• Title/Summary/Keyword: 고객 접점

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A Study on Emotional Labor of Casino Employees : Security Team and also Employees who Care Customer Closer (카지노 보안 및 고객접점 의전 종사자의 감정노동에 관한 연구)

  • Heo, Tae gu
    • Korean Security Journal
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    • no.57
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    • pp.111-135
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    • 2018
  • Domestic casino companies strongly demand their employees to provide high quality customer services for improving customer's satisfaction and to minimize customer's complain to achieve organizational objective. This seriously influences the job stress, job satisfaction and turnover of employees. However, ongoing management is necessary for job satisfaction and turnover intention of employees because which are related to organizational effectiveness and factors able to maximize the profit. In this study, we examined the influence and causal relationship of job stress from emotional labor of employees on job satisfaction and turnover intention of employees. As a result, job stress had a full mediating effect in the relationship between emotional labor, job satisfaction and turnover intention. It was confirmed that emotional labor of casino employees could cause job stress and further influence job satisfaction and turnover intention. In order to reduce job stress and improve job satisfaction, we propose the improvement of overall human management structure and company environment of casino companies. Emotional education such as emotional regulation ability, empathy, and interpersonal skills should be strengthened to reduce job stress from emotional labor, and the self-esteem program will be helpful to casino employees to maintain the emotional positiveness and maximize their working abilities.

eCRM Agent System for Articles Automatic Classification System based on Naive Bayesian Classifier (나이브 베이지안 분류기를 이용한 게시물 자동 분류를 위한 eCRM 에이전트 시스템)

  • Choi, Jung-Min;Lee, Byoung-Soo
    • Journal of IKEEE
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    • v.8 no.2 s.15
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    • pp.216-223
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    • 2004
  • The customer's bulletin board is the important channel to get opinions from customers directly. The effective management of the bulletin board for the customer improves the reliance by providing the best replies and by accepting opinions of the customer and furthermore, that can raise the customer's reliance of the whole shopping mall is the important eCRM method. But, the present mostly customer's bulletin board is been replied without any classifying about many kinds of question. Consequently, The shopping mall should do systematic management of the best professional reply about many kinds of question. In order to resolve this problem, we implement a classifier called Naive Bayesian classifier is classified automatically bulletin board for eCRM of shopping mall.

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A Study on the Effect of Call Center Employee's Job Satisfaction on Productivity : An Empirical Study Through Cases at Mobile Telecommunication Company (콜 센터 상담사의 직무만족이 생산성에 미치는 영향 : 이동통신사의 사례를 통한 실증 연구)

  • Kan, Ho-Doo;Lee, Jung-Hoon;Kim, Dong-Ho
    • The Journal of Society for e-Business Studies
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    • v.15 no.2
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    • pp.107-135
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    • 2010
  • Nowadays many telecommunication service companies try to enhance the quality of their service by providing customers with more specialized service for greater customer satisfaction. As this trend continues, the role that frontline employees play is getting more and more important because they are the ones who have direct influence on customers. For this reason, more than ever, the role of call center has become of paramount importance. Noting that a call center employee's job satisfaction critically affects the quality of service that a customer gets, this study was carried out in order to provide an insight on effective personnel and performance management which can boost up the job satisfaction of a call center employee, thereby enhancing the productivity of Call Center. Conclusively, it verifies that among job satisfaction influence factors, superior's support and compensation fairness indeed have a tremendous influence on job satisfaction of a call center employee. Furthermore, it verifies that if a call center employee is satisfied with his or her job, he or she tends to work more efficiently and hence increase productivity.

Investigating the Structural Relationships among Hospitality Industry Employee's Job Resources, Burnout, Depersonalization, and Customer Orientation (환대산업 종사원의 직무자원이 감정고갈, 비인격화 및 고객지향성에 미치는 영향 -서울지역 특1급 호텔 중심으로-)

  • Hong, Sung-Nam;Choi, Byong-Ho;Kim, Min Sun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.1863-1873
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    • 2015
  • This study aims to research on the relationship between job resources, symptoms of burnout, and depersonalization and its impact on the customer orientation. Using data from hotel frontline employees of Seoul in Korea, it seeks to investigate the mediating effects of burnout symptoms and depersonalization to the relationships between job resources and customer orientation. Data was analyzed using Structural Equations Modeling (SEM) by of AMOS program. The research advances understanding of the relationships between job resources, emotional exhaustion, depersonalization as a situational personality trait and the FLE customer orientation in five deluxe star hotel environment. The findings highlight the value of burnout and depersonalization, and suggest a number of practical implications for the identification, recruitment and retention of hotel employees.

Predicting Employment Earning using Deep Convolutional Neural Networks (딥 컨볼루션 신경망을 이용한 고용 소득 예측)

  • Ramadhani, Adyan Marendra;Kim, Na-Rang;Choi, Hyung-Rim
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.151-161
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    • 2018
  • Income is a vital aspect of economic life. Knowing what their income will help people create budgets that allow them to pay for their living expenses. Income data is used by banks, stores, and service companies for marketing purposes and for retaining loyal customers; it is a crucial demographic element used at a wide variety of customer touch points. Therefore, it is essential to be able to make income predictions for existing and potential customers. This paper aims to predict employment earnings or income based on history, and uses machine learning techniques such as SVMs (Support Vector Machines), Gaussian, decision tree and DCNNs (Deep Convolutional Neural Networks) for predicting employment earnings. The results show that the DCNN method provides optimum results with 88% compared to other machine learning techniques used in this paper. Improvement of the data length such PCA has the potential to provide more optimum result.

Effects of Service Conveniences on Perceived Value and Customer Voluntary Behavioral Intention in Family Restaurants (패밀리레스토랑의 서비스편의성이 지각된 가치 및 자발적 행동의도에 미치는 영향에 관한 연구)

  • Ahn, Jung-Suk;Lee, So-Bum
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.155-174
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    • 2015
  • This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

Business Process Improvement of Defect Management in Apartment Housing Project (공동주택 하자관리 업무프로세스 개선)

  • Oh, Jung-Hwan;Song, Young-Woong;Choi, Yoon-Ki;Lim, Hyoung-Chul
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.5
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    • pp.16-27
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    • 2009
  • Recently construction companies expand position for apartment house in construction market because of house supply rate increase and its amount. In addition, because the focus of house sale market has moved to customer from supplier, the importance of defect management is being issued currently. However, current apartment defect management is not satisfied with customer's demand for the lack of business process management, management organization, information feedback, and readiness for defect in construction phase. To solve this problem, this study proposed business process management improvement model for defect management. Proposed improvement model make information feedback, defect management business quality improvement, and improper process improvement through integrating defect management and quality management. It is expected to contribute to customer's satisfaction improvement and reliance improvement for construction companies.

A Study about the Determinant Factors of the Customer Service Quality on the Department Stores in Chongju (청주지역 백화점의 고객서비스 품질 결정요인에 관한 연구)

  • Lee, Jae-hak;Han, Jeung-gu
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.107-122
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    • 2006
  • Modern companies are trying to find out the core value of companies' competition to survive at the suddenly changing market by finding several kinds of consumption. This is also getting more serious in the case of the department stores and their mutual relationships are seen getting more warlike. On the occasion of the department stores, the reduction of the cost and the expansion of profits are the methods of short survival, however these have some danger that depreciate the quality level of the service produced to clients. Therefore, for the department stores, the establishment of strategic plans for the service can be said that the most important strategy of superior achievements of competitions. At this point, the purpose of this study is to abstract the service quality facts for the diversified customers' needs and find for possibilities of application at the service marketing strategy through an actual analysis by examining department stores in Chongju.

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Effects of Nonverbal Communication of Flight Attendants on Customer Engagement and Brand Intimacy (항공사 승무원의 비언어 커뮤니케이션이 고객 인게이지먼트 및 브랜드 친밀감에 미치는 영향)

  • Yuna Choi;Namho Chung
    • Knowledge Management Research
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    • v.24 no.2
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    • pp.185-209
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    • 2023
  • The air travel industry, which had shrunk with COVID-19, is gaining wings again. Accordingly, this study investigated whether non-verbal communication factors experienced through interaction with airline flight attendants for passengers who have traveled abroad within the past year through domestic airlines affect customer engagement and brand intimacy. A total of 285 samples were collected, and SPSS 28 and AMOS 26 programs were used to verify the reliability and validity of the research tool, the suitability of the model, and hypotheses. As a result of the empirical study analysis, it was confirmed that Paralanguage and Proxemics in non-verbal communication of flight attendants had a significant effect on customer engagement. Although it is different from the results of previous studies following changes in perspective after COVID-19, it once again confirmed the importance of airline crew communication in providing face-to-face services at the interface with passengers. In order to induce customer engagement, which is a new customer satisfaction management index. In addition, it was confirmed that customer engagement has a significant effect on brand intimacy. These results support the view that it is necessary to establish new customer management indicators of emotion and relationship marketing in the existing marketing centered on price reduction or securing loyalty. It was confirmed that interactions with flight attendants can contribute to customer engagement, and these results have important implications for those working in the air transportation industry.

Information Technology Strategy for Postal Mail Acceptance Service (우편접수 서비스를 위한 정보기술 도입 전략)

  • Chang, Tai-Woo;Na, Dong-Gil;Koo, Hoon-Young
    • The Journal of Society for e-Business Studies
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    • v.14 no.2
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    • pp.57-69
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    • 2009
  • Korea post delivers more than 4.7 billions of mails and parcels per year. Although postal service is invoked by mail acceptance from customers, mail acceptance service is not as mature as sorting or delivery service in terms of automation and informatization. In this paper, we reviewed current status and issues of the mail acceptance service, analyzed relavent technologies and foreign case-studies, and suggest an information strategy plan for better service. According to the strategies, we propose several action plans for applying adequate information technologies. In addition, we address important results of patents analysis for major technologies. The results of this study could contribute to determining the information strategy and the R&D plan for future postal service.

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