The hand printed cottons of India are historically world-renowned for their rich fast colours, elaborate designs, and matchless quality. Until the discovery of synthetic dyestuffs in the latter part of the nineteenth century, the unsurpassed master dyers of cotton were the craftsmen of India-birthplace of cultivated cotton. The Indian printers and dyers monopolised this arcane art of permeating cotton cloth with richly hued, colour-fast designs, and the fruits of their labour proved hugely influential in international trade and the development of modern textile technologies. This paper focuses on a lesser-known body of hand printed cottons, traditionally produced in rural Rajasthan for everyday use by the local pastoral communities. Drawing on extensive research carried out with the region's Chhipa community of hereditary cloth printers, the complex and multiple applications of mordant, dye and resist are illustrated. Often taking months to complete, the enduring popularity of these labour-intensive hand printed cottons is then discussed, particularly in the light of the hugesocial importance borne by cloth in Rajasthan. Cloth and clothing are widely recognised as indicators of social status, gender, rank, and individual and group affiliations. In addition, cloth and clothing have been established as indicators of social, economic, political and technological change. The paper concludes by drawing attention to the recent influx of machine-printed polyester textiles, often replicating the designs or colours of the traditional locally produced cottons. Thus women of the region, whilst using these modern synthetic textiles as part of newer ways of expressing their identity, also visibly retain the values associated with hand printed cottons and traditional dress codes.

The goal of this study is to analyze the influence of the costume culture of South Korean movies and television series on the development of fashion industry. South Korean movies and television series make full use of the influence of costume culture to advocate Korea's national spirit and character as well as the confidence and vigor of the young generation. They contribute to establishing South Korea as a country with a graceful, modern appearance and great cultural heritage. The presentation and promotion of its costume culture in movie and television series stimulates its cultural competence and advances its cultural creative industry. The spread of Korean costume culture has become the pioneer and foreshadowing of clothing industries and greatly underpins its advancement overseas. In concert, the development of clothing industry helps the spread of Korean costume culture.

East and West meet in Kenya as tourists to enjoy the climate, hospitality and tourist attractions. Handicraft traders target tourists from the East and the West to buy handicrafts. This research was carried out among textile handicraft traders in open air markets in Nairobi, Kenya to find out their product range, customer base and issues affecting their businesses. The study found that only 25% of the handicraft traders exported abroad. Most of the traders would like to and would benefit more from export trade; however they face challenges in doing so. Handicraft traders are constrained in exporting their products to the East and West because of insufficient information, inadequate capital and lack of contacts in the export location.

As an influential political leader, Queen Elizabeth II holds the link between past queens and today's women political leaders and her dress represents so much in accordance to her role. It is important to analyze the dress and role enactment of Queen Elizabeth II in order to provide a guide to the future women political leaders all over the world. The Queen's dress helps her show tradition which has developed over one thousand years of history. She represents Britain to the world focusing on national identity and unity. The Queen always distinct herself from the rest of the world to show the pride of British Monarch, but when she is visiting other counties for diplomatic relationships she would surely show a friendly gesture on her dress to assimilate herself with that country. Also, same as all other women, the Queen seeks practicality in her dress. Therefore, I was able to classify the Queen's dress into jive groups as a way of role enactment. They are tradition, representation, distinction, assimilation, and practicality.

Archaeological evidence shows that cotton fibres of the genus Gossypium were first used for textile production at Mehrgarh, Pakistan in the Neolithic period ($6^{th}$ millenium BC). Eventually the cotton plant and textiles found their way to Egypt and through there, to Greece. However, the chronological origins of the cultivation and/or use of cotton fibres in textile production in ancient Greece are ambiguous. The main sources of information are ancient written texts and excavated textile finds. Both indicate that the introduction of cotton in Greece can be placed in the mid-first millenium BC. However, it is not clear whether the cultivation of the plant and consequently the production of cotton textiles was established in that period or whether another cotton species was produced and used locally in Greece or whether isolated examples of cotton textiles had been imported in Greece before the cotton plant. A more comprehensive analytical study of surviving textile finds coupled with archaeological research for plant production and cultivation would provide the answer to these questions.

The purpose of this study was to identify effects of thinness promoting message from TV media on college women's appearance distortion. The subjects were 408 college women and survey was done from Aug 10 to 30. 2009. Most college women wanted their height to be taller and weight to be lighter than their actual height and weight, and preferred slimmer figures. Over half of college women enjoyed fashion related TV programs more than diet or plastic surgery related TV programs. College women were classified into 3 groups of TV heavy watcher, TV medium watcher, and TV light watcher according to TV watching time. TV heavy watchers wanted their figures to be slimmer and weight to be lighter than other groups, and were affected by thinness promoting message from TV media more. TV heavy watchers of thinness promoting message related programs showed a tendency of distorting their body more and tried to agree with those TV programs more. Especially, college women agreed with plastic surgery related TV programs more than fashion or diet related TV programs. TV media producers should keep in mind those side-effects and try to show more universal and diverse figures to TV watchers.

It is a universal phenomenon for people to establish ideal images of man according to a specific time, society and race. Thus, people have invested endless endeavor to reach the standard of ideal image. Especially, they made efforts to embody the ideal image of man as a perfect human image using appearance feature like a human body and clothing. Shi jing(詩經) is considered as a very valuable source book which reveals the life style, customs, thinking, ideas, and emotion of people of that period. The purpose of this study is to analyze the ideal image of man and woman which ancient Chinese pursued, focusing Shi jing(詩經). The results are as following. The ideal image of man is nice, handsome, dignified, generous and gentle. Besides, he should have adequate sense of humor, tall height. clear eye, broad forehead, moderate and upright behavior, outstanding horsemanship and marksmanship and braveness. Meanwhile, the ideal image of woman was described as gentle, decent, and graceful. Also, she should have tall height, light complexion, pretty hand, long neck, broad forehead, clear eyes, and charming black hair. The ideal beauty of woman included nobility and elegant personality in addition to the good physical appearance.

The purpose of this study was to find differences in evaluation criteria and product information based on jeans products consumers. The participants of this study were women age of 19 to 30 years. This study was implemented by descriptive survey method using questionnaires. A total 182 questionnaires were analyzed in this study. The subjects were grouped by the evaluation criteria of purchasing jeans through an online shopping. Finding of the study showed that, Group 1 was high involvement group. They conscious of both style feature and practicability of jeans when they bought jeans. Group 2 was low involvement group. They are not conscious of those features. The important factors were different by groups. The most important factors of purchasing jeans for Group 1 were fashion trend and practicality. Price was the most important factor for Group 2. They bought jeans at extremely low or high price. On the other hand, Group 1 bought jeans of diverse prices range. The popular shopping sites were different between two groups. The department store was the most important place purchasing jeans for both groups. The second important place was specialty stores for Group 1, and online shopping for Group 2. The usefulness of product informations were also examined when they evaluated the jeans at online shopping. The most useful product informations were leg cut style and rise length. Fit information was very important for Group 1. Group 1 considered that the function of zoomming the picture image was important. The material characteristic and name of brand were also useful than Group 2. But the size and care instruction were not highly useful.

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

Of all the ways that energy is consumed within textile industry, few are as high energy-expending as dyeing process. The energy consumption in dyeing process amounts to 77% of total fuel consumption, 54% of total electricity use. A technical development in terms of efficient saving energy and time as well is required in the process of dyeing textiles. Recently, dyeing experts are investigating new technologies can conserve energy grafting into microwaves, radio waves, infrared lights, etc. Dyeing industry in Korea, however, the research related to energy conservation has been rarely conducted. Accordingly, this study aims to examine the possibility where especially microwaves could be applied to reduce the energy use and enhance dyeing process skill. This study performs the experiment in which microwave is employed as heating condition in dyeing and figures out as color yield being promoted, bathochromic effect would be achieved. Applying microwaves in dyeing process is expected to lower the carbon emission, energy and time wasted, ultimately exalt economic efficiency.