• Journal of Digital Convergence
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• v.17 no.11
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• pp.213-223
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• 2019

This study aims to prove the relationship between a TPB(theory of planned behavior) variables (subjective norms, attitudes, and self-efficacy), need to belong and personal growth initiatives to explain the reasons for users' shared behavior. 959 participants who had shared online video were collected as a sample through an online survey and the collected data were analyzed through structural equation modeling. The study found that need to belong affected attitudes to online video sharing and subjective norms, and that personal growth initiative also affected attitudes to online video sharing and self-efficacy. In addition, all three variables of TPB were affect the intend of online video sharing, and attitudes to online video sharing were affecting subjective norms and self-efficacy. This study is meaningful in that it demonstrated the user's intention to share online video through variables of TPB along with their need to belong and personal growth initiatives.

• Journal of Digital Convergence
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• v.16 no.3
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• pp.225-236
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• 2018

Organizations continue to invest in the security of information technology as a means to be more competitive than others in their industry do. However, there is a relatively lack of interest in the information security compliance of employees who implement information security technologies and policies of organization. This study finds mechanisms for enhancing security compliance by applying theory of planned behavior, justice theory, and motivation theory in information security field. We use structural equation modeling to verify the research hypotheses, and conducted a survey on the employees of organization with information security policy. The results showed that organizational justice, sanction, and organizational identification affect the factors of the planned behavior theory and affect the employee's compliance intention. As a result, this research suggested directions for strategic approach for enhancing employee's compliance intention on organization's security policy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.87-96
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• 2014

This study examines the relationships between the Theory of Planned Behavior(TPB) and entrepreneurial intention. Based on the TPB, we compare the on the effects of TPB on the Entrepreneurial intention with nationality and majors among university students in Korea and China. For empirical analysis, we collected total 359 survey data from university students majoring in Computer Science and Business area both in Korea and China. Empirical results show that personal attitude and perceived behavior control, except subjective norms, have positive relationships with Entrepreneurial Intention. These relationships have differ according to nationality and majors. China students have shown positive effect of personal attitude, without significants relationship with perceived behavior control. For students majoring in Computer Science have shown positive relationships with personal attitude and subjective norms, differing from those majoring in Business with personal attitude and perceived behavior control variables. This study suggests implications for entrepreneurial intention researches.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.233-236
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• 2013

A Meta-analysis is a statistical literature synthesis method that provides the opportunity to view the research context by combining and analyzing the quantitative results of many empirical studies. The theory of planned behavior (TPB) has been the subjects of a great deal fields and now also has been continuously studied. Recently, the information communication and information systems fields are the biggest issue. At this point, we conducted a Meta-analysis research on the behavioral intention of information technology based on The theory of planned behavior. This study was targeted a total of 36 research papers that are setting up the causal relationship in The theory of planned behavior among the research papers published in domestic academic journals before 2013. The result of the Meta-analysis, showed that the effect size was 0.571 in the path from attitude toward behavior to behavioral Intention, it showed that the effect size was 0.381 in the path from subjective norm to behavioral Intention. And, it showed that the effect size was 0.481 in the path from perceived behavioral control to behavioral Intention. Also, it showed that the effect size was 0.421 in the path from behavioral Intention to behavior. Based on the results, it was discussed the difference through comparative analysis with previous research.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.329-337
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• 2024

The purpose of this study was to investigate the effect of aromatherapy planned behavior on behavioral intention using the theory of planned behavior of attitude, subjective norm, and perceived behavioral control as factors of the theory of planned behavior. The behavioral intention of aromatherapy planned behavior was analyzed to have a significant positive causal relationship between the independent variables of attitude, subjective norm, and perceived behavioral control on the behavioral intention of aromatherapy. As a result of testing Hypothesis 1, "Aromatherapy planned behavior will have an effect on behavioral intention," previous research confirmed that the greater the attitude, perceived behavioral control, and subjective norm during aromatherapy planned behavior, the higher the participation intention. The verification was consistent with similar results between this study and this study. These results suggest that aromatherapy planned behavior will contribute to increasing aromatherapy's market share, reducing stress, and improving health through behavioral intention.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.201-210
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• 2013

The purpose of this study is to verify the effects on all factors from the research design by pastors. Research model is based on the theory of planned behavior. To this end, data were collected from 214 pastors and they were analyzed. In order to derived the results of a study, we used the statistical processing technique SPSS, to perform verification of factor analysis and reliability of each variable, AMOS analysis was performed for hypothesis testing. The results are as follows. First, this study demonstrated that there is a positive relationship between subjective norms and intention, perceived behavior control and intention of retirement preparing. Second, this study demonstrated that there is a positive relationship between intention and behavior, perceived behavior control and behavior of retirement preparing. Third, intention had a partial mediation effect between perceived behavior control and behavior of retirement preparing. As a result of this research, comprehensive implications were suggested for improving of retirement preparing by pastor.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.171-179
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• 2017

This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.749-760
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• 2016

The purpose of this study was to identify the effects influencing path behaviors of pre-service childcare teachers to present the educational and social welfare measures for promoting children's character development and preventing the alienation of the elderly. The subjects for this study are 176 students who completed the childcare teacher course in four universities located in G city and J province. The scale of this study utilized modified, supplemented scale used in previous studies[1][2] that was constituted for a newly transformed model based on planned behavior theories. The contents of research design include salience beliefs such as attitude beliefs, normative beliefs, control beliefs, etc. as well as a model of planned behavior theories such as attitudes, subjective norms, perceived behavior control, behavior intension, behavior, etc. This study conducted frequency analysis and regression analysis for the data collected by using the SPSS 18.0 for Windows. From the results of verification, all hypothesis was supported. Thus, usefulness of this theory was reconfirmed, and the results of this study are to be utilized as basic materials for professionals who make every endeavor in a perspective of children's character development and in a perspective of reducing alienation phenomenon of the elderly.

• Journal of the Korea Convergence Society
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• v.10 no.4
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• pp.51-56
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• 2019

This study was performed to determine correlation on oral health behavior and variables of planned behavior theory before and after oral health education. 62 male inpatient alcoholics conducted the structured self-administered questionnaires, and subjects were taken oral health education for 4 weeks. To analysis data, the correlation analysis was conducted. The education group showed a significant positive correlation with oral health behavior and behavior intention, attitude toward behavior, subjective norm, perceive behavior control after oral health education. The relevant variables after the oral health education displayed a higher correlation coefficient and relation in the education group. It suggested an evidence that regular oral health education should be applied to promote oral health for alcoholic inpatients.