• Information Systems Review
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• v.19 no.3
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• pp.47-67
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• 2017

The sharing economy has emerged as a new form of consumption pattern along with the advancement of information technology and the changes in the consumers' desires for economic spending. In a C2C-sharing economy platform, the user side and supplier side share the same assets, thereby making both sides of the market closely related. However, an information asymmetry exists within the platform that makes the players from one side reluctant to participate. This information asymmetry warrants a strategic approach for solving the fundamental "chicken and egg" problem for platform development. Motivated by this phenomenon, this study aims to analyze how the participation intentions from both sides of the platform are influenced by certain anteceding factors, such as trust, perceived risk, and perceived economic profit. Our findings show that the anteceding factors affect the participation intentions in different paths for both sides of the platform. As a managerial implication, these findings highlight the necessity of employing different approaches for each side of market development.

• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.51-61
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• 2018

This study was conducted to propose regional policy for reducing suicide rate by confirming the change of local suicide rate for 10 years from 2005 to 2015 and the effect of change of local environmental factors influencing the change. The main results are as follows. First, the change of city, county, and province suicide rate in 10 years showed that the suicide rate decreased in order of military district, city area, and district. Second, in the case of economic factors, local suicide rate decreased as the local tax burden per capita increased, and as the financial self - reliance increased. Third, in the case of the social integration factors, the local suicide rate decreased as the ratio of the basic livelihood recipient decreased. In addition, local suicide rate decreased as the number of elderly leisure welfare facilities increased. Fourth, in the case of the social demolition factor, the region where the divorce rate is increased, the depression experience rate is increased, and the region where the rate of one person is increasing, the local suicide rate is increased. Therefore, it is expected that the local suicide rate can be reduced through efforts to improve the economic capacity of the whole region, social integration and reduction of the social disintegration phenomenon in the region.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.115-121
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• 2012

This study was to investigated why consumers buy counterfeit luxury goods, and to address questions about what was used. To this end, benefits consumers experience using counterfeit or what is profit? In addition, experience using counterfeit what is lost or dissatisfied? Based on the results of previous studies on the use counterfeit motivation, loss of use, benefits, and behavioral factors associated with motivation to learn using these counterfeit goods, benefits, and loss factor, each counterfeit product attitude and purchase intention was affects. First, the motivation for using counterfeit display, economics, satisfaction, usefulness, respectively. Counterfeiting in the attitude demonstrated motivation and quality had a significant impact. The economics of buying a counterfeit, satisfaction and quality significantly affected the motivation. Second, counterfeit benefits and economic benefits, personal benefits factor, respectively. Counterfeit goods on the attitude factor has significant effect personal benefit. Purchase of counterfeit goods, the economic and personal benefits also had a significant impact. Third, the loss factor counterfeit personal loss, quality loss, material loss, and social factors were lost. Attitude toward counterfeits were no significant factors that affect. The social cost of buying a factor had a significant impact. These findings on the behavior of consumers with counterfeit deep understanding helps. In addition, to reduce the future use of counterfeit campaign gives data that can be exploited.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.591-602
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• 2021

The purpose of this study is to compare and analyze the factors influencing happiness between the baby boom generation and the elderly generation, and to clarify the difference in the factors affecting happiness in old age. Thus, using the data of the '2019 Seoul Survey Urban Policy Indicators Survey', a total of 15,451 people including 7,831 baby boomers (born 1955-1963) and 7,620 seniors (born before 1954) were sampled. Through regression analysis, we analyzed what factors affect happiness. As a result of the analysis, family relations were the most influential factor of happiness in both groups, but next, satisfaction through participation in leisure activities for baby boomers and economic support for elderly generations had a great influence on happiness. In addition, the degree of participation in SNS, which has no effect on the baby boom generation, is a significant factor influencing happiness for the elderly, showing that participation in the digital environment is important to the elderly. In the results of this study, it was suggested that the baby boom generation and the elderly generation are significantly different in terms of group characteristics, and therefore their social needs for the pursuit of happiness in their old age should be approached differently.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.269-278
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• 2021

This study was inteded to include online social relations and ability use information and communication devices to analyze the elderly's participation in volunteer activities and provide basic data to identify the elderly's participation in volunteer activities. The statistical data of the 2017 National survey of Senior Citizen, only 10,073 people aged 65 or older were sampled out of 10,299 people. The participation rate of volunteering was frequently analyzed, and the difference in participation in volunteer according to the factors was Chi-square analysis and One-way variance analysis. A polynomial regression analysis was conducted to identify the effect factors of participation in volunteering. As a results. 3.9% of older adults are volunteering and 11.5% are experienced in the past. Participation in volunteer activity differed significantly depending on age, education level, economic level, subjective health, body function, ability use information and communication devices, social networks, frequency of face-to-face contact and frequency of non face contact. In the regression analysis, utilization of communication and device, social networking, face to face contact frequency were show to be the effect factors. In order to promote elderly's participation in volunteer activities, consideration of related resources reported in prior studies, social relations, frequency of face-to-face contact and ability to use information and communication devices is considered important.

• Korean Journal of Legislative Studies
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• v.23 no.2
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• pp.109-146
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• 2017

The purpose of this study is to analyze the determinants of participating in the candlelight protest for the impeachment of Park Geun-hye from 2016 to 2017. In particular, it revealed the effects of social economic factors, emotional factors, political orientation, and political attitudes and behaviors in participation of candlelight protests. To this end, the survey was conducted for candlelight participants and non-participants. The results of the study confirmed the effects of gender, ideology, political party, anger, dissatisfaction with the presidential performance, non voting activities, TV and newspaper use, and political association activities.

• Proceedings of the Korea Water Resources Association Conference
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• 2018.05a
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• pp.384-384
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• 2018

최근 기상이변의 가속화로 인해 홍수피해는 더욱 증가되고 있으며, 도시화로 인해 불투수면적이 급격히 늘어남에 따라 기존 관개수로의 통수능력 부족으로 도시침수피해가 증가되고 있다. 재난 연감과 재해연보를 바탕으로 비교한 결과, 홍수를 비롯한 각종 재난 발생 시 일반적으로 남성들에 비해 여성들의 피해자 수가 많으며 피해의 정도는 상대적으로 심각하였다. 그러나 국내외적으로 홍수에 대한 피해를 줄이고자 홍수 취약성에 대한 많은 연구들이 수행되었지만 아직 젠더를 고려한 취약성 분석은 부족한 실정이다. 본 연구에서는 대상지역을 우리나라의 인구밀집도가 가장 높은 서울시 25개구로 선정하였고, 엔트로피 이론을 활용해 25개 구의 홍수 취약성 지수를 계산하였다. 홍수 취약성 지수 계산 시 고려요인으로는 여성인구비율, 고령화비율 및 인구밀도 등과 같은 사회적 요인과 연 홍수 피해액, 복구금액 등 경제적 요인 그리고 일일 최대 강수량 및 80mm 이상의 강수량, 홍수 피해 횟수 등과 같은 환경적 요인을 고려하였다. 그 결과 각각의 요인에 따라서 서울시 25개구의 홍수취약성 지수가 상이하게 나타나는 것을 확인할 수 있었다. 이를 통해 취약성지수가 높은 자치구들의 경우 지역특성을 고려한 별도의 홍수대책 가이드라인이 필요 할 것으로 판단된다. 본 연구의 결과물을 바탕으로 향후 홍수 대책이나, 홍수대비 관련 정책을 수립할 정부 및 지자체에서 사회, 경제, 환경적 요인을 고려한 합리적인 정책 수립 결정에 도움이 될 것으로 판단된다.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.215-224
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• 2014

It is hardly surprising for the current elder generation to choose extreme measure, that is to commit suicide, because of various social or health problems caused by financial difficulties and diseases, for neither individuals nor the nation had not prepared for their later lives. Therefore, the number of elder suicide is rapidly increasing, so that it is becoming a big social issue. Research in various fields related to elderly suicide has been done due to recent huge interest, but most of them focused on microscopic factors and it is likely that most are in national level or individual level, so research about elderly suicide by regional areas is insufficient. Due to the nature of Korean administration system which is operated by each local government, study on elderly suicide by regional areas is acutely required. The purpose of this study is to draw policy suggestions of preventing suicide by analyzing current state of suicide rates in terms of sex(male elder vs female elder) and age(young old vs old old) in each 16 regions for 9years(from 2003 to 2011) and then analyzing interrelationships between the suicide rates and socio-economic factors.

• Spatial Information Research
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• v.20 no.6
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• pp.23-32
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• 2012

This study applied an exploratory analysis based on Self Organizing Map and GIS to cause specific age-standardized regional death rates data related to ten types of male cancers to find meaning patterns in the data. Then the patterns revealed from the exploratory analysis was evaluated to investigate possible relationship between these patterns and regional socio-economic status represented by regional educational attainment levels of head of household. The results from this analysis show that SI-GUN-GUs in Korea can be clustered to eighteen unique clusters in the stand point of male cancer death rates and these clusters are also spatially clustered. Also, the results reveal that regions with higher socio-economic status show lower level of the death rates compared with the regions with lower socio-economic status. However, for some cancer types, the regions with higher socio-economic status show relatively higher death rates. These patterns imply that the prevention, detection, and treatment of male cancers might be strongly affected by regional factors such as socio-economic status, environmental factors, and cultures and norms in Korea. Especially, one of the eighteen clusters, which includes Gangnam-Gu and Seocho-Gu, shows lower death rates in many of male cancer types. This implies that socio-economic status may be one of the most influential factors for regional cancer control.

• Journal of Service Research and Studies
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• v.6 no.4
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• pp.15-34
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• 2016

The purpose of this study is to examine the effects of social entrepreneurship on organizational performance and to identify network moderating effects on social entrepreneurship and organizational performance. Data collected from 189 employees working in social enterprises were analyzed by using SPSS 18.0 program. Results are as follows: First, innovativeness, proactiveness, and social value orientation which were sub-factors of social entrepreneurship had positive effects on social performance. Second, proactiveness, risk-taking, and social value orientation which were sub-factors of social entrepreneurship had positive effects on economic performance. Third, the network significantly moderated the effects on innovativeness, proactiveness, social value orientation which were sub-factors of social entrepreneurship, and social performance. Fourth, the network significantly moderated the effects on proactiveness which was a sub-factor of social entrepreneurship, and economic performance. These results exhibited that the social entrepreneurship was effective to increase the organizational performance by activating the network and proposed a useful approach for further studies as an investigation method.