• Information Systems Review
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• v.9 no.1
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• pp.1-21
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• 2007

This research investigates the determinants of consumer's acceptance for the mobile Ads. Based on TAM(Technology Acceptance Model) and Flow theory, our research adopts some factors for a theoretical model such as entertainment, information, irritation, credibility, flow experience, attitudes and acceptance intention. For examining an implied relationships by this research model, a field study using survey methodology for data collection was conducted. This data was analyzed based on using AMOS, the structural equation modeling and a second generation multi variant technique, and has gained distinct advantages over other technique. After some model modification according to model generating strategy approach, this study shows that entertainment, irritation, credibility and flow experience have significant effects on the attitudes. And also, this attitudes have acceptance intention in mobile Ads. In conclusion, implications are discussed along with limitations and further research direction.

• Journal of the Korean Data Analysis Society
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• v.20 no.6
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• pp.3069-3085
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• 2018

In this study, we examined the effect of non-cognitive factors on job tenure and tenure using KLIPS. We examine the internal consistency of the big5 personality trait and of the locus of control, and use the parameterized proportional hazards model. As a result, we confirmed that non-cognitive skill such as personality traits and locus of control affect individual labor market performance. Conscientiousness has shown that the job seeking period of adult job seekers is lengthened, thereby lowering the unemployment rate. It can be understood that high attentiveness under uncertainty can misinterpret information, and that lack of decision restricts escape from unemployment. In the tenure analysis, people with internal locus of control tendency were less likely to leave the job due to longer tenure. Those who have internal control can not only be preferred by the organization but also the internal control tendency seems to be the factor that maintains the long-term job because of the motivation and self-control of their actions.

• Korean Journal of Culture and Social Issue
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• v.14 no.1_spc
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• pp.187-221
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• 2008

Although academic interest, the intersection of cognition, emotion, and motivation, is a primary goal of learning and mediates the effects of learning, the present learning environment is full of impeding factors which undermine learner's interests in learning situation. The purpose of this study is to examine current state of academic interests of Korean students and to identify several potential causes of developmental declines in academic interests. It has been consistently found that academic interests in various school subjects decrease with age and grade in school. Three potentially contributing factors to the observed loss of academic interests are mainly discussed: deprived autonomy, severe competition, and normative evaluation. Based on theories on interest and motivation, and empirical findings, various prescriptions are also suggested for designing an interest-based learning environment in order to trigger and enhance learner's academic interests.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.81-100
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• 2018

This study investigated the influential factor over the intention to buy autonomous driving car by applying extended technology acceptance model (TAM2). To this end, 117 ordinary persons experienced in driving car were analyzed by using SEM(Structural Equation Modeling). Analysis shows that the perceived usefulness and purchase intention is positively affected by social influence and recognized risk. It is found that perceived usefulness is not affected, but purchase intention is positively affected in the case of innovation. On the contrary, analysis shows that driving capability and car playfulness recognized by individual have no influence on the perceived easiness. Although the result that driving capability recognized by individual negatively affects perceived usefulness was not included in the study hypothesis, it was remarkable. Generalizing the above result, it is found that social influence, innovation and recognized risk as variables which affect the intention to buy autonomous car play the role of significant variable. This study is meaningful in that such result can foresee the perception of preliminary accommodators of new technology of the 4th industrial revolution, autonomous driving car.

• Journal of Korean Home Economics Education Association
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• v.29 no.4
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• pp.49-64
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• 2017

The purpose of this study was to explore ways to help improve adolescents' happiness by exploring the influences of emphatic ability and family strengths on happiness. This subjects were 514 middle school students living in Gwangju. Data were collected from self-report questionnaires and analyzed with SPSS 22.0 program. The major findings were as follows; First, the adolescents' emphatic ability('viewpoint', 'identity', 'emphatic interest'), family strengths('family respect and affection', 'role sharing and problem solving', 'communication and bonds', 'financial stability') and happiness scores were higher than the median(3.00). Emphatic ability('viewpoint', 'identity', 'emphatic interest', 'personal suffering') and family strengths('communication and bonds') showed significant difference according to gender. Second, the adolescents' happiness was influenced by 'family respect and affection', 'role sharing and problem solving', 'financial stability', 'personal suffering', 'identity', and 'emphatic interest'. Adolescents' happiness was explained about 39% by these variables. In other words, the higher family respect and affection, both higher role sharing and problem solving and higher financial stability, with lower personal suffering and higher identity and higher emphatic interest showed the higher happiness. These findings demonstrate the emphatic ability and family strengths in adolescents influence on the level of happiness. As such, in order to improve the happiness of adolescents, it is necessary to energize those programs focus on the forming healthy family relationships and to design finance assistance programs that could attempt to minimise financial gap. Additionally, it is necessary to develop programs aimed to enhance emphatic ability and continue such programs in homes as well as at schools. Finally, it is necessary to implement curriculum that may improve family strengths and emphatic ability, which have influenced on the happiness in adolescents. Since the subject "Technology & Home Economics" helps to enhance family strengths, emphatic ability and eventually amplifies the happiness, it is necessary to expand and reinforce it as well as to make it a mandatory subject.

• Korean Journal of Culture and Social Issue
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• v.22 no.2
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• pp.203-222
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• 2016

Previous research has demonstrated that imagined contact is useful to reducing prejudice against minorities (e.g. Turner & Crisp, 2010). In this research, we investigated whether imagined contact increases attraction to physically unattractive women, and whether this effect is moderated by perceiver's physical attractiveness and appearance orientation in romantic relationships. Single male participants (n = 98) responded to items assessing their physical attractiveness and appearance orientation, and then were randomly assigned to one of the two conditions. In the imagined contact condition, participants were told to imagine communicating with a physically unattractive woman and come up with some interesting things about her. In the control condition, participants were told to simply imagine a physically unattractive woman. Next, participants saw a picture of a physically unattractive woman and rated her likeability, perceived attractiveness, and willingness to ask her out, which were averaged to form the composite measure of attraction. We found a significant main effect of imagined contact, as expected. This main effect was moderated by appearance orientation, but not by perceivers' physical attractiveness. The effect of imagined contact was significant among those low in appearance orientation, but not among those high in appearance orientation.

• Korean Journal of Culture and Social Issue
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• v.21 no.4
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• pp.671-696
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• 2015

The purpose of this study is to explore the effect of individual difference variables on emotional change after indirect trauma among elderly. After Sewolho Accident in South Korea, we invested emotion of the elderly and collected the same variables from the same sample two months after the accident. In study, we examined how social support, depression, future time perspective, and active aging affect emotion of elderly and which emotions are affected by these four variables. As a result, when compared to the counterpart, those with lower perceived social support, future time perspective, and active aging and higher depression level experienced lower levels of positive emotion and higher level of negative emotion after indirect disaster experience. Overall, we could certify that social support, future time perspective, and active aging functioned as protective factors, whereas depression functioned as a risk factor. Implications and limitations for our findings were discussed.

• Korean Security Journal
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• no.31
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• pp.101-123
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• 2012

The 5 day workweek has become widespread, and more recently, the 40 hour workweek is planned to be implemented to the Korean industry by the government by 2012. It is possible that in the future, we may begin to complain about too much leisure, rather than too much work. There is a need then, for types options in leisure activity, brought about by personal choices and interests. The use of leisure time is a very personal matter. It is deeply related to types with the quality of life. Bagozzi (1981) developed a model discerning among attitude, intention and activity, that attitude affects behavioral intention, and behavioral intention affects activity. So, as behavioral activity has a deep relationship to behavioral intention, participation intention according to leisure types leads to participation in leisure activity. Sports activity and hobby and cultural activity appear to have high participation and it seems that this is reflected in behavioral attitude. Among the types of leisure satisfaction, sport activity satisfaction is associated with a more positive attitude to leisure than other types. With respect to background variables for attitude toward leisure according to leisure satisfaction, the biggest differences in attitude toward leisure were associated with sports activity.

• Science of Emotion and Sensibility
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• v.24 no.3
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• pp.27-40
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• 2021

Because of self-enhancement motives, when involved in social comparison, many people generally value things that are related to themselves, with the representative example being possessions, which is known as the endowment (ownership) effect. However, there are times when someone else's possessions appear to be better than our own, even if they are the same things, which is known as the endowment effect reversal. The purpose of this study was to explore the moderating variable that regulates the endowment effect and the endowment effect reversal by confirming whether the value estimation of others' belongings differed through a regulatory focus as it was surmised that the regulatory focus would moderate the endowment effect of the self versus the others' ownership. Foreign participants were shown the currency of a country they were unfamiliar with and asked to estimate the value in their home country currency. It was found that when people thought the money was their own, people with a promotion focus estimated the value to be higher than people with a prevention focus. However, when they thought it was someone else's money, the regulatory focus moderating effect was not found to be significant, which suggested that the endowment effect may be strengthened or eliminated depending on the individual's regulatory focus. Based on these study results, the implications, limitations, and suggestions for follow-up studies are discussed.

• Journal of Science Education
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• v.39 no.1
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• pp.44-57
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• 2015

The purpose of this study was to analyze the teachers' Innovation Configuration(IC) on STEAM of the 2009 elementary science curriculum and to implicate the assessment of STEAM. Therefore, this study was conducted by the IC component checklist of the Concerns-Based Adoption Model(CBAM). The total number of 126 teachers participated in this study. The results of the study were as follows: First, time management(33.3%) was the most ideal IC. On the other hand, curriculum planning(34.1%) was the most unacceptable IC. Second, the results of the chi-square test showed that the IC were significantly different according to their positions, career in education and training experiences(p<.05). Third, to explore the teacher's epistemic beliefs on STEAM, one in-service elementary teacher who studied in a doctoral course of a graduate school of education participated in the study. Based on these results, we suggested that the support of application and the revolution of the science curriculum and assessment should be implemented according to the teachers' IC.