• Journal of the Institute of Electronics Engineers of Korea CI
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• v.42 no.3 s.303
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• pp.29-38
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• 2005

Although people frequently rely on intuition in managing activities, they rarely use it in developing effective decision-making support systems. In this paper, we investigate and compare the correlations between such characteristics as cognition and emotion characteristics and judgmental time-series forecasting accuracy by using a self-organizing neural network, and eventually aim to help build efficient decision-making atmosphere. The neural network used in this paper employs a self-supervised adaptive algorithm, and the feature of which is that it inherently can use correlation between input vectors by exchanging information between neuron clusters in the self-organizing layer during the training. Our experiments showed that both cognition and emotion characteristics had correlations with judgmental time-series forecasting, and that cognition characteristics had larger correlation than emotion characteristics. We also found that conceptual style had larger correlation than behavioral and analytical styles, and displeasure-sleepiness style had larger correlation than pleasure-arousal style with the forecasting.

• Journal of Digital Contents Society
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• v.12 no.4
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• pp.541-550
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• 2011

MotionTypography is crucial to effective emotional communication in digital society. In this paper, I study movements to represent emotion using motiontypography and approach two goals: First to define an emotional measure by means of emotion assesses by the public, Second to research image characteristics corresponding to movements. In this dissertation, we collect emotional words by literature and experimental surveys and extract representative emotional words using KJ method and clustering analysis. The results of research, the emotional axes selected for motiontypography represent 'calm to active' and 'soft to stiff', the viewers feel a specific emotional state from some movements of motiontypography. If, we investigate the relationship of motiontypographic visual elements with emotional words are achieved together, I think it will serve as a motiontypographic guideline that enables helping the public to easily produce motiontypography.

• Archives of design research
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• v.19 no.1 s.63
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• pp.335-340
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• 2006

This study introduces mass-customization design development of bathroom sink that satisfies both the manufacturer's need for productivity increase and the consumer's need for individuality, which allows for expansibility based on numerous mixing and matching. The nature of the product brings the balance between functional aspects and emotional aspects as the focus of the concept. To maximize the efficiency of design development process, consumer behavior analysis was conducted to reveal the unspoken consumer needs, and the plan for mix and use of new materials came as a result of the trend analyses on overall living environment, bathroom and sink. In order to increase the expansibility based on consumers' individuality, modular design was utilized.

• Proceedings of the Acoustical Society of Korea Conference
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• spring
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• pp.274-277
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• 1999

자동차 오디오는 차량의 상품성에 큰 영향을 미치고 있다. 고급 차량일수륵 또한 젊은 층일수록 차량 구매시 선택의 기준이 되기도 한다 그러나 자동차 오디오는 크게 두가지 면에서 가정용 오디오와 차이가 있다. 첫번째는 청취공간이 매우 헙소하다는 것이고 둘째로는 주행시 차량소음이 차 실내로 유입되어 오디오 음질에 영향을 미친다. 차 실내는 즘은 공간 음향폭성으로 인한 음향 dip 현상이 발생하며 이는 오디오 음질의 왜곡을 가져오므로 이를 개선하기 위해서는 라우드스피커 최적배치 뿐 아니라 주행소음에 대한 시험 및 분석을 하여 오디오 음질에 영향을 주는 주파수 밴드를 파악하여야 한다 본 논문에서는 오디오 음에 차량소음이 섞인 경우에 대하여 차량의 라우드스피커 위치는 변경하지 않고 라우드스피커의 주파수 밴드별 출력을 디지털필터를 이용하여 수정하는 방법으로 음질 개선을 제안하였다. 디지털 필터의 보정치는 차량 주행소음 특성과 차 실내 음향특성을 고려하였다. 차량소음을 섞은 주파수 옥타브 밴드 분석법을 이용한 객관적인 분석과 감성적 분석법인 NCB곡선으로 차량소음을 분식하여 디지털 필터 보정치를 구하는데 사용하였다. 제안한 9가지 디지털 필터를 이용하여 차량소음과 음악을 합성하였고 이중에서 좋은 음질에 대한 판정을 하기 위해 Scheffe가 제안한 7점 주관 평가법을 사용하여 64명이 내린 주관평가를 수행하였다.

• Archives of design research
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• v.19 no.4 s.66
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• pp.91-100
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• 2006

The contemporary consumer's fashion retail shops are becoming diverse in function and sensitivity while keeping in mind the effects of consumer's lifestyles according to changing fashions. Recently, external changes and expressive characteristics have become symbolic in retail fashion shops. This reinforces the importance of the skin, which is becoming image-sensitive and increasingly important. Therefore, this thesis will study the relationship between expressive tendency and skin in fashion retail shops by distinguishing the characteristics of a skin historically as well by categorizing the four brands from flagship stores which have introduced brand identity and an exceptional expressiveness of skin into types of form and space.

• Proceedings of the Korean Society of Dyers and Finishers Conference
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• 2011.11a
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• pp.58-58
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• 2011

현 의류 섬유산업의 트렌드는 친환경, 무공해, 인체친화, 고감성, 고급스러움 등을 표현할 수 있는 제품으로의 전환이 이루어지고 있으며, 최근 부드럽고, 편안하고, 모던한 특징 및 내추럴한 느낌을 나타내는 천연섬유에 대한 요구가 더욱 늘어나고 있다. 양모 섬유는 천염섬유 중 많은 비중을 차지하고 있는 단백질 섬유로서, 이를 이용한 다양한 직물과 의류제품은 국내외적으로 유명 브랜드 바이어와 지속적으로 내수와 수출이 이루어지는 대표적 섬유이다. 그러나 양모 소재에 특유의 구조와 형태로 소재간 섬도차로 인해 고급섬유에의 복합시 물리적, 감성적 이질감으로 상품화가 제한되고 있으며, 소비자 및 바이어들은 기존 보다 더욱 부드러운 고급감의 양모소재를 선호하고 있다. 이에 천염섬유 중에서도 세섬도 생산의 한계가 있는 양모섬유에 대해 양모섬유의 끝단을 마이크로 분활화 및 세섬화를 가능하게 함으로서 새로운 고감성 및 고급감을 부여할 수 있을 것이며, 본 연구에서는 산 및 초음파 등의 물리화학적 분할 기술을 적용하여 부분적 피브릴화 세섬화된 양모소재에 대한 염가공 특성을 기존 양모소재와 비교 함으로서 개질 양모소재의 제품화 실용성 여부를 검토하였다.

• Design Convergence Study
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• v.14 no.2
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• pp.51-65
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• 2015

The purpose of this study is to derive the design characteristics of the pattern, which can effectively support the building facade design and to analyze the correlation of their characteristics. This paper deals with five different design patterns suggested by Ben Pell. They are the applied pattern, perforated pattern, layered pattern, casting pattern, and tiled pattern. This paper analyzes the design characteristics of the applied pattern, which shows the highest point in the previous survey. The 'continuous' has a high emotional correlation. The high correlation with the emotional word 'continuous' and 'regular' was derived. The final emotional design characteristic is 'continuous-discontinuous', and 'irregular-regular'. and these emotional words can be summarized as the relatively highest correlation. In this paper, it is worth analyzing design characteristics of building facade by a support of digital technology and discussing utilization of design characteristics derived.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.295-303
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• 2014

This exploratory study deals with the digital policy proposal through emotional perception of real name SNS and WOM effect. Research was based on the audience trends analysis of the movies having official SNS sites and the movies not having official SNS sites among the opened 90 movies in Korea from 2012 to 2013. Therefore, researchers confirmed that the representative real SNS, facebook was utilized as emotional marketing tools and tried to analyze the effectiveness of SNS critically. The research results are the follows. First, the movies to actively utilize facebook showed statistically significant differences in terms of daily, weekly audience and seat share (occupancy ratio). It is indirectly confirmed that real name SNS such as facebook is much effective in WOM marketing. Second, in the daily trends and weekly trends, the movies showed a similar pattern and above all, the movies to actively take advantage of facebook maintained their audience trends. Thus the government and the corporation have to understand the emotional WOM effect of real name SNS for policy effectiveness. Therefore this study gives the contribution practically for boost up the policy effectiveness through emotional ripple WOM effect of the strength of weak tie of real name SNS.

• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.3-16
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• 2018

Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.

• Journal of Distribution Research
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• v.10 no.2
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• pp.73-97
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• 2005

The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.