• Title/Summary/Keyword: 개인 속성

Search Result 1,572, Processing Time 0.027 seconds

The Effects of the News Media, Campaign Media, and Political Talk on Voters' Candidate Images and Political Decision Making -A Study of the 17th Presidential Election in Korea- (뉴스미디어, 캠페인 미디어, 그리고 정치 대화가 후보자 이미지와 정치적 의사결정에 미치는 영향 -제17대 대통령 선거를 중심으로-)

  • Min, Young
    • Korean journal of communication and information
    • /
    • v.44
    • /
    • pp.108-143
    • /
    • 2008
  • Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

  • PDF

A Study on Spatial Distribution of Villages in Border Region according to Change in Civilian Control Line (민간인통제선 변화에 따른 접경지역 마을의 공간적 분포에 관한 연구)

  • JEONG, Haeyong
    • Journal of the Korean Association of Geographic Information Studies
    • /
    • v.24 no.2
    • /
    • pp.91-101
    • /
    • 2021
  • This study attempted to conduct the study from a macro perspective more specifically through the temporal and spatial analysis of Minbuk villages according to a change in a Civilian Control Line, such as a social and spatial distribution and a change of the existing Minbuk villages. To this end, this study conducted the spatial analysis for the change in the Minbuk villages according to the adjustment of the Civilian Control Line in time series by using a map of the Armistice Agreement Vol. 2, Google Earth, a digital cadastral map, an administrative district map, and the like are used as spatial data, and summarizing and constructing, as attribute data, a statistical yearbook, Ministry of Defense and Cheorwon-Gun notification data, a Land Use Regulation Information System, and cadastral map attribute information. After the enactment of the Military Facility Protection Act, the analysis was performed on a 20-year basis based on the 1976 statistical yearbook of which the Civilian Control Line was drawn. As a result, the total area of the Civilian Control Zone in Cheorwon from 1975 to 2015 decreased by 105.8 km2, and 9 of 14 Minbuk villages were released and only 6 villages existed. The unoccupied villages were analyzed as 14 villages, 10 fewer than the existing surveyed or statistical villages. The movement of the Civilian Control Line to the north may disappear the unique characteristics of the Minbuk villages but should be done carefully as it is closely related to the lives of the current residents, and policies should be established in terms of sustainable development and conservation of the villages. This study is significant in conducting the temporal and spatial analysis, which is the basis of the Minbuk regions and the Minbuk villages, and may be used as basic data necessary for subsequent analysis study.

A Study on the Improvement of Service Quality for the Elderly in Public Libraries Using Potential Customer Satisfaction Improvement Index (PCSI Index) and Kano Model (Kano 모델과 PCSI Index를 활용한 공공도서관 노인 서비스 품질 개선에 관한 연구)

  • Jae-eun Eom;Seong-hee Kim
    • Journal of Korean Library and Information Science Society
    • /
    • v.54 no.1
    • /
    • pp.115-142
    • /
    • 2023
  • The purpose of this study is to classify the quality attributes of service quality for the elderly in public libraries, derive satisfaction coefficients and dissatisfaction coefficients, and present the priority improvement of service quality. To this end, a survey was organized with 22 questions from LibQUAL+ for elderly users who use library in uiseong-gun, gyeongsangbuk-do. Quality factors for service were classified into three areas of LibQUAL+ based on the kano model, and the satisfaction index and dissatisfaction index felt by users for each service quality were calculated through timko's customer satisfaction coefficient. Based on this, a Potential Customer Satisfaction Improvement index (PCSI index) was obtained to determine how much user satisfaction can be improved when actual requirements are met. As a result of classification of quality attributes of service quality, it was classified into 9 attractive quality, 7 one-dimensional quality, 1 indifference quality, and 5 must-be quality. In the improvement ranking for service, the first place was 'making electronic resources accessible from my home or office', the second place was 'print and/or electronic journal collections I require for my work' and the third place was 'a library web site enabling me to locate information on my'. It is expected that the study results can be used to present quality factors that should be managed and improved first when providing services for the elderly.

Development of Stress Index Model and u-SMC (Stress Management Center) Business Model from the Context-Aware Computing Perspective (상황인식적 서비스 관점의 스트레스 지수 모델 및 u-SMC(Stress Management Center) 비즈니스 모델의 개발)

  • Kim, Hyung-Jin;Lee, Sang-Hoon;Lee, Ho-Geun
    • Journal of Intelligence and Information Systems
    • /
    • v.14 no.2
    • /
    • pp.21-44
    • /
    • 2008
  • Recently, feasible services in ubiquitous computing environment are commonly based on context -aware computing. With the concept of context-awareness we can imagine more effective way to measure human being's daily stress and provide anti-stress services. Our study introduces logical and methodological approach to manage the stress through the development of stress index. From the practical perspectives, we also designed a business model for u-SMC, which is a profitable organization specialized in providing stress measurement services and personalized anti-stress services by utilizing the stress index model.

  • PDF

A Study on the Impact Visitors' Satisfaction on Revisit and Recommend Intention to Other in Onyang Spa Destination (온양온천관광지 방문객 만족이 재방문 및 추천의사에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Korean association of regional geographers
    • /
    • v.22 no.3
    • /
    • pp.566-575
    • /
    • 2016
  • This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

  • PDF

Evaluation of Convention Destination Images for 2006 and 2010: Importance-Performance Analysis of Meeting and Exhibition Planners' Perceptions (IP분석에 의한 회의 및 전시 기획가의 컨벤션 개최지 이미지 평가)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
    • /
    • v.14 no.1
    • /
    • pp.19-32
    • /
    • 2011
  • This study compares the results of two Importance-Performance Analyses (IPA) on the convention destination images in Korea by meeting and exhibition planners. Meeting and convention planners carefully evaluate convention destinations by considering meeting room facilities, hotel service quality, safety/security, air transportation access and hotel room availability as the most important attributes of a convention destination. On the other hand, night life, exhibition facilities, scenery/sightseeing opportunities, food and lodging costs and restaurant facilities are considered as the least important attributes of a convention destination. The study revealed that convention destination attributes ranking is dynamic and continuous evaluation should be done to determine the current perception of the meeting and exhibition planners. Meeting and exhibition planners' importance grid of the convention attributes is dynamic and changed with the environment and needs of their clientele. In this study it was noted that the ranking for some attributes has dramatically changed.

  • PDF

Identification of Auto Programs by Using Decision Tree Learning for MMORPG (MMORPG에서 결정트리 학습을 적용한 자동 프로그램 확인 기법)

  • Hong, Sung-Woo;Kim, Jun-Tae;Kim, Hyung-Il
    • Journal of Korea Multimedia Society
    • /
    • v.9 no.7
    • /
    • pp.927-937
    • /
    • 2006
  • Auto-playing programs are often used in behalf of human players in MMORPG(Massively Multi-player Online Role Playing Game). By playing automatically and continuously, it helps to speed up the game character's level-up process. However, the auto-playing programs, either software or hardware, do harm to games servers in various ways including abuse of resources. In this paper, we propose a way of detecting the auto programs by analyzing the window event sequences produced by the game players. In our proposed method, the event sequences are transformed into a set of attributes, and the Decision Tree learning is applied to classify the data represented by the set of attribute values into human or auto player. The results from experiments with several MMORPG show that the Decision Tree learning with proposed method can identify the auto-playing programs with high accuracy.

  • PDF

UCQM: A Quality Model for Practical Evaluation of Ubiquitous Computing Systems (유비쿼터스 컴퓨팅 시스템의 실용적 품질 평가 모델)

  • Oh, Sang-Hun;Kim, Soo-Dong;Rhew, Sung-Yul
    • Journal of KIISE:Software and Applications
    • /
    • v.34 no.4
    • /
    • pp.342-358
    • /
    • 2007
  • Ubiquitous Computing System (UCS) is a system where the user can get information through computer network anytime and anywhere regardless of the places. Since UCS is a personalized system, it should interact with other systems. UCS will bring a remarkable change in production, consumption, politics, economy, community, culture, and other areas related to our daily life. That is, a high-quality UCS results in high-quality services provided to users. Hence, this paper proposes a systematic quality model based on ISO/lEC 9126 in order to evaluate the ubiquitous computing system, based on ISO/lEC 9126. And, we identify key characteristics of UCS and derive the set of quality attributes based on identified characteristics. We define metrics for each quality attribute and Ubiquitous Computing Quality Model CUCQM) so that we can evaluate overall environment and important characteristics of UCS.

Implicit Representations of Social Categories: Asymmetrical Priming Effects on Gender Stereotype (사주적 범부의 암묵적 표상 구조: 성별 고정관념의 비대칭적 점화효과)

  • 이재호;조긍호;오경기;김미라
    • Korean Journal of Cognitive Science
    • /
    • v.12 no.1_2
    • /
    • pp.43-54
    • /
    • 2001
  • This study was conducted to explore the implicit structure of gender-stereotype which is one of the social categories. Social categories were considered to have the more evaluative properties and unclear hierarchical representations compared to the objects or the action categories. In this series of experiments. we want to examine the generalizability of the congruent effect into gender-stereotype using a priming paradigm and introducing the various SOA (stimulus onset asynchrony. SOA 250ms to 1000ms). The results of Experiment 1 and 3 (SOA 250-500ms) showed that the priming effects of female-female condition was larger than the other conditions. However. Experiment 2 (SOA 1000ms) showed that the priming effects among the conditions disappeared. We found the female-congruent effects only in a short SOA. These results suggest the possibility that the gender-stereotype in the automatic and implicit processing level can be represented b by the cross-categorical structure in some cultural area.

  • PDF

International Composite Branding Alliances: An Empirical Assessment of the Complementarity and Fitness Effects, and Brand Attribute Transferability (국제 복합상표 제휴전략: 상표간 보완성, 적합성 및 상표속성 전이성에 관한 실증연구)

  • Kwon, Up;Cho, Bong-Jin;Kang, Hyuk;Kim, Gyu-Jeong
    • Journal of Global Scholars of Marketing Science
    • /
    • v.13
    • /
    • pp.89-111
    • /
    • 2004
  • The authors address the effectiveness of the composite brand extension In the context of international brand alliance. In composite brand extension, four combinations of 4 domestic brands and one internationally well-known brand as header and modifier brands are used as the brand names for four experimental products. The results of analyses reveal that (1) degrees of brand attribute transferability between header and composite brands, and (2) the impact of header and modifier brands on a composite brand appear to be decreasing when the distance of product categories between header and modifier brands are farther. In addition, the authors demonstrate that the fitness between constituent brands and composite brands tends to have more influences on consumers' evaluation of a composite brand than does the complementarity when the distance of product categories between header and modifier brands are farther. Some implications and future research directions are also discussed.

  • PDF