• Asia Marketing Journal
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• 제9권3호
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• pp.187-208
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• 2007

본 사례는 국내 최대 화장품 기업인 아모레 퍼시픽의 프리미엄 한방화장품인 설화수 브랜드의 탄생과 발전과정을 소재로 하고 있으며, 설화수의 브랜드 정체성 확립 전략과 글로벌 전략에 대해 다루고 있다. 설화수는 아모레 퍼시픽의 오랜 생약 화장품 연구의 결과로 탄생한 제품으로 현재 한방 화장품시장의 60%를 차지하고 있는 시장지배자일뿐 아니라 아모레 퍼시픽이 강력한 외국 기업들을 제치고 1위의 프리미엄 화장품 공급자로 등극하게 한 일등 공신이다. 설화수 브랜드는 시의 적절한 제품 컨셉과 탁월한 브랜드 정체성 확립으로 오늘과 같은 위치에 이를 수 있었으며, 문화 마케팅이라는 설화수의 브랜드 정체성과 잘 조화된 전략을 통해 후발 경쟁자들과의 간격을 더욱 크게 벌려 놓았다. 국내의 경쟁과 성공에 안주하지 않고, 글로벌 전략을 선택한 아모레 퍼시픽은 아시아 권을 중심으로 세계시장에서 괄목할 만한 성장을 이루었으며, 더 나아가 설화수는 아모레 퍼시픽의 프리미엄 브랜드로의 포부를 담고 2004년 홍콩에 진출한다. 잘 준비된 브랜드 구축 계획과 4P 전략으로 초기 안정된 시장안착을 달성하고 빠르게 성장하고 있는 설화수이지만, 국내와는 다른 낮은 경쟁기반과 국내에서 성공한 전략의 실행여부 등 새로운 도약을 위한 고민이 계속되고 있다.

• The monthly packaging world
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• 통권253호
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• pp.58-65
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• 2014

아모레퍼시픽은 '아시안 뷰티 크리에이터(Asian Beauty Creator)'의 소명을 가지고, 아시아의 미(美)를 세계 속에 널리 알리겠다는 목표 아래 발전하고 있다. 글로벌 시장 진출을 확대하여 지속적인 성장 기반을 구축하고, 지속가능한 신 성장 동력을 발굴하여 글로벌 10대 메가 브랜드를 육성할 계획을 세우고 있으며 이해관계자 중심 경영을 통해, 환경에 대한 영향을 최소화하고 사회의 건강한 아름다움을 위한 활동을 지속적으로 수행하고 있는 회사이다. 본 고에서는 아모레퍼시픽의 지속가능경영을 통한 지속가능 패키징의 사례를 살펴보도록 한다.

• Journal of the Society of Cosmetic Scientists of Korea
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• 제47권3호
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• pp.255-263
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• 2021

Soybean extract is known to play an important role in preventing and treating diseases associated with aging, cancer, obesity, and cardiovascular disease. A recent has revealed that soybean extract has a potent effect on hair growth in in vitro, in vivo, and clinical studies. Recently, it has been reported that their fermented extracts exhibit numerous and high efficacy, as compared to general extracts. However, the underlying mechanisms that induce hair growth after using fermented soybean extract are not well understood. The present study aimed to determine the effects of fermented Jeju soybean (FJS) extract on hair growth, with a focus on the underlying mechanisms similar to those of minoxidil. We conducted in vitro and ex vivo investigations and clinical studies. FJS extract enhanced dermal papilla cell proliferation, VEGF levels, and potassium channel opening. Moreover, it promoted human hair follicle elongation. These effects were comprehensively demonstrated in the clinical results, in which FJS extract-containing shampoo improved hair density after 24 weeks of utilization. Collectively, the results of this study demonstrate that FJS extract promotes hair growth and inhibits hair loss through a mechanism similar to that of minoxidil in hair follicles.

• Proceedings of the KAIS Fall Conference
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• 한국산학기술학회 2011년도 춘계학술논문집 2부
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• pp.1033-1036
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• 2011

본 논문에서는 우리나라 생활용품 선도기업인 LG생활건강과 아모레퍼시픽에 대하여 재무비율 중심으로 경영분석을 해보았다. 해당 산업군에서 1위인 아모레퍼시픽이 전반적으로 경쟁사인 LG생활건강 보다 우수한 성과를 보였다. 특히 아모레퍼시픽은 무차입 경영을 의도하고 있어 부채관련 재무적 특성에서는 매우 양호한 결과를 보이고 있는 반면 성장성은 다소 정체되고 있는 것으로 분석되었다.

• Journal of the Society of Cosmetic Scientists of Korea
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• 제48권1호
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• pp.47-53
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• 2022

In this study, the conditions for efficiently extracting polyphenols contained in black tea were optimized. In order to confirm the polyphenol content according to the degree of fermentation, the polyphenol content in black tea of the three fermentation degrees was compared. As the degree of fermentation increased, the polyphenol content increased, and it was confirmed that the theabrownin content, the largest in size, increased significantly. In addition, it was confirmed that the amount of theabrownin extraction increased by about 150% or more compared to other extraction water when extracting using mineral water, which was hard water. The antioxidant effects of black tea extract and the theabrownin was confirmed using ABTS assay. As a result, both extracts had antioxidant effects, and IC₅₀ values were confirmed to be 10.60 ppm and 13.21 ppm, respectively. And also, the anti-inflammatory effect of the theabrownin was confirmed that the mRNA expression of IL-8 increased by UVB irradiation was inhibited in a concentration dependent manner by the theabrownin. In addition, when theabrownin was treated with 10 ppm, the mitochondrial function decreased by UVB irradiation was restored to 86 ± 1.9% compared to the control group. Therefore, we concluded that theabrownin could protect mitochondrial damage caused by UVB irradiation.

• Journal of the Society of Cosmetic Scientists of Korea
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• 제50권2호
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• pp.171-178
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• 2024

In this study, we aimed to determine the various effects of Osmanthus fragrans (O. fragrans) flower extract on the skin in order to utilize it as a cosmetic material. For this purpose, Osmanthus fragrans flower extract (OFFE) of Jeju Island was prepared and used in the experiment. The experiments were evaluated by the quantitative real-time polymerase chain reaction (qRT-PCR) and lipid droplet staining assay. First, the OFFE decreased the gene expressions of three representative pro-inflammatory cytokines (IL-8, IL-6, and IL-1α) and an inflammation-related enzyme, PTGS2 induced by poly I:C in epidermal keratinocytes. In addition, the OFFE increased the gene expression levels of collagen (COL1A1) and elastin (ELN) in dermal fibroblasts. Further, the OFFE showed the inhibitory effect in sebum production by linoleic acid in sebocytes. Therefore, from this study, it is expected that OFFE can be used as a natural cosmetic material for anti-inflammatory, anti-aging, and sebum inhibitory efficacy.

• Journal of the Society of Cosmetic Scientists of Korea
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• 제50권2호
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• pp.153-161
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• 2024

Vitamin D is a fat-soluble vitamin that is mainly produced in the skin by UV rays. Along with melatonin, it is a representative chronobiotic substance, and the skin plays an important role in distinguishing between day and night. However, vitamin D cannot be used directly in cosmetics because it is a vitamin that acts as a coenzyme and plays a hormonal role in regulating the expression of various types of genes. Therefore, it was to investigate the skin efficacy of provitamin D (7-dehydrocholesterol), a vitamin D precursor that can be used in cosmetics. Our findings reveal that pro vitamin D can effectively inhibit the expression of tyrosinase, the melanin-producing enzyme, thereby attenuating melanin synthesis. This skin tone regulatory effect has been corroborated in vitro using artificial skin models. Additionally, pro vitamin D demonstrated anti-inflammatory properties by suppressing the expression of TNFa and, upon conversion to vitamin D through UV exposure, it was observed to induce the production of the antimicrobial peptide CAMP (LL-37). The inhibitory effect of pro vitamin D on melanin production appears to be a result of it reducing the UV absorption capacity of melanin, thereby inducing the conversion of pro D to vitamin D. Utilizing pro vitamin D in cosmetic formulations could not only modulate skin tone and enhance skin immunity but also expect to contribute to other cutaneous benefits as anti-aging and barrier function improvement with everyday UV exposure. This multifaceted efficacy positions pro vitamin D as a promising ingredient in advancing the formulation of skin care products.

• The Korean Publising Journal, Monthly
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• 통권328호
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• pp.168-169
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• 2003

• LOGISTICS
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• 통권21호
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• pp.76-78
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• 2007

• The Journal of the Convergence on Culture Technology
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• 제8권3호
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• pp.463-468
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• 2022

The prolonged of the Post Corona made many industry's paradigm. It's become very important In the industries products that customers directly touch and use. To cope with this situation, The Cosmetics industry has recently introduced various untact services. many customers would like to try these new services. Typically, online survey services recommend personalized products. but these services reached its limit later. This paper research how to recommend products and define skine type with AI Image diagnosis module combine with legacy survey system.