The Journal of Society for e-Business Studies (한국전자거래학회지)

Society for e-Business Studies (한국전자거래학회)
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A Study on the Effect of Call Center Employee's Job Satisfaction on Productivity : An Empirical Study Through Cases at Mobile Telecommunication Company

콜 센터 상담사의 직무만족이 생산성에 미치는 영향 : 이동통신사의 사례를 통한 실증 연구

  • Received : 2010.04.19
  • Accepted : 2010.05.11
  • Published : 2010.05.31
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Abstract

Nowadays many telecommunication service companies try to enhance the quality of their service by providing customers with more specialized service for greater customer satisfaction. As this trend continues, the role that frontline employees play is getting more and more important because they are the ones who have direct influence on customers. For this reason, more than ever, the role of call center has become of paramount importance. Noting that a call center employee's job satisfaction critically affects the quality of service that a customer gets, this study was carried out in order to provide an insight on effective personnel and performance management which can boost up the job satisfaction of a call center employee, thereby enhancing the productivity of Call Center. Conclusively, it verifies that among job satisfaction influence factors, superior's support and compensation fairness indeed have a tremendous influence on job satisfaction of a call center employee. Furthermore, it verifies that if a call center employee is satisfied with his or her job, he or she tends to work more efficiently and hence increase productivity.

현재 다수의 이동통신 서비스 기업은 고객 만족 실현을 위한 더욱 특별한 서비스를 고객에게 제공해 주는 방식으로 그들의 서비스 질을 높이려 애쓰고 있다. 이러한 흐름에 발 맞춰, 고객들과 직접적인 접촉을 하고, 지대한 영향을 미치는 고객접점 종사자들의 역할이 보다 더 중요해 지고 있다. 이러한 이유로, 콜 센터의 역할 또한 더욱 더 중요해 지고 있는 실정이다. 본 연구는 콜 센터 상담사의 직무만족도에 따라 성과가 다르게 나타날 것으로 보고, 콜 센터의 생산성을 높이기 위해 상담사의 직무만족을 높일 수 있는 바람직한 인력운영 및 성과관리에 시사점을 제공하기 위한 목적으로 진행되었다. 연구결과, 직무만족 영향요인 중 상사지원과 보상공정성이 상담사의 직무만족에 영향을 준 것으로 검증되었다. 또한 콜 센터 상담사의 직무만족이 생산성에 미치는 긍정적인 영향이 확인되었다. 그리고, 직무만족은 상사지원과 생산성 사이를 부분 매개하고, 보상공정성과생산성 사이에서는 완전매개효과를 갖는 것으로 확인되었다.

Keywords

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