• Title/Summary/Keyword: 간접접근전략

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A Study on the Strategies for Expanding Exports of Indonesia utilizing E-commerce Platform (전자상거래 플랫폼을 활용한 인도네시아 수출확대방안에 관한 연구)

  • Choi, Jang Woo;Park, Jae Han
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.99-126
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    • 2017
  • The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

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A Study on the Influence of Cable VOD Key Service Attributes on the Intention to Use Paid VOD (케이블VOD 주요 서비스 속성이 유료VOD 이용 의향에 미치는 영향 연구)

  • Lee, Jae Ho;Lee, Sang Un
    • Journal of Broadcast Engineering
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    • v.24 no.3
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    • pp.506-514
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    • 2019
  • This study classified the different types of service attributes being provided through cable VOD services and looked at how the key service attribute types affect the willingness to use paid VOD for each group of paid and non-experienced users. Studies have shown that for a group of non-experienced people, 'content information-oriented attributes' have the greatest impact, and for a group of experienced people, 'convenience-oriented attributes' have the greatest impact. Thus, expanding users of paid VOD services requires setting up step-by-step strategies that match their respective collective characteristics. For a group of non-experienced people, it is necessary to take a direct persuasion strategy through the provision of relevant information and an indirect approach strategy through the expansion of promotion opportunities, and for an experienced group, a strategy to expand functional convenience.

The Effect of IT Employee's Technostress on Job Burnout: Coping Strategies as a Mediator (IT 종사자의 테크노스트레스가 직무소진에 미치는 영향: 스트레스 대처의 매개효과를 중심으로)

  • LEE, Sang-Won
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.3
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    • pp.215-227
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    • 2022
  • In the digital transformation paradigm, IT employee work as a key human resource to accept new technologies and to lead their organization to be settled them efficiently. However, due to relatively short term of their job life and high turnover rate, the companies and the organizations are still experiencing problem the lack of IT manpower or turnover. In this study, it attempted to analyze the relationship between IT employee's technostress factors such as techno-overload, techno-complexity, techno-uncertainty, techno-invasion, and techno-insecurity and job burnout through stress coping. To reveal the structural relationship between main variables, the survey was conducted on 318 IT employees. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity, and the structural equation model was conducted to testify research hypotheses. The main results are as follows. First, it was found that techno-uncertainty and techno-insecurity had the significant positive effect on problem focused coping(PFC). And, techno-complexity, techno-uncertainty, and techno-insecurity were found to have a significant positive effect on emotion focused coping(EFC). Second, in the relationship between stress coping and job burnout, it was found that EFC had a significant positive effect on burnout. Third, in the relationship between technostress and burnout, techno-uncertainty and techno-invasion were found to have a significant positive effect on burnout. In addition, it was found that the mediator effect of stress coping between techno-overload and techno-complexity through EFC. Therefore, these outputs are expected to suggest how to motivate IT employees who work as key role in efficient management on IT assets and strengthen competitiveness in digital transformation paradigm.

Using Importance-Performance Analysis to Improve Traffic Information Disseminating Strategies on VMS (IPA를 이용한 VMS 서비스 평가와 정보제공 개선전략)

  • Choi, Keechoo;Choi, Yoon-Hyuk;Oh, Seung Hwoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.26 no.5D
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    • pp.747-754
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    • 2006
  • Real-time traffic information disseminated through VMS is known to have effects not only on driver to plan a route choice, detour the congestion, and cope with incident, but also on VMS operator to manage the traffic volume indirectly. But, the dissemination of traffic information is operated in the side of provider, not of user. Importance-Performance analysis (IPA) offers a simple, useful method for simultaneously considering both the importance and performance dimensions when evaluating or improving strategy. This technique has been successfully used in a variety of settings to define priorities and guide resource optimization decisions. This study uses IPA to evaluate traffic information strategies through VMS to make resource improvement recommendations. It gained 760 samples by field surveys, which are conducted in Korean Thanksgiving Day, weekday and weekend at the service areas of expressways. The results indicate that the motivations in quadrant I (concentrate here) are dissemination of exactly information and quick transmission, while distance of VMS, most drivers are not satisfied with that is located in quadrant III (low priority).

Influence of Micro-Structural Characteristics of Concrete on Electrical Resistivity (콘크리트의 미세구조 특성이 전기저항에 미치는 영향)

  • Yoon, In-Seok
    • Journal of the Korea institute for structural maintenance and inspection
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    • v.17 no.6
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    • pp.122-129
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    • 2013
  • Since electrical resistivity of concrete can be measured in a more rapid and simple way than chloride diffusivity, it should be primarily regular quality control of the electrical resistivity of concrete which provides the basis for indirect of quality control of chloride diffusivity during concrete construction. If this is realized, the electrical resistivity of concrete can be a crucial parameter to establish maintenance strategy for marine concrete structures. The purpose of this study is to develop, design and test a surface electrical resistivity measurement protocol. Microstructural affecting factors such as capillary water, porosity, tourtousity, and so on, on the electrical resistivity of concrete were examined taking into account for mixing proportion properties, and hydration stage. This study can provide a non-destructive approach for durability design of marine concrete. From the relationship between electrical resistivity and chloride diffusivity, it is expected that the result is subsequently used as a calibration curve for an indirect control of the chloride diffusivity based on regular measurements of the electrical resistivity during concrete construction.

Social Leisure Activity and Life Satisfaction of the Elderly. - Focused on the leisure satisfaction and loneliness- (노인의 사회적 여가활동과 생활만족도 -여가만족과 고독감을 중심으로-)

  • Han, Sang-mee
    • Korean Journal of Social Welfare Studies
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    • v.42 no.3
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    • pp.157-182
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    • 2011
  • The purpose of this study is to examine direct and the indirect path of social leisure activity to life satisfaction of the elderly, through comprehensive approach. I analyzed data collected 531 old people in Seoul metropolitan area on SPSS 18.0 and AMOS 7.0 It was found that the participation in any social leisure activity including leisure program, voluntary activity, religious activity and bonding networks impact indirectly to the old people's life satisfaction through the leisure satisfaction and loneliness. However, only one activity, voluntary activity, impacted directly to life satisfaction. The leisure satisfaction and loneliness played partial-mediation role between voluntarily activity and life satisfaction. From the results of this study, we can know the policy to life satisfaction for the elderly in aging society and the strategies to manage the leisure programs in social welfare agencies for the elderly.

A Study on the Co-relationship between Programming Ratio of Animation and the Preference of Broadcasting Channel : Focusing on the Programming Ratio of Terrestrial Broadcasting in the 1980s (방송채널의 애니메이션 편성비율과 선호채널이미지 축적간의 상관관계 연구 : 1980년대 지상파 방송채널 애니메이션 편성비율을 중심으로)

  • Han, Chang-Wan
    • Cartoon and Animation Studies
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    • s.13
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    • pp.211-221
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    • 2008
  • Animation programs are regarded as bad genre in the aspect of advertisement revenues due to relative low viewing ratios. But programming of animation can be considered positively in the aspect of channel loyalty and preference. This study is based on the assumption that if the scheduling of animation genres could bring out the improvement of channel image of broadcasting stations in the long term, the terrestrial broadcasters could reconsider the increase of animation programs. The research questions of this study are as follows: 1. What is the relationship between the programming ratio of animation genres and the concentration of viewing patterns? 2. How has the increase of animation programming influenced the channel image of broadcasters? 3. Why is it necessary to increase of reinforce the programming of animation genre in the new media platforms? The teenagers aged from 8 to 14 can generally make a decision which program they want to watch. Likewise, the adult viewers aged from 30 to 40 can make a selection which commodity they want to buy. The results of this study indicate that the adult viewers have showed the strong preference for the same broadcasting stations which they have been exposed to in their teenages. This result implies that in the new media environment, animation genre can lead the viewers' loyally and preference for the broadcasting channel for a long period.

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On Explaining Rational Numbers for Extending the Number system to Real Numbers (실수로의 수 체계 확장을 위한 유리수의 재해석에 대하여)

  • Shin, Bo-Mi
    • Journal of the Korean School Mathematics Society
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    • v.11 no.2
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    • pp.285-298
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    • 2008
  • According to the 7th curriculum, irrational numbers should be introduced using infinite decimals in 9th grade. To do so, the relation between rational numbers and decimals should be explained in 8th grade. Preceding studies remarked that middle school students could understand the relation between rational numbers and decimals through the division appropriately. From the point of view with the arithmetic handling activity, I analyzed that the integers and terminating decimals was explained as decimals with repeating 0s or 9s. And, I reviewed the equivalent relations between irrational numbers and non-repeating decimals, rational numbers and repeating decimals. Furthermore, I suggested an alternative method of introducing irrational numbers.

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Estimating the Virtual Water by Industry Using Inter-Industry Analysis (산업연관분석법을 활용한 산업별 가상수 산정)

  • Park, Sung je;Park, Eun hee;Lee, Hyun hwa;Ryu, Si saeng
    • Proceedings of the Korea Water Resources Association Conference
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    • 2017.05a
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    • pp.426-426
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    • 2017
  • 국가간 지역간 물의 이동을 개념화하여 물 부족 현상을 정치경제학적 관점에서 접근하려는 가상수(virtual water) 연구가 국제적으로 진행되고 있다. 가상수를 양적 측면에서 산정하여 정확한 물 수지를 파악하면 수자원에 대한 국가의 계획과 전략 수립에 매우 유리한 여건이 조성된다. 우리나라의 국가계획인 수자원장기종합계획은 국가 간의 물 이동을 고려하지 않고 국내에서 발생하는 용수의 수요와 공급 측면만을 산정하고 있다. 그러나 현재에도 국내에서 소비하는 농산물과 축산물의 상당량은 수입에 의존하고 있으며, 향후 국제교역과 FTA의 확대 등으로 그 의존도는 더욱 증대될 것으로 추산된다. 따라서 국가 간 물 이동에 대한 양적 규모를 파악하여 국가전략을 수립하는 기초자료로 활용하기 위한 연구가 필요하다. 이에 본 연구에서는 산업연관분석법을 활용하여 국내 산업별(제조업, 서비스업) 가상수를 산정하여 국가 수자원계획 수립에 필요한 기초자료로서 제공하고자 한다. 산업연관분석(Inter-industry analysis)은 산업연관표를 바탕으로 산업 간의 상호 연관관계를 수량적으로 파악하는 방법이다. 이를 가상수 산정에 활용하여 직접수와 간접수를 포함한 물의 전체 사용량을 산정할 수 있다. 본 연구에서는 각 산업의 용수량을 총 생산량으로 나누어 물 강도($m^3$/원)를 계산하고, 생산유발계수와 최종수요를 곱하는 방식으로 산업별 가상수량을 산정하였다. 산업별 가상수 산정 결과는 경제총조사의 용수비와 산업연관표의 생산유발계수를 적용하였으며, 제2차 산업인 제조업 분야의 연간 가상수량은 60.4억 $m^3$, 제3차 산업인 서비스 분야의 가상수량은 연간 43.1억 $m^3$으로 분석하였다. 또한 향후 10년의 OECD 기술수준 제품군별 무역수지 전망을 고려한 결과, 기술수준 중 및 고 기술제품의 가상수 수출량이 2020년에는 2010년에 비해 약 3배 증가하는 것으로 산정하였다. 이와 같은 방법으로 산정된 산업별 가상수는 각 산업의 물 사용량을 추정하고 산업 전반의 수자원 활용도를 파악하는데 이용 가능하다. 더불어 국제 환경 및 기후변화가 반영된 가상수 시나리오 연구를 통해 장래 용수 수요변화예측 등 효과적인 물 관리 정책 수립에 기여할 수 있다.

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The Analysis of Factors Affecting Quality of Life of Disabled Persons Living at Home in Rural Community - Using the PRECEDE Model - (농촌지역 재가 장애인의 삶의 질 영향 요인 분석 -PRECEDE 모형을 이용하여-)

  • Kim, Hyunli;Jung, Mi Sook;Ju, Kyoungok
    • 재활복지
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    • v.21 no.1
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    • pp.47-70
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    • 2017
  • The aim of this study was to explore the effects of the epidemiological factor (depression), the behavioral factor (activities of daily living), the predisposing factor (self-efficacy), reinforcing factors (family support, professional support), and enabling factor (resource availability, accessibility) on quality of life in home-dwelling disabled people in rural areas. The conceptual model for this study was established on the basis of the PRECEDE model which was developed by Green and Kreuter. Data were drawn from the "Preliminary Investigation for Community-centered rehabilitation" conducted by a public health center located in the O province in 2011 and 186 of 190 disabled people who participated in the survey were included in the final analysis. Data were analyzed using Direct effects on quality of life arose from latent variables depicting the epidemiological factor (depression)and reinforcing factor (family support, professional support), while indirect effects arose from the behavioral factor (activities of daily living), the predisposing factor (self-efficacy), and enabling support (resource availability, accessibility). This model explained 85.5% of the variance in quality of life among rural disabled individuals. These findings may have shed some light on the necessity of including strategies to reduce depression and to strengthen supports from family and healthcare professionals when performing rehabilitation programs to improve quality of life in home-dwelling disabled people in rural areas. Furthermore, it suggested that it would be useful to develop specific strategies and tactics which might increase self-efficacy and to expand linkages between public health centers and other professional institutions such as hospitals for community-centered rehabilitation services for individuals with disabilities.