• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.93-102
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• 2008

The attitude of community member plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.273-279
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• 2020

This study aimed to examine the mediating effects of social withdrawal between adolescents' mobile phone dependence and the sense of community, and to secure the evidence data for adolescents' mobile phone dependence intervention. Among the 7th year data for the 4th grade students in the Korean Children & Youth Panel Survey(KCYPS), 1,979 students were included. The results showed that mobile phone dependence had a significant effect on the decrease in the sense of community and influenced the sense of community through social withdrawal. These results imply that positive intervention to reduce social withdrawal is needed and it can improve the sense of community in youth. Also, when we deal with weakening in the sense of community, we should consider convergent intervention in psychological and social aspects which deal with dependency, social withdrawal, and the sense of community.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.185-196
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• 2014

This study aimed to exam the mediating effects of relational factors between family deficiency and community spirit in adolescence. Relation factors were composed of some factors, parents relation, peer relation, teacher relation, neighbor relation. Using samples from Korean Youth Panel Study(KYPS) 2012, authors analyzed 4,362, 6th grader and 9th grader, with a hierarchical regression to answer research questions proposed by the study. Results showed that the level of community spirit vary with significant in gender, age, health, family deficiency. Among control factors, girls, grade, recognition of health, earning affected the community spirit. In the relationship between family deficiency and community spirit in adolescence was proven to be influential. In conclusion, the researcher's hypothesized research model between relational factors and community spirit was proved to be true. Therefore this study suggested that adolescents in family deficiency were needed to be boosted a many relational factors. Finally, it remarked the limits of the study and the suggestions for the further research direction.

• Journal of the Korean Society for information Management
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• v.36 no.1
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• pp.137-168
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• 2019

This study measures and analyzes the university library user's sense of community, service quality assessment, user satisfaction and loyalty. In addition, the effect of the university library user's sense of community on university library user satisfaction and loyalty mediated by the assessment of the quality of service is investigated. On the basis of study result, to improve user satisfaction and user loyalty, the direction and implications of library development are presented. In order to achieve the purpose of the study, precedent research and literature were investigated, and the study model and hypothesis were established based on theoretical background. In order to verify the hypothesis, a total of 300 questionnaires were distributed to subject who had experience using the Central Library among undergraduate students at the C National University, and the final 282 sample was used for analysis. To analyze the differences depending on the general characteristics of the samples, It is the result of an independent sample t-test and one-way ANOVA. The results of the mediated effects analysis using the PROCESS macro-programs models 4 and 6 of Hayes for hypothesis testing are as follows. First, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user satisfaction of university library mediated by service quality assessment at statistical significance. This showed that the higher the university library user's sense of community, the higher the service quality assessment, and the higher the user satisfaction level of university library. Second, The university library user's sense of community (Service Benefits Perception and Satisfaction, Mutual sense of influence) effect the user loyalty of university library mediated by service quality assessment and user satisfaction. This showed that the higher the university library user's sense of community, the higher the service quality assessment, the higher user satisfaction level of university library and the higher the user loyalty level of university library. The results of this study showed that the university library user's sense of community has a direct and indirect effect on enhancing user satisfaction and loyalty through the service quality assessment.

• Journal of Korean Library and Information Science Society
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• v.49 no.2
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• pp.301-326
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• 2018

The study is to find the possibility of cooperation between civil servants as a mediators for changing a society in a region into community of practice. "Community" is the value-oriented concept and exists in a local community, a community of practice and a organization that have the characteristic of "Community." Public libraries as "Community" have both characteristics of local community and community of practice. And public libraries as community gives public services for neighborhood region problem-solving to people. But in Korea, Residents autonomy system in Dong gives the service to people. They all conducts the business for changing a society in a region to community of Practice. Therefore the study conducted a survey about sense of community and necessity of cooperation in the business. The results are following: The group of higher awareness on community feels less needs to corporate the work in community than the group of lower awareness on community; The group of higher awareness on community or the group having more experience on community have lower job satisfaction. Therefore the motivation on working for community is needed for the mediator.

• Information Systems Review
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• v.5 no.2
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• pp.71-90
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• 2003

Virtual communities have been suggested to play important roles such as attracting customers, building customer loyalty, and leading to commercial transactions. Little research in marketing has focused on virtual communities in spite of its importance indicated by many practitioners and conceptual studies. More specifically, little research has empirically examined factors of customer participation and its consequences. This research investigate if customers' participation motives in virtual communities affect their sense of community and if sense of community affects customers' loyalty towards and purchase intentions from the website offering the community service. One hundred ninety six questionnaires were collected from individuals who have participated in and have been involved in online activities in various virtual communities. Major results of this research can be summarized as follows. First, participation motives employed significantly affected customers' sense of community and more specifically, perceived ease of use and perceived playfulness had a large influence on the customers' sense of community. Second, customers' sense of community positively affected their loyalty toward the community and more specifically, membership and emotional connection had a large influence on loyalty. Third, customers' sense of community did not affect directly their purchase intentions. Fourth, customers' loyalty toward virtual communities had a significant, positive, although marginal, influence on their purchase intentions.

• The Journal of the Korea Contents Association
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• v.14 no.9
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• pp.321-331
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• 2014

This research purposed to verify the effects of children's peer attachment, community spirit, and multi-cultural acceptability on their adaptation to school. Also, I verified the difference of school life adaptation according to the degrees of peer communication, trust, alienation, community spirit, and multi-cultural acceptability. This research utilized Korean Children and Adolescent Panel Survey data to get more comprehensive and objective research result. As a result, the children who had higher peer attachment relationships (with more peer communication and better trust), higher community spirit, and higher level of multi-cultural awareness and acceptability adapted to school better. In particular, peer attachment had the highest effect on the children's school adaptation, community spirit next, followed by multi-cultural acceptability. Therefore, children's education needs to enhance their intimacy with peer groups, compliance with basic norms in school communities, and arouse rightful multi-cultural awareness in order to help them adapt to school better.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.173-179
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• 2024

As a result of analyzing the impact of social capital on social economy awareness, social capital (t=5.169, p<.001) was found to have a significant effect on social economy awareness. The sub-factors trust (t=2.060, p<.05), norms (t=2.536, p<.05), and participation (t=3.033, p<.01) were found to have a significant impact on social economy awareness. As a result of analyzing the impact of community spirit on social economy awareness, community spirit (t=2.533, p<.05) was found to have a significant effect on social economy awareness. The subfactor, awareness of mutual influence (t=2.368, p<.05), was found to have a significant impact on social economy awareness. Based on these results, the following implications were drawn. economic activities.

• Journal of Industrial Convergence
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• v.21 no.8
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• pp.75-86
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• 2023

The purpose of this study was to provide basic data to increase happiness by verifying the mediating effect of career identity in the relationship between community consciousness, civic consciousness, career identity and happiness of high school students. Data analysis used data from the '2020 Generation Z Teenage Values Survey' conducted by the Korea Youth Policy Institute. Among the survey subjects, 2,959 out of 3,037 high school students who met the purpose of this study, excluding missing, were sampled and analyzed using the SPSS WIN 25.0 program. The analysis method used frequency analysis, descriptive statistical analysis, correlation analysis, and Bayron and Kenny's analysis methods to verify the mediating effect, and applied Sobel test techniques to analyze indirect effects and significance. The results of the study showed that, first, high school students' sense of community and citizenship increased their happiness. Second, career identity had a partial mediating effect in the relationship between community consciousness and happiness. Third, it shows a partial mediating effect of career identity in the relationship between citizenship and happiness. Based on this, this study is meaningful in that it suggests policy alternatives and practical programs to promote high school students' happiness.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.394-403
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• 2016

This research aimed at comprehending influence among education participants' characteristics (followership, sense of community, conscientiousness), organizational effectiveness, and investigating mediation role of communication. The results are as follows: First, followership and sense of community play an important role for communication. But conscientiousness did not affect communication. Second, communication has directly affected job satisfaction and organizational commitment. Third, the relation between education program characteristics and organizational effectiveness were mediated by communication. The findings of this study suggest the educational program is designed and developed based on employee's attitude of mind.