• Title/Summary/Keyword: 개인 속성

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A Research on Value Chain Structure on TV Programs Focused on Means-End Chain theory on News, Drama, and Comedy (텔레비전 프로그램 시청 행위의 가치 사슬 구조 연구 국내 수도권 지역 대학생의 뉴스, 드라마, 코미디 프로그램 시청을 중심으로)

  • Kweon, Sang-Hee;Cha, Min-Kyung
    • Korean journal of communication and information
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    • v.71
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    • pp.194-223
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    • 2015
  • This study explores a value chain structure of TV program including news, drama, and comedy. The purpose of this research focused on factor analysis and the relationship among viewer's program selection motivations. This research explores correlation between personal value and viewing motivation. This study was to identify the value structure of respondent on TV program(news, drama, comedy) based on means-end chain theory. The research used structured APT laddering questions and 251 data was analysed. Through such analysis, category difference by stage and relationship difference were identified and hierarchical value map was compared. There are four different value ladders: first is attributes, functional consequences, psychological consequences, and final value. The result shows that on news program the basic function is viewers are want to visual factor and quickly acquire social news and they pursue a value of personal social relationship. Whereas, on drama program, the viewers are reflected by around person, and they selected a program based on closed related person. In addition, the viewers are influenced by program's social nomination, production's brand in drama, and performer's nomination, producer and program prominence on comedy. The program selection is highly correlated on program selection's credibility, vital energetic life, and social relationship. The results shows that there was no significant difference between low involvement group and high involvement group for main category involvement group respondents.

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Assessment of the Environmental Value of the Geum-river Estuary (금강하구의 환경가치 평가)

  • Kwon, Young-Ju;Yoo, Seung-Hoon;Park, Se-Hun
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.19 no.5
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    • pp.417-429
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    • 2013
  • The current study attempted to assess the environmental value of Geum-river estuary for rational management decision-making. To investigate the comprehensive properties of the Geum-river estuary, we applied the contingent valuation method based on multi-attribute utility theory. We surveyed a randomly selected sample of 400 and 600 households of the Geum-river estuary-neighboring area (Jeollabuk-do, Chungcheongnam-do), and other nation-wide large districts (except Jeollabuk-do, Chungcheongnam-do, and Jeju-do), respectively, and carried out person-to-person interviews with subjects on their willingness-to-pay for the estuary conservation and management program. Respondents, overall, accepted the contingent market system and were willing to contribute a significant amount, that is 1,497 won for the residents from the Geum-river estuary-neighboring area and 4,343 won for the residents from other nation-wide large districts on average, per household per year. These results implied that there were large difference between the two groups. The aggregate values of the Geum-river estuary for the estuary-neighboring area and other nation-wide large districts amount to 2.13 and 70.15 billion won, respectively, per year. This quantitative value deduced from the current study, could be a useful baseline fact for any decision-making process particularly in the establishment of management policies for the Geum-river estuary.

Measurement of the Environmental Value of the Seomjin-River Estuary (섬진강 하구의 환경가치 추정)

  • Yoo, Seung-Hoon
    • Journal of Environmental Policy
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    • v.6 no.2
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    • pp.1-25
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    • 2007
  • This paper attempts to measure the environmental value of the Seomjin-River estuary that has been comparatively well conserved but is confronted with the threat of its development. Especially, in order to elicit the environmental values of its four attributes, contingent valuation method(CVM) based on multi-attribute utility theory is applied and the CVM survey was rigorously designed to comply with the guidelines. for best-practiced CVM studies. We surveyed a randomly selected sample of 300 and 350 households in the Seomjin-River estuary-neighboring area(Gwangyang, Sooncheon, Yeosu, Hadong, Namhae) and seven large cities(Seoul, Busan, Incheon, Daegu, Daejeon, Gwangju, Ulsan), respectively and asked respondents questions in person-to-person interviews about what they would willing to pay for the estuary conservation and management program. Respondents overall accepted the contingent market and were willing to contribute a significant amount(5,763 won in the Seomjin-River estuary-neighboring area and 1,883 won in seven large cities), on average, per household per year, which implies that there is a large difference between the two. The aggregate values of the Seomjin-River estuary in the estuary-neighboring area and seven large cities amount to 1.52 and 14.05 billion won, respectively, per year. The quantitative values can be utilized in planning and decision-making about development versus conservation of the estuary.

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Represented by the Color Image Emotion Emotional Attributes of Size, Quantification Algorithm (이미지의 색채 감성속성을 이용한 대표감성크기 정량화 알고리즘)

  • Lee, Yean-Ran
    • Cartoon and Animation Studies
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    • s.39
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    • pp.393-412
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    • 2015
  • See and feel the emotion recognition is the image of a person variously changed according to the environment, personal disposition. Thus, the image recognition has been focused on the emotional sensibilities computer you want to control the number studies. However, existing emotional computing model is numbered and the objective is clearly insufficient measurement conditions. Thus, through quantifiable image Emotion Recognition and emotion computing, is a study of the situation requires an objective assessment scheme. In this paper, the sensitivity was represented by numbered sizes quantified according to the image recognition calculation emotion. So apply the principal attributes of the color image emotion recognition as a configuration parameter. In addition, in calculating the color sensitivity by applying a digital computing focused research. Image color emotion computing research approach is the color of emotion attribute, brightness, and saturation reflects the weighted according to importance to the emotional scores. And free-degree by applying the sensitivity point to the image sensitivity formula (X), the tone (Y-axis) is calculated as a number system. There pleasure degree (X-axis), the tension and position the position of the image point that the sensitivity of the emotional coordinate crossing (Y-axis). Image color coordinates by applying the core emotional effect of Russell (Core Affect) is based on the 16 main representatives emotion. Thus, the image recognition sensitivity and compares the number size. Depending on the magnitude of the sensitivity scores demonstrate this sensitivity must change. Compare the way the images are divided up the top five of emotion recognition emotion emotions associated with 16 representatives, and representatives analyzed the concentrated emotion sizes. Future studies are needed emotional computing method of calculation to be more similar sensibility and human emotion recognition.

An Analysis of Factors on Wage Gap of Workers in Logistics Industry -Focusing on Factors that don't directly affect Productivity- (물류산업 종사자의 임금격차에 관한 요인분석 -생산성에 직접적 영향을 주지 않는 요인을 대상으로-)

  • Koo, Kyoung-mo
    • Journal of Korea Port Economic Association
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    • v.37 no.2
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    • pp.133-152
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    • 2021
  • The purpose of this study is to investigate the factors affecting the wages of workers in the logistics industry and to identify the current status of employment and wages in the logistics industry. Based on this, it sought to find analytical factors on the wages of workers in the logistics industry and explain their impact on the wage gap. The analysis data were interpreted as cross-sectional data from the National Statistical Office over the past decade and the analysis data were set to three types. The results of the analysis could be explained that three factors understood as wage discrimination factors that do not directly affect productivity generally have a significant impact on wage gap among workers in the logistics industry. Air and water transport industries received high salaries due to factors in the industry. The very low-paid sector for that was the land transport industry, and the courier industry as a detailed sector. Due to the nature of job factors, technicians and assistants received lower wages than other jobs. Due to the nature of the company's size factors, companies with 51 or more employees received higher wages than companies with 50 or less employees. In testing the effectiveness of multiple sources of ANOVA, the common 'industry × enterprise size' variable was explained to have a significant effect on gaps in wages for workers in the logistics industry. In addition, the comparison of the influence of the main effects of the three factors put into the analysis model shows that the industry has the most influence.

A Study on Service-based Secure Anonymization for Data Utility Enhancement (데이터 유용성 향상을 위한 서비스 기반의 안전한 익명화 기법 연구)

  • Hwang, Chikwang;Choe, Jongwon;Hong, Choong Seon
    • Journal of KIISE
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    • v.42 no.5
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    • pp.681-689
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    • 2015
  • Personal information includes information about a living human individual. It is the information identifiable through name, resident registration number, and image, etc. Personal information which is collected by institutions can be wrongfully used, because it contains confidential information of an information object. In order to prevent this, a method is used to remove personal identification elements before distributing and sharing the data. However, even when the identifier such as the name and the resident registration number is removed or changed, personal information can be exposed in the case of a linking attack. This paper proposes a new anonymization technique to enhance data utility. To achieve this, attributes that are utilized in service tend to anonymize at a low level. In addition, the anonymization technique of the proposal can provide two or more anonymized data tables from one original data table without concern about a linking attack. We also verify our proposal by using the cooperative game theory.

Collaborative Filtering Design Using Genre Similarity and Preffered Genre (장르유사도와 선호장르를 이용한 협업필터링 설계)

  • Kim, Kyung-Rog;Byeon, Jae-Hee;Moon, Nam-Mee
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.4
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    • pp.159-168
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    • 2011
  • As e-commerce and social media service evolves, studies on recommender systems advance, especially concerning the application of collective intelligence to personalized custom service. With the development of smartphones and mobile environment, studies on customized service are accelerated despite physical limitations of mobile devices. A typical example is combined with location-based services. In this study, we propose a recommender system using movie genre similarity and preferred genres. A profile of movie genre similarity is generated and designed to provide related service in mobile experimental environment before prototyping and testing with data from MovieLens.

Objective Assessment Model for Refrigerator Noises (냉장고 소음의 객관적 평가 모델)

  • Park, Jong-Geun;Cho, Youn;Lee, Sang-Wook;Hwang, Dae-Sun;Lee, Chul-Hee
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.46 no.5
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    • pp.80-90
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    • 2009
  • This paper presents objective methods which predict perceptual noise levels caused by refrigerators. Eight home refrigerators are chosen and their noises are recorded in an anechoic-chamber and a real-life apartment. In order to obtain perceptual noise levels of the refrigerators, subjective quality assessment tests were performed by 100 evaluators Then, we compute 5 sound quality metrics (SQM) which reflect psychoacoustics characteristics. Finally, objective assessment model for refrigerator noises is developed by linear combination of SQMs.

Ads Impact of Communication Convergence Platform's Creative Strategy and Personal Attributes (커뮤니케이션 융합플랫폼의 크리에이티브 전략과 개인적 성향에 따른 광고효과)

  • Kim, Jea-Young
    • Journal of the Korea Convergence Society
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    • v.11 no.9
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    • pp.99-107
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    • 2020
  • The new characteristic of Millennial High-Tech Media is breaking the existing standardized creative grammar. The destructive form of high-tech media is differently accommodated according to the consumer's tendency or characteristics. The purpose of this study is to explore guidelines for effective creative strategy creation of high-tech media. In consumer psychology, consumer innovation is a key factor in evaluating the creativeness of high-tech media. The results of finding out the effect of persuasive communication on consumer innovation and advertising creative type are as follows. Informative(image) creative type showed higher attitude toward advertisement, brand attitude, purchase intention, and prior intention to consumers with high innovation than consumers with low innovation.

Shape Image Recognition by Using Histogram-based Correlation (히스토그램 기반 상관성을 이용한 모양영상 인식)

  • Cho, Yong-Hyun
    • Journal of the Korean Institute of Intelligent Systems
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    • v.20 no.4
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    • pp.548-553
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    • 2010
  • This paper presents an effective shape image recognition method using the correlation based on 4-dimensional histogram. The histogram-based correlation is accurately applied to express the similarity by comparing the positions of a corresponding dimension between the images, which is calculated by considering 4 directions of the shape image. The correlation measure by using the normalized cross-correlation is also applied to obtain the robust recognition to the geometrical variations such as shape, position, size, and rotation. The proposed method has been applied to the problem for recognizing the 8 shape images of 64*64 pixels and the 30 shape images of 256*256 pixels. The experimental results show that the proposed method has a superior recognition performance that appears the image characters well.