• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.958-968
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• 2020

This study attempted to investigate the value consciousness of purchasing behavior and purchasing intentions of personal beauty devices for women undergoing self-behavioral therapy. To this end, a survey was conducted, and a total of 342 copies of data were analyzed. As a result, In terms of the value consciousness, purchase behavior, and repurchase intention of the individual's personal beauty device, the value consciousness was the most materialistic, and the purchase behavior was the most economical. The overall repurchase intention was M=3.73 and SD=0.80. In correlations among value consciousness, purchase behavior and repurchase intention, positive correlations were confirmed (p<0.01). In terms of the influence of value consciousness on purchase behavior (aesthetics, conformity, effectiveness), 'aesthetic-pursuit factor' was the largest. In the effects of value consciousness on the economic aspect of purchase behavior, 'materialistic factor' was the highest. Lastly, in the influence of value consciousness on reliability, 'self-esteem factor' revealed the greatest effect. Furthermore, self-esteem factors had the biggest influence on repurchase intention. The above results confirmed that value consciousness of women in self-beauty care have a positive influence on their purchase behavior and repurchase intention for personal beauty devices. It is anticipated that they would be available as important marketing data in beauty device market.

• (The)Korea Educational Review
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• v.23 no.2
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• pp.5-30
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• 2017

In this study, we analyzed the longitudinal effect of participation in an overseas exchange student program on foreign language competence, intercultural competence, and personal development. Data were collected over three time points from the pre-, post-, and post-post tests with Korean college students who participated in an overseas exchange program. Hierarchical linear model was conducted to examine whether the change of participation effects exists over time and which predictors affected outcomes. The results of unconditional growth model showed that foreign language competence, cultural competence, and personal development showed statistically significant differences in their initial status prior to departure to participate in an overseas program as well as their growth rate. The results of conditional growth model showed that parents' level of education and overseas experiences before college affected the initial status of foreign language competence, and gender and overseas experience before college affected those of cultural competence as well as personal development. In case of growth rate, overseas experience before college and destination country/region affected foreign language competence, and interactions between Korean participating students and local students affected cultural competence. For personal development, only overseas experiences before college affected its growth rate. Lastly, relevant discussion and implications were provided.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.268-276
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• 2018

This study examined the effects of indemnity private health insurance on the medical utilization among the Korean adults. The used data were the 2014 survey data of Korea Health Panel, and the number of subjects was 11,436. Authors employed instrumental variable regression model where the instrument variables for controlling for endogeneity of indemnity were the purchasing of private pension and number of family members. The results showed that the number of outpatient visits and the number of hospitalizations for indemnity private health insurance subscribers were higher than non-subscribers. The number of household members and the private pension variables were proved to be appropriate as instrumental variables. This paper recommends the Korean government to monitor and evaluate the effects of indemnity private health insurance on the medical utilization in order to improve the efficiency of health care finance.

• 한국IT서비스학회:학술대회논문집
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• 2008.05a
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• pp.377-382
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• 2008

본 연구 에서는 웹 기반 협동학습 시스템을 활용 할 경우 주관적 규범과 상호작용이 적용된 TAM모형이 필요함을 제시하고 이를 실증 분석하였다. 주관적 규범은 기술수용을 결정짓는 개인의 신념 요소인 유용성과 사용의도에 강한 긍정적 의향을 갖게 하는 변수이고, 준거집단을 통해서 행동이나 인지에 영향을 줄 수 있는 변수이다. 팀장은 팀원 및 학습자들과 의 상호작용( 협동학습을 통한 화상토론, 게시판정활동, 오프라인 정기 모임, 동영상 동시 시청)과 팀원 관리 및 운영하는 역할이기 때문에 준거집단의 준 거인이 될 수 있다. 따라서, 새로운 정보 기술 및 시스템 수용에 관한 시스템 사용 권유를 하거나, 직접 기술사용을 하는 행동은 협동합습에 참여한 학습자들에게 조금이나마 영향을 줄 수 있음을 추측 해 볼 수 있고 영향력 있는 외부변수로 가설 검증해보았다. 외부변수로서의 주관적 규범과 상호작용은 지각된 사용용이성을 제외하고 TAM의 신념 요소인 유용성, 흥미성과 사용의도에 강한 영향력을 보였다. 또한 사용의도와 유의한 관계가 있는 사용도 측정을 2가지 방법(인지적과 객관적 측도)으로 측정하였으며, 상관관계가 유의함을 함께 제시 했다.

• Informatization Policy
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• v.28 no.4
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• pp.76-92
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• 2021

The value of personal information is increasing with the digital transformation of the 4th Industrial Revolution. The purpose of this study is to analyze the efficiency of personal information protection efforts of 2,000 private companies. It uses a stochastic frontier approach (SFA), a parametric estimation method that measures the absolute efficiency of protective activities. In particular, the personal information activity index is used as an output variable for efficiency analysis, with the personal information protection budget and number of personnel utilized as input variables. As a result of the analysis, efficiency is found to range from a minimum of 0.466 to a maximum of 0.949, and overall average efficiency is 0.818 (81.8%). The main causes of inefficiency include non-fulfillment of personal information management measures, lack of system for promoting personal information protection education, and non-fulfillment of obligations related to CCTV. Policy support is needed to implement safety measures and perform personal information encryption, especially customized support for small and medium-sized enterprises.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.82-92
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• 2020

This study analyzed the factors affecting organizational adaptation among the members of SMEs. Until now, research on organizational adaptation has been mainly conducted in large corporations or public institutions. Very little research has been conducted on SME members. Factors affecting the organizational adaptation of employees were set by individual factors and job environment factors. In the individual factors, the sub-variables were set as self-efficacy, optimism, and resilience, and in the job environment factors, organizational fairness and organizational culture. The sample data were surveyed using a survey method such as visit, telephone call, e-mail and fax. 98 data were used for the analysis. Statistical analysis was performed using regression analysis. As a result, self-efficacy, optimism, and resilience of individual factors were analyzed as positive variables for organizational adaptation of employees, and organizational fairness in the job environment was analyzed as variables that did not positively affect organizational adaptation of employees. However, the organizational culture of the job environment was analyzed as a variable that positively affects organizational adaptation of employees. These results showed that the fair application of wage level, workload, compensation, and opinion reflection did not affect the organizational adaptation of employees. On the other hand, in the preceding studies, organizational adaptability was conducted mainly in large corporations, but this study was able to suggest practical implications in analyzing organizational adaptability among SME members.

• Information Systems Review
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• v.26 no.1
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• pp.385-407
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• 2024

This study explains consumers' showrooming which refers to the activities of visiting offline stores to check products in person and obtaining information offline and online via mobile devices before making the final decision to buy. More specifically, this study verifies key determinants of showrooming based on two dimensions of the mobile technology and user characteristics. Furthermore, the study examines the relationship of showrooming and purchase intentions and the moderating effect of perceived risks on the relationship. The key findings are as follows: firstly, service connectivity and time convenience of the mobile technology characteristics are positively related to showroming. Secondly, as the user characteristics, need for touch and personal innovativeness increase showrooming while impulsiveness does not. Thirdly, showrooming contributes to the increase of purchase intentions. Finally, moderating effect of perceived risks has turned out to be insignificant. This study has implications by providing the understanding of key determinants of showrooming and further proving the positive relationship of showrooming and purchase intentions.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.807-810
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• 2010

본 연구는 스트레스가 지식창출에 미치는 영향을 보고자 한다. 즉, 개인의 목표에 대한 그리고 직무와 관련된 스트레스는 지식창출에 부정적 영향을 미친다는 연구들이 제시되고 있는데, 이때 팀의 어떠한 요소들이 이러한 부정적 영향을 감소시키고 지식창출에 기여할 수 있을지를 파악하고자 한다. 구체적으로 지식창출을 위해 자원에 비해 과도하게 설정된 목표로 인한 목표 스트레스(goal stress of resource inadequacy)와 지식창출을 위한 업무과정에서 발생하는 직무 스트레스(job stress)는 지식창출에 부정적 영향을 미칠 것이다. 그러나 지식창출을 위해 구성된 팀구성원들이 열심히 배우려고 하고 실패도 두려워하지 않는 분위기(팀 학습분위기) 속에서 강하게 결속되어 있다면(팀 응집력) 스트레스로 인한 지식창출에 대한 부정적 영향은 약화될 것으로 판단된다. 따라서 본 연구에서는 집단수준의 변수와 개인수준의 변수를 동시에 고려해야 하는 본 연구의 성격상 최근에 많이 사용되고 있는 다수준접근방법을 적용하여, HLM 6.08을 사용한 위계적 선형 모형분석을 수행하였다. 연구결과, 직무 스트레스는 지식창출에 부정적 영향을 미쳤으나 목표 스트레스는 유의한 영향을 미치지 않은 것으로 나타났다. 또한 팀의 학습분위기는 지식창출에 긍정적 영향을 미쳤으며, 목표 스트레스와 지식창출간의 관계에 조절효과를 하는 것으로 나타났다. 팀의 응집력 역시 지식창출에 긍정적 영향을 미치는 것으로 나타났다.

• The Journal of Korean Association of Computer Education
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• v.16 no.2
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• pp.19-27
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• 2013

Internet addiction, one of adverse effects of the informatization, has become a very serious social problem. The purpose of this study is to seek solutions for the adverse effects of the informatization by analyzing the causal factors of internet addiction to maximize prevention of the internet addiction for college students. The three causal factors of the internet addiction: personal factors, familial factors, and social environmental factors are defined as the second confirmatory factors, and the first confirmatory factors for the each second confirmatory factor are reviewed for influential factors of internet addiction. The study concluded that the personal factors are the most influential factors of internet addiction for college students; furthermore, self-control and self-efficacy are key variables of the personal factors. Therefore, it can be effective ways to prevent internet addiction if countermeasures on self-control and self-efficacy of the personal factors are presented.

• Proceedings of the KOR-KST Conference
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• 1998.10b
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• pp.261-261
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• 1998

교통계획의 목적은 교통체계를 분석하여 교통과 활동간의 상호작용을 효율화시켜 도시 및 지역사회의 목표를 달성하는데 있으며, 합리적인 교통계획을 수립하여 한정된 투자재원을 효율적으로 배분하기 위해서는 교통수요에 대한 합리적 접근이 필요하다. 교통수요예측의 접근방법은 미시적인 개별적 접근방법과 거시적인 집단적 접근방법으로 구분되며, 다시 모형화 기법이 결정적인가 확률적인가에 따라 개별결정적, 개별활률적, 그리고 집단결정적, 집단확률적 모형의 4가지로 구분될 수 있다. 이 중에서 일반적으로 관심의 대상이 되는 2가지 형태는 집단결정적, 개발확률적 모형이다. 집단결정적모형은 전통적 교통수요예측모형에 해당되며, 개별확률적모형은 1970년대 Mc Fadden을 시작으로 Ben-Akiva, Manheim을 중심으로 한 소비자 행동선택 이론에 근거한 개별행태모형이 이에 해당된다. 개별행태모형은 개개인의 통행행태를 다른 모든 조건이 동일할 때 개개인은 비용의 최소화를 추구하고, 비용과 관련한 통행행태는 거시적 수준에서의 주어진 제약 조건과 관계가 있으며, 의사결정은 확률분포에 의해서 결정되는 효용원칙(Efficiency Principle)에 입각하여 해석한다. 도시내와 도시간, 취업자와 비취업자, 출퇴근 시, 목적별 등의 여러 가지 통행에 있어서 다양한 변수들을 사용하여 교통수단 선택모형의 파라메카 값을 추정하고 통행패턴을 분석해 왔다. 본 논문에서는 개별행태모형인 로짓모형 중에서 집단다항로짓모형을 이용하여 여러 통행 중 공항시설의 접근에 필요한 교통수단 효용함수의 파라메타 값 추정 시, 일반적으로 사용되는 통행시간, 통행비용이라는 변수를 공통으로 두고, 대중교통의 경우에만 해당하는 환승이라는 특정대안변수(Specific alternative variable)를 첨가하여 그것이 수단선택에 미치는 영향을 분석한다. 또한, 대중교통의 속성을 가지고 있는 지하철과 버스를 하나의 대안으로 묶어서 효용함수를 구한 다음 다시 승용차, 택시, 대중교통을 독립된 대안으로 두고 모형을 정립하는 NESTED LOGIT모형으로 파라메타를 추정하여 대중교통의 효용에 관해 분석·비교하였다. 본 논문에 이용된 자료는 공항을 이용하는 이용객들을 대상으로 직접 설문·면접조사한 자료이며 대상 교통수단은 승용차, 택시, 지하철, 버스로 설정하였다.