• Title/Summary/Keyword: 경영전략유형

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A Theoretical Study on the Relationship among Competitive Strategy, Dimensions of Innovation, and Performance (전략유형, 혁신의 차원 및 성과의 관계에 관한 이론적 연구)

  • Kim Woo-Hee;Choi Won-Il
    • Management & Information Systems Review
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    • v.5
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    • pp.103-122
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    • 2000
  • In recent years many companies have faced with significant environmental changes. To cope with these changes, companies have shown considerable interest and commitment to innovation, In their quest for superior performance, these companies have explored different types and sources of innovation. This study examines how competitive strategy influences companies' emphasis on different innovation types (product, administrative. and process) and sources (incubative, acquisitive and imitative). This study suggests that different strategies are associated with distinct patterns of innovation types and sources. Further, the fit between competitive strategies and innovation types and sources is associated with superior company performance. Based on this concept this study suggests several hypotheses. These hypotheses, if supported by empirical study, will be very useful to the company to improve financial performance.

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Firms' Strategic Standardization : A Case Study by their Management Objectives (전략적 표준화의 유형별 기업사례분석)

  • Sung, Tae-Kyung
    • Management & Information Systems Review
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    • v.26
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    • pp.133-152
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    • 2008
  • In the knowledge and network economy, standards and standardization become an important factor in determining the competitiveness of nations and firms. This paper analyses some cases of firms' strategic standardization. We defined the concept of standards, standardization, strategic standardization, and standardization management, which have been unfamiliar in the academic society. The standardization strategy can be categorized into four types according to firm's management objectives or benefits, including technological innovation, market creation/extension. cost-down, and accreditation. This classification of standardization strategy is very useful in analysing the various kinds of the cases of strategic standardization implementation. We found that standards and standardization have a positive influence on firm's overall performance. In some cases, for example, Dell Computer, Sun Microsystems, Deere & Company, etc., strategic standardization plays a role as a key success factor(KSF).

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A Cost-Reliability Model for the Optimal Release Time of a Software System (결함유형에 따른 소프트웨어 신뢰도와 소프트웨어 상품화 최적 시기 전략)

  • Kim Yeong-Hwi;Lee Wan-Hyeong
    • Journal of the military operations research society of Korea
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    • v.16 no.2
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    • pp.135-150
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    • 1990
  • This paper classifies faults into three types : simple, degenerated, and regenerated faults. This paper also deals with the characteristics of each type of fault to determine the software reliability based on the assumption; i. e., a system consisting of several subsystems (modules) which may be debugged simultaneously. For each type of fault, several formulas are developed to obtain the failure rate and the expected number of failures found during debugging. A model is developed based on the formulas of the failure rate and the expected number of failures to decide the optimal release time of a new software: minimizing the total cost with constraints restricting to the failure rate of each module in the software. By using this model, optimal release times are found for some cases; the eliminated faults are assumed simple faults only, regenerated faults only, simple and degenerated faults, and so on.

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Determinants of Customer Loyalty Toward the Online Shopping Mall (인터넷 쇼핑몰에 대한 고객애호도의 결정요인)

  • 이장우;김현경;이문규
    • Asia Marketing Journal
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    • v.3 no.3
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    • pp.1-137
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    • 2001
  • 인터넷 쇼핑몰은 인터넷의 확산과 더불어 괄목할 만한 성장을 하고 있는 분야로서, 이제는 쇼핑몰과 관련이 없던 기존의 인터넷 사이트들 역시, 전문몰이든 종합몰이든 그 형태에 상관없이 쇼핑몰을 운영하는 상황에 이르렀다. 이처럼 인터넷 쇼핑몰들은 날로 치열해지는 경쟁 상황에서 살아남기 위하여 고객들의 애호도 증진을 통한 장기적 경쟁 우위의 확보에 노력하고 있다. 본 연구는 인터넷 쇼핑몰에서의 고객애호도를 결정짓는 요인들을 실증적 자료를 통해 살펴보았다. 먼저 고객의 관점에서 인터넷 쇼핑몰의 품질을 평가하는 변수들과 인터넷 쇼핑몰의 고객특성에 대한 평가 척도들을 세분화하고 이들과 고객애호도와의 관계를 파악하는 한편, 온라인 몰과 온라인 스토어 프론트로 구분된 소매점 유형에 따른 고객애호도 결정요인을 각각 규명하였다. 연구결과를 토대로 인터넷 쇼핑몰들의 소비자 애호도 증진 전략을 논하였다.

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The Effect of Business Strategy on Audit Delay (기업의 경영전략이 회계감사 지연에 미치는 영향)

  • Kim, Jeong-Hoon;Kim, Min-Hee;Do, Kee-Chul;Lee, Yu-Sun
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.219-228
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    • 2022
  • In order to improve audit quality, it is essential to understand the occurrence of disagreement between auditors and managers, and this study aims to analyze the impact of Business Strategies on audit risk and accounting audit delay. To this end, we conducted an empirical analysis using sample 2,910 firm-year data from 2018 to 2020 of KOSPI-listed and KOSDAQ-listed companies. The results of the empirical analysis of this study are as follows. First, compared to the companies of defender type, prospectors can expand audit procedures for new products, R&D costs, and intangible assets, and increase audit delays due to disagreement between managers and auditors. Second, compared to KOSPI-listed companies, the prospectors in KOSDAQ are more likely to have lower financial reporting quality, which further increases audit delays. The results of this study analyzed whether a company's Business Strategy affects the possibility of disagreement between an auditor and a company, and verified whether there is a difference in the audit report lag by stock market. The results of this study show that auditors' strong duty of care is needed for the companies of prospector type with high audit risk, and it is meaningful to present reinforced audit systems and specific guidelines for the companies of prospector type through the definition of prospector type. It also enables the expansion of research to identify the relationship between non-financial factors and audit risks that make up the companies of prospector type.

The Effect of CEO's Network Activity on Business Performance through Corporate Competency (최고경영자 기업인 네트워크 활동이 기업역량을 매개로 경영성과에 미치는 영향)

  • Choi, Ae-Hee;Park, Jin-Ah;Kim, Yoon-Ho;Lee, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.18 no.2
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    • pp.188-199
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    • 2018
  • The purpose of this study is to grasp the type of network activity and corporate competency based on network theory and to compare and analyze the relationship between these characteristics and business performance. The results showed that the frequency, importance, and reliability of CEO's had a positive (+) effect on business performance, and the mediating effect of corporate competency (industrial information competency, opportunity capture competency, strategic flexibility, and transaction cost reduction) appeared. This study tried to measure business performance by including corporate competency as a direct performance variable of CEO's network activity and found that it is desirable to focus on interacting with the most important network sources and to make efforts to strengthen the qualitative characteristics of network activities rather than expanding the scope of the network in order to improve the performance of CEO's Network Activity.

Multi-Label Classification for Corporate Review Text: A Local Grammar Approach (머신러닝 기반의 기업 리뷰 다중 분류: 부분 문법 적용을 중심으로)

  • HyeYeon Baek;Young Kyun Chang
    • Information Systems Review
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    • v.25 no.3
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    • pp.27-41
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    • 2023
  • Unlike the previous works focusing on the state-of-the-art methodologies to improve the performance of machine learning models, this study improves the 'quality' of training data used in machine learning. We propose a method to enhance the quality of training data through the processing of 'local grammar,' frequently used in corpus analysis. We collected a vast amount of unstructured corporate review text data posted by employees working in the top 100 companies in Korea. After improving the data quality using the local grammar process, we confirmed that the classification model with local grammar outperformed the model without it in terms of classification performance. We defined five factors of work engagement as classification categories, and analyzed how the pattern of reviews changed before and after the COVID-19 pandemic. Through this study, we provide evidence that shows the value of the local grammar-based automatic identification and classification of employee experiences, and offer some clues for significant organizational cultural phenomena.

A Study on the Location Factors of Foreign Direct Investment Firms in Korea (국내 외국인직접투자기업의 입지결정요인에 관한 연구)

  • Lee, Ho-Yeong;Park, Won-Seok
    • Journal of the Korean association of regional geographers
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    • v.17 no.1
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    • pp.58-74
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    • 2011
  • This study analyzed and compared the importance and priority of location decision factors in Foreign Direct Investment Firms managing the manufacturing business in the nation's southeastern economic zone, and in expert group by using AHP analytical technique based on examining the location theory and the prior research of real estate for industry. Also, it analyzed difference in importance and priority for location factors by corporate scale, by business category, and by location type targeting only foreign direct investment firms, and offered references necessary for location decision-making. In addition, to elicit useful information for policy related to location decision factors for foreign direct investment firms, the implications were elicited by analyzing the results recognized between foreign direct investment firms and expert group on information elements regarding investment satisfaction, business bottlenecks, and location decision process. The considerable gap was indicated in importance and priority of location decision factors considered between the nation's foreign direct investment firms and real-estate expert group for industry. As a result of analyzing by reflecting the corporate characteristic variable in location assessment model unlike before, the importance of the competitive advantage factor and the business strategic factor was indicated to be very high.

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The Influence of SMEs' Innovation Activitiesaccording to Types of Strategy ontheir Perception to the Opening of Economies: The Moderating Effects of External Search and Market Entry Strategy (중소기업의 전략 유형에 따른 혁신활동이 대외개방 인식에 미치는 영향: 외부 지식 탐색 및 시장진입전략의 조절 효과를 중심으로)

  • Lee, Jong-Seon;Park, Ji-Hoon
    • Journal of Technology Innovation
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    • v.21 no.1
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    • pp.199-228
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    • 2013
  • Globalization has been accelerated in today's business environment. In this situation, the opening of economies can be either an opportunity or a treat for small and medium sized enterprises (SMEs) who have limited resources. Especially, managerial perception to the opening of economies carries on significant meaning because managerial perception determines future responses and strategies. Therefore, this study examined which innovation activities are related with SMEs' positive perception to the opening of economies. The activities of innovation are classified by types of generic strategy. Also, this study scrutinized the moderating effects of external search strategy and market entry strategy. In order to test hypotheses, this study analyzed data on Korean manufacturing firms collected in the Korean Innovation Survey (KIS). As a result, SMEs conducting innovation for differentiation strategy perceived the opening of economies positively. Search breadth and search depth moderated this relationship negatively and the first entry strategy moderated this relationship positively.

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Analyzing the Effects of Knowledge Resource Complementarity Structures on the Choice between Strategic Alliances and Merge and Acquisitions (M&As) in Information Technology Industries (정보산업에 있어 지식자원 상호보완성 구조가 전략적 동맹과 인수합병 선택에 미치는 영향 분석)

  • Choi, Byounggu
    • The Journal of Society for e-Business Studies
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    • v.19 no.1
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    • pp.95-118
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    • 2014
  • The information technologies industry is now experiencing a rebirth of strong stable growth. However, very few studies have examined performance implications of strategic alliance or merger and acquisition from a knowledge-based view. Furthermore, none of these studies have investigated resource complementarities and alliance or merger and acquisition motive as potential sources of firm performance. This paper extends upon current knowledge-based literature to discover and explore linkages between resource complementarities and firm performance of strategic alliances or merger acquisitions. This study finds that strategic alliance and merger and acquisition announcements have provided abnormal positive returns of production alliances and merger and acquisition. This study can be used as a stepping stone for selection of strategic alliance or merger and acquisition.