• Management & Information Systems Review
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• v.31 no.4
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• pp.517-538
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• 2012

The purpose of this study is to explore key factors that influence the intention of continuous use of social network service users in the online environment. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. This study use the personal and network aspects as major behavior intention of that influence user's attachment to a social network service. The results are summarized as follows. First, use motivation in self-determination have effects on emotional attachment, information sharing intention, loyalty. The world's most leading social network services now, the social network service has developed very fast as a kind of new online service. During the past few years, the number of Twitter's registered users around the world has already exceeded 170 million. Not only have the United Sates, many countries around the world have also been hit by the wave of SNS, including those in Korea. Since the intention of continuous use is one of the most critical factors in the profit model of social network service, the findings of this study should be useful to the SNS firms. We need to continue the study of social network.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.59-70
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• 2021

This he problem of youth unemployment is already a very serious social problem at home and abroad, and entrepreneurship, which is one of the ways to solve the problem of youth unemployment, has been studied with interest from various fields. Entrepreneurship not only overcomes the economic crisis, but also plays a role in nurturing innovative talents in the era of the 4th industrial revolution. For this reason, it can be said that research for activating entrepreneurship for college students is very important. The purpose of this study is to examine how individual entrepreneurial orientation and goal orientation affect economic entrepreneurial motivation and non-economic entrepreneurial motivation in order to confirm the effect of college students' economic entrepreneurial motivation and non-economic entrepreneurial motivation. In addition, in the relationship between individual entrepreneurial orientation and entrepreneurial motivation (economical and non-economic), we will examine whether goal orientation has a mediating effect. As a result of the study, first, it was confirmed that the individual entrepreneurial orientation of university students had a positive (+) effect on the goal orientation. Second, it was confirmed that the goal orientation of college students had a positive (+) effect on economic entrepreneurial motivation and positive (+) influence on non-economic entrepreneurial motivation. third, it was confirmed that the individual entrepreneurial orientation of college students had a positive (+) effect on economic entrepreneurial motivation, and a positive (+) effect on non-economic entrepreneurial motivation. Fourth, it was confirmed that college students' goal orientation had a mediating effect in the relationship between individual entrepreneurial orientation and economic entrepreneurial motivation, and also had a mediating effect in the relationship between individual entrepreneurial orientation and non-economic entrepreneurial motivation.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.39-50
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• 2021

To investigate these hypotheses, we used data from survey questionnaires on CEO's of 176 persons. First, the results showed that charisma and servant leadership are positively related with goal oriented motivation. transactional leadership did not related with goal oriented motivation. Second, leadership among Excepting for charisma, transactional and servant leadership affect significantly related with activity oriented motivation. Third, we also surprisingly found that charisma, transactional and servant leadership are not related to learning oriented motivation. Fourth, we also showed that goal oriented in motivation of educational participation positively related with agricultural business outcomes. In the addition, the results showed that charisma and servant leadership are positively related with agricultural business outcomes.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.235-246
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• 2014

This study was aimed to find out the relationships among the types of participation motive to life-long education, the degree of education satisfaction and perception degree to the successful aging of the elderly. 414 questionnaires were collected from the elderly who are 65years plus and attend the life-long education program provided by well-fare center in Chunan-city, Chungchongnam-do. The t-test, ANOVA, and regression analysis, etc were carried out using SPSS 11.0 ver. to analyze the data. The results are as follows. First, the types of participation motive to life-long education were sorted out as the action-oriented motive, goal-oriented motive and learning-oriented motive. Second, The education satisfaction was affected positively by the learning-oriented motive. Third, the action-oriented and learning-oriented motive affect the perception degree to the successful aging positively. Forth, The education satisfaction degree affect the perception degree to the successful aging positively.

• Management & Information Systems Review
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• v.29 no.2
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• pp.27-52
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• 2010

Research on the user motivation of online brand community, the flow, community identification, brand attachment and the structural relationships between them This study is focused on the utilization motives of online brand community (emotional motivation, social motivation, informational motives), and their influences on each motivation on the flow and structural relationships between the brand identification and attachment. For the research, hierarchical chi-squal analysis, was used among Structural Equation Models, to statistically verify the size between the two paths. First, the research has proven the positive influence of user motivation of online brand community on flow. Especially on this research, user motivation of online brand community on flow was divided and analyzed into three motivations; emotional motivation, social motivation, informational motivation, the social and emotional motivation are proven to have the biggest influence on the flow and informational motivation has comparatively low influence on the flow. Secondly, this research will prove that the type of flow built on user motivation of online brand community can give positive influence on community identification and brand attachment. And third, the influence of community identification on brand attachment is very high on the flow. Result will clearly shows the flow built on user motivation of online brand community can help build brand attachment through community identification.

• Korean Journal of Child Education & Care
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• v.17 no.3
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• pp.65-82
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• 2017

The purpose of this study was to provide a better understanding of the relationship between teaching entry motivation and teaching competence by examining the role of self-encouragement as a mediator. Data were collected from 202 students at university(Dept. of Early Childhood Education) in Daejeon. The results were as follows. First, there was the significant differences in teaching competence level by self-encouragement and teaching entry motivation styles. Second, It was also found that students with intrinsic motivation conceived higher teaching competence than others. The more students self-encouraged, the higher teaching competence they conceived. Third, it was found that the self-encouragement partially mediated the relationship between intrinsic teaching entry motivation and teaching competence. Also, it was analyzed that the self-encouragement fully mediated the relationship between extrinsic teaching entry motivation and teaching competence. Finally, it is necessary to understand of the teaching entry motivation styles and of the importance of the self-encouragement.

• The Journal of the Korea Contents Association
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• v.12 no.12
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• pp.156-169
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• 2012

The purpose of the study was to analyze the relationship between motivation, psychological euphoria and adherence intention in elders. To achieve this purpose, subjects of this study were sampled 249 dancesports participant from J and K city in Jeonbuk. Data were collected through the self-administrated questionnaires which were used by preceding study. The factor analysis method was used correlation analysis, multiple regression analysis and three-step mediated regression analysis. The results of the analysis are as follows: First, motivation(health, hobby) had positive effects on psychological euphoria(accomplishment, satisfaction). Second, motivation(health, hobby) had positive effects on adherence intention. Third, psychological euphoria(accomplishment, satisfaction) had positive effects on adherence intention. Forth, psychological euphoria mediated between motivation and adherence intention.

• Journal of The Korean Association For Science Education
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• v.31 no.6
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• pp.876-886
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• 2011

This study was carried out to investigate the difference of gender of academic self-efficacy, external motivation, interest and science achievement for high school students of Korea and to verify the structural relationship among these variables using PISA 2006 data. The major findings of this study are as follows. According to Multi-group analysis, Latent means analysis (LMA), where boys were used as the reference group, girls showed lower latent mean values on the academic self-efficacy, extrinsic motivation and interest. Academic self-efficacy was found to have a greater effect on achievement compared to external motivation and interest. According to structural equation modeling (SEM) analysis, academic self-efficacy and extrinsic motivation affected interest. Academic selfefficacy, external motivation, and interest affected science achievement. Lastly, interest mediated academic selfefficacy and external motivation on science achievement.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.155-163
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• 2019

This study was to analyze whether volunteer motivation represents a mediated effect in the relationship between social support and multicultural acceptance by university students as a late adolescent. Among the students attending a university located in North Chungcheong Province, 256 participants have experienced volunteer work. Data analysis conducted multiple regression analysis using SPSS and analysis showed that social support of university students affected multicultural acceptance and that volunteer motivation in their relationship between social support and multicultural acceptance was fully mediated. Based on these results, it has revealed a path that the social support of university students affects multicultural acceptance through volunteer motivation. Therefore, in order to gain social support, university students should improve their ability to maintain a positive view of interpersonal relations and to cope with conflicts efficiently. They will also have to strengthen self-directing capacity in order to increase the level of motivation for volunteer participation.

• Journal of Korea Society of Industrial Information Systems
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• v.23 no.2
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• pp.53-61
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• 2018

Flow is an optimal psychological state that people experience when engaged in an activity that is both appropriately challenging to one's skill level, often resulting in immersion and concentrated focus on a task. Through the study model, we found that Flow can result in deep learning and high levels of learning performance.