• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.4
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• pp.59-74
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• 2011

Recently, along with, there is much interest and active studies related to users' intention of adopting smartphone. The main purpose of this study is, based on previous literature reviews related to mobile phone and smartphone, to apply modified Technology Acceptance Model to test the factors including enjoyment, social influence, perceived usefulness and perceived convenience that affect the adoption of smartphone. The results show that enjoyment and social influence positively affect perceived usefulness and perceived convenience, and perceived convenience also positively affects perceived usefulness and intention to use. According to statistical results by PLS structural equation analysis, we propose implications and limitations of this study and also briefly points out future research direction. We hope this exploratory study would be beneficial to future work in this area.

• Journal of the Korean Data and Information Science Society
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• v.27 no.4
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• pp.1047-1057
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• 2016

The purpose of this study was to examine if high risk drinkers are different from normal drinkers in terms of drinking motives, drinking refusal self-efficacy, and alcohol outcome expectancy. A total of 139 university male students in D area completed a self-reporting questionnaires to assess general characteristics, drinking motives, drinking refusal self-efficacy, alcohol outcome expectancy, and amount of drinking. The subjects were divided into high risk drinking and normal drinking based on a CDC guideline. The results of study show that high risk drinking group has higher odds for current smoking (adjusted OR=2.95, 95% CI [1.08, 8.05]), psychology major (adjusted OR=3.79, 95% CI [1.05, 13.71]), and enhancement motives (adjusted OR=2.64, 95% CI [1.15, 6.09]), whereas lower odds for junior grade (adjusted OR=0.21, 95% CI [0.05, 0.96]) and drinking refusal self-efficacy in social pressure (adjusted OR=0.42, 95% CI [0.24, 0.73]). The results suggest that drinking educational nursing intervention and smoking cessation program for university students are necessary to prevent high risk drinking effects.

• Management & Information Systems Review
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• v.39 no.1
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• pp.1-13
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• 2020

The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

• Journal of Venture Innovation
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• v.4 no.2
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• pp.77-95
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• 2021

In the midst of the progress of the 4th industrial revolution, the Corona19 Pandemic was forming giant double wave. Companies riding this wave can win, but companies that do not will fall into the wave and struggle. In connection with the 4th industrial revolution, various technologies are emerging and commercialized. At this point, consumers, especially digital natives, who have been with digital since birth, tried to find out what factors affect the intention to use these technologies and which factors have the most important influence. For this purpose, data were collected through a survey on factors affecting the intention to use FinTech technology and AR technology for 150 digital natives in their 20s. Based on this, statistical analysis was conducted and the following results were obtained. As a result of the overall analysis regardless of the type of technology, it was found that performance expectancy, effort expectancy, social influence, and habits have a positive (+) effect on digital natives' intention to use the 4th industrial technology. On the other hand, a significant influence relationship between the facilitating conditions, hedonic motivation and intention to use the 4th industrial technology was not tested. It was found that the influence was greatly influenced by social influence and habits. In the case of FinTech and AR, which were further subdivided into this study, different aspects were revealed as a result of separate analysis. In the case of FinTech technology that emphasizes utilitarian value, performance expectancy, effort expectancy, social influence, and habits had a positive (+) effect on intention to use. It was found that the influence was greatly influenced by habits and social influence. In the case of AR, which emphasizes the hedonic value, all the variables adopted in this study had a positive (+) effect on the intention to use the technology. It was found that hedonic motivation and social influence had a great influence. Combining the results of the analysis, social influence was found to be an important influence variable regardless of the type of 4th industrial technology. FinTech technologies such as mobile banking, where services are becoming more common, are habits, and in the case of AR, which has not yet been universalized and is provided mainly for entertainment, hedonic motivation was found to be an important factor. This study was able to present academic and practical implications based on the above confirmation of factors affecting digital natives' acceptance and use of the 4th industry technology.

• Journal of KIISE:Computing Practices and Letters
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• v.9 no.3
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• pp.266-277
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• 2003

Every conceptual temporal rat relationship can be described using one of seven relations (before, meets, overlaps, during, starts, finishes, and equals ). The conceptual representation provides an efficient means for our multimedia authoring system to automatically fill in the necessary timing details. We developed a multimedia Presentation authoring system that supports a mechanism for conceptually representing the temporal relations of different media. Among the many editors that make up our system, the temporal relation editor provides users with an intuitive mechanism for representing the conceptual flow of a presentation by simple and direct graphical manipulations. Our system is based on the SMIL(Synchronized Multimedia Integration Language). The conceptual temporal relation editor and other editors of our system exchange their information in real-time and automatically generate SMIL codes through the SMIL Object Manager. Our system uses TRN(Temporal Relation Network) as its internal multimedia presentation representation. The TRN corresponds exactly to the structure seen in the graphical representation of the presentation. A parallel relationship found in a TRN can be collapsed into a single synchronization block. This facilitates the determination of the playing time of each component and can be the basic unit for reusability of already prepared blocks of presentation code.

• Korean Journal of Culture and Social Issue
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• v.19 no.2
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• pp.259-283
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• 2013

It seems that Internet based communication has been settled down in everyday life. Internet based communication studies also have been done and they proposed that internet based communication modal differs from other communications modal. One of the major themes about internet based communication was the effect of internet based communication on relationships. Early studies suggested that internet has negative effect on life and relationships, although it has positive effect on economics and information distribution. Because there is relative anonymity, People and Researchers thought that people easily could be exposed to negative situations like pornography, instant relationship, negative reply and soon. However,Recently there have been on going un-solving arguments about effect of internet based communication.From the negative perspective, Internet based communication is negative to relationship, because internet based communication could displace face to fact communication and old off-line relationships. However, from the positive perspective, researchers focused on the motivation and purpose of internet users. In this paradigm, people could expand their life and relationships using internet because internet could remove the various restrictions for relationship. Moreover they also suggested that people could enlarge their relationships because they could easily disclose theirselves in anonymity. However, No conclusion has been drawn yet and there needs some organization of two standpoints. Accordingly, This study is integrating the two perspectives and proposing future direction of internet based communication and relationship.

• Korean Journal of Social Welfare
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• v.61 no.1
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• pp.135-162
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• 2009

The purposes of this study were to investigate Korean men that chose international marriage in terms of motivations, relationships with their spouses in terms of content and process, and quality changes by approaching them in a biography research method, as well as to look into the world of their specific experiences. Ten Korean men in international marriage participated in the study. In-depth interviews with them generated plenty of data. The analysis results of the data indicate that the instrumental nature was strong as for their motivation to marry a woman of a different nationality. They maintained partner relationships with their spouses until the exchange values became equal between them, when tension and conflicts started to happen. The ways they reacted to the crisis determined whether their marital relationships would continue or end. Most of the subjects that succeeded in maintaining their marital relationships deconstructed their own culture, reorganized it at the contact points with the culture of their spouses, and then moved to a new diaspora. The research implications emphasize an academic need to regard female marriage immigrants as a neo-diaspora in the global age. And suggestions were made as to intercultural education.

• The Journal of Korean Academy of Prosthodontics
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• v.48 no.4
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• pp.294-300
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• 2010

Purpose: The template-guided implant surgery offers several advantages over the traditional approach. The purpose of this study was to evaluate the accuracy of coordinate synchronization procedure with 5-axis milling machine for surgical template fabrication by means of reverse engineering through universal CAD software. Materials and methods: The study was performed on ten edentulous models with imbedded gutta percha stoppings which were hidden under silicon gingival form. The platform for synchordination was formed on the bottom side of models and these casts were imaged in Cone beam CT. Vectors of stoppings were extracted and transferred to those of planned implant on virtual planning software. Depth of milling process was set to the level of one half of stoppings and the coordinate of the data was synchronized to the model image. Synchronization of milling coordinate was done by the conversion process for the platform for the synchordination located on the bottom of the model. The models were fixed on the synchordination plate of 5-axis milling machine and drilling was done as the planned vector and depth based on the synchronized data with twist drill of the same diameter as GP stopping. For the 3D rendering and image merging, the impression tray was set on the conbeam CT and pre- and post- CT acquiring was done with the model fixed on the impression body. The accuracy analysis was done with Solidworks (Dassault systems, Concord, USA) by measuring vector of stopping’s top and bottom centers of experimental model through merging and reverse engineering the planned and post-drilling CT image. Correlations among the parameters were tested by means of Pearson correlation coefficient and calculated with SPSS (release 14.0, SPSS Inc. Chicago, USA) ($\alpha$ = 0.05). Results: Due to the declination, GP remnant on upper half of stoppings was observed for every drilled bores. The deviation between planned image and drilled bore that was reverse engineered was 0.31 (0.15 - 0.42) mm at the entrance, 0.36 (0.24 - 0.51) mm at the apex, and angular deviation was 1.62 (0.54 - 2.27)$^{\circ}$. There was positive correlation between the deviation at the entrance and that at the apex (Pearson Correlation Coefficient = 0.904, P = .013). Conclusion: The coordinate synchronization 5-axis milling procedure has adequate accuracy for the production of the guided surgical template.

• Culinary science and hospitality research
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• v.18 no.2
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• pp.64-81
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• 2012

The purpose of this study is to analyze impact on organizational commitment and job satisfaction of deluxe hotel employees according to their perceptions of supervisor's transformational leadership styles. It also were verified moderating effects based on career and gender in terms of causal relationship. Based on 301 reserved samples for empirical study, reliability and suitability were reviewed, and total 5 hypotheses were verified by structural equation models. The results were shown that charisma and motivation has significant effect on organizational commitment, which was influenced significantly on job satisfaction. Through these findings, among supervisor's transformational leaderships perceiving by employees, charisma and motivation were shown to give encourage employees to have them a positive attitude toward organizational commitment. Based on the analysis of the moderating effects of career and gender, the effects of transformational leadership on organizational commitment and job satisfaction is as follows. Moderating effects based on career do exist, while moderating effects based on gender do not exist.

• Journal of Digital Convergence
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• v.8 no.2
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• pp.43-54
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• 2010

While entrepreneurship is touted as an opportunity for women to exploit opportunities that are often not available in the traditional workplace, the rate of participation in entrepreneurship is lower for women than it is for men. What remains relatively unclear are the reasons that make this so. This regional study addresses this deficiency by examining two lines of thought related to entrepreneurial adoption: (1) the personal traits thought to contribute to entrepreneurship, and (2) the rational decision making processes that are believed to form a basis for entrepreneurial endeavors. My results find men and women to be different in both respects, with ambiguity tolerance, internal locus of control, perceived effectiveness of entrepreneurship, and having an entrepreneurial parent all positively predicting entrepreneurial intention for men. For women, perceived effectiveness of entrepreneurship and achievement motivation predict entrepreneurial intention. Women also rate the potential reward of entrepreneurship as significantly lower than do men, possibly because women entrepreneurs objectively face more obstacles than men with regard to obtaining financing and other stakeholder relations.