• Archives of design research
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• v.16 no.3
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• pp.221-230
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• 2003

In product design, many designers incorporate psychological aspects to express the "fun" factor. If so, is it possible to apply the fun inducing mechanism utilized in psychology to product design and are there any problems in the application\ulcorner Psychology defines the sense of fun as the result of relief to a situation that causes a mental accumulation through the discovery of a due. The psychological extraction of fun inducing mechanism tends to lean too much to the cognitive aspect. Therefore, when dealing with product design, psychology's particular disposition is inadequate in explaining the important perceptive factor of fun. This study hypothesizes that perceptive aspect of should be induced along with the cognitive aspect in order to rationalize fun in product design. In order to understand the perception of fun, this study will introduce the amusement aspect within Kitsch products. Methods of developing a humorous form will be studied and these methods will be applicable to perceptive aspects. This paper hypothesizes that through the theoretical basis of internal characteristic of cognitive factors and external characteristic of perceptive factors, the mechanism of fun can be determined.etermined.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.575-584
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• 2012

Decades of psychological research have shown that emotion brings users various kinds of physical and psychological advantages and disadvantages. Moreover, this also impacts human decision-making. However, in spite of the weight of emotion, combined with HCI, relevant research is still insufficient. We hypothesized that the user's temporal emotion could influence the product evaluation, especially in terms of product usability. Two studies were carried out to investigate the effect of induced priming on user evaluations. In exp1, we manipulated participants' temporal emotions using positive and negative images from IAPS. In our results, we saw image priming had a statistically significant effect, with the positive condition group giving the product high ratings for usability. In exp2, emotional image manipulation was conducted with valence and arousal. As a result, we found that the variables of valence and arousal had some interaction effects. These studies have demonstrated that temporally induced emotion could affect users' emotion in different ways, in addition to influencing product evaluations.

• Science of Emotion and Sensibility
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• v.22 no.2
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• pp.69-82
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• 2019

Do animals have a mind? Our understanding about whether animals have minds depends on our relationship with animals, as we cannot determine animals' actual minds. These two studies presented here thus examined the meat paradox, that is, an inconsistency between love for animals and the act of enjoying eating meat in the context of mind perception. Study 1 examined whether mind perceptions toward various animals are classified on the basis of experience-related capacities, such as feeling pain, and agency-related capacities, such as having self-control. In Study 2, mind perceptions toward cows and sexually objectified women were classified on the basis of food condition and non-food condition. In the food condition (experimental condition), cows were portrayed as products for meat consumption, whereas in the control condition, they were described as animals living on a farm, eating grass. The results of Study 2 demonstrated revealed that mind perception was positively associated with how morally incorrect it was to eat animals. Study 2 thus demonstrated that the scores of mind perception toward cows and sexually objectified women in the experimental condition were significantly lower than those in the control condition. These reduced mind attribution in the experimental condition implied that people may be motivated to reduce cognitive dissonance between their attitudes toward animals, such as loving them, and their behaviors, such as, eating meat. In addition, these results suggest that objectification toward animals may impact the objectification and mind perception toward human beings as well. These findings highlight the role of dissonance reduction in the meat paradox and objectification theory so as to understand basic psychological processes involved while making moral choices in everyday life.

• Science of Emotion and Sensibility
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• v.11 no.3
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• pp.325-338
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• 2008

This study aims to characterize the effect of different combinations of chromatic-achromatic colors and area-ratio of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows.; The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and area-ratio of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer's gender as well as combinations of chromatic-achromatic colors and area-ratio of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.

• Culinary science and hospitality research
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• v.16 no.5
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• pp.208-220
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• 2010

This study investigates the influence of the attractive dining space on customers' restaurant evaluation, using an experiment research method. It also examines whether the perceived risks in purchasing and the affect intensity moderate the effect of the attractive dining space on the restaurant evaluation. Service quality and purchasing intention are set up as a dependant variable in oilier to figure out the effect of the dining space. The summary of the research result is as follows. First, an attractive dining space induces more positive evaluation of service quality and increases purchasing intention. Second, an attractive dining space has more significant influence on the service quality and the purchasing intention of customers in the purchasing situation of high level of perceived risk than in the purchasing situation of low level of perceived risk. Third, it is shown that personal variable such as affect intensity moderates the effect of an attractive dining space on the service quality perception and the purchasing intention.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.11a
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• pp.189-193
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• 2000

표정인식 시스템을 구현하기 위해서는 어떠한 얼굴 특징점이 특정한 내적상태와 밀접한 관련이 있는가를 알아야한다. 이를 위해 MPEG-4 FDP 중 39개의 얼굴 특징점을 사용하여 쾌-불쾌 및 각성-수면의 내적상태와 얼굴 특징요소간의 상관관계를 분석하였다. 연극배우들의 다양한 표정연기 사진 150장으로부터, 5개의 필터 크기와 8개의 필터 방위로 구성된 Gator wavelet을 사용하여 39개의 특징점을 중심으로 영상처리 하였다. 이들 특징점의 필터 반응 값과 내적상태의 상관관계를 분석한 결과, 내적상태의 쾌-불쾌 차원은 주로 입과 눈썹 주변의 특징점과 밀접한 관련이 있었고, 각성-수면 차원은 주로 눈 주변의 특징점과 밀접한 관련이 있었다. 필터의 크기는 주로 저역 공간빈도 필터가 내적상태와 관련이 있었고, 필터의 방위는 주로 비스듬한 사선 방위가 내적상태와 관련이 있었다.

• Science of Emotion and Sensibility
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• v.2 no.1
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• pp.69-75
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• 1999

본 연구는 우리말 형용사를 이용하여 각종 생활공간음에 대해 느끼는 사람들이 감성적 반응의 차원을 밝히기 위한 기초 연구로 수행되었다. 형용사 사전에서 추출된 어휘들에 대한 적합성 및 유사성 평가를 통해 14개의 형용사가 최종적으로 선정되었고, 이 형용사들의 유사성 점수에 대해 요인분석, 다차원 척도 분석 및 군집분석을 시행하였다. 연구 결과 생활공간음에 대한 사람들의 감성적 반응은 크게 3가지 차원, 즉 쾌-불쾌, 민감-둔감 및 지각된 크기가 추출되었고, 소음에 대해 느끼는 감성은 이들 차원 상에서 측정될 수 있는 것으로 나타났다. 이들 차원들은 서로 직선적인 관계가 있는 것으로 보인다. 즉, 소음에 대해 민감한 사람은 그 소음에 대해 불쾌하거나 짜증을 일으키기 쉽지만 소음에 대해 불쾌하거나 짜즈을 일으킨 사람이 소음에 대해 민감한 사람이라고 볼 수는 없을 것이다. 따라서 이들 차원간에 구체적인 통로분석이 이루어져야 할 것으로 보이며 이는 후속연구에서 밝혀질 것이다. 또한 실제 소음을 제시하여 각각의 소음을 평가하는 경험적 연구도 수행될 것이다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.01a
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• pp.61-62
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• 2012

문 스펜서는 색채조화 문제를 각각 색채 조화의 범위, 면적 효과, 배색의 미도로 나누었다. 기존의 색채 조화론의 부족한 점을 제거하여 보다 과학적이고 정량적인 조화이론을 전개했다. 본 논문에서는 영상과 비디오에서 일정 부분을 미도 계산에 활용하였다. 감각 기관이 외계로부터 자극을 받아 감각 지각을 생기게 하는 감수성을 말하는 감성으로 취급되는 색채조화 및 부조화의 문제를 수치적으로 계산하였다. 비디오 영상에서 두 가지 색을 식별하여 미도가 좋은 배색인지 아닌지를 나타내었다.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.289-298
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• 2009

An analysis was carried out for this study to figure out if there exists any differences in the model consumers accept for commercialized MP3-playing clothing and bio-signal sensing clothing. To analyze the differences of the structural variables of the products types, t-test was conducted with SPSS 15.0 package and multi-group analysis with AMOS 5.0 to find out the differences of each path goes with product types in structural equation model. In analytical results of effective sample of 557 copies of questionnaire, consumers' were highly aware of MP3-playing clothing in perceived ease of use, while they were aware relatively high of bio-signal sensing clothing in perceived usefulness, attitudes, consumer acceptance. The perceived value which was input to find out consumers awareness about sale price of commercialized products, was proven to do very important moderating role in forming consumers' attitudes and acceptance intention. Besides, consumers showed a difference in path in accepting model goes with product types. In bio-signal sensing clothing case, 'the perceived usefulness$\rightarrow$attitudes' path which was backed up in MP3-playing clothing was rejected, and 'perceived value$\rightarrow$attitudes' path appeared relatively high with moderating role of perceived value higher than MP3-playing clothing. Considering the results above, as the smart clothing is in the initiative commercialization stage while consumers were in the inquiry stage into awareness or information necessary in the course of purchase decision-making, and so an effective commercialization strategy seems to be necessary.

• Science of Emotion and Sensibility
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• v.21 no.2
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• pp.145-158
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• 2018

The purpose of this study was to investigate the visuo-spatial attention ability and the emotional perception ability of people across the normal range of the scores on the bipolar disorder scale. The Korean version of the Mood Disorder Questionnaire (K-MDQ) was used to measure the bipolar disorder tendency of normal people. A useful field of view (UFOV) task and an emotional perception task were used to measure visuo-spatial attention and emotional perception ability, respectively. The participants did not have any mental illness history or other medical problems. The participants were divided into three groups according to K-MDQ score (low, normal, and high), and their performances were compared. In the UFOV task, the high K-MDQ score group had lower level of performance than the other groups, suggesting that a high bipolar tendency is associated with reduction of visuo-spatial attention ability. In the emotional perception task, the group with the high K-MDQ score showed higher perception of negative emotion bias than the other groups, suggesting a high bipolar tendency to associate with reduction of emotional perception ability. These results suggest that visuo-spatial and emotional attention abilities are related with bipolar disorder tendency even in the normal population.