• Health Policy and Management
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• v.27 no.2
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• pp.186-189
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• 2017

On May 9th 2017, the 19th presidential election was held. This election was historically significant because of the impeachment of the former president. This election was held in a relatively short period of time, unlike the normal presidential elections. Therefore, there was not enough time to deliberate pledges for candidates and review pledges for the people. South Korea has suffered from many healthcare problems associated with low-birth rate, population aging, and low economic growth rate. In this paper, we compared the '10 main pledge' of the major five candidates of the 19th presidential election and discussed focusing on the healthcare issue. As a result of comparing the 10 main pledge of the major candidates, it was difficult to find healthcare parts whereas there were lots of welfare parts existed. We need enough time to review and discuss pledges in the next election.

• Journal of Digital Convergence
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• v.16 no.2
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• pp.195-201
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• 2018

Smartphones and PCs have become essential components of our daily life. People are expressing their opinions freely in SNS by using these devices. We are able to predict public opinions on specific subject by analyzing the related big data in SNS. In this paper, we have collected opinion data in SNS and analyzed reputation by text mining in order to make a prediction for the will of the people before 19th presidential election in South Korea. The result shows that our method makes more accurate estimate than other election polls.

• Journal of Korean Library and Information Science Society
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• v.48 no.3
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• pp.113-130
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• 2017

The goal of this study is to propose the approaches to improve the voters' awareness by analyzing the voters' awareness on the fake news related to the elections and identifying the problems with the focus on the 19th Presidential Election. In accordance with the analysis on the data from 128 respondents (53 male and 75 female respondents), the 99.2% (127 respondents) of respondents had informations on elections mainly through broadcasting(77.2%), smart phone(70.9%), Internet(63.8%) and newspapers 32.3% which accounts for 41 respondents) in that sequence. Next, the 87.4% of respondents thought that the informations on elections had more impact on their voting than the generally expected degree. Meanwhile, the voters' awareness on the facts was analyzed by collecting and presenting the information on elections which stated by candidates in the 19th Presidential Election. In accordance with the analysis, there were the significant differences per age groups. The Scheffe test indicated that the respondents in 30s to 40s had significantly higher average awareness than those in 20s. According to the analysis results, it was proposed that the National Election Commission install the election information investigation and analysis committee in the election organization, investigate and analyze the election informations each election for providing real facts to the public, the voters.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.174-186
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• 2019

Twitter is very popluar with users who desire social interaction as it is a highly effective method of communicating compared to traditional communication platforms; and thus has garnered considerable interest from the academic community. This research reveals how election results can be predicted by the factors of total volume of messages, positive messages and negative messages tweeted about a candidate. Social matrix analysis revealed that the quantity of twitter messages was a strong predictor of election results in the 18th presidential election in Korea. In addition, more positive messages than negative messages about a candidate from twitter users recorded better results in the election. This research found that the total quantity of messages, positive messages, and negative messages as key factors for predicting election result. Future studies should investigate other SNS platforms to discover what is the most effective communication strategy on each platform.

• Journal of the Korea Convergence Society
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• v.8 no.6
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• pp.199-207
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• 2017

This study would analyze the visual expression elements, including layout, color, picture and typography in the election posters with the five main candidates of the 19th Presidential Election as the targets of the analysis. This study analyzed the candidates' images in the election posters and conducted a survey of the visual expression elements survey by the age of the voters. As a result of the analysis, Presidential Candidate Moon Jae-in felt fresh, and Yoo Seung-min like Moon had high percentages in layout and color, highlighting his clean image. Hong Jun-pyo had the most diverse preferences by age, and Ahn Cheol-soo, who showed the most unprecedented poster, too, had diverse preferences by age. Shim Sang-jung, who emphasized her familiar image, had preferences for her visual expression elements by all age groups in the following order: layout, color, picture and typography. Therefore, in order to utilize the visual expressions of the election posters, effectively, it is necessary to clarify the messages that the candidates would claim. For this purpose, objective research should continue so that they can be further developed artistically and academically through broad understanding and analysis of the voters rather than subjective expressions.

• Korean Journal of Legislative Studies
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• v.24 no.3
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• pp.29-54
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• 2018

Focusing on vastly different results between two presidential elections in 2012 and 2017, this paper examines how political attitudes of conservative voters had changed in 5 years and how these changes had brought about differences in their vote choices in 2017. Using panel data encompassing two presidential elections, this paper finds that, though ideological and affective evaluation of conservative parties and candidates had indeed deteriorated among supporters of Park Geun-Hye in 2012, it is candidate factors rather partisan ones that exerted much more significant influence on their vote choices in 2017. In addition it is found that the differentiation in political and economic policy preferences among conservative voters had only slight influence on their voted choices in 2017. This paper concludes with discussing how to understand the result of the $19^{th}$ presidential elections and what implications it has in prospecting the party realignment in Korean electoral politics.

• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.385-398
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• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• The Korean Journal of Applied Statistics
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• v.33 no.4
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• pp.499-509
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• 2020

We compared and analyzed the relationship between vote intention, vote expectation, and party approval rate using the 19th Presidential Election and the 7th Nationwide Simultaneous Local Election (Regional Local Government Election) poll data. The case study provides an alternative method of predicting the winner using vote expectation and a party approval rate that can improve the accuracy of election forecasting.

• Journal of Broadcast Engineering
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• v.25 no.1
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• pp.67-82
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• 2020

This study is based on the screen composition(shot size, split screen, candidate placement, lighting, stage) that fits the discussion process (round table, sitting, standing method) adopted from the 19th presidential candidates' TV joint discussion to analyze the adequacy and limitations of the methodology(design, candidate background, etc.). In addition, the progress and screen composition of the 45th US Presidential Candidates Debate in 2016 and the 25th Presidential Candidates of France TV Joint Debate in 2017 have been analyzed to compare and contrast the methods used in Korea. Through this, we apply the screening method to the 20th Presidential Candidate TV Joint Debate, which will be held in 2022, to fit the fixed discussion process that can fully identify candidates' qualities, policies, and vision.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.431-441
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• 2008

A public opinion poll's importance is at this time increasing now. Especially, a news report with a fair and objective execution and investigative reporting Moral Code is very important. But a research on the basis of investigative reporting Moral Code is not yet carried out. In this paper, with the center of a public opinion poll involved in the 17th Presidential Election of Korea, investigative reporting Moral Code has been analyzed measurably how well observed in the Press. Furthermore, it has been compared with findings carried out in the year 2002. Finally, through comparing response rate with actual results acquired in a survey of public opinion, I proposed a response rate acquisition.