of 12 kinds of spa treatments. Namely, thalssotherapy, stone therapy, black sand poultice, hot-floored therapy using volcanic soil, thalassotherapy, drinking therapy, hydrotherapy, herbal/medicinal plants poultice, forest therapy, Spa cuisine, facial beauty, diet therapy. 12 kinds of Jeju specialized spa treatments development and service to the local resources of basic research on the physical and chemical characteristics, product development, clinical trials, efficacy studies should precede. In addition, customized spa services programs should be developed considering the propensity of customers, customer needs, and a spa type. And standardized program of spa services and need a manual painter. Medical tourism and wellness tourism in conjunction with efforts to be considered in order to increase the competitiveness of the spa industry in Jeju.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.172-183
• /
• 2021

The twenty-first century revealed the era of cultural contents with the growth of digital cultures. Accordingly, popular culture became the primary sector of the cultural industry, and among them, the roads on which people walk emerged as great content for the leisure and tourist industry. Walking has already become a commercial good, as each road's story is unique enough to attract numerous tourists. On roads are the development of history, movement of life, and various cultural channels. The old road development project contributes to the revitalization of the neighborhood and increases its competitiveness as cultural content, as it restores the ecological nature and rediscovers the value of the road from history and its culture. For Gangwon-do's road development project, a storytelling strategy is necessary to succeed as cultural tourism content. Specifically, when forming an image of the old roads, it is advantageous to develop a new story that suits modern people's aesthetic taste and lead communication between locals and tourists rather than borrowing and utilizing the existing facts. For instance, it is helpful to recreate the nostalgic and sentimental mood and combine the imagination based on the consumers' humanistic experiences to create their own participation. This paper demonstrates the historical value of the roads in Gangwon-do, precedents of other leading road development projects in South Korea, and development plans by storytelling for cultural contents in Gangwon-do.

• The Journal of Information Systems
• /
• v.22 no.1
• /
• pp.117-143
• /
• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.05a
• /
• pp.74-80
• /
• 2005

More government's policy supports than current are necessary time first of all because Korea game industry is growing vigorously centering around On-line game and Mobile-game. Korea Government is progressing game industry promotion policies actively, and these may accelerate developed speed of Korea game industry in the near future. But, we are time that feedback of government's game industrial policies is necessary now through comparison with game industry policy of Northeast Asia area game Industry policy of area. Therefore, In this paper we did study improvement assignment of Korea game industrial policy through comparison with Game industrial policies of the Korea, China and Japan.

• Proceedings of the KOR-KST Conference
• /
• 1998.10b
• /
• pp.452-452
• /
• 1998

1. 세계 항공시장의 동향 ○ 항공운송산업의 규제완화 및 항공자유화 추세의 확산 -78년 미국의 규제완화 이후 유럽, 대양주, 아시아 등으로 파급 ○ 미국의 항공자유의 정책(Open skies Policy)은 EU의 역대 완전자유화와 함께 세계항공시장의 자유화 촉진 ○ 항공사간 전략적 제휴의 확산 -British Connection, Star Alliance, Southern Comfort, Dutch Treat 등 4대 범세계적 제휴가 결성 또는 추진 중. 2. 우리나라 항공운송산업의 현황 ○ 세계 10위권 항공운송국가로 성장 -화물 세계5위, 여객 11위(97 ICAO통계) -김포공항은 97년 중 36.5백만명 처리로 세계9위 차지 ○ IMF체계의 영향과 경영수지 변화 추이 -98년 내국인 출국자는 감소하였으나, 외국인 관광객은 증가(10.8%) * 98. 1∼8전년대비 수송수요 국제선 17%, 국내선 26% 감소 -97년 양 항공사 적자규모 약 4,000억원으로 대폭 증가, 98상반기 회복추세. 3. 21세기 국제항공정책 방향 ○ 적극적인 항공시장 개방정책 추진과 역내 주요도시간 셔틀화 ○ 세계 주요 항공사와의 전략적 제휴를 지원하여 세계항공시장에서의 경쟁력 제고 * KAL-이, AAR-AA -인천국제공항의 HUB화 추진(민간 경영기법 도입, 항공개방정책 등) ○ 항공사가 최적의 노선망과 경제성을 갖도록 하는 적정 성장방안 강구 ○ 선진국 수준의 획기적 항공안정 체계 확립