Recently, the next-generation advanced flow visualization techniques such as holographic PIV, aynni.c PIV, echo-PIV, micro/nano-PIV, and X-ray PIV have been introduced. These advanced mea-surement techniques have a big potential as the core technology for analyzing outmost thermo-fluid flows in future. They would be indispensable in solving complicated thermo-fluid flow problems not only in industrial fields such as automotive, space, electronics, aero- and hydro-dynamics. steel, and information engineering, but also in the research fields of medical science, bio-medical engineering, environmental and energy technology etc. Especially, NT (Nano Technology) and BT (Bio Technology) strongly demand these advanced measurement techniques, because it is impossible for conventional measurement methods to observe the nano- and bio-fluidic flow phenomena. In this article, the basic principle of these high-tech flow visualization techniques and their practical applications which cannot be resolved by conventional methods, such as blood flows in a micro-tube, in vivo analysis of micro-circulation, and flow around a living body are introduced as a blue ocean strategy.