• The Journal of the Korea Contents Association
• /
• v.12 no.5
• /
• pp.154-162
• /
• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.

• The Journal of the Korea Contents Association
• /
• v.16 no.3
• /
• pp.536-545
• /
• 2016

Most universities have been concerned about Liberal Education; whether is it on universal truth, or on training job-specialists? In consequence, the curricula have been reformed and promoted diversely. In this aspect, has been developed as convergence education. I selected two easy and short texts and tried to make the students practice and memorize the dialogues as many as possible. At the end of the class, the students presented given assignments, with theatrical performance. This study carried out the research of students' presentation and theatrical performances on the basis of group study, together with a survey of the results of questionnaires and lecture evaluation. Therefore it was a exploratory study to check out significance of variables through the correlation analysis. The students' questionnaires showed the improvement of their English ability, together with their knowledge about literature and drama, cultivating humanities through the theatrical performance. It may be said that has achieved multi-functional effects of English class converged literature, theatre and humanities even for one semester.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.626-635
• /
• 2013

The purpose of this study is to research the practical cases of the reflective curriculum design and the improvement of the dance courses as a general education at University. This study deals with the recreation dance program with 40 students participating for 15 weeks. This study is qualitative research to explore the practical meaning and value the process on the basis of the interviews and reports of the students and the class evaluation of the instructors. The results were as follows: First is the experience of 'thinking dance'. Not just a functional movement, but moreover, they could experience the attraction, sensitivity and culture of the dance altogether. Second is the experience of 'communicating dance'. They experienced the sociability from the relationship with new partners, the overcome of the passivity (shyness) and the manner of consideration. The third is the experience of 'creating dance together'. As a member of a group, they could learn the integrity, responsibility and satisfaction in the middle of cooperative task performance. The view from the teacher regarding the class reflective assessment is as followed: The importance of dance instruction is to improve the expressive personality and potentiality of the students. Forcing the students to follow the basic choreography could be exhaustive.

• The Journal of the Korea Contents Association
• /
• v.15 no.12
• /
• pp.50-60
• /
• 2015

The animation film , which became a worldwide sensation with its theme song 'Let it go', did not only rank first in the U.S. box office - it was also the greatest box office hit in the history of Disney animation. Why did , recreated into a musical animation, become a worldwide success and what were the characteristics of its materialized hybrid visual direction technique? In order to look into this, firstly, literature on musicals and animations were studied, and secondly, analysis standards were drawn for musical characteristics of musicals and direction techniques of animations. Thirdly, analyzation and investigation will be conducted on hybrid visual direction techniques based on the research above with as the example. Through this study, it's known that realizes its musical features such as 'exaggerated acting,' 'delivering the meaning of circumstances', 'dramatic expression of emotion' and etc. through animated characters and that its background music is aided by 'narrative features' through its musical composition. Besides, its snow effect through animated VFX composing scenes along with its musical characteristics realizes hybrid image direction. It can be said that image directing effects of musical animations through hybrid grafting and the characteristics of image aesthetics generate public demands worldwide.

• The Journal of the Korea Contents Association
• /
• v.20 no.3
• /
• pp.356-369
• /
• 2020

Farm village business performance may be influenced by village leader's leadership and conflict management between villagers, so the objective of this study is to analyze the relationships among farm village leader's leadership, conflict management between villagers and farm village business performance. The questionnaire was performed for 376 villagers in Jeollabuk-do Province. The collected data was analyzed by structural equation model and Sobel test. The result shows that farm village leader's leadership such as human-relationship ability, management ability, communication skills, and industrial knowledge ability have statistically significant positive effects on the conflict management between villagers. The conflict management between villagers also showed a statistically significant positive effects on the social and economic performance. The farm village leader's leadership such as human-relationship ability, sensibility·awareness ability, management ability, communication skills, industrial knowledge ability showed no statistically significant effects on the social and economic performance. But, they showed a statistically significant effects on the farm village business performance in indirect manner with the mediating effect of the conflict management between villagers. It is worthwhile that in this study, the effect of village leader's leadership on the conflict management between villagers and farm village business performance was verified, and then, it is meaningful to present the role and importance of farm village leader's leadership.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.113-123
• /
• 2016

The purpose of this study is to look into the effect of wearing color lenses on one's image and was based on 221 college students in Gyeonggi-do and Gangwon-do. I examined how it appears as the evaluation factor visually. After by looking in the different image effect and relevance as to the classified evaluating factors, I tried to look into what effect the color lenses has on woman eye and image. The result is as follows. It appears that wearing color lenses makes one look fancier, more attractive, sophisticated, and favorable, whereas not wearing color lenses makes one look softer, weaker, more innocent, and comfortable. Analyzing these evaluations showed that wearing color lenses has most to do with attractiveness followed by pureness, familiarity, and decorativeness in order, whereas not wearing color lenses has most to do with familiarity followed by attractiveness, pureness, and decorativeness. It is considered that eyes with color lenses on them make the person seem decorative, attractive, and pure, which brings effect of improving one's eye and face image. Analyzing the correlation between each color lenses-wearing factor and one's image showed that when a person is wearing color lenses, the more the person is considered decorative, pure, and attractive, the more it has to do with improving the person's eye and face image. The result, therefore, shows that wearing color lenses makes one's eye and face image attractive, pure, and decorative, and wearing them is an important means to improve one's eye and face image.

• Journal of Digital Contents Society
• /
• v.18 no.8
• /
• pp.1529-1535
• /
• 2017

Due to its unique formation and mystery phenomena, comets is a major motif that inspires various creative fields. Media art that has been developed and expanded in step with the development of modern scientific technology has expressed the unique characteristics of comets such as their structure in the art as a motif, using technologies. This study describes the process of producing "Near by", an distance-recognition interactive media art. offering the audience a chance to create a tail of a comet as they close to it. changes the color of a LED structure representing the nucleus of a comet as the audience approaches it. At the same time, a video of a comet's tail is projected. Through this interaction, the audience will renew their perception on comets and emotionally interact with the art. This work capturing not only the formative characteristics of a comet, but also its forming process as a motif. Such composite way of expressing a motif could be presented as a possibility of extending the expression of the natural phenomenon in the future media art field.

• The Journal of the Korea Contents Association
• /
• v.21 no.7
• /
• pp.291-303
• /
• 2021

In the modern society, the number of people in disaster vulnerable groups is rapidly increasing such as the elderly, the disabled, foreigners, and children. The common characteristics of the groups vulnerable to disasters are that they live in residence types that are exposed to disasters because they are impoverished and if they are exposed to disasters, recovery is a slow process. The purpose of this study is to identify the new risk issues by performing risk issue analysis on the targets of disaster vulnerable group and provide base data for the development of the policies. For the research method, this study centered on the cases of children and pregnant women out of the disaster vulnerable groups and focused on the issue data of social media throughout the past 10 years ('10~'19) and performed social network analysis. As a result, first, the development of the issue showed relevance in the occurrence of specific cases. Second, the awareness about the types, targets, and management method of crisis management was analyzed. Third, an analysis was performed on the sentiment words that considered the solution measures of risk issues or the characteristics of the targets and it was analyzed that there were word that triggered negative emotions. Therefore, it is anticipated for the base data to be used for the government and also for the local government to build an effective crisis management system of the rapidly changing disaster environment on the basis of the sentiment analysis performed on the people of the nation as well as public awareness.

• The Journal of the Korea Contents Association
• /
• v.19 no.2
• /
• pp.379-392
• /
• 2019

Public service advertising is a form of communication activity performed to increase public interest. In order to improve the effectiveness of public service advertising, it is necessary to formulate advertising strategies that can actually induce positive action changes. China has various social problems because of dramatic social changes, which call for implementing public service advertising. This study aims to improve the persuasive effects of Chinese public service advertising by addressing effective communication strategies. In particular, we selected 33 works that use fear appeals from 2016 HuangHe Award-winning posters and analyzed their visual representation of fear appeals. The results suggest that fear appeals are frequently used in safe driving and anti-smoking campaigns. In addition, main colors of these posters were black and white. The main fearful images were often represented in a form of 'fact' and 'factual conception' and in the type of 'picture.' They also have features of implicit association' and 'exaggeration'. This study has a significance in terms of providing theoretical and empirical information to future research on improvement of public service advertising in China.

• The Journal of the Korea Contents Association
• /
• v.19 no.6
• /
• pp.214-221
• /
• 2019

Visual perception information acquired through human eyes contains much information on how to view visual stimuli using eye tracking technology, it is possible to acquire and analyze consumer visual information as quantitative data. These measurements can be used to measure emotions that customers feel unconsciously, and they can be directly collected by numerically quantifying the character's search response through eye tracking. In this study, we traced the character's area of interest (AOI) and found that the average of fixation duration, count, average of visit duration, count, and finally the time to first fixation was analyzed. As a result of analysis, it was found that there were many cognitive processing processes on the face than the character's body, and the visual attention was high. The visual attention of attraction factor has also been able to verify that attraction is being presented as an important factor in determining preferences for characters. Based on the results of this study, further studies of more characters will be conducted and quantitative interpretation methods can be used as basic data for character development and factors to be considered in determining character design.