• 한국노년학
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• v.29 no.4
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• pp.1295-1311
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• 2009

The aims of the study is to analyse the participation satisfaction and the intension continuing participation through volunteering of the elderly who take part in the employment promotion programme for the elderly. The major findings can be summarised as follows; first, although the level of satisfaction of the public sector programme participants seems relatively high, the satisfaction level on the payments is not. Secondly, there was differences in the level of volunteering intension according to different kinds of the programmes. Thirdly, higher socio-economic status, the sorts of the programme, and the level of satisfaction affects the odds of the participation intention of the elderly. Based on these findings, the study suggests various directions of the employment promotion programme for the elderly such as need assessment for the elderly, the increase of the payment, promoting the quality of employment, and the administrative system for supporting elderly volunteering.

• The Korean Journal of Financial Management
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• v.14 no.1
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• pp.219-247
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• 1997

우리나라에서는 그 동안 유상증자(有償增資)시 주주배정(株主配定)(right offer)방식에 의하고 기업공개시의 발행가격도 일률적으로 산정(算定)되어 증권인수(證券引受)에 따른 인수기관(引受機關)(underwriter)의 역할이 제한되어 왔으나 앞으로는 증권발행방식이 다양화되어 발행가격의 결정을 포함한 인수기관의 역할이 강조될 것이다. 대부분 총액인수(總額引受)(firm commitment underwriting)방식을 택하는 미국자본시장에서 인수기관을 선정하고 발행조건들을 결정하는 방법에는 투자은행과의 협의(協議)(negotiation)에 의하는 방식과 비공개경쟁입찰(非公開競爭入札)(sealed bidding)에 의하는 방식이 있는데 많은 기업들은 상대적으로 비용이 많이 드는 협의발행을 선택한다. 본 연구에서는 이에 대한 가설들을 뉴욕증권거래소나 아메리칸증권거래소에서 거래되는 공익기업의 신주발행자료를 통해 실증 검정했다. 인수 스프레드(underwriting spread)는 발행금액에 관계없이 협의발행(協議發行)이 경쟁발행(競爭發行)보다 평균적으로 1.16% 높았으며 발행비용(發行費用)도 협의발행이 유의적인 수준에서 0.341% 정도 높았다. 비대칭정보하에서 신호균형(信號均衡)(signaling equilibrium)으로 설명할 수 없지만 협의발행에 의한 통합균형(統合均衡)(pooling equilibrium)의 가능성은 배제하지 못했다. 주식발행 발표일(發表日)(announcement date)을 전후해 인수방식에 따른 주가변동의 차이를 분석한 결과 대리인가설(代理人假說)은 부분적으로 지지했다. 발행일(發行日)(offering date)을 전후한 주가변동에 의하면 인수기관의 사전매각노력(事前賣却努力)이 협의발행하에서 더 높았으나 발행일 직후의 주가회복은 보이지 않아 인수방식에 따른 가격안정화(價格安定化) 노력의 차이는 없었다. 발행기업들간의 주가차별화의 정도를 분석한 결과 협의발행에서 인회활동(認淮活動) (certification effects)을 더 잘 할 수 있다는 사실을 지지하지 못했다.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.4
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• pp.506-520
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• 2019

This study first investigates relationships among fashion consumer's positive emotion toward social value seeking activities (SVSA), enterprise image (EI), enterprise-perceived quality (EPQ), and purchase intention. Additionally, it demonstrates if the confirmed relationships are different in similar SVSA between social enterprise and cause-related marketing (CRM). An online experiment using a 2 (the implementation organization of social values: social enterprise vs CRM) ${\times}2$ (SVSA: support of vulnerable group vs environmental protection) factorial design was conducted to test the established hypotheses. Participants were randomly assigned to one of four conditions, and the collected data were analyzed using a partial least squares structure equation modeling (PLS-SEM) and partial least squares multi-group analysis (PLS-MGA). The results revealed that positive emotion toward SVSA directly influenced EI and purchase intention. EI and EPQ were identified as sequential mediators linking positive emotion toward SVSA and purchase intention. A finding for similarity in consumer response paths between social enterprises and CRM highlights that social enterprises need to develop a marketing strategy distinguished from CRM.

• Convergence Security Journal
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• v.14 no.1
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• pp.3-10
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• 2014

Private security organizations are complementary to the national safety of life and property of individuals as a social role to play in maintaining peace and order. Pursuit of profit is to the public practice according to the logic of capitalist markets and customers seeking to protect the lives and property. However, the legal and institutional constraints of private security is being requirements inhibited by the development. Crime prevention as a private security role that the private companies, which will pursue the public interest. After all, the expansion of the private security crime is results in an increase in unit. The current level of private security in the 1970s remain, and the constraints is being under goodwill and expertise outside of the training system on the market. Variety of crimes, including cyber crime increases and considering the reality of the constraints on private security requirements are able to improve or supplement shall be realistic. In particular, the legal, regulatory and institutional factors must be improved, with goodwill, and for the creation of new industrial policy as a complement to the public interest should be also provided. The private security law interests through integration of private security guards should be guaranteed, and the term of the theorem, sales activities, ensuring the training of professional staff with professional qualifications system is to be settled. As a private security guard industry growth and development can be based on this composition.

• The Journal of Society for e-Business Studies
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• v.14 no.1
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• pp.121-142
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• 2009

In this study, the marketing activity of medical service providers via Internet was considered as a new technology for approaching this problem and the consumers' acceptance of the new marketing activity was analyzed through the TAM (Technology Acceptance Model) path analysis. The path analysis was conducted for the non-insured medical departments and the insured medical departments. The path analysis revealed that the consumers felt usefulness of the marketing activity of non-insured medical service providers, which means that they have intention to accept and are satisfied with the Internet marketing activity provided by non-insured medical service departments. On the other hand, in the case of insured medical service, it was clarified that the 'easy of use' preferentially affects the users' intention of accepting the marketing activity rather than 'usefulness'.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.36-46
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• 2021

The purpose of this study is to have insights comparing Korea with US media companies on investigating their CSR goals, targets, methods, and strategies. Specifically, this study finds out the characteristics of CSR cases on broadcasting companies, telecom enterprises, and internet businesses on both countries. The results indicate that the US media companies focus more on inner stakeholders like employees as stimulating employees' welfare, ESG recognition, education, and culture via socially responsible business practices whereas the Korean media companies prefer to supporting have-nots, solving social issues, and market expansion through cause promotions and community volunteering. On CSR activity strategies, there is no difference between countries but some gaps between ones. Of companies, telecom enterprises, regardless of nations, are the best on strategical approaches of CSR activity.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.264-278
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• 2016

This study aims to examine the participation status and working conditions of seniors that participate in senior social activity support project, and analyze the influential relationship with subjective participation satisfaction based on participant attributes. In terms of the participation status, participating seniors became aware of the project through facilities and about 70% participated in the public interest type; the primary goal was for a short-term financial preservation. As an analysis result on participation effectiveness, longer participation period and time affected the participation seniors' working conditions and self-esteem negatively, implying that a flexible and effective operation of participation period is necessary. Also, while seniors with financial stability were more positively affected on their subjective satisfaction, other significant variables had negative effects. This study holds a significance in providing political implications as the basic data to improve and vitalize future senior social activity support project through the analysis of effectiveness, such as working conditions, self-esteem and subjective satisfaction based on participant attributes, including participant characteristics, participation status and participation degree.

• Journal of the Korean Home Economics Association
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• v.48 no.6
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• pp.119-132
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• 2010

The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.

• The Korean Publising Journal, Monthly
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• s.98
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• pp.24-26
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• 1992

우리 출판계는 세계 10위권의 출판량을 기록하는 양적인 성장과 함께 점차 다양한 분야로 전문화되는 추세를 보이고 있다. 이에 따라 출판관련단체들의 수도 늘고 있으며 활동 역시 더욱 활발해지고 있는 상태다. 이 단체들은 첫째 출판에 관한 이론의 체계화를 위한 연구사업을 펼치는 연구단체, 둘째 유통이나 편집.출판정책 등 출판계 안팎의 문제점들을 지적하고 그 개선책을 토론하는 단체, 그리고 해당분야 전문 출판사들의 정보교환과 출판의 활성화를 주된 목적으로 구성된 것들로 그 성격이 크게 대별된다. 현재 활발한 사업전개로 출판 흐름을 돕고 있는 이들 17개 단체들의 성격과 그간의 성과 그리고 올해의 중점사업을 알아본다. 이미 출판계를 대표하는 단체로 널리 인식된 대한출판문화협회.한국출판협동조합.한국출판금고 등의 공익단체와 간행물윤리위원회.한국출판연구소 등은 제외한다.

• Proceedings of the KIEE Conference
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• 1997.07c
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• pp.816-818
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• 1997

전력사업은 설비사업인 만큼 고객과 밀접한 관계가 있으며, 고객의 지지기반이 없으면 사업을 할 수 없다고 해도 과언이 아니다. 한전 울산지점에서는 공익사업자로서의 국민의 지지기반을 확충하고자 울산 공업탑에 우리나라 최초로 "환경 조명등"을 시설하여 '96. 7. 18 점등식을 갖고 울산시에 기부 체납하는, 차원을 달리하는 새로운 사회사업 활동을 시도한 후 시민 여론조사를 실시한바, "한전의 사회 기여 인지도가 90%이상"으로 나타나는 큰 성과를 거두었으며, 이번 환경 조명등 사업을 시행하면서 경험한 바로 미루어 볼 때 앞으로 전력사업자는 다양한 사회사업을 많이 하는 것이 바람직하고, 또한 이를 통한 고객의 지지기반 구축을 확대 하므로서 전력사업을 발전시켜 나가는 것이 바람직하다고 사료된다.