• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.2
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• pp.183-192
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• 2020

This study conducted an exploratory study to derive the success factors of entrepreneurial marketing for startups. Through Delphi analysis, we derived the items of proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity, value creation, price setting, marketing communication, channel management, product development, sales and marketing information management. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) has proactive orientation, risk management, resource leveraging, customer intensity. The second quadrant(concentrate here) has innovation. The third quadrant(low priority) has channel management, sales, marketing information management. The fourth quadrant(possible overkill) has prices setting, product development. These results showed that the success factors of startup's entrepreneurial marketing were proactive orientation, risk management, innovation, opportunity driven, resource leveraging, customer intensity and value creation.

• Proceedings of the Korean Society of Tobacco Science Conference
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• 2001.05a
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• pp.44-54
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• 2001

담배는 오랜 과거부터 규제의 주요 대상이 되어 왔다. 1950년대 이전까지만 해도 담배관련 규제는 담배의 생산 및 제조활동과 함께 윤리 또는 규범적 차원에서 주로 이루어져 왔으나, 1950년대 초 이후부터 흡연의 건강 위해성에 관한 연구가 본격화되고 건강에 대한 공중의 관심이 확산되면서 담배와 흡연에 대한 사회적·법적 규제가 크게 강화되어 왔다고 할 수 있다. 담배산업이 그 동안 지속적인 성장을 하는 가운데에서도 담배와 흡연에 대해 강도 높은 규제가 가해져 온 이유는 담배가 성인들의 기호품으로써 보편화 된데 반해 건강 위해적 요소들을 내재하고 있고, 담배의 높은 수익가치로 인해 담배의 생산 및 판매가 정부의 재정사업으로 관할됨에 따라 정보에 의한 강력한 통제가 불가피했기 때문이라 할 수 있다. 세계 각 국에서 적용되고 있는 담배에 대한 일반적인 규제유형으로는 크게 흡연(smoking) 규제와 판매 및 촉진활동(sales & promotion) 규제, 경고문 부착(labeling)에 관한 규제, 그리고 진입 및 무역(entry & trade) 규제 등으로 구분될 수 있다. 한국의 경우는 전통적으로 흡연에 대해 매우 관대한 태도가 유지되어 왔으나, 95년도 중반 이후 국민건강 증진법 등의 규제법률이 제정·시행되면서 제도적·정책적 규제가 크게 강화되어 현재는 세계 최상위 수준을 유지하고 있다고 할 수 있다. 이러한 가운데 99년 5월 이후, 담배에 대한 표준화된 규제지침의 설정과 강화를 통해 궁극적으로 세상에서 담배를 근절시키고자 하는 목적 하에서 세계보건기구(WHO)의 주 역점사업으로서 추진되고 있는 담배규제협약(FCTC)은 담배에 대한 규제가 초국가적 차원으로 발전되는 계기를 제공하고 있다. 향후, 담배규제협약안의 세부사안들에 대한 합의과정에서 각 국별로 상당한 이견과 반발이 예상되고 있지만, 협약안의 전체 회원국 투표에서 승인될 경우 각 국가들뿐만 아니라 담배산업과 담배기업들에게 미치는 파급효과가 매우 클 것으로 예상된다. 대부분의 국제협약들이 그러하듯이, 담배규제협약도 그 적용 범위와 수준이 어느 정도로 결정되는지에 따라 각 국가와 기업별 이해관계가 크게 달라지게 되기 때문에 신중한 대응전략이 요구된다고 하겠다.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.10a
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• pp.221-226
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• 2005

Gifford(1992, 1993, 1997, 1998)는 제한적 주의력(limited attention)의 관점에서 벤처경영자, R&D 관리자, 혁신자, 벤처 캐피탈의 의사결정을 연구하였다. 창업경영자 (entrepreneurs)는 기술 개발, 제품디자인 개발, 원자재 확보, 제품 생산, 유통채널 확보, 가격정책 결정, 판매촉진 및 마케팅정책 결정 등의 다양한 경영활동을 수행하고 끊임없이 창업기회(entrepreneurial opportunities)를 추구하는 사람이다. Gifford 는 벤처 경영자를 창업기회와 다양한 경영활동의 포트폴리오(portfolio)를 수행하고 관리하는 대리인으로 간주한 '마술사 모형(Juggler model)' 을 제시하고 이익극대화의 관점에서 대리인의 의사결정을 분석하였다. 그녀는 모형을 통하여 특정시점을 지난 기존 메뉴를 포기 하고 새로운 창업기회를 평가하는 '포기정책(discard policy)' 과 아울러 기존 메뉴를 관리한 이후 새로운 창업기회를 평가하는 '연령검사(age inspection)' 를 동시에 사용한다는 결과를 도출하였다. 본 논문은 Gifford의 마술사 모형(Juggler model)을 수정, 발전시켜 창업경영자의 의사결정을 분석하였다. Gifford의 모형은 성장하지 않는 창업기회의 포트폴리오 결정에 대한 모형이기 때문에 창업기회의 성장성이 벤처경영자의 의사결정에 어떤 영향을 미치는가에 대한 논의가 전혀 없었다. 본 논문에서는 창업경영자를 기업가적 활동을 수행하는 사람으로 정의하고 벤처경영자의 의사결정을 분석하였다. 성장률이 큰 기업에서 기업가적 활동을 수행할 때 창업경영자가 창출하는 기업의 현재가치는 크게 증가하게 되는 반면 성장률이 떨어지는 기업에서 기업가적 활동을 수행할때 창업경영자가 창출하는 기업의 현재가치는 크게 감소하게 된다. 또, 창업경영자는 성장률이 큰기업을 선택하면 관리횟수가 줄어들게 되고 이익의 감소 없이 빠르게 수확할 수가 있다. 국가의 정책과 제도가 창업경영자를 보다 성 장률이 높은 기업에서 기업가활동을 하게 한다면 국가경제의 성장속도는 빨라지게 될 것이다.

• Journal of the Korean Geographical Society
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• v.46 no.3
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• pp.351-365
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• 2011

The purpose of this study is to investigate how regional resource-based industries affect regional economic space. To achieve this goal, a new framework has been proposed, which integrates traditional firm network models in economic geography with the concept of value chain. Firms' networks are elaborated and classified by firm activities along with global value chain. Firm-activities are composed of primary activities and supportive activities. Primary activities include, production, sales, and marketing. Support activities are conceptualized as networks of R&D and of firm support services. On the basis of this framework, fermented soy product industry, representative industry of regional resource-based industries in Korea, is analyzed. Finally, this study shows the dynamics of regional resource-based industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.1
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• pp.627-632
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• 2021

Luxury products are sold in various online shopping malls in China. Companies utilize celebrities as their advertising models or disclose their CSR information to lower perceived risk. This study scrutinized the effects of CSR information and celebrity models on the relationship between perceived risk and the intention to use online shopping malls. According to the elaboration likelihood model, when consumers perceive high risk, they use the central route to process information and form attitudes. Celebrity models and CSR information as secondary clues may not have a significant effect. To test the hypotheses, a 2 (risk H/L)×2 (CSR)×2 (model) factorial design was employed. Study results found in a low perceived risk situation, CSR information or a celebrity model endorsing their products significantly increased the intention to use the shopping mall (model w/ 3.407 vs. w/o 2.88; CSR w/ 3.29 vs. w/o 2.779). However, in a perceived high-risk situation, their effects were not significant. Therefore, it is noteworthy that celebrity models and CSR information are effective in increasing the intention to use online shopping malls only when consumers use peripheral routes in a perceived low-risk situation.

• Journal of Korea Society of Industrial Information Systems
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• v.7 no.2
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• pp.54-67
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• 2002

EC(Electronic Commerce) provides much easier access to visual and audio type data for customer. That capability of EC enabled companies to use new internet-based market campaigns and product sales. EC system is becoming an inevitable element for company. However developing actual EC system is not an easy task. It is mainly due to the early stage large development costs. Considering the above importance of EC and developmental issues on EC, this study is intended to figure out EC managerial success factors and analyze the current status of Korean EC market, We believe that the study results could provide the non concrete practical implications for future Korean EC market growth.

• KOMUNHWA
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• no.57
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• pp.233-261
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• 2001

This Study was contrived to analyse strategies for developing traditional craft industry as tourist resources through a case of Kyungju Folk Craft Village and to find the way of making economic value from components of Kyungju history and culture. Accordi

• Journal of Distribution Research
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• v.6 no.1
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• pp.57-76
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• 2001

This study applies several concepts of customer orientation developed in 1980s and 1990s into the Korean telemarketing area. We in particular used two kinds of customer orientation - pure customer orientation and competitive customer orientation, and empirically analyzed the impact of customer orientation on the employee's satisfaction in terms of information, divers ity, completeness, salary). We surveyed 124 telemarketers in Korea.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.198-206
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• 2008

The fashion in the virtual world is emerging as a new genre. Gammer in virtual community shares the avatars and space for their activities and for flourishing their virtual lives, they start to demand indispensable daily items. The gammer's demands lead to the concept of second life in the virtual world which was introduced in 2003. The trading business system is realized at the virtual world with various daily items, developed by individual programmers, through the virtual money, which may converted into real money. Particularly, fashion industry's inherent nature of snagging on-line trading is no more, now, set to ready in the virtual world let alone various daily virtual items developed by individual programmers. The purpose of this study is, focused on the virtual second life, to introduce the model of fashion business in virtual world and overall informations regarding second life business systems so as to provide the fundamental data for opening the web.3.0 era. Further various fashion items in the virtual world, developed by individual programers, will be another boost for shaping another virtual fashion business genre.

• Journal of Intelligence and Information Systems
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• v.9 no.1
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• pp.1-21
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• 2003

As electronic commerce(EC) has grown rapidly, agents that work on the behalf of humans on the Internet are being used actively. However, most of the EC agents have some problems. They fail to fully support buyers' decision making behaviors and sellers' information supply activities. Further, they are not suited for mobile computing environment. In this paper, we introduce a Multi-Mobile Agents System(MMAS) that has been developed according to a conceptual framework that corrects the aforementioned problems. Built by using Tokyo IBM ASDK(Aglets Software Development Kit) for the area of hotel reservation, the system consists of buyer- and seller-side agents that interact with each other; buyer-side agents help buyers to make purchasing decisions by collecting and analyzing information through applying a multi-criteria decision making method, while seller-side agents substitute fur sellers by managing databases and providing real-time information to the buyer-side agents. In this system, multiple agents perform their shared tasks at the same time in order to increase efficiency. Users do not have to keep the connection with the system because they are notified when tasks are done.