• Title, Summary, Keyword: 관광동기

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The Effect of Gyeryongsan National Park Visitors' Tourism Motivation on Satisfaction and Behavior Intention: Moderation Effect of Tourism Purpose (계룡산 국립공원 방문객의 관광동기가 만족도 및 행동의도에 미치는 영향 - 관광 목적을 조절효과로 -)

  • Kim, Hyo-Jung;Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.314-331
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    • 2012
  • This study aims at examining the effect of Gyeryongsan national park visitors' tourism motivation on satisfaction and behavior intention based on conducted questionnaires. According to the empirical analyses, two effects were drawn. The results are as follows: First, the effect of tourism motivation on satisfaction and behaviour intention: Second, the moderation effect of tourism purpose on tourism motivation, satisfaction, and behavior intention. According to hypothesis testing for this study, physical motivation and personal motivation influenced satisfaction in terms of tourism motivation and satisfaction for the national park destinations. In addition, physical motivation and personal motivation affected behaviour intention in terms of tourism motivation and behaviour intention for the tourism destinations. Tourist satisfaction, besides, had a significant effect on revisit and word-of-mouth intention. Finally, moderate variables of tourism purpose had a significant influence on tourism motivation, satisfaction, and behaviour intention.

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The Effect of Travel Destination Selected Attributes and Satisfaction on Tourism Motivation -Focus on Chinese Tourist- (관광동기에 따른 관광지 선택속성의 차이 및 만족도에 미치는 영향 -중국인 관광객을 중심으로-)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.365-373
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    • 2016
  • The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

An Exploratory Study on the Relationship Between Tourism Motivations and On-line Tourism Information Search Behavior (관광동기와 인터넷 관광정보 검색간의 관계에 관한 탐색적 연구)

  • Nah Yoon-Jung;Lim Chae-Kwan;Park Bong-Gyu
    • The Journal of the Korea Contents Association
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    • v.5 no.5
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    • pp.202-210
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    • 2005
  • The public Information systems for destination marketing have poorly operated and failed to satisfy tourists' needs. Public tourism website mainly offers fundamental tourism information such as transportation, lodging and prime attractions, which is mainly specialized in commercial web sites, and fails to attract tourists. For the public benefits, marketing strategy publicl DMOs have to specialize their tourism information, and attract specific target markets. Thus, this study examined the effect of tourism motivations on information search behavior to figure out the importance of tourism information. The results show that the level of escapist motivation positively to the perceived importance of fundamental informations, and the level of activist motivation effects positively to the perceived importance of objective-specific informations. These results give show problems of regional tourism information site and implications are suggested.

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Effect of the Tourism Value Made to a Tourism Motivation on Water Leisure Sposts Tourism (수상레저스포츠관광의 관광동기가 관광가치에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.11 no.2
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    • pp.425-431
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    • 2011
  • This study is were to demonstratehow tourism motivation related to Water leisure influence the effectiveness of tourism value, based on the empirical information provided by Chung-ju visitors. The result of study revealsthat there are some significant motivational differences depending on the level of the visitors' past water leisure experiences. In addition, the tourism motivation impacts partly on the effectiveness of tourism value. These findings enable entrepreneurs to participate in efforts not only to provide separate stimulus elements depending on level of water leisure experiences but also to propose several innovative strategies that could be adopted and applied to water leisure tourism value.

The Study on the Motivation of Cruise Tourist and the Use Intention of Ubiquitous Service based upon ICT (크루즈 관광객의 동기와 ICT 기반 유비쿼터스 서비스 이용의도에 관한 연구)

  • Park, Hyun-Jee;Park, Joong-Hwan;Kim, Jung-In;Lee, Joung-Sil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4251-4259
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    • 2010
  • This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows; cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.

Effect of Toruism Image on Tourism Motivation and Experientiality of Chinese Tourists' on Korean Wave (한류관광객의 관광동기 및 체험성이 관광 이미지에 미치는 영향)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.11 no.1
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    • pp.387-395
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    • 2011
  • This research the impacts of the tourism motivation and tourism product experimentiality to the korea national image and the results are as follow. First, chinese tourist' on korean wave showed sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Second, it showed all items of sensory experiences of experiential marketing, emotional experience, cognitive experiences positively affect to the festival brand loyalty. Through these results, first, Necessity is the possibility of knowing the thing there was grasp about tourism motive difference of the cold Chinese tourists' on korean wave. Second, there must be to cold current tourism goods development, must provide the possibility of knowing the thing was an experience characteristic to the tourists. With this character direction, presented a ongoing search that cold current korean wave tourism market measurement from governmental dimension, cold korean wave tourism goods development which applies the contents from enterprise dimension, theoretical foundation data triangular position from scientific dimension.

The Market Segmentation Study in Accordance with Cultural Heritage Tourists' Motivation and A Comparative study of Satisfaction toward Cultural Heritage Utilization - Focused on The Daming Palace and The Terra Cotta Warriors in China - (문화유산 관광동기에 따른 시장세분화와 문화재활용 만족도 비교연구 - 중국 대명궁과 병마용을 중심으로 -)

  • Peng, Shuai;Qiao, Man;Guo, Hhongxia;Jeong, Gang-Hoan;Kim, Juho
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.35 no.4
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    • pp.144-164
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    • 2017
  • The purpose of this study is to analyze the tourism motivation of Chinese tourists visiting Daming Palace and Terra Cotta Warriors and to study market segmentation according to the motivation. As well as to research the difference of satisfaction toward cultural heritage utilization between Daming Palace and Terra Cotta Warriors. According to the results of the analysis, it was found that cultural heritage tourists preferred cultural experience of tourist sites. Therefore, it is necessary to put effort into cultural experience of cultural heritage sightseeing spots. What's more, it was showed that the preservation and recovery state of cultural heritage, the reality, the value of tangible cultural heritage, the experience programs related to cultural heritage, interpretation service, travel guides, rest facilities, symbolism of souvenirs, admission tickets, nearby restaurants and accommodation facilities could be influence factors of satisfaction toward cultural heritage utilization. The Managers of cultural heritage sightseeing spots are expected to preserve the cultural heritage well and to enhance the facilities and staff professionalism, to make visitors more easily understand cultural heritage, to put more emphasis on interpretation service, to make visitors feel that they got educational effect from visit experience, which will increase the satisfaction of cultural heritages.

The Effect of Golf Tourism Motivation on Golf Coures Selecting, Satisfaction and Behavioral Intentions -Focus on Korean Golf Tourist of a Visit Golf Course in China- (골프관광 동기가 골프장 선택, 만족 및 행동의도에 미치는 영향 -중국 소재 골프장 방문 한국인 관광객을 중심으로-)

  • Lee, Yk-Su
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.439-446
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    • 2012
  • This research the impacts of the golf tourism motivation to the golf course selecting character and satisfaction, behavioral intention. Questionnaire was studied by Korean tourists visited China Golf Course. The results of this study are as follows. First, golf tourism motive appeared with the fact that affects in the golf course selecting. Second, golf tourism motive appeared with the fact that affects in the satisfaction and behavioral intention. Through these results, first, we could suggest a new data for the development of the marketing strategy for the golf course selecting of golf tourist visit in China. Second, we can be improved was able to a marketing strategy as golf tourism motivation for satisfaction and behavioral intention.

A Convergence Study on the Relationship between Food Preferences and Intrinsic Motivation of Rural Tourism (농촌관광의 내재적동기와 음식선호에 대한 융복합 연구)

  • Kang, Keoung-Shim;Lee, Soon-Yea
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.1
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    • pp.272-283
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    • 2021
  • The purpose of research is to suggest the direction of rural tourism and food products by looking at the relevance of the intrinsic motivation and food preference. Through the analysis, factors of 'leisure oriented', 'family oriented', 'relationship oriented', 'health oriented', and food preference 'cooking health', 'material function', 'local resource' and 'consume experience' were extracted. Through the correlation analysis, 'leisure and health oriented' was found to be significant with cooking health, 'relationship and health oriented' was significant with material function, 'leisure, family and relationship oriented' was significant with local resource and 'relationship oriented' was significant with consume experience. Therefore, tourists who want rest, healing and health need to provide healthy dishes, tourists who want family and leisure provide local or special dishes, and tourists who want to have a relationship with people need to provide functional foods or herbal medicine dishes. Food products that meet the needs of tourists will induce revisit by increasing tourist satisfaction and bring economic revitalization of the region through the expansion of rural tourism.

A Study on the Characteristics of Korean Rural Tourists based on Tourism Motivation and Market Segmentation : In the Case of Residents' Perceptions in Chungcheong and Jeonbuk Region (농촌관광객의 관광동기와 세분시장특성에 관한 연구 : 충청지역과 전북지역의 주민인식을 중심으로)

  • Park, Chun-Woo
    • International Area Studies Review
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    • v.14 no.1
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    • pp.257-277
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    • 2010
  • Rural tourism is considered one of the main components of travel today. This may explain the emerging interest in tourist behavior at rural sites. Nevertheless, it can be argued that research on tourists' motivation as well as segmentation for visiting rural sites is still in its infancy. The purpose of this study has three main objectives: (1)to adjust the motivations of rural tourism to the general motivations for all travelers and find the core factors for rural tourists. (2)to show the segmentation of korean rural tourists, and (3)to suggest the characteristics of rural tourists' typology. This paper was conducted through two studies: a literature review and a survey for empirical exploration of the ideas. The empirical data are extracted through convenience, and the valid questionnaires totaled to 828. The Frequency, Descriptive, Factor, Cluster, Discriminant, Cross-tabulation analysis were used for the data analysis. The results of analysis indicate that the rural tourists' motivation is consisted of 14 factors. the key elements play a major role in rural tourism. and the rural tourists' market was divided into 5 different groups. The results of this study will not only contributes to a better understanding of rural tourism due to clarification of tourist motivations but also have implication for the development and management of rural sites.