• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.557-569
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• 2022

The purpose of this study is intended to identify the mediated moderating effect including the mediating effect of job satisfaction and moderating effect of job expectations in the relation between work value, job satisfaction, In this study, the mediating effect of job satisfaction and job preference on the relationship between job value and quality of life were investigated. In this study, questions to measure job value, job satisfaction, and job preference were examined using GOMS data, and data analysis was performed using SPSS 23.0 and SPSS Macro. Since the mediated moderation model is an integrated model that includes mediating and moderating effects, the mediating effect, the moderating effect, and the mediated moderation effect were sequentially verified. As a result of the study, first, it was confirmed that the mediating effect model through job satisfaction was statistically significant. Next, it was confirmed that job value had a statistically significant effect on life satisfaction through the direct path and the indirect path through job satisfaction as a mediating variable. Third, it was confirmed that the moderated mediating effect model of job preference through job satisfaction was statistically significant. In detail, job value as an independent variables and job satisfaction as a mediating variable were found to have a statistically significant positive (+) effect on the dependent variable, quality of life.

• Environmental and Resource Economics Review
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• v.16 no.3
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• pp.701-721
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• 2007

A key issue in the development and application of stated preference nonmarket valuation is the incorporation of unobserved heterogeneity in utility models. Two approaches to this task have dominated. The first is to include individual-specific characteristics into the estimated indirect utility functions. These characteristics are usually socioeconomic or demographic variables. The second employs generalized models such as random parameter logit or probit models to allow model parameters to vary across individuals. This paper examines a third approach: the inclusion of psychological or 'latent' variables such as general attitudes and behaviour-specific attitudes to account for heterogeneity in models of stated preferences. Attitudinal indicators are used as explanatory variables and as segmentation criteria in a choice modelling application. Results show that both the model significance and parameter estimates are influenced by the inclusion of the latent variables, and that attitudinal variables are significant factors for WTP estimates.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.165-170
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• 2019

본 논문은 매출액대비연구개발비비중과 배당성향이라는 두 지표를 사용하여 IPO 전후 기업 경영의 변화를 관측하고, 이 같은 변화가 장기적인 기업 발전을 위한 창업자의 지배권 보장이라는 차등의결권 주식 발행의 필요성을 입증하는지 검토한다. 매출액대비연구개발비와 배당성향은 각각 장기적인 목적과 단기적 목적의 현금흐름 사용의 대표적 지표로서, 두 지표는 현금흐름의 처분에 대한 주주의 압력을 간접적으로 측정하는 지표이다. 두 지표가 IPO를 전후하여 크게 차이를 보이며, 또 그 차이가 단기적 이익보다 장기적 성과를 중시하는 방향으로 나타난다면 장기적 기업 가치 제고를 위해 차등의결권의 유용성을 방증할 수 있으나, 반대의 경우에는 차등의결권 도입의 실증적 근거가 미약하다고 할 수 있다. 본 논문의 분석 결과는 다음과 같다. 첫째, 2000년부터 2016년까지 유가증권시장과 코스닥시장, 코넥스시장에 상장한 기업 중 IPO 전후 3년 간, 즉 t-3년 ~ t+3년에 각각 연구개발비비중과 배당성향을 공시하고 있는 278개 기업과 37개 기업을 조사한 결과, 매출액대비연구개발비 비중이 IPO 이후 반드시 감소하였다고 판단할 수 없었다. 둘째, 배당성향은 일관되게 IPO 이전 수준이 IPO 이후 수준보다 높았다. 이 같은 결과는 기업의 장기적 발전을 위하여 창업자의 지배권을 보장하기 위해 차등의결권이 필요하다는 주장의 실증적 근거가 명확하지 않음을 의미한다. 단기적 시각의 주주에 대항하여 현금흐름과 지배권이 분리된 주식을 발행할 필요가 있다는 주장보다는 차등의결권이 지배주주의 경영권 영속화의 수단으로 활용될 수 있다는 비판이 보다 설득력이 있을 수 있다.

• Journal of the Korean Regional Science Association
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• v.32 no.2
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• pp.3-13
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• 2016

This study is to analyze the feasibility of a project to digitalize the originals of cadastral maps of North Korea, a total of 299,688 sheets archived in South Korea's National Archives. The cost-benefit analysis is limited on the digitalization of the original cadastral maps of lands, woods and fields, information analysis on land attributes and platform construction, and the benefit analyses are divided into divided territory ones, namely intrinsic value, heritage value, direct and indirect utility value, military and strategic value and the foundation for inter-Korean unification, and post-unification ones such as the confirmation of ownerships, control of social conflicts, reconnection of family lines, arrangement of lot numbers, cadastral management and urban planning. Such benefits are estimated through the double-bound dichotomous choice of the contingent valuation method (CVM). The scenarios show that benefit in the divided territory is expected to reach 586.8billion won in the current value. The amount was calculated from the payable amount (7,925won) multiplied by the whole number of households. The post-unification benefit is estimated at 324.3billion to 594.1billion won as the payable amount (8,023won) is multiplied by the whole number of households.

• Asia Marketing Journal
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• v.8 no.2
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• pp.1-26
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• 2006

In the growing field of green marketing there are various psychological influences that can lead to green purchase behavior. An understanding of these influences can lead to greater green marketing effectiveness. The purpose of this paper is to analyze the effects of several value types, environmental attitudes, and preference for product attributes on green purchase behavior. To this end, a conceptual model has been proposed and tested for empirical verification with the use of a survey. Data collected from 266 Korean respondents are analyzed using path analysis. Results provide support for the proposed model, demonstrating positive links among universalism, environmental attitudes, preference for environmental attribute, and green buying behavior. It indicates that individuals with universalism as a preferred value type are high in their environmental attitudes and finally, tend to buy green products through their preference for environmental attribute. The mediating role of preference for price is not significant between environmental attitudes and green purchase behavior. The present findings, in addition, contribute the width of understanding of various proenvironmental behaviors by focusing on green purchase behavior and surveying with a Korean sample. The implications for the practices of green marketing are discussed.

• Journal of Communication Design
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• v.68
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• pp.278-288
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• 2019

The purpose of this study is to analyze the effects of risk and convenience on purchase intention in the IOT market, and I want to analyze the moderating effect of emotional consumption value. In this study, two products were selected from three product groups. There are three major methods of research. First, theoretical considerations. Second, survey analysis. Reliability analysis and factor analysis were performed using descriptive statistics using SPSS. Third, we measured changes of EEG according to in - depth interview and indirect experience. As a result of the hypothesis of this study, it was confirmed that convenience of use of IoT product influences purchase intention. Risk was predicted to have a negative effect on purchase intentions, but not significant in this study. This implies that IoT products tend to be neglected in terms of monetary loss such as cost of purchase, cost of use, and disposal cost when purchasing. In-depth interviews and EEG analysis revealed that there is a desire to purchase and try out the IoT product due to the nature of the product, the novelty of new technology, and the vague idea that it will benefit my life. The aesthetic, symbolic, and pleasure factors, which are sub - elements of emotional consumption value, were found to have a great influence. This is consistent with previous research showing that emotional consumption value has a positive effect on purchase intention. In-depth interviews and EEG analyzes also yielded the same results. This study has revealed that emotional consumption value affects the intention to purchase IoT products. It seems that companies producing IoT products need to concentrate on marketing with more emotional consumption value.

• Information Systems Review
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• v.9 no.1
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• pp.105-120
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• 2007

With the fast development of the Internet and the increasing dependence on information infrastructures, companies are faced with various information security threats such as information leakages, modifications, and information breaches. South Korea is one of the leading countries in the Internet usage, but is ranked relatively low when it comes to information security. In fact, many Korean firms have suffered financial losses and damaged corporate images from the information security breaches. However, because of the difficulties in quantifying the costs of the information security breaches, Korean companies tend to delay their investment decisions on information security. The purpose of this study is to measure the cost of information security breach and the economic value of security investment using the event study methodology. Our results show that the announcement of an information security breach negatively influenced the market value of the corresponding company. The effect was statistically significant at the significance level of p=0.05. The breached companies lose, on average, 0.86% of their market values on the day of the announcement - an average loss in market capitalization of $55 million. On the other hand, the investment on information security had no effect on the stock price or the market value of the firm.

• The Journal of Fisheries Business Administration
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• v.34 no.1
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• pp.157-183
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• 2003

유류오염 사고를 사전에 예방할 수 있는 정책 수단으로는 여러 가지가 있지만 주요한 것으로는 인센티브제의 활용을 들 수 있다. 유류오염 사고를 예방하고 관리하기 위한 인센티브는 유출 사고로 인해 발생한 해양자원의 피해에 대해 가해자에게 배상책임(liability for losses due to spills)을 부과함으로써 제공될 수 있다. 유류오염 사고로 인한 피해액을 실제 화폐단위로 계량화하는 작업은 배상책임 부과제도를 정책수단으로 활용하기 위해 해결해야 할 가장 어려운 과제이다. 따라서, 최근 미국과 캐나다를 중심으로 발전하고 있는 자연자원 피해에 대한 가치 평가법(Natural Resource Damage Assessment : NRDA)은 배상책임 부과제도를 정책적으로 보완할 수 있는 이론적 도구로 간주되고 있다. NRDA는 잠재적인 가해자들에게 그들이 자연환경을 보존해야 하는 사회적 의무를 이행하지 못하고 이를 훼손하게 될 때 이로 인해 발생하는 모든 사회적 비용을 직접 부담해야 한다는 명확한 재무적 인센티브(financial incentive)를 부여함으로써 가해자 보상 원칙 (polluter pays principle)을 실현 할 수 있게 한다. 본 연구는, 유류오염 사고로 인한 환경자원 피해의 경제적 가치를 추정하는 가장 중요한 이론적 모형으로 활용되고 있는 가상상황평가법(CVM)에 대한 기초 개념과 이론적 체계, 그리고 이를 실제 피해액 추정에 성공적으로 적용시키기 위해 해결해야 할 문제점 등을 다루었다. 이를 위해, 본 연구에서는 1988년 캐나다 북서부 연안에서 발생한 Nestucca 유류오염 사고를 사례연구의 대상으로 선정하고, 사고 당시 캐나다 연방정부와 British Columbia 주정부를 대신하여 해양오염에 의한 환경피해의 경제적 가치를 추정한 미국의 컨설팅 회사인 RCG/Hagler, Baily Inc.의 가상상황평가법(CVM) 적용 사례를 분석 검토하였다. Nestucca 사례연구에서는 이들 연구자들이 실제로 활용한 설문지 설계, 설문방법 및 표본설계 등을 분석하였으며, 또한 CVM이 본질적으로 갖고 있는 방법론적 문제점들을 연구자들이 어떻게 해결하려고 했는가를 고찰하였다. 그리고, WTP 추정을 위해 RCG 연구자들이 사용한 사전규제접근법(ex ante regulatory approach)으로 인해 야기될 수 있는 환경자원 피해액 추정 방법의 한계점도 함께 검토하였다. 캐나다 연방정부와 British Columbia 주정부는 Nestucca 유류오염 사고로 인한 자연 자원 피해에 대한 손해배상으로 $4.3 Million의 보상금을 지급 받게 된다. 캐나다 정부는 이 보상금으로 Nestucca Oil Spill Trust Fund를 설립하여 피해를 입은 자연자원의 원상회복(restoration)을 위한 다양한 연구 프로젝트에 자금을 지원하고 있다. Nestucca 유류오염 사고를 계기로 캐나다 정부와 학계는 해양자원의 피해에 대한 경제적 가치평가와 자원의 원상회복에 대한 체계적인 접근 방안을 처음으로 마련 시행하게 되었다는 점에서, Nestucca 유류오염 사고에 대한 사례연구는 캐나다의 해양환경 보존 정책을 연구하는 출발점으로 평가될 수 있을 것이다. 이에 비해, 우리나라에서 대표적인 유류오염사고로 알려져 있는 시프린스호 사고와 관련된 손해배상금은 주로 연안어민들의 어업피해 배상으로 이루어져 있으며, 간접피해에 대한 배상액 48억 5천만원도 대부분 치어방류, 여수대학교 종묘배양장건립 등 피해지역 연안어업 발전을 위한 사업에 투자되었다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.5
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• pp.237-250
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• 2022

On September 28, 2020, the Korea Fair Trade Commission introduced a proposed bill entitled the "Fair Online Platform Intermediary Transactions Act." We quantify the impact of this proposed act on Naver, Korea's major digital platform. Finding a proper control unit is not an easy task in social science studies. We overcome this caveat by constructing a synthetic version of Naver using Abadie & Gardeazabal's (2003) synthetic control method. It appears that the economic cost of the proposed act is not negligible at all. Naver's opportunity loss amounted to 16.18% of its market capitalization (approximately 8.5 trillion won in comparison with its pre-regulation market capitalization). Any regulation-based approaches to resolving digital platform issues have both promises and pitfalls. The results highlight that regulatory bodies should carefully gauge the impact of such regulations, as we have seen with Naver's case.

• International Commerce and Information Review
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• v.17 no.3
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• pp.323-358
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• 2015

This study strives to identify effects of the relationship between the loyalty program and service loyalty through focusing on the role of the loyalty program which is used as a means of promotion in relationship marketing. According to the result of the empirical testing, the higher the economical usefulness and psychological usefulness (the perceived value of the loyalty program) are, the higher the customer satisfaction rate was. Also, the higher the satisfaction of the loyalty program, the more credibility increased. Furthermore, the higher credibility was the more positive the influencing relationship with a heightened level of commitment was found to be. It was discovered that different factors such as customer satisfaction, customer trust, customer commitment in the loyalty program have a positive influence on service loyalty. Loyalty program satisfaction, along with loyalty program credibility and commitment indirectly affected service loyalty.