This study aims to analyze the hair styles featured in the collections from S/S season of 1995 to F/W season of 2004 both qualitatively and quantitatively by using content-analytical methods. This study was able to form a classifying system that divides hair styles into those artificial and those natural through systematic and scientific research. The resulting system, in turn, broadened the basis for understanding modern fashion and hair style expressions. In addition, by analyzing design-related characteristics, certain expressive techniques employed, and trends in detail, this study contributed to establishing the hair styles, which form part of socio-cultural phenomena, as an academic subject.

The purposes of this study were to found out the effects of appearance variables in fashion coordination cues of a male stimulus person and perceiver's traits on the liking of the stimulus person with person perception theory as the research background. The study consisted of a survey and a quasi-experiment. The experimental materials used for this study were 18 stimuli and instruments to measure fashion interest, liking toward the stimulus, and gender body ideology. The sampling method was a convenient sampling. The subjects consisted of 940 male and female undergraduate students aged from 18 to 51, in three areas including Daejoen, Cheongyang and Nonsan provinces. The data collection was conducted between May 1 and June 30, 2004. The validity of the measuring instruments were confirmed by pre-tests and judge group discussions, and reliability was evaluated by Cronbach' alpha analysis. The results showed that Clothing formality, make-up, hair style of stimulus person, and traits of subjects meaningfully affected on the liking toward the stimulus person. The result of the study will serve as a basic information on total fashion coordination for young male adults.

The studies on impression formation usually have focused on the effect of certain appearance features which elevates perceptual evaluation. This study tried to find out whether there is a consensus on impression formation between the perceived person and the perceiver and if the gender is any significant variable to cast any difference on the impression evaluation. Seven photos of voluntary students in ppt file were projected to 143 students attending a university psychology class and were subjected to a impression evaluation questionnaire consisting of 28 adjective scales. The analysis of result revealed: 1) There was a significant difference between the impression evaluation scores of the perceivers and the perceived; the self evaluation of the perceived person was higher than the perceivers' evaluation. 2) There was also a significant evaluation score difference between the genders of the perceivers; the female perceivers rated the stimuli higher than the male perceivers. There was no interaction effect between the genders of the perceivers and the perceived.

The purposes of this study were to investigate the perceived risks and the purchase behaviors for luxury goods in internet shopping malls according to the shopping orientation. 254 questionnaires were distributed from April 10 to May 9 in 2006. For data analysis, frequency, percentage, factor analysis, cluster analysis, chi-square tests were conducted. The results could be summarized as follows. (1) According to cluster analysis of shopping orientation, respondents were classified into five groups: pursuit of pleasure, pursuit of fashion, price consciousness, planned shopping, brand and store loyalty, time-saving and convenience. (2) There were not significant differences in the perceived risks according to shopping orientation. (3) There were not significant differences in purchase reasons and were significant differences in no-purchase reasons.

This Study in order to review the history of our children's costumes, this study examined the socio-cultural background of Chosun dynasty and then, reviewed children's costumes comprehensively during that period according to their considerations, kinds, colors and patterns. In addition, this study explored the possibility of making use of the characteristics of children's costumes during Chosun dynasty, since it was perceived that if our children should be dressed in a traditional costume designed with some traditional costume characteristics and ornaments, our tradition would be enlivened in their life and spirit. It is results can be summed up as follows; Our traditional costumes consisted basically of Yu(襦), Go(袴). Sang(裳) and Po(袍) and additionally of Headgear(冠帽), Dae(帶), Hwa(靴) or Yi and Beosun, which must prove that the Korean people is cultural people. Our ancestors were dressed first in Yu(襦), Go(袴). Sang(裳) and Po(袍) to be supported by dae(帶). Our traditional costume style was 'front adjustment' or otherwise, left or right adjustment. Commoners' costumes would change after the series of foreign invasions and again during mid-late Chosun dynasty. During the period of King Sukjong, Jeogori was far shorter and smaller, while China was more diversified and voluminous enough to look like a jar.

This research endeavors to provide correct handling methods of jeans through a study on care labels for wearing and handling behaviors of female university students in their twenties. The conclusion of the research is as follows: The study indicates that coeds own more than seven jeans and wear them three or four times a week on the average. The research showed that washing jeans once weekly is the highest. It showed that the jeans are mainly laundered with water and also with water and dry cleaning together. The students responded that they dry cleaned the pants several times and then water wash them after buying the pants in order to prevent change in colors and shapes of the pants. Content of labels should be improved because most female students indicated the importance of the care labels. The reliability and understanding of the labels were surveyed to be lacking. The survey indicated that the percentage of checking the sizes was the highest when the students bought the jeans. Furthermore, the label "handle with care" turned out to be examined more frequently than the indication, "textile materials breakdown" when they took care of the clothes including laundering or ironing. Moreover, the students experienced extensive color change after water washing and other accidents when taking care of their clothes. Their attitudes were surveyed to be very passive on handling the problems after washing or handling jeans. Therefore, the study concluded that the labeling methods should be improved especially in regard to the validity verification of the label contents and also the manufacturers should make concerted efforts to improve and enhance the consumer's rights and interests for effectiveness and accuracy of the descriptive labels.

The purpose of the study is to compare the clothing purchasing behaviors between Korean and American college women and to gather a basic data to establish a clothing marketing strategy and effective world marketing strategy in the fashion marketing. 1,150 questionaries were distributed to 3 universities in Korea and 3 universities America from March, 15 to 30 in 2006 and a total of 800 questionnaires, 466 from Korea and 334 from American, were utilized in the final analysis. The SPSS 12.0 was used to analyze the technical statistics like average and frequency, t-test, X$^2$, factor analysis and multi-variate analysis of variance.