• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1297-1297
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• 2017

본 연구는 대화형 인공지능 스피커의 수요 증진을 위한 새로운 비즈니스 전략 제시를 위해 수행되었다. 이를 위해 해당 IoT기기 소비자의 사용의도에 영향을 미치는 요인들을 선정하여 집중적으로 고찰하고 각 요인 사이에 어떤 상관관계가 존재하는지 실증적으로 분석하고자 하였다. 사용 의도에 영향을 미치는 요인으로는 기기 사용에 대한 안전성이 확보 되었음을 의미하는 안전에 대한 신뢰도와 기술적 흐름에 따른 시대적 압박, 기기 사용으로부터 발생하는 쾌락적 동기와 실용적 동기, 기기의 혁신성으로부터 오는 차별적 동기를 고려하였다. 본 연구의 수행을 통해 모든 요인은 각각 소비자의 사용 의도에 긍정적인 영향을 미치며 특히 차별화 욕구와 쾌락적 동기, 실용적 동기 간에는 유의한 양의 상관관계가 있을 것으로 나타낼 것으로 기대된다. 더불어, 본 연구의 핵심 연구 요인인 시대적 압박 요인의 경우 안전에 대한 신뢰도와 사용 의도에 있어 정의 영향을 주지만 차별화 욕구와 실용적 동기와는 음의 상관관계를 보일 것으로 예상된다. 본 연구는 일반적인 연구 모델에서 취급되는 주요 요인들과 더불어 시대적 압박이라는 새로운 요인을 제시하고 그 영향력을 논증하여 융합형 기술에 기반한 새로운 비즈니스 전략을 제시할 수 있다는 점에서 가치를 갖는다

• Journal of Industrial Convergence
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• v.21 no.3
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• pp.75-82
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• 2023

This study aimed to identifying the mediating effects of motivation on the relationship between parent attachment and eating habit among nursing students. The survey participants was 125 college students. The data were analyzed using the SPSS/WIN 26.0 and AMOS 26.0 version program, using descriptive statistics, Pearson's correlation, and path analysis. Eating habit, parent attachment and autonomous motivation were positive correlations. Controlled motivation was positive correlations with autonomous motivation. Parent attachment directly positive related to autonomous motivation and eating habit. Autonomous motivation directly positive related to eating habit. Autonomous motivation has a mediating effects between parent attachment and eating habit (𝛽=.09, p=.003, 95% CI: 0.29~0.19). Therefore, further research is needed to develop and evaluate programs that include strengthening parental attachment and autonomous motivation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.1-13
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• 2015

Strong ties such as family members, relatives and close friends have been widely acknowledged as a vital factor when a potential entrepreneur attempts to initiate entrepreneurial activity. Recent theoretical arguments focus that family social capital, a form of social capital, that is embedded in family relationships can contribute to venture creation as well as to the development of competitive advantage for established firms. Meantime, there have been arguments that the most dominant single entrepreneurial ethnic group in the world is the Chinese people, while the People's Republic of China is widely recognized as fast growing economic power that is driven by entrepreneurial ventures in a large scale. This study tests the effect of perceived relational supports typically being provided by family members, close relatives and friends on forming self-efficacy and entrepreneurial motivation of university students by using samples collected from 4 Korean Universities(Wonkwang, Baekseok, Soongsil and Dankook university) and Guangzhou University in China. The mediating of self-efficacy was also tested to gain better understanding of the role of the variable. The results of the study suggest that 1) both self-efficacy and entrepreneurial motivation are influenced positively by the perceived relational supports, 2) self-efficacy of university students affects their entrepreneurial motivation positively, 3) self-efficacy is appeared to be mediated partially for China in between perceived relational supports and entrepreneurial motivation, but the same variable is exhibited a full mediation in the same path of the research model for Korea, which was a distinction between the students of two countries in this study. Discussion and practical implication on the results are provided.

• Journal of the Korea Convergence Society
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• v.9 no.12
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• pp.475-483
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• 2018

The purpose of this study based on descriptive research is to examine the convergent relationship of interpersonal competence, self-determination motivation and self-regulated learning ability in nursing students. Data collected from 251 nursing students at a university located in C province from June, 2018 to July, 2018 are analyzed using SPSS/WIN 21.0. As a result, there are positive correlation between interpersonal competence(r=.361, p<.001) and self-determination motivation(r=.466, p<.001) and self-regulated-learning-ability. Interpersonal competence and self-determination motivation have not meaningful relationship(r=.091, p=.148). It is turned out that interpersonal competence and self-determination motivation are influenced on the self-regulated learning ability respectively. Based on these results, research should be continued on the developing new educational methods through convergence of factors by analyzing relevant factors to enhance interpersonal competence and self-determination motivation that affect self-regulated learning ability.

• Journal of Service Research and Studies
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• v.13 no.1
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• pp.26-47
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• 2023

In the age of digital media transformation, the rapid rise of social media has changed the paradigm of traditional marketing techniques by leveraging the influence of influencers. However, the influence of influencers cannot be freed from ethical issues that arise as individuals, so virtual influencers are emerging as a countermeasure. This study is a study on how to increase the influencer effect of virtual models with a focus on the MZ generation in medical service. This study investigated whether respondents in their 40s or younger were aware of 'Rosy', a virtual influencer, and then conducted a survey on those who recognized 'Rosy'. As a result of this study, first, both cognitive and emotional motivation had a positive influence on fanship and attractiveness for virtual influencer. In addition, it was found that there was a difference in follow motive according to gender. Second, in order to lead to the intention of visiting hospitals, which is the medical service industry, only the cognitive motives with useful and reliable information and useful information for the virtual influencer were found to be significant in intention to visit.

• Korean Journal of Culture and Social Issue
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• v.23 no.2
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• pp.239-270
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• 2017

This study investigated the nature and dimensionality of the motives why employees showed the silence even though they could speak up their opinions. It aimed to develop the scales measuring employee silence. Thus, three studies were designed and particularly, two studies featured two different studies, totaling five studies. Study 1 conducted open-ended survey asking and 104 workers from a variety of work field answered. With the results of open-ended questions, a were developed, consisting of 60-items to measure employee silence motivation. Study 2 examined the scale developed and 481 workers from diverse work fields participated in. The exploratory factor and 'intra-ESEM' analyses were confirmed the construct of silence motivation, composing 5 factors(acquiescent, defensive, disengaged, opportunistic, relational silence) the 20-items was developed to measure the construct(Study 2-1). Furthermore, 'inter-ESEM' analysis was examined the discriminant validity of scale developed by the current study with general silence behavior and voice behavior. It found that the employee silence was distinguished from general silence behavior and voice behavior(Study 2-2). Study 3 was designed for validation of silence motivation scale which developed from Study 1 and Study 2. Based on these results, the implications and limitations of this study as well as the direction for future study were discussed.

• School Mathematics
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• v.18 no.2
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• pp.397-423
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• 2016

Mathematics learning motivation is an important variable which is not only the primary goal of learning mathematics but also mediates the effects of the mathematics learning. Nevertheless, the present learning environment is full of impeding factors which reduce learners' motivation to learn mathematics and mathematical self-regulatory efficacy. The purpose of this study is to offer various suggestions for program to enhance and forster mathematics learning motivation based on empirical findings and theories on motivation, self-regulatory learning, regulatory focus, reducing academic stress and math anxiety. The concrete and practical ideas are suggested in terms of mathematical self-regulatory efficacy, learners' characteristics, learning task. The analysis of the effects revealed a positive effect on mathematical self-regulatory learning.

• Industry Promotion Research
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• v.9 no.3
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• pp.241-249
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• 2024

The purpose of this study was to investigate the individual variables that influence the behavior of college students who successfully set career goals, plan for achieving goals, and specifically practice them. As a result of analyzing the relationship between career stress, career decision-making self-efficacy, career motivation, and career preparation behavior through a survey of 300 four-year college students nationwide, career stress negatively affected career self-efficacy, career decision-making self-efficacy had a positive effect on career motivation, and career motivation had a positive effect on career preparation behavior. In addition, career decision-making self-efficacy and career motivation sequentially mediated between career stress and career preparation behavior. It is significant that college students found personal variables necessary to successfully prepare for career and confirmed the relationship between the variables through the results of this study.

• Journal of Korea Port Economic Association
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• v.40 no.2
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• pp.119-136
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• 2024

This study examined the impact of internal and external motivation (enjoyment, challenge, sense of accomplishment, recognition, reward) and psychological ownership of members of a land transportation company on organizational effectiveness (job satisfaction, organizational commitment), and internal and external motivation and organizational commitment. We aim to analyze the moderating effect of psychological ownership in the relationship between effectiveness. To this end, a survey was conducted targeting employees working at land transportation companies, and the results of the analysis are summarized as follows. First, among the intrinsic motivation factors of land transportation companies, challenge and sense of accomplishment had a significant impact on job satisfaction of organizational effectiveness, and enjoyment was confirmed to have an impact at a significant level. And only the sense of accomplishment had a significant effect on organizational commitment, while enjoyment and challenge had no effect. Second, recognition, an extrinsic motivator, had a significant effect on both job satisfaction and organizational commitment of organizational effectiveness, and compensation had an effect on job satisfaction but had no effect on organizational commitment. Third, psychological ownership had a significant effect on both job satisfaction and organizational commitment. Fourth, psychological ownership was found to have no moderating effect in the relationship between intrinsic motivation and organizational effectiveness, enjoyment in the relationship between challenge, job satisfaction, and organizational commitment, and to have a moderating effect in the relationship with a sense of accomplishment. Fifth, psychological ownership had a moderating effect in the relationship between extrinsic motivation and organizational effectiveness, recognition, compensation, and job satisfaction, but was found to have no moderating effect in the relationship with organizational commitment. Therefore, there is a need to improve management performance by inducing organizational commitment through job satisfaction and subsequently leading to psychological ownership.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.428-437
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• 2011

This study examines how caregivers' academic motivation to participate in training affects their learning flow with their training. This study surveyed 230 trainees at a caregiver training agency in City B. A survey was conducted, and questionnaire was conceived to obtain the measure of two latent variables: learning flow, motivation to learning. Descriptive statistics, factor analysis, correlation analysis and regression analysis were used. Intrinsic motivation and extrinsic motivation had positive effects on learning flow. However Intrinsic motivation had high level of correlation than extrinsic motivation on learning flow. Therefore, learning flow had not alone intrinsic motivation but also partial correlation with extrinsic motivation. The multidirectional study is require the caregivers' training for development, caregivers' training and Management.