• Title/Summary/Keyword: 관광서비스

Search Result 726, Processing Time 0.03 seconds

Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
    • /
    • 2023.01a
    • /
    • pp.473-474
    • /
    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

  • PDF

The Study on the Motivation of Cruise Tourist and the Use Intention of Ubiquitous Service based upon ICT (크루즈 관광객의 동기와 ICT 기반 유비쿼터스 서비스 이용의도에 관한 연구)

  • Park, Hyun-Jee;Park, Joong-Hwan;Kim, Jung-In;Lee, Joung-Sil
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.11 no.11
    • /
    • pp.4251-4259
    • /
    • 2010
  • This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

Content Analysis of Articles on the Mobile Based Tourism Information (모바일 관광정보 연구논문에 관한 내용분석)

  • Ko, YoungKwan;Kim, Mincheol
    • Journal of Digital Convergence
    • /
    • v.10 no.10
    • /
    • pp.203-214
    • /
    • 2012
  • As users of mobile devices such as smart phone are rapidly growing owing to the development of information technology, interest for information retrieval and a variety of services using mobile devices is gradually increasing. Users want to get the tourist information service through the use of mobile devices and accordingly, Korea local governments are trying to provide a variety of services on the mobile tourist information via smart phone. As more interest and requirements on mobile tourist information service, researches on types and preferences of mobile tourist information, measurement of the quality of service, the user's satisfaction and re-use is currently being done. However, meanwhile, the research on the content analysis classified and investigated a wide variety of numerical rating scale such as research topics of research papers, research methodology is wholly lacking. Thus, in terms of the research need on a systematic study of the domestic mobile tourist information, this study presented the research tendencies and implications of yearly research trends, research subjects, statistical analysis techniques, research methods, research models and theories related to the mobile tourist information focusing on journals listed on the National Research Foundation of Korea.

A Tourism Curation Platform Build Based on Local Area Wireless Communication (근거리무선통신 기반 관광 큐레이션 플랫폼 구축)

  • Seo, Gui-Bin;Sung, Nak-Jun;Yum, HyoSub;Hong, Min
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2016.10a
    • /
    • pp.154-157
    • /
    • 2016
  • 최근 스마트폰의 보급과 더불어 근거리 무선 통신의 발달로 인해 다양한 서비스들이 연구 개발되고 있다. 한국에 방문하는 외래 관광객 수는 꾸준히 증가하고 있는 추세이며, 이 중 중국인 관광객은 2013년 기준 전체 방한 외국인 관광객 중 약 35.5%를 차지하였다. 중국인 관광객의 82.8%가 쇼핑을 목적에 두고 있으며, 그 중 향수, 화장품, 의류 항목에 가장 많은 여행시간을 투자하고 있다. 또한 방한 중국인 관광객 중 대다수가 인터넷을 사용하여 관광 정보를 입수 하고 있지만, 이러한 정보를 편리하게 제공할 서비스는 부족한 상황이다. 본 논문에서는 현재 발달되고 있는 근거리 무선 통신 중 NFC와 Beacon을 활용하여 안드로이드 기반의 관광 큐레이션 플랫폼을 구현 하였다. NFC 태그를 활용하여 쇼핑, 관광 관련 정보 및 정확한 제품 및 서비스 정보를 제공하고, Beacon을 이용하여 매장정보 및 각종 마케팅 프로모션과 이벤트 정보를 수신하도록 하였다. 추가적으로 현재 많이 사용되고 있는 Zxing 라이브러리를 활용한 QRCode 및 Barcode 리더기를 활용하여 스캔을 통한 제품 정보를 확인 가능하도록 구현하였다.

Study on Chinese Medicine Tourism Linked Aerial Service (항공 서비스와 연계한 한방의료관광에 관한 고찰)

  • Kim, Soon-Seok;Oh, Pyeong-Seok
    • Journal of Advanced Navigation Technology
    • /
    • v.15 no.5
    • /
    • pp.845-849
    • /
    • 2011
  • Until now, many researchers have studied and raised issues on medicine tourism. However, the studies for invigoration of medicine tourism from chinese medicine perspective have not been sufficient. The chinese medicine tourism is a new generated concept that combined health medical service of chinese treatment with health-related tour activity as a kind of health tourism. In this paper, we try to search developmental suggestions and propose alternatives for vitalization of chinese medicine tourism from aerial service view.

우리나라 해양휴양복지 정책 도입 방향

  • Lee, Jeong-A;Choe, Il-Seon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2018.11a
    • /
    • pp.301-303
    • /
    • 2018
  • 본 연구는 사회적 관광과 복지관광에 대한 선행연구 검토를 통해 해양휴양복지에 대한 개념을 정립하는 한편 국외 해양휴양복지사례 및 국내 문화 관광복지 정책 및 산림휴양복지 정책, 국내 해양휴양관광 실태 분석을 통해 국내 해양휴양복지 발전 여건을 파악했다. 우리나라 국민들은 해양을 통한 휴식 및 휴양에 대한 수요가 높으며 만족도 또한 높아 향후 해양휴양복지 서비스에 대한 수요 또한 높을 것으로 전망된다. 다만 해양관광 관련 정책 중 복지와 관련된 사항은 어업인, 연안 어촌에 집중해 추진되어 왔으며, 전 국민이 해양을 통해 보편적으로 누릴 수 있는 복지 서비스 측면에서는 다루어지지 않았다. 향후 우리나라 해양휴양복지 정책은 해양치유 및 해양휴양 자원을 발굴하고 관련 프로그램을 개발하는 한편, 해양치유를 통한 해양휴양복지 서비스를 누릴 수 있는 공간을 조성하고, 전국민이 해양휴양복지 혜택을 받을 수 있는 법제도적인 기반을 마련해야 한다.

  • PDF

Automatic Recommendation of Nearby Tourist Attractions related to Events (이벤트와 관련된 주변 관광지 자동 추천 알고리즘 개발)

  • Ahn, Jinhyun;Im, Dong-Hyuk
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.21 no.3
    • /
    • pp.407-413
    • /
    • 2020
  • Participating in exhibitions is one of the major activities for tourists. When selecting their next travel destination after participating in an event, they use map services and social network services, such as blogs, to obtain information about tourist attractions. The map services are location-based recommendations, because they can easily retrieve information regarding nearby places. Blogs contain informative content about tourist attractions, thereby providing content-based recommendations. However, few services consider both location and content. In location-based recommendations, tourist attractions that are not related to the content of the event attended might be recommended. Content-based recommendation has a disadvantage in that events located at a distance might get recommended. We propose an algorithm that considers both location and content, based on information from the Korea Tourism Organization's Linked Open Data (LOD), Wikipedia, and a Korean dictionary. By extracting nouns from the description of a tourist attraction and then comparing them with nouns about other attractions, a content-based relationship is determined. The distance to the event is calculated based on the latitude and longitude of each tourist attraction. A weight selected by the user is used for linear combination with the content-based relationship to determine the preference order of the recommendations.

The Effects of Services at a Cruise Ship Port on Cruise Tourists' Satisfaction and Loyalty (크루즈 기항지의 서비스가 크루즈 관광객의 여행만족과 충성도에 미치는 영향)

  • Chung, Seung-Hoon;Yang, Sung-Soo
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.306-314
    • /
    • 2014
  • It has been known that cruise tourism adds value in the local industry and its impacts on regional economy are tremendous. From this point of view, identifying services provided by a cruise ship port, cruise tourists' satisfaction, and their behavioral intentions are significant issues at cruse destinations. The main purpose of this study was to identify significant service factors at the cruise ship port that have an influence on cruise tourists' satisfaction and loyalty in Jeju Island. To achieve the study purpose, a structured survey questionnaire was developed on the basis of reviewing related literatures. The survey was conducted through personal interviews at the Jeju Cruise Ship Port. In total, 386 useable samples were collected during the period from September 11 to October 29, 2012. According to the factor analysis using 15 attributes related to services at a cruise ship port, three service factors were extracted: (1) infra-services, (2) shore excursion services, and (3) attributes affecting the selection of shore excursions. Regression analyses indicated that two service factors(shore excursion services and attributes affecting the selection of shore excursions) significantly influence cruise tourists' satisfaction and loyalty. Findings in this study may be insightful and useful information to marketers or managers at cruise ship ports.

A Study on the Analysis and Improving Plan of the Local Culture & Tourism Website : Focusing on the Culture & Tourism Information System of Busan Metropolitan City (지역문화관광 웹사이트의 분석 및 개선 방안에 관한 연구 : 부산광역시의 문화관광정보시스템을 중심으로)

  • Kim, Hee-Kyung
    • Journal of Information Management
    • /
    • v.38 no.4
    • /
    • pp.88-118
    • /
    • 2007
  • The purpose of this research is to analyze the problems of regional culture and tourism websites and to seek for the ways to improve those websites since the culture and tourism information websites of local government do not provide enough contents and service. This research is based on following 4 indicators, content evaluation, usability evaluation, design evaluation and interactivity evaluation which are used to evaluate tourism homepages of municipality by Korea Tourism Organization. The result of this research came out with the issue that regional cultural tourism websites lack user-oriented contents. Therefore, regional culture and tourism websites need to provide the custom-made information such as setting a free tourist route, complementing reservation system and diversifying the range of search.